Tobacco Documents Online

202 James C. Miller, III Chairman Federal Trade Commission Page Two n.w WN D- 4a+4w1V\ M-0. hplMlF(IM 1YLwl+( l rtN0t1lL YA. r.Maw. ... .Lw.. 1qU11T O. rMN001Wf10• Y.D- n.. a..u.r 14N• A r1eR. Y0- . ...,.. JOMN l WKCNW7j11. M.O, .wr a.a...n A00V!/ v. I.UR[P, JA_ 4.D. /rw r•...ww ,we. J- ~tav..0. M-0. Q.nww• hr..1 0«w..« :OrTI!rr C. tarS+N6i.9. II. M.D. TIVM.« warC1 ~. M(L N. M.D. ~orMr 0. eILNGr4ru.0. M.D. WYIO S. G/IU/CNJ(~-:~.. M.D. 4W.r!~Cr fC'.NLM t0rlNr D. CC.'.N. u.D. r1+0>L4 C. 01C<INSON. Y.O. ,A0t4.0 2. ONrIFUl. 4,0. ..ul• . (r(M. M.0. Grs.T s. tUOT. v.D. OOrruU 0. ../1sINGra. ". a.0. r. L!G,,.D .CVJ.N. 'J 0. I. 0'NrAI .UM.wFirS. V.D. •001M1 V -... J.0. ,au.C'.s :. <LCCkr. ~J.O. SUUNrsE 7. -OrSrL up. W.(S J. LL0NUl0. 'J 0. 0,0rrar J. :uGu. v 0. ^::~Gwr C. MeOCON. •J.D. O.n .. v.N.M./. v D. CN..IIS !. 'JUUIW. V ]. 'MI~t,114 • . .MIr•1 V.0 a.NSONN(r '40. M»M ..IiuR. 'J a Cr.Plr: (. i.CKlr! '! D. DOn..: c. •. D. J.cx + aca. M D J0w•+ . naOM.uSEM ~ 0. .Onv x+luus a . •J ). t.«-•« 0-+« D..... (~« . o~.« ..._ ..:.•..._+ a . e,«rl... D..«... American College of Cardiology December,•1,0, 1981 James C. Miller, III Chairman Federal Trade Commission Sixth Street and Pennsylvania- Avenue, N.r•a. Washington, D.C. 20580 Re: File Number 792-3204 Dear lKr. Chairman: The American College of Cardiology, a orofessiona'_ medical specialty society reorssentinc over 11.CC0 physicians, scientists and educators who sreciaLize in diseases of the heart and circulatory system, is pleased to provide initial comments, with respect to the Staff Re~rt ec t*_ C_carette ?•dvertising Investication or t;•e Federal Trade Cor,n•issze.•, May 1981. The College believes the FTC has prov:ded a ase'-a' and constructive contribution to the healtc•. :a_ar::s of cic- aretta smoking. :nclosed :s the Bet`:esda Conferen_a Re- port on the "Prevention of Ccronar: Sear: Disease", which the College hopes you will find instructi•:e oc our commitment to prevention i•^n suc:l areas as c1Car2tte smoking. The conference, held Septem;er 27-29, 193C in Bethesda aaryland at the American Co'_lace of Car4iclc- gy, focused on the potential for physicians to do r,..'•- more in the coronary heart disease prevention ef'orz, especially in concert with allied health ^ v-sss:onaa The College endorses the reccm.~endatior.s ofthis cencar- ence report. •• i would like to note that the mission of the -amer'_c_- College of Cardiology is to ensure optinal ca_e 'or~ persons with cardiovascular disease or the ?ote:L: a'- =o= developina itr and ultimatel.:, t`:rouc^ acprcpriateeducs': tional and sociceconcmic activities, to contribu_e s'_° , ficantly to the prevention of cardiovascular dlsea52. The Be tzesda Cor.ference Reoort not=_d t: c'_zare_te s^eking is one o: t••_ major - ronar;. _, :=c_crs. Pace 25 det_i1s ccnc__ns ^ic _-'^tad _ ._:z '•_ 3_cc== 203 concerning the competition between thE smoking and the attractive modeling a: smoking. The Bethesda Conference Report embodie enumerated in the FTC Report, specific have credible information provided in be believed and which will provide eit* modification or prevent initial negati The Coilece believes that there has no tine neraitted for us to provide the b the various comoonents of the College, Preventive Cardiovascular Disease Ccmm: recom•mendations to allow us to more fu: issue, which we consider to be of para: •'_ease be assured that our additional - to you as soon as possible. In additic wit5 the FTC our comments an current a: on this subject. We trust you will f-1- - of assistance. ?'.ease let me or Roger C. Courtney, J.L C: GOvernAlent Relatlo'!s, know if •. -__ assistance on this or any other matzer? Sincerely, :a-^• G. Kc^7amara, N.D., F.A.C.C. President Enclosure

203 James C. Miller, III Chairman Federal Trade Commission Page Two concerning the competition between the dangers of cigarette smoking and the attractive modeling and glamor of cigarette smoking. The Bethesda Conference Report embodies many of the concerns enumerated in th e FTC Report, specifically the need to have credible information provided in a manner which will be believed and which will provide eicher positive behavior modification or prevent initial negative behavicr. The College believes that there has not been sufficie.^.t tine permitted for us to provide the breadth of i,put `r= the various comoonents of the College, particularlv the Preventive Cardiovascular Disease Ccmmittee, on these recomme.n.dations to allow us to acre fully address this issue, which we consider to be of Dara.:.ount i=zcrtance. P'_ease be assured that our additional views will be rc:•='_ec to vou as soon as oossible. In addition, we will s'c.ara with the FTC our cemments on current and nrceosed lecislazion on this subject. We trust you will find these f..c___ ....-n e: _s of assistance. Please let me or Roger C. Ccurtne,7, J.D., of Goverament Re'_aticns, know if u n--- assistance on this or any other matcer~ Sincerely, Dan G. McNamara, M.D., F.A.C.C. President DGX: cs Enclosure ACC Director 95-077 0-82-14