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Lorillard

Contact Report

Date: 24 Oct 1970
Length: 1 page
03701206
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Fields

Area
LEGAL DEPT FILE ROOM
Alias
03701206
Type
REPT, OTHER REPORT
Named Person
Guberman, I.
Landcaster, W.
Rosenfeld, J.
Sandelman, R.
Named Organization
Robert Brian Associates
Supreme Court of the State of Ny
Recipient
Guberman, I.
Document File
03701052/03701380/Litigation Re Robert Brian V Loews Theatres Inc Court Papers.
Date Loaded
12 Feb 1999
Copied
Sigman, S.
Gaberman, P.
Landcaster, W.
Rosenfeld, J.
Ryan, D.J.
Sandelman, R.
Characteristic
EXTR, EXTRA
MARG, MARGINALIA
Litigation
Stmn/Produced
Site
N14
Master ID
03701052/1380
Related Documents:
Brand
Kent
UCSF Legacy ID
jis40e00

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~~3 EXH s ~. FOR IDEN. ~-~o~ DATE~ ) UtiWR~INCE GREEN2ERG CC'~1TAC'' PEPO,RT' P. LORILLARD MEETING For Mr. (&berman October 24, 1970 P'resent: Mtr. . Irving Guberman. P: Lorillard Mr. Walter Landcaster. P. Lorill'ard ,Vr. Sob Sandelman. Robert Srian Associates Robert Erian Assoviates submitted three layouts for suppiem_ntar}• display cards. After reviewing same, Mr. Gubermsn suggested revisions be made. Mr. Rosenfeld will redo la}•outs. Mr. Guberman asked Robert Brian Associates to further develop the "K ent Castle Promotion". 1-i'e recommended these specific changes : a minimum of four letters must be used in the word contest. Mr. Guberman questioned if provisions have been made for "tie breakers". We will advise Mr. Guberman that this situation is covered in the "rules". The feasibility of having more than one winner; Mom and. Dad, or one winner and his guest was discussed. It was agreed, however, that there will be fifty-two one week trips awarded to our first place winners. After speaking to Mr. C uberman Mr. R osenfeld will design the principle display, carton cards, shelf talkers and a sales presentation piece. Mr. Sandelman will investioate details for travel logistics... including a co-op deal with the airlines regarding free tickets. Mr. - Sandelman will also seek a'"name jewel'ry designer" to 'design the self liquidating Kent Castle pin. NOTE: This March--April promotion must have all the materials prepared eight to ten weeks prior to start of promotion. It is imperative that we start artwork immediately if we are to success- fullv meet the time schedule of this promotion. cc: Mr. M'r. . Walter Lancaster Bob Sandelman gUpREME GpURS OF ~ ~~ ~~R~ Y~K (AUfl 1 Mr Jerry tZ* osenfeld ~ ~ . Mr. Mr. Phil Gaberman Stan Sigman w O N O O? Yid. .......... .r~ ..----- , l '~. C.S.R. Doloves J. Ryan, 1' M• '. Ofticial Court Reporter

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