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Lorillard

Date: 1980 (est.)
Length: 154 pages
03606027-03606180
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03606027/03606180
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03605998/6180

Related Documents:
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COMP, COMPUTER PRINTOUT
CHAR, CHART/GRAPH
Site
N14
Area
LEGAL DEPT FILE ROOM
Author (Organization)
Roper, Roper Org
Date Loaded
05 Jun 1998
Litigation
Stmn/Produced
Request
R1-102
R1-109
UCSF Legacy ID
abq71e00

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Page 1: abq71e00
THE- ROPER ORGANI2ATION INC. gTUny r72h I'11 TABLE 22 A rUn'TINUED •1 n 9.26 - wHETHER RE9PnNOEMT OR IMMEDIATE, FAMILY MEMBER HA9 EVER HAD EACH OF FOUR HEALTH PRURLEMS AGE- --•................ RACE SEX ........ -.......... --------•• GEOGRAPHIC ANEA MARKET 3IZE --•----•- 7M- 1SM. ----............... •-- --- - --- - ---• - • - - 18- 30- 45- UND UNO UNU TOTAL:MALE FEM 29 44 50 60+ 7M 15M 25M 25M+ wHTE BLCK N E MN 90 WST A A C D -----•--- ---- ---• ---- . .-.. . .. - . . . --•- . . .. .- . . . - .. .. .. •i. ------ ---• ---• •-..- ---- ---• ---- eABE; 2604 943 101 584 532 454 434 274 57u 633 498 1774 183 4 60 542 642 360 772 5P9 423 220 1ou.01oo.010U.0100.0100,0 t0n,(110U,0100,01n0.0t00,01rt0.01u0.01ou,0100,0100,01on,0100,0100.010U,0100.0100,0 'Il LUNG CANCER '---•-----• HAD PRUBLEM 122 53 69 43 22 31 26 20 34 4?. 25 117 3 26 28 35 33 48 31 32 11 6,1 5.6 6.5 7.4 4.1 6,3 b.0 7.3 6,0 6.6 5,0 6.6 1,b 5.7 5,2 S.5 9,2 6.2 5.3 7,6 5.0 DID NOT HAVE;PROtiLEM 1857 877 9HU 534 502 421 400 25u 529 580 470 1634 1a0 431 5n2 603 321 71h 551 383 2n7 92,7 93.0 a2,U 9t,U 94,4 92,7 92,2 91.2 92.8 91.6 94.4 92,1 98,4 93.7 92.6 93.9 89,2 92.7 93.5 9n,5 on.1 D0N'T KN04/NO ANSWER 25, 13 12 7 8 2 8 n 7 11 3 23 . 3 t2 4 o p 7 8 2 i il PNEUMONIA 1,2 1.4 1.1 1.2 1,5 ,a 1.8 1,5 1.2 1.7 ,6 1.3 .7 2,2 .6 1.7 t,n 1.2 1,9 .9 •--•••-- HAD PROBLEM 610 271 339 145 167 15t 147 83 1p7 106 144 55A 46 119 166 19n 135 tH1 201 155 73 30.4 28.7 32.0 24.A 31,4 33,3 33.9 30.3 32.8 29.4 28,9 31.5 25,1 25.9 3U,b 29.6 37.5 23.0 34.1 36.6 33.2 DID NOT HAVE PROBLEM 1361 652 709 426 355 ?.9a 281 106 375 434 347 1187 134 ,335, 360 a45 221 57; 394 259 145 .., 67,9 bQ.1 bb.8 72.4 6b.7 65,9 64.7 67.9 65,0 6!',6 69,7 66.9 73,2•72.P 66,4 69,3 61.4 7A,? 65,2 61,2 65.9 DONOT KNOM/.v0 ANSWER 33 20 13 13 ' 10 11 6 5 8 13 7 29 3 6 16 7 u 1R 4 9 2 #I 1,6 2.1 1.2 2.2 1,9 ,0 1.4 1.M 1,4 ?.i 1.4 1,6 1,6 1,3 3,0 1.1 1.1 2,3 ,7 2.1 .9 room rr I"""'! ; : rm"
Page 2: abq71e00
TMt 4UrtN •)KGAq1Lrl1uo• 1"C, STUo%Y a7ro TABLE 22 A wnETHE1i MtSP')r.t Ef+T Uk Ir,MEUTATE FANILY MEMhEK MA3 EVEk nAU E/!CH OF FOUR MEALTM PRutiLEMS / A I:L ..r-•-•----..r...-.. F/ACt St„ .................•. ---•----- GEGGHAPMIC AHEA MARKET SIZE ......... 7h• 15m- ........... ..------ - _....-.-...........- - Uhu UND Ut,u 31•- 4 0% tb- 5 TOTAL MALE FEn 29 4" 50 but 7M 1SM 25h 25•1+ hMTE HLCK NE Mw 9U o$T A 8 C . D i ~.., r.r.• ~ ..... .... .... .... ... .... .... ...r .... .... .... .... .... ........ .... .~... •.~~ ..... w dASE 2un4 943 lu0t Sbu b32 n54 434 274 S7u 633 49e 1774 18S 4o0 542 642 36v 772 SR9 423 220 ? luu.ufu0.0luu.uluo.nlt.u.0luu,0lou,ulou.olou.oluo.Gln0.u1u0,01UU,01uo,Olou,6loH,Ol0u,u10o.010u.u10 0.010u.0 i , ~ M3GH BLfIUD PkES9UkE .-...-...---..--.