Lorillard
Art Estimate Old Gold Filter's 'homerun for the Money'
Fields
- Alias
- 03701214/03701222
- Area
- LEGAL DEPT FILE ROOM
- Type
- BUDG, BUDGET/BUDGET REVIEW
- CHAR, CHART/GRAPH
- Site
- N14
- Copied
- Greenberg, L.
- Ryan, D.J.
- Named Organization
- Cleveland Indians
- Supreme Court of the State of Ny
- Date Loaded
- 12 Feb 1999
- Document File
- 03701052/03701380/Litigation Re Robert Brian V Loews Theatres Inc Court Papers.
- Master ID
- 03701052/1380
Related Documents:- 03701052 Litigation Re Robert Brian V. Loews Theatres, Inc, Court Papers Volume I Thru 790000
- 03701053-1058 Robert Brian Associates, Inc., Plaintiffrespondent, Against Loews Theatres, Inc., Defendant-Appellant. Affidavit of Leonard R. Glass in Opposition to Motion for Leave to Appeal Court of Appeals State of New York N.Y. County Clerk's Index No. 6859-77.
- 03701059-1075 Robert Brian Associates, Inc., Plaintiffrespondent, Against Loews Theatres, Inc., Defendant-Appellant. Notice of Motion Court of Appeals of the State of New York N.Y. County Clerk's Index No. 6859-77
- 03701061-1065 Robert Brian Associates, Inc., Plaintiffrespondent, Against Loews Theatres, Inc., Defendant-Appellant. Affidavit of Sidney S. Rosdeitcher Court of Appeals of the State of New York N.Y. County Clerk's Index No. 6859-77
- 03701066-1067 Robert Brian Associates, Inc., Plaintiffrespondent, Against Loews Theatres, Inc., Defendant-Appellant. Order Supreme Court of the State of New York Appelate Division - First Department Index No. 5734.
- 03701068 Robert Brian Associates, Inc., Plaintiffrespondent, Against Loews Theatres, Inc., Defendant-Appellant. Appeal at A Term of the Apellate Division of the Supreme Court Held in and for the First Judicial Department in the County of New York on 790710 No. 5734
- 03701069-1070 Robert Brian Associates, Inc., Plaintiffrespondent, Against Loews Theatres, Inc., Defendant-Appellant. Notice of Entry Supreme Court of the State of New York County of New York N.Y. County Clerk's Index No. 6859-77
- 03701071 Robert Brian Associates, Inc., Plaintiffrespondent, Against Loews Theatres, Inc., Defendant-Appellant. At A Term of the Appellate Division of the Supreme Court Held in and for the First Judicial Department in the County of New York on 790925 M-3160
- 03701072 State of New York Ss. County of New York. Affidavit.
- 03701073-1075 Robert Brian Associates, Inc., Plaintiffrespondent, Against Loews Theatres, Inc., Defendant-Appellant.
- 03701076-1093 Robert Brian Associates, Inc., Plaintiffrespondent, Against Loews Theatres, Inc., Defendant-Appellant. Memorandum of Law in Support of Defendant-Appellant's Motion for Leave to Appeal Court of Appeals of the State of New York N.Y. Co. Clerk's Index No. 6859-77.
- 03701094-1096 Robert Brian Associates, Inc., Plaintiffrespondent, Against Loews Theatres, Inc., Defendant-Appellant. Affidavit in Opposition New York Supreme Court Appellate Division: First Department. Ivision:First Department Index No. 6859/ 77.
- 03701097-1131 Robert Brian Associates, Inc., Plaintiffrespondent, Against Loews Theatres, Inc., Defendant-Appellant. Brief in Support of Motion for Reconsideration or Leave to Appeal, New York Supreme Court Appellate Division: First Department Index No. 6859/77
- 03701132-1380 Robert Brian Associates, Inc., Plaintiffrespondent, Against Loews Theatres, Inc., Defendant-Appellant. Notice of Motion for Reargument of for Permission to Appeal to the Court of Appeal to the Court of Appeals New York Supreme Court Appellate Division: First Department Index No. 6859/77.
- 03701134-1147 Robert Brian Associates, Inc., Plaintiffrespondents, Against Loews Theatres, Inc. , Against Loews Theatres, Inc., Defendant -Appellant, Affidavit of Neal Johnston New York Supreme Court Appellate Division: First Department Index No. 6859/77.
- 03701148-1149 Robert Brian Associates, Inc., Plaintiff-Respondent, Against Loews Theatres, Inc., Defendant-Apellant. At A Term of the Apellate Division of the Supreme Court Held in and for the First Judicial Department in the County of New York on 790710 No. 5734.
- 03701150-1152 Robert Brian Associates, Inc., Plaintiffrespondent, Against Loews Theatres, Inc., Defendant-Appellant. No. 5734.
- 03701153 Robert Brian Associates, Inc., Plaintiffrespondent, Against Loews Theatres, Inc., Defendant-Appellant. Notice for Reargument or for Permission to Appeal to the Court of Appeals New York Supreme Court Appellate Division:First Department Index No. 6859/77.
- 03701154 New Point-of-Sale Displays
- 03701155-1163 Lorillard Conference Meetings with Robert Brian Associates, Inc.
- 03701164-1165 Kent June Review
- 03701166-1168 Kent July and August Review
- 03701169-1170 Audio-Vend Projector
- 03701171-1173 Audio-Vend Commercials
- 03701174-1175 Budget Analysis Kent Service Group
- 03701176
- 03701177 Kent Service Report
- 03701178 Kent Ideas Discussed
- 03701179-1180
- 03701181-1182 File No. 722 3232 Lorillard Co. Et Al.
- 03701183-1185 File No. 722 3232 Lorillard Co., Et Al.
- 03701186 Promotions to Extend
- 03701187-1198 Kent Promotions
