Lorillard
Tobacco Institute Newsletter
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PREPARED FOR YOUR.INFORMATION'BY, THEINSTITUTE:STAFF'
1778,K'S,TREET', N'.W., WASHINGTON D.C. 2DODB 29&819;{
a
FOREIGNI
Number 121
April 22, 1975
of' State David Owen made a spliash
disclosure in Parliament (and in
hiis version of negotiations with,
nine:months. He revealedihe had
U.K. Minister
April 11 with
a news conference and' tv followup) of
Briti.sh tobacco mfrs,. during the'past
made these proposals:last Jully:',
Contributiomby the industry of a"silzeable percentage"'
of its ad budgets to anti-smoking "education."
Stopping brand-name use at sponsored events.
Putting, tar yields in ads and',on packs.
Prohibiting cigarette advertising at cinemas.
Moving the health warning to packet flaps for greater vi~s-
ibility, and changing it tolthe way it "will be'carried"
on government antismoking posters:: "DANGER: CIGARETTES
' CAUSE LUNG CA'NCER,, BRONCHITIS, HEART DISEASE."
Banning gift,coupons, or at least using them only on low-
to-middle "tar" yield brandis.,
DR. OWEN said it "is a matter of'great regret to me" and that he was
"appalled"' that the industry rejected virtually every proposal. Media
reaction appeared mixed--some recognizing that some of the proposals
were inappropriate.
Then,, on,April 13, a budget was presen,ted' containing a siz-
able tax increase onitobacco products. Unlike the U.S_
where the budget andltax:proposals are debatable, the Brit-
ish,move became effective upon presentation. As the United.
Kingdom imports all its tobacco, the increase'amounts'to an
additional'duty of 2.05 Pounds which averages 17C American
per package of 201cigarettes.

-2-
A knowledgable observer in Lond'on told the Institute,the increase is
only coincidental to the Owen disclosure, that it,was for revenue pur-
poses only and bore no anti-smoking connotation whatsoever,
, THE SMOKE-FILLED ROOM really isn't, according
to ainew research:report in the New England
Journal of Medicine by Drs., Hiiinds'and First at,Harvard's School of Pub-
li~c Health., They samplediair inconspiicuously in a number of norma,
smoking situations--buses, trains, cocktail lounges and so on. They
used nicotine as a clear measure because its only source is tobacco
smoke, as contrasted with:carbon monoxide's "Widespread distribution"'
from many sources.
RESEARCH
In,an accompanying editorial invited by the NEM, researcher
Huber of Harvard Medical School and Boston's Beth Esreal
hospital wrote, that the new, data "demonstrate that in public
pZaces nonsmokers couZ'd'potentiaZ:ly consume: Z/Z000 to Z/Z00 of one f,iZ-
ter cigarette per hour, a level of exposure that has no knonm serious
association with disease."
Associated Press reported the findings. American Lung Association re-
action was awaited, for two reasonsm First, its Massachusetts affili-
ate paidlfor the new,study. Second, ALA,propaganda up till now has
claimed that "the nonsmoker inhales as much harmful tobacco as the smoker inhales
from four or five cigarettes."
LANCET, a Britishimedical journal, expressed concern in an
editorial about implications of new smoking materials. The
piece included thi~s quote:
"Painting mouse skin with smoke condensate, which is accepted as a biological test
for carcinogens in smoke, is obviousLy a far cry from the repetitive exposure of'the
human bronchial epitehlium to both the condensate and the vapor phase of cigaret'te
smoke over many years."
-BURCH, the Engli~sh scientist who publicly changed his mind
about smoking-lung cancer last year, extended his analysis
in a British quarterly, Journal of the Society of Occu a-
tional Medicine: "The conclusion that is widely, and confidently
drawn--that lung cancer "is almost entirely due to cigarette smoking'
(RohaZ CoZlege of Physicians, Z97Z)--does not stand up:to critical anaZ'-
ysis. "
And in a letter to Lancet, commentiingion development of nontobacco
smoking materials, Burch said "no causaZ:mechanism has yet been proposed'that
is consistent with the epidemioZogical evidence. .,.With:such;gaps and weaknesses in
the orthodox thesis, is it' really wise in these economicaZZy, depressed'times to pur-
sue extravagant projects that may well turn out to be ZargeZy misconceiued7"
UP TO 1,00'A observations a day for several months all over
downtown Toronto have: let a team investigati~ngicarbon mon-
oxide levels to conclude that "i~t would seem undesirable to
spend more than two hours walking or working onia crowded
thoroughfare."' The CO levels they found rangedlfrom 10 to
50 parts per million, with "muchihigher average concentra-
tions" in "such adverse sites as poorly ventilated' under-
passes and underground garages." The study was done for the
York-Toronto Respiratory Disease Assn,..