- rrAD PRUtiLEM 914 411 5a [ 217 e'vo ?z7 264 ty2 e65 271 205 009 89 2u4 24b 300 164 331 173 211 99 45,b 43,7 4'/.3 37.2 3b,7 50,(0 bJ,b S1.0 54.U 42.8 41,2 y5,o 4tl,o 44,3 45,4 46,7 4ti,b 42.9 46.3 49.9 45.0 44 UID NOT HAVE PNUBLtM lu70 518 552 30l 321 ?23 165 1Sd 279 353 29U 952 87 254 287 334 195 431 .512 207 120 53.4 54.9 5z.d b1.n bu.3 44.1 3n.j 47.4 48,9 55.n.5tl.2 53.7 47,5 55.2 55,0 52,0 54,2 55.8 53.u 4e.9 54,5 r~ •f ~ DO IT KNU4/NU Au9WEtT N 20 13 7 6 y 4 S 2 b 9 3 13 7 2 9 8 1 10 4 5 1 1.o t.4 ,7 l.n ,V ,9 1.2 .7 1.1 1.4 ,o ,7 3,tl ,4 1.7 1,2 ,3 1.3 .7 1,2 .5 H~ ursENTERY -----•--- • rtAD PRUBLEM 174 72 101 44 4`/ 37 46 S5 5C 44 42 141 33 22 41 tl5 26 50 43 57 24 b.7 7.b 9.6 7.5 tl,b 8,1 1u,b 12.8 9.1 7.0 8.4 7.9 1tl,0 4.e 7.6 13,2 7,2 6,S 7,3 13,5 t0.9 r DID NOT rrAVE PRDtlLEO 1747 833 914 515 47u 391 371 121 491 503 uyu 1505 137 42? 463 535 322 609 534 354 170 7 2 tl8.3 8b,1 81 !l8,2 80.3 06.1 85,5 t1il.7 8b,1 tl8.9 9U,u tlB,Z 74,9 92,8 85,4 83.3 89,4 89e2 90,7 43,7 7.3 ~, r l , f DONIT KNUM/NU AN9W{:R b3 3tl 45 25 •15 2b 17 1t+ 27 26 o 08 13 11 38 22 12 33 12 ' 12 26 4,1 4,u 4,9 4.3 2.0 5.7 3.y 6.6 4.7 4,1 1.6 3.8 7.1 2.4 7,0 3.4 3,3 4,3 2.0 2.8 11.8 W t W w c.ZosasEo
Page 3: abq71e00
THE RDpER OIiGANItAT1UN i4C, 9TUl)Y rf)e r >a f) ; n 9,25 -.yNETHLN NEsPU•lnErol UR It'I"+Er-IaTF F,c+ILY "ElleE.R HAq FyF_R rAU EACN nF FrUp HEALTr+ PRUyLEM% TUTAL 4',nKF ----- ----- ----- RRvE 2(%UU 6N4 1311 lu~,n 10~.i LUn:G Co -+CER ........... HAD PR(1HLEM 122 v9 73 6.1 7,1 5.6 nII) NUT HAVE PRUBLEM laS7 631 1221 92.7 91,7 93.1 DON'T Ki-lrJw/ND ANgwER 25 P 17 1.2 1.2 1.3 PNFUMONIA HAD PRnIiLEM 610 226 382 30.4 37.0 1Q.1 nID NUT HAVE PRORLEH 1361 452 906 67.9 65.7 b9.1 novT KNOw/NO AN9wER 33 10 23 1.6 1.5 1.8
Page 4: abq71e00
THF ROPER ORGANIZATION INC. gTUDY X726 TARLE 22 C 0.26 - WHETHER REBPONhENT OR IMMEDIATE FA4ILY MEMHER HAS EyER HAD EACH OF FOUR HEALTH PRUBLEM3 un 0 0.1 TOTAL SMOKE NOT SMOKE ..... ..... .---- BA9E 2n0u 6eA 1311 100.0 10n.P 100.0 MIGH liLUOD PRE88URE' -------------...... HAD PR0dI.EM 914 304 60P 45.6 44,2 4h,N nI0 NUT HAVE PRUBLEn 1n7f) 375 h92 5304 54.5 52.8 nUf,"T Kr+7w/m0 AN9tiER 20 9 11 1.n 1.3 .P DYSENTERY HAD PHDHLEM 174 69 105 0,7 ln.n P,0 ni0 NUT HAVE PROBLEM 1747 5Nn 1158 87,2 811,9 88.3 nONIT K,v0w/N0 ANSWER 83 35 48 n, t 5.1 3,7
Page 5: abq71e00
TnE ROPER OHGAWI ZATIJr. I"iC, STUDY M72b TABLE-22 8 d,26 - rHETHEH kESPUNnENT Gk 1MHEDIATE FAMtLY MEMHER HAS EVER MAU EACn OF FOUR HLALTh PRU8LEM9 '!1 r. 00 bAyE nON. ......---- nS NS EAEC wHTE tTLUE TpTAL COLL GNAU GRAD PHOF CULL CULL HRUT CNTH ..... .... .... . ...., .... .... . - . - w. . . - - - - Pi1LITIChL AFFILIATION UTtIER KEY ANALYSIS GRf1UPy POLITICAL -------------------------"--- PHILOSpPHY HAVE KIuS -------- ------ -------------• POL- I1N- --------- 1,2 SOC IUN Utiu 13- PERS EMPL+ DEM REP IND CONS MUDR LIHL ACTV MbRS 13 18 FAMS FEMS! ..w. ........ - - - - - - - - - - - - - - - - ----•----•- - - - - - - - - - - - , 2u04 743 Tuu 552 3nb 301 508 1ob2 017 6tt9 455 574 b74 600 410 169 269 600 368 910 479 luu,o100.010u.uiun,ol0u,u100,01n0,u100.o10U,ulu0.0100,Ut00,ol0u,o10o,010u,0100.01ou,Ulu0,0100,U10n,0 1ou,0' EU.ICATIDr. OLCUPATION .............. ....-.-...-.... HELIWIUN MIGH BLUUO PRESSURe .r--'w.........-.... 