Tobacco Documents Online

C K[+- N''T? ~S PUT IT ALL TOCETiH r R PR'O(v1OTiONr , . , . 8UYR£J.",E CV,'ui: J OF TFtE STA; E;.F- I;,EQ! YORK COiIUTY 0'F 1GEW YORK 1 ~ , l, /~ ~ ~ ..~thibit...l.l.....ldent. r......... Evld. .. t ..... ~ I C , ..............~ ~...~~.. r.. ..... i1i .. ......................... Dolores J. Ryan, C.S.R. Official Cutu-t Reporter. ~\.. /

C Supermarve :jmes nave a;remendou5 fascination for tne ave-aac nousewife. We have developed a game KENT Can L:5e :o narness some of this excitement. : Play KrN-T- PUT 1.T ALL TOGETI-fEP. CAh1E f and win FREE prizes RATIONIALE: There is a•hiatus in supermarket games, right now. Not because they're unpopular, but because of legal , restrictions. We propose to come up with a game that is perfectly legal and acceptable because It is really a premium offer in which everyone can win. So, we give them the titillation of a game with the relative assurance of winning. At the same time, we are building a promotiomaround KENTts current advertising platform, thereby helping to merchandise the ads. Q. Game cards wiil be packed in KENT cartons, and at least 0 four cartons will have to be bought in order to get a N prize ~ . F€CHAN(C5: A game card wi'1l be packed I'n every carton of KENT. On the card will be Illustrated four pieces of what is obviously a jigsaw puzzle. In one corner of the game card is a concealed area under which is an Illustration. The con- sumer sumer is instructed to wipe off the ocvered area which will reveal an illustration which matches one of the four pu2zle pieces. When she has collected all four, she mails them in, and gets a free prize. How do we stay within the bounds of the lottery laws? On the back of the game card:, where the rules are spelled out, we indicate that consumers may trade one puzzle piece for any other one, by writing directly to us and includi'ng, a stamped, self-addressed envetop.e.

i ~ ~ ;. I •'+ i ZE : -p";C 7JP,c . c The pr, 7es will deoend on :ne budyr, ava:lable. Assum i ng we : an a r i ord $1.50 t o~ $2 for each pr i'ze, we m Thermal Coffee Muo. Butane Ci'gareete Lighters Mod Nbte Paper Oisposable Flashlights Pen & Pencil Sets Home Staplers Steak Knives Automobile Spotlights 7