Tobacco Documents Online

a. Tfi~ T!r.?,'T P~~::Ili'" Ci.U~ This is a couponing appr oach t•:itn a couple of differences from existin~-- offers. Although not a "green stamp" idea, a yearly catalog of Kent Premiums is offered, but different items are available each month of the year. The number of couaons needed for each gift is less if the gift is "reserved" inadvance of its offering month, as long as the rea_uired number of coupons are mailed in by the time tha;, Tonth z:--ives. The gifts i•:ould be unusual, nz;,:oe selec;,ed from worldwide sources, and of varyir.3 vrices and redemption values. Ferhaps fouu or si:r different gifts would be made available each month. The pre-ordering offers several advantages. It "insures" not only repeat purchases by custoners who have reserved a gift, but might even produce purchases ahead, and among releatives and friends .who want to help someone get one of the gifts. Of course, if the is ordered after its month cf of availability, the nu=ber of coupons ia greater, and the number of carton o_ urchases needed• corree sDomdingly bigger. The offer also Is a stimulant to single pack r etailers and vendi ng machine distr ibutors. This can be worked by lettin ; them conbine the "extr: " couoems In a carton with oart of the cartons themselves to n; ovide a basis for gift redemption. iinder those ci_•cu~,str rce;., all ?:inds of retailers would be tempted to use pr oli•otional materials uilich would increase Kent sales. A Kent 'Pre=iu.*aClub Calendar visual -:ould be most appro::~`~,t._ ' - theme and method. . N&1#F CWp7 Ue cc F uF`,~Qr€ Yw.6(_ Kkk -r 74,'-1~.tb+3it,j»-- O10 ti ZV)aA ,•. ,.. _ ~ 0 ~y....l';........R.