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Lorillard

Art Estimate Old Gold Filter's 'homerun for the Money'

Date: 1971 (est.)
Length: 9 pages
03701214-03701222
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snapshot_lor 03701214-03701222

Fields

Alias
03701214/03701222
Area
LEGAL DEPT FILE ROOM
Type
BUDG, BUDGET/BUDGET REVIEW
CHAR, CHART/GRAPH
Site
N14
Copied
Greenberg, L.
Ryan, D.J.
Named Organization
Cleveland Indians
Supreme Court of the State of Ny
Date Loaded
12 Feb 1999
Document File
03701052/03701380/Litigation Re Robert Brian V Loews Theatres Inc Court Papers.
Master ID
03701052/1380
Related Documents:
Litigation
Stmn/Produced
Author (Organization)
Robert Brian Associates
Characteristic
EXTR, EXTRA
MARG, MARGINALIA
UCSF Legacy ID
pis40e00

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Page 1: pis40e00 Log in for more options!
c A:T EST1MATc Old Gold Filter's "'Homerun for the N:onev" ~.,j ,... OR ~ ~ LAWRENCE Goce_„r;^Ll- 1~ Sl7pRE ;-,tE CQl;P,T OF THE STATE OF NEW YO::>. ~ Gtit;;.TY CF P'EW YORK l Exhib~ d. ......... .~yp,:~A .~ . . / N ....................................-.. ~0 Dolores J. Ryav. ::.S.. Qfticial Cow'k Reporter A SALES FROMOTION AGENCY
Page 2: pis40e00 Log in for more options!
i/lJ'1/1Ciul1 1V1 L11G A i~,t estir-iaic . ; ea:G i - t 15 l eaGer aac Co'JF = (,A )' Photostats ~ 75. ('c) T yoe 375. ( C) Rule outs -.5 hrs. @$2'0. 1001. C.D1 Paste up 15 hrs. @S25. 375. ( E ) Artwork . 50' $97J (' F) Velox's CJf necessary ) 15. plus mats, film or plates Sub total $ 99''0. *25~c mark up on outside costs. 125. Total ~1 ;115 .
Page 3: pis40e00 Log in for more options!
A F-oint-of-Saiw 101, . E l' te . Art C stlnl=tE. T ;n,,-C12-SdIE` A. i=. . C . Carton Card S upplementar.• Card' Poster ~,os:, A. Comp of $1 . 00'0 on ball. ~ 35. ~_omrJ oi reverse banner. 75. C . Pnotoc?raphy ( color ). 200. D. 2 color -- bottom flap art. 25. E. Pnoto lettering -- 24 words @$5 . each 120. F. Type -- C including, "sorr.-, - copy" and rules on 'back of pad'~) 250. G. R ule Cuts -- (three hours ) 60. I-? . Paste-up -- 16 hrs. @ $2S . 400. I. Photo stats - 35. J. Die transfer 225. ~` K. R etouching 100. Type spec -- 3 hrs 2'~D30 . 00. 01 ,615 . Plus -Art Direction -- 5 hrs. @ $45. 225. _. 1,8''30. ~= 250 Mark-up on outside cost. 251.25 Total $ 2,081.25
Page 4: pis40e00 Log in for more options!
C "Homerun~ for the Art Estimate ~A~nnouncement 'r.d_ C ost A. N ew photograph -- showing two packs. $ 10'01. ( C lW' 1 E. Ne~,v photograpm -- two packs, banner and ball. Sr Vd } 1001. ^, . Artwork of $1 , 000, bil!. 125 . D. Lettering "Clevelk nd 1indians"' on bal'l. 50. E. Co st of balls. F. Photo lettering -- heads 130. G. Type 140. H. R ule . Outs -- 1 hr. .@' $20'. 20'. 1. Paste-up -- 9 hrs.@$25 . 225. J. R etouching -- B & W 75. .1 K . Photostats 30. L. Velox's (if necessary) 60'. M. Art Direction time -- 6 hrs. `_'~45. 270. Sub Total $1 , 32E . 25%. mark-up on outsid(? costs. 2013.25 ~1,531.25
Page 5: pis40e00 Log in for more options!
~ .C~hC:;'i '~--:`lan t~ssoclaGCs j,.:•,:.. . .. ~.. t'. ] P l C s: I.^.'? ,--`i L. CO S A. New photograph -- al , 000 bal'l (alone)' . 50. S . F, etouch 2.5 . C. Photograph of two paci:s ( paste-up from announcements D. Type -- 1. F:ud'es 75 . 2. Heads 8:.. 3. Entry form 40. 4. Condensed rules 60. E. R ule out -- 3 hrs. t? $20 . per 60. F. Paste-u~p -- 6 hrs. C$2'5 . per -150'. =~ 20 G. Photostats . H. Art D:rection -- 2 hrs C$45 . per 90. ~ I. Velox's ( if' necessar.--) 15• Sub total $670. == 25 ~ mark-up on outside cost~s . 92. 50 T'otal $762.50
Page 6: pis40e00 Log in for more options!
Robert 5rian As~ iat.e_ ` r. * A. Ne-~%•PhotoGraph~ -- two packs U ball. b . R etouci-, C. 1 ype 1. r, uies ( paste-up ~ 2'. ConciEnsed 'ruie- 3. Entrant lisz 4. Head 5. G arne number blbci: 6. New coupon -- smaller D. re ul'e out -- 4 hrs «$20. per. ; E. Paste-up -- 8 hrs @$2'5 . per. F. Velox's -- one. G. Art Director's time -- 2 hrs ED $45. per... Sub total ',25 '/)mark-up on outside costs 8G. 200. 2G. 90. 760. 97.50 z~ 8'57.50
Page 7: pis40e00 Log in for more options!
R.ohert L":-ian r'+s~ i~1tc_  ` Art i= sumate C-Cm,, . 7;.r~ Ad Game Ac ;~,=`2' L Osv ` A. P'hotoaraph -- paste-up from Ad r1 h./C `c; . Velox of entire ad. $ 25. C. Ne w h- p e 1. Li's;. 601. 2. Game number biock 3&. 3. Head's 3G. D. Pastz-uF -- 3 hrs.Cf- $25. per 75. Sub total 220. .~ 25% mark-up on outsi"de costs. 30. Total ~ 250.
Page 8: pis40e00 Log in for more options!
0 ., Robert = rian Associate= C Additional six vveeks of aame ads. Game Ad ,2' -- six times. :)250. each Total $1,500. "E-r'omerun f-~hL ~~itional Si>J 1Veeks of C• :~
Page 9: pis40e00 Log in for more options!
' ~^ -~~~_~~- C C lndi'an: Score Card Ad's 1'-'' 2 Estimate of $72'S0'. per a • i'ota[ $500.

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