- 03701199-1201 Dup of Id 03701183 - 1185
- 03701202-1204 Kent's Put It All Together Promotion
- 03701205 Prize Structure
- 03701206 Contact Report
- 03701207-1208 Official Rules and Judging Procedures Purposed for Kent Castle Contest
- 03701209-1210
- 03701211 Kent Premium Club
- 03701212
- 03701213 Confirmation Order
- 03701223-1226 Promotion Status Report and Correspondence
- 03701227
- 03701228-1243
- 03701244-1245 Enter Kent's Castle Contest
- 03701246 Kent Castle Contest
- 03701247-1250 the National Promotion Audit
- 03701251-1252 Kent Shopping Bag Sweepstakes
- 03701253 Coffee'n Kent
- 03701254 the Kent Gallery
- 03701255-1258 Merchandising Opportunities
- 03701259 the Newport Bonus Carton
- 03701260 the Newport Bonus Carton
- 03701261-1262 Newport Bonus Carton Offer
- 03701263 Barbeque Special Free Steak Branding Iron
- 03701264 Newport Bonus Carton Offer
- 03701265 Transistor Bargain
- 03701266 Newport Record Offer
- 03701267 List of Premiuns
- 03701268 Newport Bonus Carton Offer
- 03701269 Package Design Exploitation
- 03701270 Luggage Tag
- 03701271
- 03701272 Tv Guide Cover
- 03701273 Place Mats & Napkins
- 03701274 Surfboard
- 03701275 Beach Bags
- 03701276
- 03701277 Shoulder Bag
- 03701278 Beach Towel
- 03701279
- 03701280 Newport Colone
- 03701281 Newport Cool
- 03701282
- 03701283 Innovations in Marketing
- 03701284 Supermarket Display
- 03701285 Promo-Rad
- 03701286 Mail Coupon
- 03701287-1288 Gold Value Tade
- 03701289 Shopper's Value Round-Up
- 03701290 Homemaking with A Flair
- 03701291 Market Shelf
- 03701292 Specialized Sampling Techniques
- 03701293 Shopping Cart Advertising
- 03701294 Newport
- 03701295 Other Consumer Promotions
- 03701296 Help One of US Collect $1,000,000
- 03701297 Help One of US Collect $1,000,000
- 03701298 Help Me Get A $1,000,000 for Children.
- 03701299 Help Me Get A $1,000,000 for Peace
- 03701300 Dup of Id 03701299
- 03701301 Help One of US Collect $1,000,000
- 03701302 'little Wheels for Big Wheels' Win A Newport Dingo We're Giving Away 1,000 Free
- 03701303 Little Wheels for Big Wheels Win A Newport Dingo
- 03701304 Win A Neport Dingo
- 03701305 Little Wheels for Big Wheels Contest
- 03701306 Win A Neport Dingo 'little Wheels for Big Wheels' Contest
- 03701307-1308 Win A Newport Dingo Dealer Sweepstakes
- 03701309 Win A Newport Dingo Dealer Sweepstakes
- 03701310-1312 100 Salesmen Will Soon Be Proud Owners of Newport Dingos
- 03701313 Plan Your Dingo-Winning Sales Program Now
- 03701314 We're Running A Special Display Contest for Newport Salesmen
- 03701315-1317 'little Wheels for Big Wheels' for You and the Consumer
- 03701318 Newport 'little Wheels for Big Wheels' Contest
- 03701319 'little Wheels for Big Wheels'
- 03701320 Anna Scalfani Where Are You?
- 03701321 Old Gold Is Looking for People Who Have Inhertied A Fortune, But Don't Know It.
- 03701322 Old Gold Is Looking for People Who Have Inherited A Fortune But Don't Know It.
- 03701323-1326 Why Some Husbands Run Away
- 03701327 Marriage Footloose, But Not Fancy-Free
- 03701328 Tracer's Track Runaway Teens
- 03701329 Money Is Looking for People
- 03701330 Kent
- 03701331 Kent Golden Lights
- 03701332 Kent Golden Lights
- 03701333 Kent Golden Lights
- 03701334 Kent Golden Lights
- 03701335 Kent Golden Lights
- 03701336 Kent Golden Lights
- 03701337 Kent Golden Lights
- 03701338 Kent Golden Lights
- 03701339 Kent Golden Lights Brochure
- 03701340 Kent Golden Lights
- 03701341 Kent Golden Lights
- 03701342 Kent Golden Lights
- 03701343
- 03701344-1346 Store Coupon
- 03701347-1348 Kent Golden Lights Coupon
- 03701349-1350 New Kent Golden Lights Low-Tar 100's Store Coupon
- 03701351-1352
- 03701353-1354 Special Offer From Kent Golden Lights
- 03701355
- 03701356-1357 Robert Brian V. Loews
- 03701358-1361 Robert Brian Associates, Inc., Plaintiff, Against Loews Theaters, Inc., Defendant Notice for Discovery and Inspection Supreme Court of the State of New York County of New York
- 03701362 Affidavit
- 03701363-1365 Robert Brian Associates, Inc., Plaintiff Against Loews Theaters, Inc., Defendant Notice to Take Deposition Upon Oral Examination Supreme Court of the State of New York County of New York
- 03701366 Affidavit
- 03701367-1368A Robert Brian Associates, Inc., Plaintiff, Against Loes Theaters, Inc, Defendant Verified Answer Supreme Court of the State of New York County of New York
- 03701369 Verification
- 03701370 Affidavit
- 03701372-1380 Robert Brian Associates, Inc., Plaintiff Against Loews Theaters, Inc., Defendant Summons Supreme Court of the State of New York County of New York
- Litigation
- Stmn/Produced
- Author (Organization)
- Robert Brian Associates
- Characteristic
- EXTR, EXTRA
- MARG, MARGINALIA
- UCSF Legacy ID
- pis40e00
Document Images
c
A:T EST1MATc
Old Gold Filter's "'Homerun for the N:onev"
~.,j ,...
OR
~
~
LAWRENCE Goce_r;^Ll-
1~
Sl7pRE ;-,tE CQl;P,T OF THE STATE OF NEW YO::>.
~ Gtit;;.TY CF P'EW YORK
l Exhib~ d. .........
.~yp,:~A
.~ . . / N ....................................-..
~0
Dolores J. Ryav. ::.S..
Qfticial Cow'k Reporter
A SALES FROMOTION AGENCY