-N.
-3-
DR. JOSEPH FRAUMENI,, environmental cancer specialiist for National Can-
cer Institute, reported,discovery of high lungicancer rates among men
& women,liviing,near metal smelters i!n more thanitwo dozen UI.S. coun-
ties.
EMPHYSEMA: S'tartiingiwithithe!premise that smokers wholare
deficient,enough in al!pha-1-antitrypsin, (AAT) will'~ develop
emphysema, the St. Louis Post-Dispatch reports that a,Wash-
iington University School of Medicine research team has sug-
gested that the body chemical~ may not be working in other
emphysema sufferers. The deficiency can be identified in
only about 5 per cent of those affected'by the lungidisease..
NON-SMOKERS have a higher rate of asthma and,hay fever than smokers,
according to a study of 69,767 men and women who underwent total check-
ups in Chlifornia between 1964!and 1968. Dr. Carl C'. Seltzer, Harvard,
presented the findings at the annual congress of the American Colilege
of,Allergists.
_ <. .:._.
,.1
NONSMOKER ISS'UE'.
MARYLAND passed three no-smoke laws before ad-
journment of the legislature. They effect pub-
lic elevators,, require directors of hospitals andiphysicians' offices
to reguTate smoking, and require allotment of smokingisecti!ons on intra-
state buses in public service.
NEW YORK LEGSSLATURE~completed action on a biill to' prohibit
smoking.in public transportation and indoor public facilii-
ties such as librariies, museums and,theaters..
Mayor of Los Angeles signed!a no-smoking ordinance which will becomee
effective in early September. One provision states that no divisionn
of'smoking-nonsmoking areas:shal'l be made on a front versus rear basis.,
ARIZONA'Senate Commitee approved l!atest roundlof legislation
ex,pand'ing no-smokiingi Law. One state senator said, "l think
this may be as far as we can go on,thi's. Pretty soon peopZe are going
to fi,ght back. "
FLORIDA STATE SENTE:COMMITTEE kiilled a no-smoking measure and two billls
.... . _ .,.
k- remain pendingl' rn the House.
F
j Smoking ban at Wisconsin State Assembly committee sessions
was buriediby a committee chairman,who commented, "I don't
think anyone's morals or behavior ought to be legisllated'."'
ENFORCEMENT'OF TUCSON''S!LAWS against smoking, suggests i~ts deputy city
attorney, could be done by "deputized" employees in public buildings
who wouldlissue warnings and' tickets just "like meter maid&...". Enos
P. Shaffer suggested, to stop smoking iin elevators for instance, desigr
nating building guardls:as'peace officers and instituting periodic pa-
troTs:of elevators without notice.
KANSAS LEGISLATURE has enactedismoking,bani('Newsletter 120),
and bill awaits action of governor. Eldorado Times:comments::
"The smokers who had no regard for the rights of other persons
are responsibZe for the passage of a nittygritt'y Zam like this."

HELPINCs'HAND: Ponca, a,company which distributes tobacco products
that produced more thav7,$2q million in direct tax revenues i~n four
southwestern states in a year's time, provid'edlan editorial in iits
employee publication worth your reading::
The tr.end m tte kongsmokt g: t uesd p- reo- CRIME ) cponsm d' bill po 'd- gjorfirses,of upi m.
dsm,.unemploym t nergy, c and - unequalled by. $200 1 oklrrgin pubhcr.plsces h ee elevators,
theatres,
th daya. of prohib on lon, llq ny Hsrking, back:to, theWbran ; artmuse-I hospitaLd, busea,./G'a our
opnion
' tlred omout', cryof'the Surzgon General (who; what, that J'all.cigarette.iHouston
re.extingwshedsimW
whtheheor'It,my,bb)onth.llsoftohacc mmke;many, t - eomlyitwoWdnt.hklp-e'.wta.ttve.etifhngemogover.
nre.looking.hard for an ex use to.extingpuh o ce. and foratl Texas' largcst city.
.~ sgat t rette~, We eedldssl`.~ t. C04;.t.LD h rr ry enL d nnAmarillo,"5ure people Rd moke
alta k ta~noohg, t7~ t tob I ta tom . to 4.' ., there hearl . obn.o ~dimus , bwl oOh fimd drinkungg
bmaxi.ous . and it's. not'.