914 3o0 309 296 115 135 211 496 279 423 213 242 420 2b2 177 b2 116 249 155 458 204 HAO PRU BLEM DID NOT nAVE! PRQdLEM 45,6 41,2 44,1 53.b 37,3 44,9 41,5 46.7 45,2 47.6 46.8 42,2 4b,1 43,7 42,3 43,4 43,1 37,6 42,1 50,3 42.6 1u7p 432 664 248 •193 163 266 554 334 457 239 3.e 5 447 331 236 104 149 405 210 445' 272 53.4 58.1 $4,9 44.9 62,7 5402 Sb,7 52.2 54,1 51,4 52,5 56,6 51,1 55,2 56,5 55,0 55,4 61,4 57,1 48,9 56,9 DUNOT KNUw/NU ANSwER 20 5 7 R - 3 9 12 4 9 3 7 7 7 5 3 4 7 3 7 3 1.0 ,7 l.u 1.4 • t,u 1.8 1.1 ,o 1,0 .7 1.2 .8 1,2 1.2 1,6 1.5 1.1 .8 e ,6 40 W NW 4w w DYSENTERY .......- MAp PRUBLEM 174 74 46 bn 2S 2R 39 lu9 44 76 43 50 82 44 39 19 20 49 37 82 45 8,7 ln,u 5,7 10.9 13.1 9,3 7,7 10.3 7.1 8.5 9.5 8,7 9,4 7,3 9,3 10,1 7,1/ .7,4 10,1 9,0 9,4 DID NOT nAVE,PROBLEH 1747 655 oS7 447 t7y 263 438 900 555 776 400 500 756 536 366 167 231 5b7 313 791 414 87,2 bR,l 91.u 61,0 Qu,o b7,4 86.2 134.7 9U,0 87.3 87,9 b7,1 86,5 89.3 B7,b 88.4 85,9 86,9 85,1 86,9 86,4 oUNOT KNUr1/NU ANSwER 83 14 23 45 4 111 31 53 18 37 12 24 36 20 13 3 18 24 lb 37 2u 4,1 1.9 3.3 8.2 1.3 3,3 6,1 5,0 2,9 4.2 2.6 4,2 4,1 3.3 3.1 1,6 6,7 3.6 4,9 4,1 4,2 GZ0909E0 iif""~ I""~ . T r"'..! ., rOCl P"""' ,~. ~.: . , _ ...
Page 6: abq71e00
£'L d'b 6 L'b 6•9 a't1 h'L 0'b S£ bp f£ 09 hZ 6 1£ vS 2'6 u'd n'6 £'L L'6 9'11 9'6 9'9 bb £L f£ tlo, 92 22 no 1h z• b• S' S' • - S• 2• t S 2 £ - - 2 1 6'09 6'4 f'Ot 2'01 2'9 9'tT 2'tT 9'L 25 18 A£ 49 ?2 2Z Lb Lh 9'h £'a N'f 1'h n'f 1•1 f.'h 9'b 22 6£ hl L2 9 2 pt 6Z b'S S'h 6'h S'S 9'S 2'b fi•S 2'b 92 1h 91 y£ S1 t! 22 52 6'6S 5'6G b'SS a'9S 5'9S t'LS L'LS 9't9 Lgz tn5 n02 SL£ 2ST 9n1 taZ 1L£ S'6 h'6 1'9 £'6 £9 bS L£ £e 6'L Z'S 10 01 656 69 of 90 bt 9' S• L' 2' S £ £ 2 t'nt o'8 Z'6 5'0t 9f) 1S 211 £6 b'£ 1'S b'2 Z'u 0£ 6z T1 L£ 9'tr L'S 2'b 6'h 2p £f 61 hh 0'LS b'6S L'95 d'95 960 bb£ L92 sns 9'9T b91 9'bt S'ut 9'61 9'nz h•oz 9•£2 0'22 5•tiit 56 6Q1 2L L£1 S5 5e 2b 111 9' b • h • t o• 1'I ['1 L' L' S 9 f Z £ b f'T T1 03606037 A'9 2'u1 9•OT £'L R'L S•v1 6•6 T•5 b5 601 h5 2Z 02 U9 69 H£ 9'L T•9 t'A 0'6 H'1 2'V L'L Z't/ 9h 99 lh 12 bZ Sb b5 19 f • 9• h• . b'6 69T 0'9 191 f' 1•t t' £• b• 2 9 z - 1 9 1 2 6 L'01 S'6 1'9 £'ut 9•51 1•L 6•L b'zt S•6 99 tnT t£ K ptl b£ SS 9b 061 6'f T'h £'S L'Z ?'£ 1•6 f'f l)'n t•tt h[ bh LZ 6 0t N2 £2 u£ £N n•9 L£ u'n f'9 9'S S'h 2'p 6'b 1'9 T'S £b 2f LT ht £2 b£ Sb £ut S'LS £'9S f'SS 5'65 l'29 9'Lh 0'6S b'EQ b'L5 SSf 96S tg2 611 f6t 19e ftb TLb t5t1 l13M6NV 0N/NONN LsN00 a3H10 9133dd3 !34IC 9f1tl4 AlT03a3H ~ONI11NIaa -ONINOws N0I9N3t aNV se3als 0'OZ 0'91 9'6T 9'9c £'n2 S'Q2 b'61 6'S1 2'12 h'6l L'bt L•6t 01 Zii 90 Stt 912 001 LS 60 01 4£1 611 nb£ 1310 £' 6' d•1 1161 61 0• 1 L' Q' d' 1 60 1 ' 6' YId31OV8 2 b Tt 9 111 S 2 2 01 9 Z 91 A6wa39 sB36naIA ------------------ -3anss3ad 0001e H9IH C'n0t0'U4t0'QUTO'U010'1JUTU'U010'QOtO'u0t0'OUtJ'UOtu'OOtU•UOTO'n01J'U010'0o 10•OOIn'QU10•On 1n'hGtO'U010'nUt 6Lh 016 04£ 099 692 601 91b 009 bL9 hLS S5n bpd 119 2901 905 1u£ 9uL 25S 0uL £bL 000? ---- ---- ---- ---- ---- ---- ---- ---- ---- ---- - - ---- s.r3J Bw+Va tit f t sd9w AI3V 1911 nnoW 9Nn3 aNI d3a w3c1 '1dw3 fa3d -£t Qnn NnI 3Us Pl ------ -NI1 - 1Ud ---------- --- -------------- S0I)/ 3AVH ANcl0Sl)IIHd NOTlYlllAit! -------------•--------------- lr~IlllOd 1Y3Illlnd sdnON9 SISA1Ynv A3M d31410 ---- ---- ---- ---- ---- ---- ---- ----- Hlv] 1(1ad 11f13 1107 JI1Hd AMd9 aaNti 11U7 1VLG1 3n1d 3LHM 33X3 RH sN --------- -,JUN NOL9I13M -------------- NCIlddn3aU -- -•-- ------ N(JIlYan03 sw31t/[)ad H11Y3H anOd 'J0 H343 JJ 3snY] 3N(t d3eWnN 3hl '4ti 1:l 3n3I13A lVHM - LZ'tl e £t 31taYl . asY9 97Lx kOnls •3NI NuIlvLINY9N0 d3dOd 31,11 , Oft , 11'l .