i/lJ'1/1Ciul1 1V1 L11G
A i~,t estir-iaic .
; ea:G
i
-
t
15 l eaGer aac Co'JF
= (,A )' Photostats ~ 75.
('c) T yoe 375.
( C) Rule outs -.5 hrs. @$2'0. 1001.
C.D1 Paste up 15 hrs. @S25. 375.
( E ) Artwork . 50'
$97J
(' F) Velox's CJf necessary ) 15.
plus mats, film or plates
Sub total $ 99''0.
*25~c mark up on outside costs. 125.
Total ~1 ;115 .

A
F-oint-of-Saiw
101, . E l' te
.
Art C stlnl=tE.
T ;n,,-C12-SdIE`
A.
i=. .
C . Carton Card
S upplementar. Card'
Poster
~,os:,
A. Comp of $1 . 00'0 on ball. ~ 35.
~_omrJ oi reverse banner. 75.
C . Pnotoc?raphy ( color ). 200.
D. 2 color -- bottom flap art. 25.
E. Pnoto lettering -- 24 words @$5 . each 120.
F. Type -- C including, "sorr.-, - copy" and
rules on 'back of pad'~)
250.
G. R ule Cuts -- (three hours ) 60.
I-? . Paste-up -- 16 hrs. @ $2S . 400.
I. Photo stats - 35.
J. Die transfer 225.
~` K. R etouching 100.
Type spec -- 3 hrs 2'~D30 . 00.
01 ,615 .
Plus -Art Direction -- 5 hrs. @ $45. 225.
_. 1,8''30.
~= 250 Mark-up on outside cost. 251.25
Total $ 2,081.25

