Lorillard
Statement of Barbara B. Brown, Ph.D.
Fields
- Author
- Brown, B.B.
- Alias
- 03607874/03607884
- Type
- SPCH, SPEECH/PRESENTATION
- Area
- LEGAL DEPT FILE ROOM
- Litigation
- Ppla/Produced
- Characteristic
- EXTR, EXTRA
- Site
- N14
- Named Organization
- Neuropsychologia
- Master ID
- 03607523/8364
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- Named Person
- Seltzer
- Surgeon General
- Date Loaded
- 07 Jan 1999
- UCSF Legacy ID
- jkv99d00
Document Images
®
353
STATEMENT OF BARBARA B. BROWN, Ph.D.
I am Barbara B. Brown, former Chief of Experiential
Physiology, Veterans Administration Hospital, Sepulveda,
California. I received my Ph.D. in Pharmacology from the
University of Cincinnati College of Medicine in 1950. I have over
30 years research experience, primarily in the fields of
pharmacology, psychopharmacology, neurophysiology and psycho-
physiology. I began my research activities as a technician in the
pharmaceutical firm of The Wm. S. Merrill Co. (subsidiary of
Merrill-Richardson) and later became Head of the Department of
Pharmacolcgy. After leaving Merrill, I served as Research Neuro-
pharmacologist at Riker Laboratories in California and as
Consulting Neurophysiologist at Psychopharmacology Research
Laboratories. I was also an associate clinical professor of
pharmacc'ogy at the University of California Center for Health
Sciences in Los Angeles and at the Department of Psychiatry and
Human Behavior at the University of California -- Irvine, and also
lecturer at the Department of Psychiatry at UCLA. As Chief of
Experiential Physiology Research at the VA Hospital in Sepulveda,
I was one of the pioneers in the development of the concept of
biofeedback. In the past few years, much of my professional
activity has centered around attempting to analyze the role of
mental activity (brain information processing systems) in health
and illness. To date, I have published four books and several
theoretical articles on this subject.
11
0

354
Given my extensive background in pharmacology, physi-
ology, and behavior, I disagree with the conclusions and the basic
generalizations of House bill 5653. This bill misinterprets the
meaning of the reported statistical associations between cigarette
smoking and certain diseases. It fails to understand the psycho-
logy of the multiple influences that determine individual life- ,
styles and the acceptance of their risks, and it completely
ignores a fundamental and unresolved question: why do people
smoke? Further, the bill misapprehends the level of public
awareness of the widely publicized "health hazards of smoking,"
and it relies on the incorrect premise that revised warning labels'
could substantially affect that public awareness.
Smoking Behavior
- Most important is the failure of the bill to address the"
many unknowns in smoking behavior. A great many perceptive people
have observed that smoking behavior is a complex behavior
determined by the interaction of several influences, namely,
constitutional predispositions, environmental factors, experi-
ential (psychosocial) influences, individual psychophysiologic
reaction tendencies, and chemical factors. No single factor
determines smoking behavior, nor do all interacting factors
influence smoking behavior all the time.
3P
The most convincing stud
of smoking behavior was the decade:
oredispositions to smoking by Selt2
psychological and physiological rea
able to predict who among pre-teens
smokers when adults. His predictio.
' ~ll
Page
Since a major objective of
accurately, and Seltzer's work is ar.
achieving this objective, it is unfo
,f his studies have not been activel
My own research did not cor
.:ork, but rather from a continuing in
'-tivity of the brain.
A report of my research stuc
activity appeared in the December 1961
an international journal on neurology.
.'ariety of EEG measures, along with be
among light, moderate, and heavy smoke
nonsmokers. Each subject was studied
c^ntrol and test conditions, for EEG pz
Results of the study were bot
discovered striking differences betwe