Page 7: abq71e00
. rt THUROPER ORGAVIZATION INC: STUDY M7tb ~ TARLE P3 C 1h 0.27 -- wHAT BELIEVE Tn RE THE NUNPER ONE CAUSE OF EACH OF FOUR HEALTH PRUBLEMo ~ DO 0 TOTAL SMOKE NOT SMUKE ..... ..... ..... 1 BASE 2004 609 1311 0 100 0 100 100 0 tl 0 . . , HIGH dLU00 PRESSURE ......ww..ww/....w.. VIkUSESp GER^+Sr 1P 6 12 RACTEHIA q .a .9 nIET 394 131 262 19.7 lQ.n 20,0 qTRESS AND TENSION 1151 396 752 1 57,4 57,6 57.u qMpKINN 103 35 67 S,i 5.1 5.1 0 DRI'+KING 03 37. 49 a,1 4.7 3.7 .0 HEREDITY 190 63 126 9,5 9,P 9,6 011 nNUG SIDE EFFECTS 9 5 4 t11 ,4 .7 .3 !y1 nTHER 161 54 107 R,0 7.9 A.? DONIT KNOw/NU ANSwEk 189 611 121 9,4 9,9 9,2 r'. "tv; ~ *am "!1 - ;'"; I
Page 8: abq71e00
THE- ROPER ORGANIZATION INC. STUDY 0726 .-e BASE DYSENTERY u,27 • WHAT BELIEVE TO BE TwE NUMBER ONE CAUSE OF EACH UF FOUR HEALTH PRUBLEM9 TABLE 23 A rUNTINIIED •1 AGE -•-•-•-•--•RACE 9Ex •.•.•••••------ w--• ••••----- . GEOGRAPHIC AREA MARKFT SIZE ......... 7H• 15M• -------------- ----- ---------....--.•~• 1e- 30- a5• UND UND UNI) TOTALIMALE FEM 29 44 59 b0t 7M 15H 254 25M• WHTE gLCK NE Mw 30 OeT A B C D ----• --.- --------- ---- ---- .. ---- ••-• ---- •- . •.•. ---••.... ---- •--•. w--- --. ---••.-. --.• .--• 2004 943 1061 58a 532 4Sa 434 270 570 633 498 1774 183 460 542 642 360 772 5e9 423 220 tou,oion.utou.ulun,010o.u1ua,nlou.u100,01ou,utoo,0tno,utoo,otoo,oloo,olnu,ol0o,nlou,ul0n,nloo,oloo,o ln0,o ••---..-• VIRU9E8r GERM9, 573 258 315 149 176 137 111 47 157 144 168 530 39 113 158 192 110 217 172 132 52 ,,. BACTERIA 28,6 27.4 ?9,7 25,5 33,1 3n,2 25.b 17.2 27.5 30.6 33.7 29.9 21.3 24.6 29.2 29,9 3o,b 28.1 29,2 31,2 23.6 DIET 467 219 248 113 1?S 125 106 76 119 1yn 125 389 69 96 121 172 78 196 127 $1 63 23,3 23.2 23,4 19.3 23,1 27,5 24,a 27,7 20.9 Z2,1 25.1 21.9 37,7 20,9 22,3 26.8 21.7 25,4 21.6 19.1 28.6 STRESS AND TENSION 55 1B 37 14 15 12 14 9 14 16 16 47 7 7 18 23 7 24 14 F+ 9 2,7 1,9 3.5 2.4 2.8 2,6 3.2 3.3 2.5 2.5 3.2 2.6 3.8 1.5' 3.3 3.6 1,9 3.1 2,4 1.Q 4,1 SMOKING 8 1 7 2 5 1 - - 2 a 2 3 4 • 4 a - 7 - - 1 i .4 .1 .7 .3 .9 .2 - - u .6 .4 .2 2.2 - .7 .6 - .9 - • .5 DRINKING 18 10 8 4 b 3 5 3 4 5 6 14 3 3 6 6 3 10 4 ? 2 ,9 t.1 ,8 .7 1.1 .7 1.2 1.1 ,7 P 1,2 ,8 1,b ,7 1,1 .9 ,8 1.3 .7 ,5 ,9 ,I HEREDITY 18 8 tu 3 9 3 3 • 3 11 4 16 2 1 9 e . 12 4 1 1 ,9 .8 ,9 .5 1,7 .7 .7 - .5 1.7 .8 .9 1.1 .2 1.7. 1.2 - 1.6 ,7 ,2 ,5 DRUG SIDE EFFECTB 18 5 13 4 2 5 7 2 4 7 3 17 - 2 7 R 1 1n 5 3 - ,q .5 1,2 ,7 ,4 1,1 196 .7 ,7 t.1 ,6 10 • a 1,3 1,2 .3 1,3 .8 .7 - OTHER 1n8` 69 79 43 45 27 33 9 41 41 57 137 5 32 42 35 39 32 65 36 15 ,..t 7 4 3 7 4 7 7 4 8 5 5,9 7.b 3.3 7 2 6,5 4 11 7,7 2,7 7.0 7.7 8 u,1 5.5 1U u 11 a,5 6.8 rl DON'T KNOW/NO AN9NER , 766 . 380 , 3"6 . 2b9 . 172 155 170 129 . 2115 236 . 141 679 62 211 2ne , 221 126 294 , 2t7 169 96 38.2 40.3 3e,y 46.1 32.3 34.1 39.2 47,1 a3,u 37.3 aH.3 38.3 33.9 45.9 38,4 34,4 35.0 3R.t 36,8 40.0 39.1 r;- VE0909E0
Page 9: abq71e00