C
"Homerun~ for the Art Estimate
~A~nnouncement 'r.d_
C ost
A. N ew photograph -- showing two packs. $ 10'01.
( C lW' 1
E. Ne~,v photograpm -- two packs, banner and
ball. Sr Vd } 1001.
^, . Artwork of $1 , 000, bil!.
125 .
D. Lettering "Clevelk nd 1indians"' on bal'l. 50.
E. Co st of balls.
F. Photo lettering -- heads 130.
G. Type 140.
H. R ule . Outs -- 1 hr. .@' $20'. 20'.
1. Paste-up -- 9 hrs.@$25 . 225.
J. R etouching -- B & W 75.
.1
K . Photostats 30.
L. Velox's (if necessary) 60'.
M. Art Direction time -- 6 hrs. `_'~45. 270.
Sub Total $1 , 32E .
25%. mark-up on outsid(? costs. 2013.25
~1,531.25

~ .C~hC:;'i '~--:`lan t~ssoclaGCs
j,.:,:.. . .. ~..
t'. ] P l C s: I.^.'? ,--`i L.
CO S
A. New photograph -- al , 000 bal'l (alone)' . 50.
S . F, etouch 2.5 .
C. Photograph of two paci:s ( paste-up
from announcements
D. Type -- 1. F:ud'es 75 .
2. Heads 8:..
3. Entry form 40.
4. Condensed rules 60.
E. R ule out -- 3 hrs. t? $20 . per 60.
F. Paste-u~p -- 6 hrs. C$2'5 . per -150'.
=~ 20
G. Photostats .
H. Art D:rection -- 2 hrs C$45 . per 90.
~ I. Velox's ( if' necessar.--) 15
Sub total $670.
== 25 ~ mark-up on outside cost~s . 92. 50
T'otal $762.50

Robert 5rian As~ iat.e_
` r.
* A. Ne-~%PhotoGraph~ -- two packs U ball.
b . R etouci-,
C. 1 ype 1. r, uies ( paste-up ~
2'. ConciEnsed 'ruie-
3. Entrant lisz
4. Head
5. G arne number blbci:
6. New coupon -- smaller
D. re ul'e out -- 4 hrs «$20. per.
;
E. Paste-up -- 8 hrs @$2'5 . per.
F. Velox's -- one.
G. Art Director's time -- 2 hrs ED $45. per...
Sub total
',25 '/)mark-up on outside costs
8G.
200.
2G.
90.
760.
97.50
z~ 8'57.50

R.ohert L":-ian r'+s~ i~1tc_
` Art i= sumate
C-Cm,, . 7;.r~
Ad
Game Ac ;~,=`2' L Osv
` A. P'hotoaraph -- paste-up from Ad r1 h./C
`c; . Velox of entire ad. $ 25.
C. Ne w h- p e 1. Li's;. 601.
2. Game number biock 3&.
3. Head's 3G.
D. Pastz-uF -- 3 hrs.Cf- $25. per 75.
Sub total 220.
.~ 25% mark-up on outsi"de costs. 30.
Total ~ 250.

0
., Robert = rian Associate=
C
Additional six vveeks of aame ads.
Game Ad ,2' -- six times.
:)250. each
Total $1,500.
"E-r'omerun
f-~hL
~~itional Si>J 1Veeks of C :~

' ~^ -~~~_~~-
C
C
lndi'an: Score Card Ad's 1'-'' 2
Estimate of $72'S0'. per a
i'ota[ $500.