355
physi-
the basic
-ets the
cigarette
.~:
psycho=
- life-"t!
ly
ople
ic
king,
y,
The most convincing study ever conducted on the origins
of smoking behavior was the decades-long study of'constitutional
oredispositions to smoking by Seltzer. Using tests to develop
psychological and physiological reaction profiles, Seltzer was
able to predict who among pre-teens and young teenagers would be
smokers when adults. His predictions were about 85% accurate.
fl
Since a major objective of science is to predict events
accurately, and Seltzer's work is an outstanding example of
achieving this objective, it is unfortunate that the implications
of his studies have not been actively pursued.
My own research did not come from considering Seltzer's
work, but rather from a continuing interest in the electrical
activity of the brain.
A report of my research study on smokers and human EEG
activity appeared in the December 1968 issue of Neuropsychologia,
an international journal on neurology. The study compared a
variety of EEG measures, along with behavioral characteristics,
among light, moderate, and heavy smokers, former smokers and
nonsmokers. Each subject was studied one full day, under various
control and test conditions, for EEG patterns and reactivity.
Results of the study were both unexpected and dramati-C.
I discovered striking differences between the brain wave patterns
,Page 3

356
and brain electrical responses to sensory stimulation of heavy
smokers as compared to those of nonsmokers. Results for the
average smokers and for the former smokers were
between the other two groups.
intermediate
The outstanding characteristics of smokers' EEG patterns
are a high frequency, rhythmic, high amplitude, sustained
activity. It looks like alpha activity but is twice as fast
Alpha is commonly referred to as the brain wave correlate of
relaxed wakefulness and is always contrasted with the nonrhythmic;
low amplitude, very fast EEG activity that is commonly correlated
with alert behavior. After comparing smokers' patterns with those
of former smokers, with those of individuals in various emotional
or physical states such as fatigue, etc., I decided that the best
explanation for this distinctive EEG frequency is that it
represents an inherent tendency for people who smoke to have a
level of "alertness" higher than the average and also apparently
excess brain electrical activity.
These absolute physiological findings can be interpreted
in either of two ways: one, that the high frequency, rhythmic
activity is associated with information processing that is
concerned with specific elements or thoughts, or that it is
helter-skelter, poorly productive, non-linear mental activity.
either case, the smoker consistently shows an excess of (for lack
of a better term) "cerebral" energy. "Cerebral" energy can be
:-~ier productive or nonproduct
I studied a small gro
.r ther their brain waves would
::ods of abstinence or any ef
i;^er abstinence. The heavy sm.
?acks of cigarettes per day w<
'_east 12 hours prior to begii
3s=on. we then intentionally
..-. attemot to increase the "neec
recording experience more st
_r subjects were allowed to
..:c.,ed to smoke ad lib. through
~.-,ut 2 more hours).
The results of this su
__ -zsing. First, no differenc
--:nd after the subjects had smo
~-terns found after 12 hours of
- -nanqes in brain wave pattern.
e subjects were actually smokii
":e subjects were finally told t:
1:-s'lnence period, only 1 of the
- r.eed to smoke. One interprete

7
r
357
either productive or nonproductive, i.e., satisfl a predetermined
objective or not.
I studied a small group of heavy smokers to learn
whether their brain waves would show any effects from short
periods of abstinence or any effects when they resumed smoking
after abstinence. The heavy smokers who habitually smoked 2.5
to
5 packs of cigarettes per day were asked to refrain from smoking
at least 12 hours prior to beginning the experimental recnrding
session. We then intentionally prolonged the recording period in
an attempt to increase the "need" to smoke, presumably making the
EEG recording experience more stressful. After this, these heavy
sm..oker subjects were allowed to smoke to satiation, and were
allowed to smoke ad lib. throughout the remainder of the recording
(about 2 more hours).
The results of this sub-experiment were quite
surprising. First, no differences in brain wave patterns were
found after the subjects had smoked to satiation as compared to
patterns found after 12 hours of abstinence from smoking. Second,
no changes in brain wave patterns were found at those times when
the subjects were actually smoking cigarettes. And third, when
the subjects were finally told that they could smoke after the
abstinence period, only 1 of the 9 expressed any particular desire
or need to smoke. One interpretation of this is that the novelty
Page 5