.~1 THE ROPER ORGANIZATION INC, STUny 0726 BASE LUNG CANCER 9„77 - NH41 9EL1E%0E in at THF 'IUtiaER n:(E CAtISE nF EACH OF FUUR HEALTH PRUHLF.M9 TARLE 23 A '.U~,TINUED -2 A.r,E ------------------- RACE SEX ••.••••..•..••.••.• --------- GEOGNAPHIC tRFn MARKEI S.ZZE ... -...- 714- 15'i- ... ............ ----------- -..... 1 B. 3n• U5• UIJU VOin u• t; TnTAL MALE FF_-W 20 44 59 60+ 7pi 15, i t51*1 ?5m+ rjHTE PLCK NE 1w 9U N9r A R C D ...... ---- •--- -•-- •--- - - •--- -•-- - -- -- --- ---" ---- ---• - -- •--- -... ..-- --- -- 2(+'1a Q43 1061 58u 532 1450 434 27m 57u A33 49d 1774 183 a60 542 642 360 77P 5K9 423 220 1au,u1U0.01nU.ulun.rlnU,UIU0.P10L.~.1 i)11,n1U0,010(i.n 1ou.ulon.nl0u,utnfl.Clnl., )1Un,n1ni),ut Un,n10U,o ............ VIqUSF.Si GERMSr 78 27 51 23 24 1n 17 11 21 2R 16 7t . 7 14 20 32 l2 25 2u 2t 12 BACTERIA 3.9 2.9 4.8 3.9 4.5 3,1 3,9 4.0 3.7 4.4 3,2 4,0 3,8 3.0 3,7 S,n 3,3 3,2 3.4 5,n 5,5 ~11 DIET 8 5 3 2 4 ,1 1 • 6 2 • 5 3 1 1 5 1 3 1 2 2 ,4 .5 .3 .3 .8 ,2 ,2 • l,l .3 • .3 1.6 ,2 .2 .8 .3 .4 .2 ,5 .9 STRE9D ANn TENSION 30 16 14 8 6 5 11 5 t2 10 3 22 6 s 3 15 4 8 7 12 3 1.5 1.7 1,3 t.4 1.1 1.1 2.5 1.A 2.1 1.6 b 1.2 3,3 1.7 .6 2,3 1.1 1.0 1,2 ?.A 1.4 , SMOKING 1491 713 778 472 403 320 296 190 419 4b1 393 1323 128 347 423 459 262 582 436 319 154 74,4 75.6 73.3 80.8 75.8 70,5 68.2 72.6 73.5 72.8 78.9 74.6 69.9 75.4 7a,0 71,5'72,8 75.4 74.0 75. 0 70.0 DRINKING 34 16 18 11 3 5 15 6 16 5 4 26 6 5' t0 15 4 14 ti 5 4 1.7 1.7 1.7 1.9 ,6 1,l 3.5 2.? 2.8 ,H .H 1,5 3.3 1.1 1,8 2.3 1.1 1.8 1.9 t.2 1.8 ' HEREDITY 1o0 41 59 26 28 23 23 13 29 39 17 91 6 1t 3b 38 15 45 27 23 5 .. 1 5.0 a.3 5,b a.5 5,3 5,1 5.3 4.7 5,1 6.2 3.4 5'.1 3.3 2,4 b,6 5.9 4,2 S,q 4,6 5.4 2.3 DRUG SIDEIEFFECTS 3 1 2 2 - • 1 2 1 • - 3 - • 2 • 1 - 2 1 • .l .1 ,2, .3 • - ,2 ,7 .2 ~ - .2 • - .4 ,3 • ,3 .? - OTHER 138 I 62 7b 44 42 3n 22 11 34 53 38 13t) 5 23 35 36 44 5n q6 25 10 6.9~'6.6 7.2 7.5 7,9 6,6 5.1 4.0 6.U 8.4 7,b 7,3 2,7 5.0 6,5 5,6 12,2 7.0 7,8 6.6 4,5 OONIT KNOW/NO ANSWER 239 120 119 3a 52 70 83 45 77 65 44 203 34 57 Su 98 34 79 66 55 39 11.9 12.1 11.2 S.ft 9,8 15,4 19.1 16.4 13.5 10,3 8.8 11,0 18.6 12,g 9,2,15,3 9.4 1^,2 11.2 13,n 17.7 f~1 A 5c0909e0
Page 10: abq71e00
i; THE- ROPER ORGANIZATION I'JC, STUOY 0726 0.21 . wnAt BELTEvE TO PE THE NUHRER ONF CAUSE OF EACH pF FOUR HEALTH PRUF3LEM.q 1 00 NOT TOTAL SMtIKE qMUKE ----- ----- ----.. RASE 2004 6B9 1311 1u0.0 10~.(` 1u4, 1 PNFUNONIA • - - - - -- •. VIpUBESr GEHMSr 1219 424 792 Y PACTERIA V.8 61.6 6U,u nIET 40 11 29 2.C 1.6 2.2 STPESS AND TF`1SION 25 6 1R 1,2 .9 1,u RMOKING 60 16 44 3.0 2.3 3.4 I 11RTNKING n ? 6 .V .3 .5 HEREDITY 17 0 13 ,P .6 l.o ORlIG SIDE EFFECTS 16 3 12 nTyER .R 326 U 113 Q 213 16.3 16,4 16.? DUNIT KNOw/NO ANShER 36t 126 ?31J lp.n 1R.3 17.q TAPLE 23 C rUtiTiNl!ED -3
