Tobacco Documents Online

nstitute Newsletter PREPARED'. 6T THE'. INSTITUTE STAFF TO INFORM'THE' IN'DUSTR!Y. OFI NEWSWORTHY DEVELOPM.ENTS. 1776..K STREETi N.W., WASHINGTON'• D:C. 2D008'& -i 295'.8434' Number13'5 November 111, 1975 . HEALTH N'GANIZIYTI'ON& AMERICAN, CANCER SOCIETY held its annuall meeting at the Waldorf,, took, brief'note of the research, activities which,account for a minor part of the $,10q:million-plus it took in last year, and fiired,predictable vol- leys at tobacco. - •- - ~' George: Rosemondi's farewe'l1 speech as president called =•for prohibition of' higher-"tar,"'cigarettes, a "tar"'- nicotine tax, an end to "subsidy° of tobacco:, support of the current FTC ad-warning suit (Newsletter 134) and warnings in ads "as conspicuous as the message urging young and old to inhale carcinogens." Exec. v'.p. Lane Adams disclosed that U.S. Steel Corp. "enabled ACS to conduct Quit Smokiing" programs among its work force; that ACS organized' quit clinics in 500 communities; that the update on,H,am- mond's million-persons study (which helped indict cigarettes in the 60's) is now'ready for computer analysis'and that apparently there were',na new ACS anti-smoking spots prepared for radio and TU in the -past year. •`The society had Betty Ford to dilnner, gave awards to'Na- tional Cancer insfiitute'Director Rauscher and columnist Ann Landers (in part for her anti-smoking efforts), in- stalled Benjamin Byrd, Nashville surgeon, as president, namedlHouston surgeon:R. Lee Clark to succeed him a year hence and Flip Wilson, "televisionisuperstar," to leadl the ACS 1976 ,fund-raisilng "crusade." EARLY' CANCER DETECTIiON PROGRAM, for communities is being' promoted by Midwest Cancer Center of Oak Brook:,, 1Tl.,which, announced it wants to cooperate with a midwestern town seeking the lowest can- cer death rate in the nation. The average cost per person for the cancer screening, reports Q C W 0~VT tj I ~ ~

REACTION of the American Cancer Society's chapters:in Alabama, Florida and Louisiana to the inexplicable, high lung cancer death, rates along the G1ilf coast, as publicizedil'ast summer by the Na- tional Cancer Institute (Newsletter 128), is to add to anti~-smok- iing efforts in those states. , the Chicago Tribune, will be about $100 a year. It willl, be lower for nonsmokers and higher for smokers who willl have to undergo more tests. , -i smoking campaign in grade schools. A WISCONSIN PAPER saiid the WisconsiniLung Assn. will de- vote $3!01,000 fromiChristmas Seal,proceeds to an anti- -2- REP. JONES'('D-N.C.1 angrily told the House of Representatives that "the time has come for the American people to ask why the Cancer 5ociety, finds it so easy to direct its fire against tobacco and ignore occupational and environmental polTution."' He said'the A'CSI'"fulli-blown„ one-sided lobbying effort is question- ab:le." He provided data showing, lower respiratory mortality rates in North Carolina where, he pointed out, "tobacco was inexpensive, readily available and widely consumed~," than in Utah,where he sug- gested' that the "liarge Mormon population" would' make the state °relatively light" in per capita smoking. wASFNI'NGTON'. ~.. ,. . . - . , .. , ~_ : -. • . . SEN. HELMS (R-N.C.) I told the Senate the Federal Trade Commission suit (Newsletter 1134) against cigarette com- pani~es for alleged violations of adiwarni~ng,requirements is an example of "heavyhanded Big Brotherism." He said ;,.the warning already has hadi"more exposure than the Ten ,.1,..,.,.. t . ~ ~.. .. . , . . _. ~~ . ,. .. ~. M'EANWHIILE, A FEDERAL JUDGE in New York dismissed the six,ci~garette ~;;companies' -request for alpre-enforcement review of the FTC', case., FEDERAL TRADE COMMISSIONireleased its newest "tar"-nico- tine report covering 135 varieties of domestic cigarettes. I RICHMOND NEWS:LEADER said the Federal Trade Commission suit about ad warnings is "fatu- ous, arrogantly intrusive,"'reflecting "the vindictiveness of the federal regulators" who are "far more dangerous toithe public health than smokingi" and whose "arrogance is'inherently:self-destructive.," MED I A ..Th:ree days later the RichmondlTimes-Diispatch,expressed like sentiment. It called the action "laughable" and said "'it is difficult to believe that the Jiustice Depart- ment is serious" in bringing the,suit oniFTC's behalf. I