of the experimental situation acted as an effective substitute for
smoking for this brief period of time.
The sustained and marked differences in brain wave
activity between smokers and nonsmokers are very probably
unrelated to the pharmacologic aspects of smoking. When nicotine
is administered to animals, or when the effect of smoking is
measured, a stimulant effect is only briefly noted. If the
continuing action of nicotine and smoking, especially in "smoking"
doses is a tranquillizing one, then the fast EEG patterns of the :
habitual smokers cannot very well be a result of their smoking
activity. The remaining conclusion, then, is that there is a
constitutional difference between people who tend to smoke and
those who do not.
My studies, and those of Seltzer, comprise powerful
evidence that constitutional factors can predispose to smoking
behavior or some equivalent behavior that effectively diffuses the
excess "cerebral" energy (such as the "high" that runners or
joggers enjoy). -This does not mean that shaping factors such as
genes, home environment, individual experiences, etc., predispose
specifically to smoking behavior, but that these factors
predispose to a behavior that can discharge excess "cerebral"
energy and at the same time be socially acceptable. In other
words, people likely to smoke are people who have this particular
359
{ind of excess energy -- and smoking prc
by which that energy can be discharged.
Smoking and Health Studies
The bill's "findings" on smok:
government position which is promulgatec
Reports. These Reports are based on hic
that literature. The behavioral sectior
example, admitted this very scientifica:
approach. Many excellent "dissenting" x
Frequently, when differing reports are c
inadequately or inaccurately reported.
sionally the Reports' authors might not
cf the government's policy on smoking.
unbiased research -- cannot be fostered
Many research studies cited i:
serious errors, such as questionable cr.
subJects, poor experimental design, wea:
of results, conclusions not warranted b
ridden or inconsistent public records f
disease, and the abuse of statistics.
One of the weaknesses of thes
concerns me is the failure of the epide

a
359
kind of excess energy -- and smoking provides on acceptable outle7:
by which that energy can be discharged.
Smokinq and Health Studies
The bill's "findings" on smoking and health reflect the
government position which is promulgated in the Surgeon Generals'
Reports. These Reports are based on highly selective reviews of
that literature. The behavioral section of the 1979 Report, for
example, admitted this very scientifically uncharacteristic
approach. Many excellent "dissenting" reports are ignored.
Frequently, when differing reports are cited, they are either
inadequately or inaccurately reported. One wonders if occa-
sionally the Reports' authors might not have been biased because
of the government's policy on smoking. Unbiased reviews -- and
unbiased research -- cannot be fostered in such an atmosphere.
Many research studies cited in the Reports contain
serious errors, such as questionable criteria for selecting
subjects, poor experimental design, weak criteria for evaluation
of results, conclusions not warranted by the data, use of error-
ridden or inconsistent public records for information on death and
disease, and the abuse of statistics.
One of the weaknesses of these studies that most
concerns me is the failure of the epidemiological studies to
Page 7
u

