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KENT JULY AND AUGUST REVIEW . ~ .~- -~_-~}_..- .

C KF.2:T SERv ICE REPORT JITL;~-ly'ZC Robert Fs.Nian Associates continued developing "Audio- yend",,,,Mx. Sandelman flew to Detroit to investigate prototype development. "Script " for the above mentioned o~cduct is being written. The first client meeting o:' July took place in our office.. Mr. :~'_1i~a^ discussed "F.c:r.erun For Ti~e "`.oney'. We Fr-3ceeded to d3vel::p sLrategy for transplanti ng thi.s swee::.staries from radio a:d T', to print. Ager.c-.,- started work on Grocery Story Promotion for Kent. We wili get br^;c to Kent, with full specifications on "Win Six Foot Bag of Groceries" Sweepstake_ On July 13th Mr. Sandelman a^d M.:. Rosenfeld flew to Chicago for a two day f{eld trip.. They visited discount centers.. liquor.stores and supermarkets. -'Co..tinued local field trips: New York City, Bronx, Suffolk, Westchester, and Nassau. We continually see that Kent.is relegated (by Reynolds) to a subserv_ent shelf positior.. Note: Reynclds also provides store buyers with tobaccc order for:ns: Needless to say this rc:-n places R. J. Reynolds Cigarettes in a prominent position. - Kent, arr.ozg other cigarettes is an awkward one. These trips, whi?e-inconciusive in the:-seives, do show marked sitnilarit ies in specif ic ar eas . • On a f ield trip August 18th we stopped at Sloan Bros. Supermarket located on west Kingsbridge Road, Br orix, N.Y. This store is part of an eight store chain under Associated Food Store-Management. Met the chief buyer for this store, Mr. Allen Swartz. Took Mr. Swartz out'to lunch and learned that he is vice president of the Metropolitan Security Force..: an organization dedicated to solving the pilferage probleW ' in supermarkets. :'1r.,Swartz like other buyers we have inter- viewed would not consider a'floor cigarette display because of the pilferage problem mentioned above. Mr. Swartz went so far to say, "how cailch are you •going to pay me in advance for your Kent Cigarette display. Suffice it to say, his point was well taken. - . We are in the process of developing a highly unusual floor space display for Kent. This display will go a long way to solving the grocery store problem and because of it, it would be much to Kent's advantage. . 0 w Note: When we make our recoamendation and prove its effect- o iveness Mr. Swartz has invited Robert Brian Associates to w N .~`

C present our display concept to the Metropolitan Security Force. Every,ma,jor chain 1n the New York area is a member: A& P Assoc., Bohacks, Shop Well, Grand Union and Food Fair, etc. It is obvious that anything Kent can do to heiD stores solve the3r problems, wi1;1 go a long wz;+y to help Kent with in-store pro- motions. Subm_tted Ho;nei•un F'or The f4c^ey ca,,:pzign : news_ aper wras ads and media schedule) to ice i:ilian. ':zw directions given us by N~;~. Kilian, and agen-ti- ::2s as. ked to :ie•:elop new ca:r:paign. r.r. Gu:erman came to our ='_.r Teet'_ng, and asked. us to develop .^.ew packaxe desiRn°) s) fQr s:er.`. . 'r.'it:,irn a keek- we had developed sa:^e, ou : wEre s.:t-.az- this prc j ect would be ' shelved for the pres_n:.. Finishe:: workir.g or. Qesign f:~ Kent Iu0' s and Kent Menthol ccJ.nter cards. Designs were. accepted and 3ecr,anfcals sent to Mr. Shaller. Staff meetings (REA) were held to determine new Homerun For The Ifoney concepts. A new creative platform was plar.ned accporapaning copy and layouts. This 'thzse) materials will be submitted to Mr. Kilian. Robert Brian Associates is currently investigating Supermarket "'I'tI" Promotion. we are checking two machines at the.present. We are also contacting major supermarket chains to check feasibility of such a pro jec;.. Mr. Guberman has told H.BlA to deve'iop six separate grocerty store promotions (for test).. We are to get back to him with our proposals as quickly as possible.