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THE ROPER ORGANIZATION INC, STUOV 0726 , . 0,27 •• WHAT BELIEVE TO PE THE NUMHER ONE CAUSE' OFf EACH OF, FOUR HEALTH PROBLEMS TARLE 23 A r.OKITINUED -3 AGE ------------------- RACE SEX ............ -...... --------- GEOGRAPHIC,AREA MARKET SIZE --------- 7N. 1SM. ....-• ............. ................... 18. 30- 45-• UNI) UNO UNU TDTAL MALE FEM 29 44 59 6n• 7H ISM 25H 25M+ ~iMTE BLCK NE MW SO WST A A C D ----- -------- .................. .... .... ......... ---. .. M . .--. ..... -..--.. 10 BASE PNEUMONIA -----'--- VIqUSESf GERMSr BACTERIA DIET STRESS AND TENSION SMOKING, DRINKING HEREDITY DRUG SIOVEFFECTS OTHER DON'T KNUN/NO ANSWER 9E0909E0 r'"ftv,. .4m" -......... .,.... ~~.~ 2004 943 1061 584 532 4S4 434 274 570 633 498 1774 183 460 542 642 360 772 589 423 220 100.0to0.010u.01oe.010u.u100,0100,0100.0100.u1n0,0100,0100.010U.0100,0104,0100.(110u,Ofo0,o19u,0100. 0100,0 1219 529 690 361 327 285 246 164 334 383 320 1087 109 303 350 359 207 513 343 232 131 b%).e 56.1 65.0 61.8 61.5 62,8 5b,7 59.9 58.6 60.5 64.3 61,3 59,b 65.9 64,6 55.9 57.5 66.5 58,2 54,a 59,5 40 16 24 9 13 12 6 6 6 13 12 33 6 6 17 8 9 22 7 6 3 2.o 1.7 2.3 1.5 2,4 2,6 1.4 2.9 1.1 2.t 2.4 1,9 3,3 1.3 3,1 1.? 2,5 2.A 1,2 t.a 1,4 25 11 14 R 8 3 6 5 10 7 3 16 7 6 - 13 6 13 4 4 4 1.2 1.2 1.3 1.a 1.5 ,7 1.4 1.8 1.d 1.1 .6 .9 3.8 1,3 - 2.C 1.1 1.7 ,7 .Q 1,8 60 35 25 ;n 15 19 16 6 17 21 1b 49 7 10 21 24 5 311 16 5 5 3.0 3.7 2.4 1.7 20 4,2 3.7 2.2 3.0 3.3 3.2 2.8 3,8 2.2 3.9 3.7 1.4 4,4 2.7 1.2 2.3 8 2 6 4 - 2 2 1 4 3 - 5 3 1 2 5 - 3 2 1 2 .p ,2 .6 .7 ~ ,4 .5 .4 .7 .5 - .3 1.6 ,2 ,4 P - a ,3 .2 .9 17 7 t0 4 5 3 5 4 6 5 2 1a 3 3 3 8 3 7 6 4 - .8 .7 .9 .7 .9 .7 1.2 1,5 1.1 .S .4 ,N 1.6 .7 .6 1.2 .8 .9 1.0 ,Q - 16 4 12 a 3 3 6 2 4 6 2 1n 5 - 4 11 1 7 6 2 1 ,8 .4 1.1 ,7 b .7 1.4 .7 ,7 .9 ,4 ,6 2,7 . .7 1,7 ..S .Q 1.0 .5 .5 326 1178 1118 1oS 85 64 72 35 P1 Io7 99 299 19 52 a9 !uo 95 100 1A8 85 33 16,3 ~8.9 13.9 16.0 16,0 14,1 16.e 12.8 14.2 16.9 19.9 16,9 10.4 11.3 16,4 15,6 23.6 13.0 18,3 20.1 15.J 361 187 174 95 92 82 92 59 127 105 63 317 34 He 02 136 55 112 114 91 44 18.0 19.8 1b.4 16.3 17,3 18,1 21.2 21.5 22.3 16.6 12,7 17,9 16,b 19,1 15.1 21.2 15.3 14,5 t9,4 2t,5 20.0 " ..~ 1'' t ft' 1 . . Ipp, 0, -r" !~`r 4~
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THE ROPER ORGANIZATION IvC. STUnY 0726 F ; 4V0909E0 ~ ..~~ WHAT PF_LIEVE Tn RE THE NUNqEQ Ol+F CAUSE 7F EACw OF FOUR HEALTH PRpRLEMS toTAL SMOKF DO NOT qMCtKE ----- ----- ----- PA9E 2004 688 1311 t0n .(1 1on.^ 1u".n LUNG CANCER VIRUSES. GER"Sr 7A 31 47 RACTENTA 3.9 4,5 3.6 DIET 8 j 5 ,u ,n .11 STRESS AND TENSION 3n 11 i4 1.5 1.(+ 1.u SMOKING 1il91 084 tn4tl 70,4 7n,3 7ti.6 nRINKIP,IG 3n 6 2A 1.7 .9 2.1 HEREDITY 1on 34 62 S.o 5.2 4.1 DRUG SIUE'EFFECTS 3 1 Z .1 .1 .2 OTHER 130 56 82 6,9 8.1 6.1 DUNIT KNOW/NO ANSWER 239 9n 14A t1.a 13.1 11.3 P" . rm-,OR 7 -, - ~---e ,..* _ . . .. 1 ' ! .. ltp TARLE 23 C 1:UVTINUED -2
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THE ROPER ORGANI2ATIU-! INC, 9TIMY 07r.-9 TARLE 73 C rU'uTTNUEG -1 ~+,,~7 - wHAT HFLTEVE Tn PE TI,F. :4UI.PEN Pt4a CAUSE nF EAC`+ OF FnUp HEALTN PQ1,!+LEH3 nn c I ASF ' TCITAL 20 b4 9,t^xF. 6yA c,l?T a1+r" KE 1311 1" 6 . tOV.41 1CC ,.1 rrsEKTERr - ------- V14U3E9~' GER"IS. 573 177 396 I, I BACTEnIA 2A.b 25.7 31.2 .. nIET 467 159 306 23.3 23.1 23.3 4 RTRE9S AND TENSION 55 21 34 2.7 3.1 2.6 S!^UKINr, P ? 5 ,f! 11 ,tI PkINK1NG IP 8 1n .q 1.2 .R HEPEDITY 1P 3 15 ,o ,iI 1.1 PRIIG SIUE EFFECTS 1A 3 15 ,9 ,p 1.1 •N nTHER 148 56 9? 7.,4 8.1 7.0 `~ roNIT KN0w/qO ANS"EN 766 2711 49n 3R.2 39,e 37, n l"1
