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Lorillard

Date: 1971 (est.)
Length: 1 page
03701212
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Fields

Author
Johnson, M.
Type
MEMO, MEMORANDUM
BUDG, BUDGET/BUDGET REVIEW
Document File
03701052/03701380/Litigation Re Robert Brian V Loews Theatres Inc Court Papers.
Alias
03701212
Area
LEGAL DEPT FILE ROOM
Site
N14
Named Organization
Robert Brian Associates
Supreme Court of the State of Ny
Characteristic
EXTR, EXTRA
MARG, MARGINALIA
Master ID
03701052/1380
Related Documents:
Copied
Ryan, D.J.
Named Person
Sigman, S.
Johnson, M.
Kaufman, L.
Orth, R.
Rosenfeld, J.
Sandelman, R.
Date Loaded
12 Feb 1999
Author (Organization)
Robert Brian Associates
Recipient
Sandelman, R.
Litigation
Stmn/Produced
Brand
Kent
UCSF Legacy ID
nis40e00

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Page 1: nis40e00 Log in for more options!
EXH 3T` PO~IDEN. OA7E 5 l r~ lA4MRENCE GREEN9FRG C ~ = • p-.!W - --~++c 7 f-1~i1~Y ~F?1l17L / O/CJOI/l &, eIFG't, 5(-~1" W`-'Ad, ~ F1r91 "IOD16 ' o~i~Zllll~bli,G G& To: - Robt. Sa.-ide1ma:: F~roza: - Maurice Johnsor. A work study fc= a pe,--iod of one month _"Kent" Account - May 9 to June 9 Internal staff meetings to discuss and develop creative direction and executions. (Staff includes -,Robert Sandelman, Jerry Rosenfeld, Robt. Orth, Maurice Johnson, Stan Sigman and Len Kaufman). Projects included in this Kent study are: "Coffee 'n Kent","Kent Castle". Other Kent Projects, ie: "Go for the Green", "Home for the Holidays", Robt. Brian Associates presentation to Kent 266 hours C $35.00 $9310.00 Separate copywriting time on above Kent projects, in addition to meeting time .- prePiously billed. Separatet layoat time on above Kent pro jects - 167 hours 0 35 •00 5845 • 00 (this time sri.I1l not be billed) •- Overhead charged to Kent account - typicall,,v th:s is a ratio of the direct costs already enumerated. In a large organization, overhead is usually equal to the direct costs.: At Robert Brian Associates it is less than half of the direct costs. The amount we must apportion to the Kent account on a monthl,7 basis is `4000.00 Arci Total directzona.ll imdirect costs $19155-00 In addition to the direct and i.-xi;rect charges invol4ed in servicing the Kent account, we must add a reasonable profit. Aobt_ Brian Assoc. uses 25% mark-up as the profit factor. For one (1) month Total Deduct -$E,^,00.00 Retainer URT aF Tt'.~ OF t~•'~F~ Ya` K C c~ su~~A .4TY OF Nvi Yvr`iK C4L'" 1~i2PExhibit..f`-.... ldent. ...........Cvid. .V..... (5 , .... . ~ ~ .,~1.'..Z.G~.. ••.' ~ '" ............. Dolores J. Ryan, C.s.':• offWaL Court Reparter A SALES PROMOTION AGENCY .,4288.00 $23943.0o- 6000.00 $17943•00 V

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