. '. '.
ia tleast'one;ltut rent, A. 5t:couldNOT.Ttieseillegal. Sormepeapl fmd:sex.obm d.-l'a tillegpl,
' .-. queattona. and obeeraationa have been brou~t up manYY nther. I hete bigotry hke~, th'aE
(thelegisLt~mn) -~~ Wh t',uaur-
tim . The,d,iehas..been,cwsttol bel e"'patsy" for thoseil6. pmsing u thst (he measure paased
tAe.Jusisp,udenceCom-
-' - befllingmankindlfor'sh6chith perta. csn findlno cu mnttee. 11-0:! NOT ONE DISSENTINGVqTE` and
then
Tlve.public was.beco.ming.apelA t to.soltctat a.for:re- tleared the Senate.o.erwhelmin&. S.d
FONCA'r. R.. J.
aearch ftwda, wAen for somef rty y ars nnill , ponmiL- Melihskyy and'. STA~NLARD's J..E.. Mead-'"THe
speed with
, fions,of:dolllenhd:Ueenpuueed't.grantst thnotosigmifi- whlichth~ssu wa~
.handledwou4dcertinlrylad:oeto
t.
p n
nt blreakthlrowgh. The Suugeo 6alls"report'akthebalie.v thatthe~ematter wu enther prejvdgled as a -
ontrobe.toffm sshanone b inferrin a Drkth h ~stal tssue or tha[itwms
a~metter.of'lilfeand.deethctothe
rou
y
gg
dtizens.of the 91sneof TExm."
W tii~e cormmon f hn
t~Ickn e a and g
tg, aggiru agonuztngdea[h.

-5-
ATLANTA JOURNAL AND CONSTITUTIONiprintedlthe inside story of'how two
married,, childless women double-handedly secured'passage of the Georgia
law which bans smoking anywhere that anyone puts up a,no-smoki~ng,sign.
(Newsletter 1118). One, the daughter of a tobacco farmer, says "Tobacco
farmers don't rMmt to grow tobacco. It's the tobacco companies t'hat'want it." She
says her father smoked inihis,home and ignored hers and her mother"s
"distress at breathing the fumes."
BOTHiLADIES were sent buttonholing in,the legi~slature by the
Georgia LungiAssn., armed with literature containiingiappar-
ently baseless nonsmoker health, charges., They got help from
Rev. Hosea Williams, a legislator and--according to the paper--
"civil rights agitator" who made his statewide political ap-
aratus avai~lable.,
Supported by medicall testimony and the Democratic leaders in both houses
(both saidito be heavy smokers), the ladies rolled up a 13'8-23 tally in
the House and' got yes votes from14'4 of 56 voting senators.
CALLING ITSELF "the world's largest employment service",.
Snelling and Snelling of Pao1i, Pa.,, is conducti!ng a "nation-
wide survey of personnel and sales executives"' to obtain "in-
sight on,employers" attitudes and policies concerning smoking."'
Just, to get things started, the iintroduction to its question-
naire says "the American Cancer Society published statistics proving
higher absenteeism cnarong employees who smoke cigaret'tes. " Sample ques-
tionc "More and more companies. ..choose to hire personnel' fromith.e.
53% of'the mork',force comprised of'nonsmokers. Does your company havee
any restrictions. . .?"
WELCOME ASSISTANCE!: Tex,as
citizens have spontaneously
organizedla "Smoke Friendly"
campaign using bright bumper
and vending machine stickers
as courtesy reminders prefer-
able to regulation. Local
Iung assn. is reported to
have requested a supply of
bumper strips and Da11Tas:ASH
promised cooperation with,_the effort.
SPfOI'CE ~_-
FRIENDLY!
Courtei0w'$mOlwS' COarYtw
.,___ -_..a.,.....".....,......~ ,_..
KILPATRICK' COLUMN (Newsletter 119) drawing alllot of fire from GP1SP in
letters to editors. Typical:: "Smokers pollute their lungs and', those near
them and seldom give a hoot about the pollution or stink forced on famiZies coZ'-
Zeagues and'friends."
On the other hand a Bowie, Md, man thanks Kilpatrick forr
column through letter to the editor of Washington Star andd
sugg ests a new warning: "Warning,: the FTC is a danger to your
freedom, and wi.ZZ contribute to an aZready overZy bureaucratic gpvern=
ment and'uZtimately,negate ALL of your freedoms:"
SECOND-HAND CIGARETTE SMOKE is more than just "smellly" to the non-smoker
says the St,. Joseph, Mo. Gazette in quoting material from the American
Lung Assn., in an editorial. "'It actually, according to recent studies,
has harmful effects on non-smokers," and the paper concludes that,for a
non-smoker "breathing may, be dangerous to: your health."

