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EXH rOR IDEN: iL:-E`tc? DATE C f.: 3UFREMUGUFiT OF THE S i\JF NEW YORK CUUNTY OF N.EW YORK Evid. ..: ~... .:.. ..Exhihit........ ldentt........... .................................. Date ........... . ...=:'~.... ~..:'. ' Dolores J. Ryan, C.S.R. Official Court Reporter Hay 25, 1972 *:..Ts:.- Michele F. Cro,..^_: Attornev Federal Trade Commf.ssior. 3ureau of Cons=er Protection Washington, D.C. 20580 Dear hlada=: re: - File No. 722 3232 Lorillard Co., et all , In response to your letter of May 9, 1972, we enclose docuiaentation replying to the auestions you asked. In the spirit of cooperation, I hope the answers will be h&&pful to your office. Sincerely yours, Rober t Ii. SaftceL-za.n President encls.

t Federal re: letter 5/9/72 1. Robert Brian Associates, inc. 107 East 38tlh Street Nev- York, N.Y. 10016 Incorporated: tie:•r Yorli: S tats, 1°3_ Co_Tvorate Officers: Ro bert ,`•i. Sandelman, Fresident 200 shares 114 Ascan Avenue, Fcrest Flills, N.; . Stanley B. Sic,gman, Secretary no stock 78 Fairway Avenue, Verona, :1.J. Burton I_ Monasch, -Treasvrer no stock 733 Tlaird Avenue, .New York, N.Y. Coroorate Activities: We were incorporated to engage in the design, execution and production of sales promotion programs and canpaigns for clients of the aaenc:r. a1LII".abel: of- employees: S Gross revenues for 1971: ;593,203.30 2. *1o written contract ever e.Yisted . We were employed by the Lorillard Co., 200 East 42nd St., New York, as sales promotion agency on a monthly retainer for a period of 15 months, comttencinc June, I.970_ The monthly retainer, w:ti.ch a.:.ouz:ted to $6,000 per month, was pzid_ to us for the creation and d_velopaent of ideas, layouts and copy themes. 3. The folloraing employees worked on the Kent Castle Contest: Robert !:. Sanc3e l-^ ^, president. Directed tae creative activities of copy and art departments and presided at copy sessions. Jerry _Zosenfeld, zrt d1rector. Participate:' in creative sessions and concentually visualized er.y..ire promotion.

1 ; Phil Gaberinan, copy writer - no longer in our employ Wrote whatever copy was required for the promotion, collateral materials, and directed outside copy sources. _. : . ' Federal Tradec oruaission 4. Bob Orth - assistant art director - no longer in our employ. Assisted art director in visualizing and rendering finished mechanicals for all the pror•.iotional materials. Stanley Sigman, productinn r.anager Supervised in-ptant production ma.terials. of all promotional Maurice Johnson, account esecutive - no longer in our employ. Functioned as account executive and liaison between agency and client, initiating some of the corzes- . pondence between both companies ~ Shirley Hirschhorn, bookkeeper Kept records and books and rendered invoices to the client for in-house charges and outside costs. Nancy Mahoney, typist - no longer in our e--ploy Typed all pertinent correspondence and reports. PromotionaZ expenditures dispersed by Lorillard on this campaign with our agency: $196,149.66 We -have, and. had then,- no connection ~.rith Blue Ribbon other than hiring and negotiating with them on behalf of Lorillard, to judge the said contest. At the client's request, -vre interviewed lir. Don Jagoda, president of Blue Ribbon, -and on the basis that his company had judged con- tests of this nature be=ore for major accounts, t•re t:ere convinced he would bring his e~.}nertise to the judging,and winner selection and pefor expertl_v and responsibly. Blue Ribbon established the rules for judgizg, the contestt and selecting winners. Attached is a.coFy of our contract _ with thera. We had never been involved with B1ue Ribbon ir- a business capacity prior to the Kent Castle contest pro- rsotion.