Tobacco Documents Online

Sflnorable. Miles W. Kirkpatrick September 30, 1971 Page 24,ro Ff there are any questionss concerning the materials which I am submitting,, I shall be very happy to endeavor to clarify them for consideration by the Cbmmission. We are deeply appreciative of your indicating that this key problem of what iato constitute a"cyear and'.con- spicuous~ disclosure will be given as prompt consideration as posaible.. Very sincerely yours, Horace it. ifornegay encls

Septernber 30, 1971 Honorable Miles W. Kirkpatrick Federal Trade commission STashington, D6 C. 2058!0 Dear Mr. Chairoaans Ln accordance with your request at our conference on September 28, 1971, I am enclosing the mock-ups of ciga- rette advertisements which will serve to illustrate (1) the original proposal of the Commission Staff'presented to us on Augus.t 9, 1971; (2) the precisely formulated industry position presented to,the Staff on September 10,. 1971; and (3) the oral counterproposal of the C'ommission Staff given to us on.September 21, 1971. ° For your convenience, I am also enclosing five. copies of the precise fformulation.presented to the Commission Staff on,September 10. You may recall that at the Septem- ber 28'. conference, I refexred' to the current advertisements in which the warning notice was presented.in a package de- piction.. To implement that reference, I am also including samples of that form of disclosure. it will be observed!that on each brand we have. endeavored to~ represent the.effect of these proposals. Nec- essarily, in order to~ permit prompt submission to you, these mock-ups. have been improvised!. The disclosed areas are be- lieved to be correct. 2n one or two instances where we have used a.black background for the warning statement rectangle, it should be understood that this might be in a coLor some- what more congruent with the colors employed in the adver- tisement, but in.any case would be sufficiently contrasting. it is of course understood that these materials are being,confidentially submitted solely for settlement O 05 discussions. N W' F+