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THE ROPER ORGAy1ZaTI0N II4C, STUnY 47e6 ' ,+,27 - WHA1 BFLIEVE EnUCATIOV -------------- ,+P 1- Tn PE THE NU•;oEH (ll: F CAUSF (1CCUPAT13o ----w ---•----- WELIuTUN --------- TARLE ?3 B rUUTINIIEn -2 tiF EACH nF. FnUR HEALTH PROPLEc4q OTHER KEY ANALY4IS r^+nUPS POLITICAL PULITICAL ----------------------------- AFF 1LTAT11J.r PI/TLn3nPHY ~4/ VF f j,$ ----------- -- -------------- PDL- 1:.,• - --- l,?. h9 HS EXFC wHTE ALUE gnC IU.4 vmL 13- PFR9 FMPL, TITAL COLL GkAD GRAn PROF CnLL CIILL PpUT CATH I`El4 HFP Ihq CUNS MOuR LI13L ACTV "'iR9 13 1.P FAF19 FENS ----• ---- ---- -- - ---- • --•---- ---- ---- --- - - -- ---- ---- • ---- ---- ---- ---- --- ---- BASE 200u 743 7'.lu 552 31+8 3n1 5PN 1^b2 617 Ado 455 57n 874 600 418 189 269 660 368 Q111 479 1Uu.otO0.U10U,Ul00,010U,U1U11.n10d,01 U4,01Q1',n100.(1~'O.U11/~,1110U,1I1DQ,01~U,O1Ql,~luU, )100,1)101/,(,I On,n10U.U LUNG CArICER ........... VIRUSES. GERNSc 7e 31 23 22 10 5 19 52 t6 20 27 28 34 19 21 9 1t 27 15 36 15 BACTERIA 3,9 4,2 3.3 4,0 3,2 1,7 3,7 4,9 2,6 2.2 5,9 4.Q 3,9 3,2 5,0 4,8 4,1 4,1 4,1 u.Fl 3.1 OIET 8 4 3 1 1 2. 4 5 - 3 - 5 - 6 - • 2 3 1 3 2 .6 .5 ,4 ,2 .3 ,7 ,9 ,5 • ,3 - .9 - 1,0 • - .7 ,5 ,3 ,l .4 3TRES9 AND TENS;ON 30 16 b 8 3 6 7 11 14 1u 5 11 15 7 7 2 a 5 13 5 1.5 2.2 .9 1,4 l,u 2.0 1.4 1.0 2.3 1.6 1.1 1.9 1.7 1,2 1.7 1,f . 1,2 1,4 1,a 1.0 SMOKING 1u91 567 53) 389 230 238 386 771 477 641 351 439 657 453 311 138 1Qd 511 2P7 645 36u 74.4 76.3 75.7 70.5 74,7 79.1 76.u 72.6 77,3 72.1 77,1 76,5 75.2 75.5 74.4 73.0 73.6 77,4 7tl,G 1n,o 75.2 DRINKING 34 11 ll 12 2 3 8' 19 12 16 3 15 14 9 6 u 5 A 4 19 6 1.7 1.5 1.6 7.2 ,b 1.0 1,6 1.8 1.9 1,8 ,7 2,6 1,6 1.5 1,4 2,1 1,9 1,2 1.1 2,1 1,3 HEREDITY 190 39 43 17 15 21 19 5ft 31 5 0 17 26 44 27 25 8 13 31 17 5n 28 S.o 5.2 6.1 3.1 4,9 7.0 3.7 5.1 5.0 5.6 3,7 4.5 5,0 4.5 6,u 4,2 4.8 4,7 4,6 5,5 5,8 DRUG SIOE,EFFECTS 3 1 1 1 1 - 1 1 . 1 2 1 2 - • - 1 - 7. , .1 ' ,1' ,l .2 .. 3 - ,1 .2 ,2 ,3 ,1 ,3 - - • ,? - .2 - OTHER 138 ~ 68 45 25 29 22 29 66 41 50 29 52 52 47 34 21 24 47 17 68 43 6,9 9.2 6,4 4,5 9.4 7,3 5.7 6,2 6.6 5.6 6,4 9.1 5,9 7,A 8,1 11,1 8,9 7.1 4,6 7.5 9,0 DONIT KNOM/NO ANSWER 239 67 67 104 34 20 64. 137 66 135 44 49 ab 69 45 24 28 b3 37 133 47 11,9 9.0 9,6 1R,P 11,0 6,6 12.b 12,0 10,7 15,2 9,7 8.5 11,0 11,5 10.8 1^.6 10,4 9,5 10,1 10.6 9.6
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THE ROPER ORGANI ZATI0~- 1'rG. STWVT o71b TAPLF 7.3 B tUk,T TNUE() -3 U.T.7 - wMAT tlELitVE T'1 PE T"E yUh4ER uNF. CA9SF nF EACN '.1F FOUR HEALTH PAURLFwS .y, a* OT~iER KF_Y AWALY4IS Ck^UPS EhUCATIOv PCCUPaTIO-+ PI-LITICAL PULITICAL ..... ..........------•------- - ------------ .---.• ..•-- 4FLIGTU" nFFILInTIUV oHtL'J97P1iY dAvE KinB •,nr.,. -------•------ -------------- POL. (r,- -•-------1.2 ' " G 13- F Er29 EMPL NS N9 ExFC N!