360
account for biological variation. In the behavioral area, this
translates to the fact that the reasons for smoking differ in
different kinds of oeople. The sum of psychological, consti-
tutional, experiential, motivational factors is never the same for
all smokers. There simply is no one, single condition of smoking
behavior (incidentally, no single factor accounts for the high
rate of recidivism in most stop-smoking programs). Moreover,
studies that classify the one pack a day dilettante smoker (one
who doesn't care whether he smokes or not, but does so for social
reasons) along with the pack a day smoker who sincerely enjoys his
smoking but limits it to a pack a day are extremely bad studies
from the standpoint of subject selection.
Congress must remember that science is not infallible.
Both scientists and scientific reports have normal distribution
curves of quality. Very few are excellent; most are just average.
Awareness
In regard to awareness, I strongly disagree with the
implication in House bill #5653 that the American public is still
too ignorant of the hazards that have been associated with
cigarette smoking. I can think of no health claims in the past
20 years that have received more intensive and pervasive media
coverage and governmental attention. The media regularly cover
Page
361
all research on smoking and health,
suggest hazardous effects. This of
Further, official warning
anti-smoking commercials and advert
and TV. Advertising by stop-smokin
etc., constitutes additional media
campaigning. Finally "educatior.al"
nent part of many school programs.
`irst graders signing oaths that th
repeating the oath virtually every
wnich is probably representative of
goes beyond merely an education our
--hought control.
;Jarning Labels
Even if i agreed with the
tne belief that public awareness of
I would still disagree with the prc
'arnings. As a society, we are
ext
--asis for behavior that we have ter
-~bvious that the extraordinary sums
research, its almost complete failu
=':ese behaviors, and its near failu
carry a message. One of the outsta

361
all research on smoking and health, particularly reports that
suggest hazardous effects. This often amounts to a media blitz.
Further, official warnings are constantly reinforced by
anti-smoking commercials and advertisements on radio, magazines,
and TV. Advertising by stop-smoking institutes, courses, clinics,
e*_c., constitutes additional media coverage and anti-smoking
campaigning. Finally "educational" programs are a fairly perma-
nent part of many school programs. A recent TV news report showed
first graders signing oaths that they would never smoke and orally
repeating the oath virtually every day. Such a strong effort,
which is probably representative of many educational orograms,
goes beyond merely an education purpose and approaches behavior
thought control.
Warning Labels
or
Even if i agreed with the bill's findings and supported
the belief that public awareness of health hazards was inadeauate,
I would still disagree with the proposed change in health
warnings. As a society, we are extremely uninformed abcut the
basis for behavior that we have termed risk-taking. It should be
obvious that the extraordinary sums of money spent on behavioral
research, its almost complete failure to discover the causes of
these behaviors, and its near failure to prevent such behaviors
carry a message. One of the outstanding flaws is the failure of
Page 9

362
scientists or interested people to encourage studies of
personality factors (not neuroticism scores which relate more to e
neuroses than normal behavior), studies on the role of the
environment, studies on the role of psychosocial influences (again~
the normal rather than the abnormal ones), studies on the role of
the human intellect on behavior, and the role of everyday stress
on smoking behavior. te
Congress must understand that even the so-called experts
just don't know enough about why people behave the way they do in:`.
a variety of areas, and how that behavior relates to the
individuals' health. We need for example tests built on the
characteristics of normal people; we must study the normal range ..
of behavior, rather than the abnormal. The majority of smoking
.
behavior studies have used conditioned learning theory. Condi-
tioned learning is an automated, primitive kind of behavior
(obviously, since most of the studies are done in rats and
pigeons). This theory is unable to explain a behavior as complex
as smoking. .
Smoking habits have changed, but only a minute part of
that change is due to anti-smoking campaigns. People likely to
smoke may be people who have excess "cerebral" energy, and our
society in recent years has provided them with a variety of other
acceptable outlets for that energy. Before any governmental
program to reduce cigarette smoking should be considered, a total
Page 10
363
_aevaluation and restructuring of res,
~ behavior should be commenced. Be-
,-ronaly that the reasons people choo
-astitutional origins and this must I
a advisability of a government cess~
^Clusion
House bill 5653 should not b
=:entific underpinnings are weak and

363
reevaluation and restructuring of research into smoking motivation
and behavior should be commenced. Because of my research, I feel
strongly that the reasons people choose to smoke have
constitutional origins and this must be taken into account when
the advisability of a government cessation campaian is discussed.
Conclusion
House bill 5653 should not become law, because its
scientific underpinnings are weak and unconvincing.
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