Tobacco Documents Online

.., IF THE FREE PROMOTION ON PRODUCTS IS' A"'RIGH'T", IT' IS EQUALLY AN UNALIENABLE RIGHT FOR' CONSUMERS' TO HAVE FREED01kii 0'F CHOICE IN P'URCHASING SUCH ADUERT'IS'ED' PRQ!DUCTS'.. ADVERTIS'ING''S ROLE IN' FREE ENTERPRISE IS T0lPERSUADE CONSUMERS TC PURCHiASE VIA FACTS WELL PRES.ENTED. PROP©SED LEG7LSLATION WOULD CHANGE ALL THAT. PR©POSED LEGISLAT'I©N W©ULD HAVE ADVERTISERS PRESENT'REAS©NS NOT TO' PURCHASE ONE PR4DUCT' OR ANOTHER. IF A PRODUCT, IN FAC ', IS DETRIMENTAL TO THE PUBLIC' IT SHOULD BE ELIMINATED FROM TRADE. IF IT IS NOT', IN! FACT „ DETRIMENTAL TO THE' PUBLIC IT SHC?ULDiBE' ALLOWEDTHE FREEDOM TO BE COMMUNICATED, WITHIN THE GUIDELINES' OF EXISTING REGULAT.ORY BODIES, TO A PUBLIC ENTITLED TOlFREE CHOICE. ., `TO ABBROGATE EITHER OF THOSE FREEDaMS IS TO VIOLATE THE SPIRIT OF' THE CONSTITUTION OF THIS COUNTRY'. I WOULD'GREATLY APPRECIATE EVERY EFFORT ON YOUR PART AS'SURING' THAT THILS' LEG'ISLAT'IC'N IS! DEFEATED. DAj'vp DENNIS ALTMAN. PAY'ING' CITIZEN OF NEW JERSEY AND THE UNITED STATES'OF' AMERICA.

C 16~ SHENADOAH DRIVE NORTH CALDWELL, N. J. 07'0'016 MARCH 3, „ 19' 8'2 SENATOR BILL BRADLEY U.S. SENATE BUILDING' WASHINGTON, D.C. DEAR SENATOR BRADLEY; WHATEVER HAPPENED TO'FREE TRADE? I'M WORR'IED' THAT BILL-ST929 JUST' MAY BE' ANOTHER STEP': TOWARDS THE END OF IT!' THE THINLY DIS'GUISED PREMISE FOR THIS'BILL SCARCELY HIDES' THE TRUE' DANGER OF' THIS LEGISLATION. WHILE,IT SURELY' IS BAD FOR THE C'IG'ARETTE' INDUSTRY, IT"S W©RSE' FOR THE ADVERTISING INDUSTRY ANDiSTILL WORSE FO'R THE PUBLIC AT LARGE. A PRECEDENT ISBEING,PROPOSEDV'IA THIS BILL WHICH, IF PASSED, COULD EFFECT INDUSTRY AFTER INDUSTRY, PRODUCT AFTER PRODUCT AND COMMUNICATION'AFTER COMMUNICATION FOR THOSE INDUSTRIES'AN'D PR(JDUCTS. y AT THE HEART OF THIS LEGISLATION LIE'SOME'VERY BASIC CONSTITUTIONAL FREEDOMS, SPECIFICALLY'THOSE OF'F'REE SPEECH AND THOS'E OF FREE CHOICE. IF, TODAY, WE ARE L'EGISLATED INTO S'P'ELLING OUT THE GAMU'T OF HAZARDS THAT COULD CO'NCEIVABLY ARISE FROM SMOKING, WNAT IS TO PREVENT' US TOMORROW, FROM BEING LEGISLATED INTO SIMILAR CAVEATS PERTAINING TO MOT©RCYCLES', AIR TRAVEL, FOOD PR©C'ESSO'RS, COLD'.CEREALS, COUGHDROPS, AND EVEN SUGAR AND SALT? IF A PRODUCT IS LEGAL, LEGITIMATE AND, ITS CLAIMS SUBSTANTIATED, IT IS OUR UNALIENABLE RIGHT'TOi PROMOTE SUCH PRODUCTS TO THE BENEFIT OF THE'CONSU'MER P'UBLIC WITHOUT'RESTRICTION, WARNING, OR POTENTIAL HA2ARD, UNLESS SUCH A HAZARDlIS FACT.. I BEI.IEVE'THAT COMMON TABiE SUGAR'AND SALT'ARE ASSOCIATED, WI[TH MO'RE MALADIES THAN TOBACCO. AND IF WHAT I'VE HEARD ABOUT THE INCIDENCE OF HYPOGLYCEMIA, DIABETES, HYPERTENSION AND THEIR RELATION TO' HEART D'ISEASE'IS TRUE, THOSE COMMODITIES HAVE CAUSED1MORE ILLNES'S THAN TOBACCOlEVER' DID1. YET THEIR PROMOTION IS UNCHALIl.ENGED1