-6-
EDITORIAL COMMENT from the Baltimore Sun: "Non-smokers no l'onger
accept their fate as unwilling smokers in,enc2osed spaces where smokers
are present;,wn,th increasing effectiveness the non-smokers are demand=
ing; the smokers take their habit elsewheres " In summary, the edi~-
tor ial concTudle:s, ": ..if non-smokers around them don't want them
to smoke then they are obliged to honor these wishes. Smokers can le-
gitimately, hope that the non-smokers will be polite when they make their
requests."
A ST. LOUIS HOSPITAL decided--in the interest of health, a spokesman
said--to stop selling cigarettes on the premises. I~t just so happened
that TV cameras were there whenithe vendingimachines were carted out..
SEATTLE TIMES, in editorial comment oniState Boardlof Hea:lthh
lack of enforcement authority on smoking ban (Newsletter 119)
suggested it is just as well and saidr, "Smoking,mores are chang-
ing,, cmd'it could.be that'social pressures, together with the: Health
Board's ban rai,'ll'prove.increasingl'y effectiue in providing relief'for:
FI~RST MEETING'of Central Illinois Chapter of ASH heldiApril 3 in Peoria.
Stated goal:: Establish areas for non,smokers in public places.
QUESTIONNAIRES were sent to 42 cand:idates for the Madison,
Wisc. City Council by GASP chapter and 34 replies indicated
there was no difference of opinion that there should be no
smoking in buses, theaters, lecture and concert halls, ele-
vators, libraries and museums. Afew reservations were ex-
pressed about banning smoking in retail and food stores:, pub-
lic meetings, and hospitals and other medical facilities.
.HARD TIMES hit the UCLA,campus branch of GASP regarding requested offi-
cial office space. Laura Frank, coordinator andlonly member of the or-
ganization, complains that someone d'ecided that the Gay Student Union,
needed office space more than GASP.
WASHINGTON
CONGRESSIONAL CONFEREES who resolved the differ-
ences between~Senate and House versions:of'the
agricultural price support bill (Newsletter 120) announced!that alll
principal Senate amendments added to the: House bill-were d~7opped. ~This
means the Hudd'leston amendfnent, which proposedito raise federal support
of'tobac:co to 70 per cent of parity,, is:out.
Sen. Moss's office recently told aiLouisville Cburier-Journal
reporter, "The hza2dtsritting; is on the wall, and the senator thinks,it
is now just a,matter of time before the Senate will take the step to end
support of't'obacco.,"
WASHINGTON BUREAU'CHIEF for,the Louisville Courier-JournaL, Ward Sin-
clair, who watches federall legislation with a practiced eye for its
eifects says, "The fi'rst'' telltale signs have become cl'ear: The federal' support
of'tobacco progrcans that thousands of Kentuckians have taken,as an,articZe of'fai'th
for so long is in g,rorring danger. " Signs cited by Sinclair:
i"The unity so long traditional between tobacco states and growers, co-
operatives and warehouseraen is gone. In years past, they tendedtoo
speak as one.. Thi!s year they~are not.

-7-
~ "The old-line whip-hand type of'Zegislative leadership and influence
exercised until recently by, tobacco-state:members of,'Congress...has
diminished.
"Ne7ocomers to the House and Senate, where the programs customariZy,
have emjoyed wide support, are bring;ing,new views that tend to find'
a disturbing contradiction in a system that spends millions on medi-
cal research yet supports tobacco with federal money.,
"Old farm-state congressional coa2itions refl'ecting ari attitude: of
you-support-my-program-aru3-I'ZZ-support-ypu are breaking up. Even
senators from tobacco-growing states are voting against continued
federal backing of the programs."
AT HOUSE HEW APPROPRIATZDNS HEARINGS, no real talk of cigarettes so far.
Rauscher, director of the National Cancer Institute, did say that there's
been progress in finding lung cancer with sputum tests in "sympton-free
heavy smokers." Across the Capitol, Sen. Tunney (D-Calif.) opened hear-
ings on a new toxic substances controll act by, observi~ng,, among other
things, that he is "concerned by statements which suggest that up to 90 percent
of all cancers may have environmentaZ usuaZly chemical, causes. Of course, environ-
ment'al pollution includes smokzng but' a signifticant porttion of, cancer occurs in
people who have never smoked."
FEDERAL TRADE COMM'ISSION announced results of latest tests
for "tar" and nicotine contents of 136 varieties of domestic
cigarettes April 9.