r~' -3-. ...In Tucson the Daily Citizen commented on another aspect of the suit: "The FTC'"s effort to:make the industry bankroll an adver- tising drive: lambasting its own product is ludicrous." Rep. Satterfield (D-Va. ) placed both Richmondl editorialis the Congressional Record., COMMENTATOR MURRAY K'EMPTONIlost patience wiith,the FTC and its suit over assertedly deficient ad warnings. He said the govt. has no business al!lowingia product to circulate freely in commerce "and' then extorting from the man who sells it a public confession t'hat he is a,deaQ- er in toxic sub'stances." Flint Journal gave a page to the same issue, reporting that a dis- comfited nonsmoker recently tossedia chicken bone into the platee of a nearby smoker in a local restaurant in retaliation. Journali staffer Alan MacLeese wrote that "I smok,e and for the most piddling of reasons., It allows me to function." He,said' that the questions of whether people should continue or begin smoking,were outranked in,importance only by the question of whether rutabagas can be made more attractive. "CIFe hope certain smokers wi1'l learn more consideration for those Jaround'them. If th'ey,do not they wiZZ'probably have to contend' with more laws against' smoking." ' >. -f . „ .. . ._ . • , .. .. in a couple of states:inclluding its own and concluded:: THE POST-DISPATCH queried restaurant operators for views on a proposed ordinance in St. Louis that would' segregate smoking and foundi no support for iit., -~-.... ._, ,. NEW YORK'TIMES'surveyed the nonsmoker issue inia half-page article which provided names and addresses of seven national anti-smoking organiizatiions'. "Sinoking;"' it said, "is becoming unfashionable in some circles, unconscionable in.others.,..,Some hostesses now equate ashtrays with spittoons when it comes t'o coffee table chYc.° X'Savannah (Ga0: News took an editorial look at the iissue IN A FEATURE on marijuana status, the Washington Star. : said'its use is "now common, like aTcohol, tobacco" and that "it is generally agreed:,..that the weed is not addictive,, and is far less damaging to health than alcohol or tobacco." WOMAN'S DAY ARTICLE omhiccups credits them, among,other things, to "smoking too much." COLUMNSST'NSCHOLAS VON'HOFFMANiattacked cigarette adver- tisers in the Washington Post andlelsewhere. He called the broadcast ban "a misconceivedlidea" and urged res- toration of commercials alonqiwith,antii-smok:ing announce- ments at twice the commercial frequency, to be paid for with a new cigarette tax. He called advertisers "clever Q ®

-4- f iends" who "have even learned how to capitalize on smokers' health worries to se11"'em more of the stuff that makes 'em sick"" by:promoting low-"tar" brandLs. I LONG-RANGE PROBLEM facing; tobacco farmers is that "tobacco use_.,.could'move~backward in the next 30-year period,'"' according to an: Ash- landi(,Ky.)~ Independent editorial. It said "forces initiated with in this generation" will likely cause a dpcline in smoking. It observedl "the~need is apparent for Kentucky and, its farm~community, to start seeking,new bases of income." CITY AND STATE SMOKING BANS in public places was the subject of alBoston (Mass.) Herald Ad'vertiiser columnist 'who observedl: "Sbmebody is trying to become a mil'lionaire paint- ing 'No Smoking' signs." CANCER HOTSPOT DESIGNATION.of Milwaukee County (Wisc.) by a Na- tionall Cancer Institute study (Newsletter 128) led to a two-part Milwaukee,Journal feature which solicited opinions from several of' the state's medical and cancer researchispecialists. Their considerations on the prevalence of the disease in the area in- cludied mixed, but generally detrimentali, views on the role of smoking, The stories included a subhead, "Cigarets Big Culprit," along with a researcher's comment about a Madison:city ordinance banning smoking in public places. "HOW,WILL YOU HANDLE YOUR'NEXT'CRI!SIS?" asks Association Management in the,title of a case-history magazine arti- cle telling tradie,assn. executives the answer. The lead- ing case examiined'is the TI response to the American Can- cer Sbciety's "smoking dogs"'bombshell of'197'0--the same- day press reaction, follow-up media exposure and a direct- mail communication to all the nation's physicians, The article ends quoting a TI: spokesman: "Today, that particular study is considered'pretty much of a flop by the scientific community." NONSMOKER I SSUE MINN. NO-SMOKE LAW is being used as a model for other states andilocalities: 46-r- ~ W ® ~ W. ~. ~ ~ O= • Public hearings were held in Cbnnecticut by the state health dept.,, according to the Bridgeport Post, "to~ex- pliore,possible new legiislation to protect the rights of nonsmokers."' The dept.'s commissioner indicated the ag- ency wanted to~know if the people felt the legislature should enact a law similar to Minn.. • Legislation was introduced before the District of Colum- biia City Council to ban smoking in virtually alll public buildings andlmeetingis in the city except in dpsignated areas. The bill is identical to the tou:ghiMinn. law.

