Tobacco Documents Online

?ESSIOiL1L :Fi-'1^+-VCS aracteristics as 8ases for _ :d L. Sparks, ed., 9roadeninc a Ameriun Marketing Association, Choice Models," in V.L. Nichols, e and in Public 0oinion Ouarterlv, ~f PuL=nary Outpatient Clinic,° xr presented at the Anerican :973. n Approach," in D. Rothvell, ad., _cs, May 1975 and in ub'-ic aaca Services Under Conditions ." in 1IMS/OBSA 8u11et1n for iagzentation" with Paul E. Crean, cing, :Ly 1917, 234. with Joel Coldhar, in TLvS/ORSA 317. :th 7ijay Yahsjan, in S.P.Leona, ad. s_, 'L:.YS, 1980, 50-53. 'th Lev Pringla, in J.Seon, ad.,i81. Coaparison of Business Classifiu- ' in.Allan D. Shocker, and nalvtical Anoroaches to Product Ser of marketing cases at the these cases, rhe Ozi Ballpoinc , ec al., .ds., lfarketine • Baading, MA: Addlson :fesley ating cases vara written under :hool of 8usiness Administration, 753 THE TOBACCO INSTITUTE 1875 I STREET, N.W. WASHINGTON, D.C. 20006 CONTACT: WILLIAM D. TOOHEY, JR. 800/424-9876 X856 202/457-4856 FOR USE AT 10 A.M. TUESDAY, MARCH 16, 1982 WASHINGTON, D.C. -- The cigarette industry's chief spokesman told a Senate committee today that he is opposed to amendments to the Federal Cigarette Labeling Act because people already "are in a position to make a free and informed choice of whethe.r or not to smoke." Edward A. Horrigan, Jr., chairman of R.J. Reynolds Tobacco Co. and of the executive committee of The Tobacco Institute, asked the Senate Labor and Human Resources Committee, "Why, then, should it be necessary to substitute a questionable, unproven system for the present law?" Horrigan led a panel of witnesses testifying on a bill to substitute several specific warnings for the present Surgeon General's health warning which has appeared on cigarette packs and in cigarette advertising for more than ten years. He said over 90 percent of Americans are aware of the claim that smoking is harmful. From the viewpoint of proponents of the bill, he added, the proposed rotational warning system may be "counterproductive." -more- ® 0 0 0 0

754 R TOBACCO 2222 "There is also strong evidence from the standpoint of behavioral science, based upon the evidence available in the studies cited by the Federal Trade Commission staff in support of rotated warnings, that such a system might, in fact, erode ~ awareness," Horrigan testified. ? He said the Swedish government began five years ago trying a rotating warning system which is a model for the pending bill, and noted a Swedish report that cigarette consumption has continued ' to rise in that country. Horrigan challenged the scientific basis for the proposed legislation. "After three decades of investigation," he told the committee, "no causal link between smoking and disease has been established. A All of the statements presented as established fact in this bill '~ have been challenged by research findings of many eminent scientists. He added that "the public has been made aware of the so-calles health hazards of smoking and that people are in a position to mak~ a free and informed choice of whether or not to smoke." . '~ ' Horrigan also took exception to a provision of the bill to; require disclosure of tar, nicotine and carbon monoxide yields from cigarette smoke on packages and in advertising. 7~ He pointed out that tar and nicotine levels have been Lr~ reported to consumers in every cigarette advertisement since 19'0.7 "With respect to carbon monoxide," he declared, "the written submissions of scientific experts provided to you will shoW that carbon monoxide exposure through cigarette smoking is not a significant health issue." if R I am R earch -- U.S. i ts predece, lce 1954, firs ientific Direc- .,tae is attached In my o srette Labelir sternation amc -r, heart diseas levels. The '7 = etiology and these disordei i,nical appearan '>>wever, the cau 1:ientifically est '3tistical Assoc The clai °''legic studies. epidemiologis' ~,rdingly, thest