FURNITURE MAKERS, concerned about threatened flammability regulation,,
met publicly with Consumer Product Safety Commission, proposingiin lieu
of'regul'ation further research and a public service media campaign on
asserted fire hazards, principally dealing with smoking. Some commis-
sioners appeared unimpressed; others asked for further details to be
supplied.
CHRISTIAN SCIENCE MONITOR notes that while Congress mandates
the National Clearinghouse an Smoking and Health to report
Jan. I of' each year, last,year's report was six months late.
This year's report will be nine months late, the paper said.
y-- =:AtRTS-SM'OKIPSG. GUMgranted U:.S_, patent which asserts that the gum base
contains an effective, non-toxic amount of an active material that is
capable of'developing an unpleasant taste when contacted by tobacco
smoke.,
L MED I A
NOW COMES GOOD HOUSEKEEPING wiith:"Here are thee
facts about women and smoking." Firsts, they
say, evidence now shows that the danger to women who smoke is as great
as it is for male smokers. And second, it seems to be more d'ifficult
for women,to stop smoking;than it is for men.
Their facts:: "Lung, cancer is now the third major cancer ki'ZZer among,
women.,..Smoking during pregnancy can harm the fetus and create life-
long healt'h',problems for the ehi7.d:..Respiratory diseases attributable
to smoking; are sharply rising in women.,..Heart disease and',suddem deat'h
,
due to heart failure are increasing among women at such a rate that they
soon may be,as common as:th'ey are among,men."

-8-
AND'FAMILY CIRCLE MAGAZINEIran a lengthy,, combination "Rate your riisk
factors for the commonest health hazard of women" and "Preventive medi-
cine guide!" article. Question 9:: "Do you now smoke ei'garettes?'"' For
the answer, in this example, the read'er turns to two separate citations:
in the guid,e:! "Drinking, smoki~ngi other drugis" and "The silent diseases."
The first reference includes,, "Cigarette smoking has been asso-
ciated arith,lung cancer, emphysema, chronic bronchitis, heartattack,
stroke." The conclusion is to make the decision not to smoke::
"In terms of prevention of disease, it's the most valuable contribution
we can make to ourselves and'our gro:vi.ng;chiZdrens°'
The other reference, under "Cancer", states, "Lung cancer is one form, of
malignancy for which a truly effective preventive measure exists - avoid cigarette
smoking." Same counsel on cancer of the mouth and throat, heart dis
ease and stroke. Heavy smokers are even listed as among the most sus-
ceptible to alcoholism.
AND GLAMOUR MAGAZINE ran a 32-question medical folklore quiz.
Question 18: Cigarettes stunt,your growth~. True ( ) False
O. The answer, in part: "False. Cigarettes do not stunt your
growth. They can,, however, affect the groarth of a fetus if the mother
smokes."
CONNECTICUT'LEGISLATUREIdrew the ire of the New London Day., The paper
noted most of the municipal boards and commi~ssions in its part of the
state are obeying the state law which prohibits smokingat meetings
open to the public. "The scmre cannot be said of all state legislators. In what
amounts to an,act of monumental hypocrisy, the very Zeg;isZators who passed the no
smoking Zam now def y it open,Zy. "
N. Y. TIMES "Cancer Porkbarrel" editorial (Newsletter 120)
was labeled as "irresponsible rhetoric" in a letter by one
member of the scientific community who went on to say:
"Until prevention of cancer is possible and implemented,
perhaps a supremely difficult task if the increasing sale
of cigarettes is taken as one example, the need for research
to find higher rates of cure for cancer will exist."
JAMES GRAHAM', writing for the Detroit, News: "In a phamphZet called Tobacco
~ Facts, the Tobacco Institute grappZes head on urith the cZiiivns cited by nonsmokers.,"
I a reference to ALA's reams of printed materials which it says supports
its claims.
(
"THE DEBATE," asserts the St. Joseph News-Press, "over the
Zi!nk,between cigaret smoking,and a variety of potentiaZ:Zy fatal diseases
goes on!. It remains unresoZ'ued."'
HEALT'H ORGAN'IIZATIONS
A PURPOSE'oflthe Third World,Conference on
Sfioking & Health, set for June at the Waldorf,,
as stated in the new American Cancer Society Annual Report:, ". ..To
consider new actions necessary,to counter some of the recent gains made by the ciga-
rette industry."
SPOKESMAN for the Virginia Lung,Association reacted to the
Richmond Times-Diispatch,"Tobacco War" editorial (Newsletter.
120)', in a long letter. Part of,text: "Emphysema (and other
chronic obstructive lung diseases chiefly caused by ci~garets)
claim amincreasing number of ill,and disabled."
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