-5- METRO, the Capital's transit authority, printe&leaflets warning passengers they'll be "busted" if they smoke,, drink, carry animals or indulge in lots of other kinds of newly illegal behavior on buses. "The law is finally on the non-smoker's side:" said the leaflet. b OTHER SMOKING RE'STRICTION ACTIVITY: A no-smoke bill which died with~ the adjournment oflthe regular session of the Alabama Legislature has been reintroduced in a special session called to deal with state budget matters. Fli~nt (Mich.) Ttvp. Board trustees rejected a no- smoke ordinance. Petaluma (Calif.) City Council rejected an ordi- nance toiban smoking at all public meetings in the ciity but passed one covering public meetings in the city hall. Violators.will be subject to a $50 fine., SMOKING BAN imposed last year by the Riverside Co. (Calif.) Board of Supervisors in their meeting chamber was dropped E' s' whenithey moved to new quarters. CONFERENCEITABLE STiGN at an Oct. meeting of the Wichita-Sedgwick. Co.unty (Kan.) Board of Health: "No,Smoking--Cancer Control in Progress." The Wichita Eagle reported the board would consider a no-smoke ordinance this month~after questions of enforcement and possible legal ramifications have been answered!. THE QUESTION was whether to ban smoking in the CaShoun. •-County (Mich.) Commission meeting room. The nays pre- vai'ledi. Segregate smokers? The nays prevailed. Buy a fan for $873?' The nays prevailed. The local paper saidi "The best solution is to:tab3e the whole issue and get' on with the ; county's business." SMOKING EDUCATION COMMITTEE in Ohio is now organizing local com- mittees across the state to promote legislation which will require the posting of smoking andinonsmoki~ng areas in public places. AN AREA DIRECTOR of Weight Watchers, according to the Hagerstowm (Md. ). Mail, said "We realize that there has been a strong'desire recently for nonsmokers and exsmokers to avoid'be- fng, exposed to cigarette smoke in public places" and went on to announce classes for nonsmokers., The Mail noted',the di- rector is a frequent guest lecturer at stop-smoking clinics. A PONTIAC LAWYER sued for a smoking ban in the Detroit Lions" new, 80,000-seat, enclosed stadium and a county judge refused a city attorney's motion:for dismissal. NEW JERSEY''S!GASP chapter wrote Rep., Fenwick (R-N.J.) asking her toistop glamorizing her pipe-smoking and curb tobacco production. Her reply, as printed in~ the chap- ter''s newsletter:: "I think no one should start smoking:. It can be addictive, it can damage your heal'th, and'it is in any case

-6- not very, attracti've...I never smoke when I see a photographer aim- ing at me...I,wil'1 not onZy,continue my anti-smoking stand but em- phasize it even nbre strongly." d INDUSTRY TWO NEW AREA MANAGERS have been announcedi by The Institute:. •: Larry'P.: Horist, of Evanston, Ill., for the lake states. He was the president of'a consulting firm in iissue-oriented' public relations. specializing • ., Olliverio, of Boston, Mass., for Raymond A the northeast _ states.. He has been assiistant counsel to dustries of Massachusetts. AssociatedlIn- They j'oin,area mgrs. Alversoni(southwest) andlMcLean (west coast) to keep TI aware of anti-smoking activities in,their designatedd areas and'to help develop opposition to such activities. THE STRONGEST EFFORT directed at Congressional conferees, suggested by Bedi3ing,Magazine,, will win the lobbying showdown between the furniture and tobacco industri~es in the matter of Congress deciding the Consumer Product. Safety Commissiom's authority (Newsletter 134) over ciga- rettes as an i~gnitionisource. . - P. DOUGLAS IfERR, exec. v.p. of the Southern Furniture Mfrs. Assn., distri'buted al"retailer action kit" aimed at public lobbying in. Congress against the Consumer Product Safety Commission proposal to require upholstery flammability standards. Among schemes de- signed to get citizens to write Congressmen are proposed window dLLsplays: "Make a gigantic mound'of cigarette butts. Place a sign on it' indicating: THESE'CIGARETTES WILL COST ALL FURNITURE SHOPPERS'ONE BILLION DOLLARS EACH' YEAR--WHETHER YOU: SMOKE OR' NOT.'" The kit says four of' every 10,000 pieces of upholstered'furniture may burn in a year, and that 85% of furniture fires "are caused by a forgotten cigarette left by a:careless smoker." KAPLAN, COBB AND~FRENCH reported~in the Journal of Applied Psychology that "Type B", low-pressure people,are more apt to quit smoking than hard- driving "Type A's." Since Type A''s:are more coronary attack-prone, they theorize, this should'resulit in an increasing association be- tween smoking and heart disease,, and they look for a test of'thef theory when,up-to-date:smoking-heart disease data become available from the Ui.S'. Public Health Service. RESEARCH

-7- PEOPLE HOWARD TEMIN split al$T63,A00'Nobe1 prize wi~th another person for research in cancer genetics, and the Madison Capital Times sent a reporter over to the Univ. of Wisconsin campus to interview him, He said the govt. shou.ld use its "powers of persuasion" to decrease cigarette smoking -`which he said is the primary cause of lung cancer. The paper re- portied' that the American Cancer Society gave the university $843,746 two years ago with which "to pay two-thirds of Temin''s salary for the rest of his working life--3D more years." Another winner, David Baltimore, was interviewed'by the Washing,ton Post which said he noted that an individual can decide whether to smoke and, by doing so, to enhance -the-risk of cancer, but thatt it's up to society to de- cide:whether to permit use of carcinogenic industrial chemicals. INDIANAPOLIS STAR featured Josephine Van Fleet, at $4'3',,0A01the highest paid woman,state employee in Indiana as director of the state,health,board's bureau of laboratories. She said, "I smoke a pack or a pack and a half a day. I suppose:I don't feel' guilty enough about i't', to quit. I guess I'd rather smoke and die younger than Iive:longer and be with- out.,..S can't bite my fingernails because rrry,teeth aren't sharp enough." DR. DAVSD CARR, director of the Mayo Cancer Clinic,, told. the Omaha (Neb.) Morns~ng,World-Herald', "Anything more than smoking the front half of three cigarettes a day is dangerous." The paper asked if nonsmokers;are in danger of developingilung cancer from cigarette smoke and1he re- pLied', "There is some danger, but it is usually minimal." r,s TOBA'CCO1SUBSTI'TUTES WHAT'DOES' GIO GORI, director of the Na- tional Cancnr Institute's tobaccolactiv- ities, think of'artificial tobacco substitutes, which he calls "ATS"'?!' He really doesn't see an early market for them, according to a "commentary" in,the Journal,of the American Medical Associ- aflion. Mixed with tobacco enough to provide consumer flavor ac- ceptance, they come out about even with,fiTter cigarettes in smoke constituent yields; what's needed is artifici~aS flavor components which will require "consi~derable new research,and time."' T_ I "QUIT" CAMPAIIGNS ANCHORAGEI TIMES saidi an Alaska Tudge has restrained "Quit Center"'from claiming that its:shock, tre:atments result in an 80% to 90$ quit-smoking rate among customers. The paper described Quilt Center as a Wash- inton-based corporation chargi~ng,fees of about $4'00.

r_j FOREIGN LONDON TIMES said Italiy"s parlliament pro- hibited smoking in almost all public places.. WIiTH,ANTI-SMOKING ZEALOTS'TALKIiNG more about the implications--unproven--of parts-per- million of carbon monoxide in cigarette smoke, remember that one part per million makes a very,, very dry martini:! MISCELLANY • An inch in 16',miles • A minute in two years ~ A needle in a ton of hay A penny ini$10!,0000 mouthful of food in a lifetime of eating A!drop of vermouth in 80 fifths of gin