+TE RLUt: SOC IU + U TnTAL COLL qkAn GRAn oHOF CnLL CULL PRUT CATH OEM REP INr) CU"3 v-7uQ L1PL ACTV r? r+Ry 13 iP FAr•,S FEMS -••-- ---- ---- ---- ---- ---- ---- ---- ---- ---- --- - -• • - ---- ---- ---- ---- ---- -- -•-- ---- BASE 2u04 743 7k!n 55? 3!1H 301 5118 1062 617 RtS9 u55 574 874 hd~ 41H 1Ha 2h9 660 3h8 910 479 1n r.OIU) .a 1lr1i.,11U1r.r110U,Uto0,O1A U.utI m .t•1n.tna.lllnFl, 11 uu, ~1Cu,ulnn,,110o ,U1Q!`.lll(ru,o lU(I,nIPP) U0,1110U,u PNEUMONIA ..-y---- YIRU$E3r GERMSp 1219 490 426 ?9H 215 193 284 62P 402 543 275 357 537 383 243 122 157 410 209 561 324 BACTERIA 6U.8 65.9 n0,9 54,n 69,8 b4,1 55,9 58.4 65,2 b1,1 (+0,4 61,3 61.4 63,9 58.1 64.6 50,4 62,1 56,8 61.6 67.6 DIET 40 13 21 6 5 4 13 15 19 17 U 1s 14 13 12 2 6 16 11 15 11 2.o 1.7 3.v 1.1 1.6 1,3 2.6 1.14 3.1 1.9 .9 3,1 1.6 2.2 2.9 1.1 2.2 2.4 3.0 1.6 2.3 $TRF_89 AND TENSION 25 9 8 R 2 5 4 13 11 13 4 5 9 1o 5 2 3 1l 5 11 5 1.2 1.2 1.1 1,4 .C t,7 .8 1.2 1.f 1.5 .9 .9 1,u 1,7 1.2 1,1 1,1 1.7 1.4 1.2 1.0 $MOKING' 60 23 21 !b 6 7 23 35 14 22 11 t5 iU 24 10 7 7 19 11 30 14 3. 0 3.1 3.0 ?. 9 1.9 2.3 4,5 3.3 2.3 2.5 2,4 4,4 2.3 4,1) 2,4 3.7 2.6 2.9 3,0 3.3 2,9 DRINKING 8 4 2 2 4 3 4 a • u 3 3 1 1 - - 3 4 2 ,q ,5 ,3 ,4 . .8 ,3 .b ,4 • ,7 .3 ,5 •2 ,5 ~ - .tl .4 .4 HEREDITY 17 9 4 a 2 14 2 11 4 2 6 2 8 2 4 u 2 9 4 .8 1.2 ,b ,7 b .7 ,4 1.3 .3 1.2 .9 .3 .7 ,3 1,9 1,1 1,5 .6 ,5 t,0 .8 DRUG 9IDE:EFFECTS• 16 7 5 4 2 2 7 12 4 A 2 6 tl - 8 2 2 4 2 7 8 ,B .9 .7 ,7 b .7 1,4 1.1 ,6 ,9 ,4 1,0 ,9 - 1.9 1,1 .7 ,6 ,S ,8 1,7 OTHER 326 116 117 93 u2 5o 99 179 94 138 78 94 148 83 77 29 52 105 63 146 66 16,3 15.6 16.7 1b.e 13.6 16,6 19,5 16.9 15.2 15.5 17,1 16.u 16,9 13,P 113.4 15.3 19.3 15.9 17.1 16.3 13,8 DON'T KNOw/NO AN8~1ER 361 100 123 134 42 4111 98 207 92 tb6 P3 94 148 107 73 2A 77 tt? 74 156 69 18.o 13.5 17.6 2u.3 13.6 15,9 14.3 1Q.5 t4.9 18.7 18.2 16.4 16,9 17,R 17,5 13,8 17.5 17,0 70.1 17,1 14,4 oVoso9Eo
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•M THE ROPER ORGANIZATION INC, STUDY 0726 14.21 -t WNI,1 dELIEvE TO PE THE r+Ut1PE.R ONE CAtiSE OF EACH OF FOUR yEALTH PR[1PLFMS TAPLE ?3 B rUtiTINt1ED -1 t UTHER KEY ANALYSIS f.Rf1UPS EDUCATIDrI OCCUP;TIDY POLITICAL POLITICAL ----------------------------- •------------- -------------- RELIGIUN AFFTLIATIUN PHILOSOPHY HAVE KIDS N O W • -- --- ----•--------- -------------• PnL- UN- --------- 1,2 NS HS EXEC wNTE PLUE 9UC IU^' UNU 13• PFRS FMPL TDTAL COLL f,HAO GRAq PRnF COLL' CULL PROT CATH OEM REP IND CONS MOOR LIBL-ACTv MnpB 13 16 FeM9 FEMS -•-•• ---- ---- -• - ---- - -- -- - - - -- - ---- ---- ---- ---- .... •-•- --•- ---- ---• ---- ---- BASE 2004 743 700 552 308 3U1 508 10b2 617 8tlo 455 574 874 60n 418 189 269 660 368 010 479 1Dd.o1U0.01nu.01on.n100,01un,o1no,010n,p100.U10C,01L10,0100,010u,010q.n10u,01on.n1nu.0100.01nu,o1un ,n1n0,0 DYSENTERY a I a ..•-.••-- VIRUSEyP GERMS# BACTEPIA DIET STRESS AND TENSION SMQKING, DRINKING MEREDITY DRUG SIDE: EFFECTS OTHER DONIT KNOW/NU ANSWER 573 t8A 170 111 119 86 132 3oA 167 28.6 38.8 24.3 20.1 30.6 28.6 ?6.u 29.0 27,1 467 191 158 117 76 86 95 267 124 23,3 25.7 22.b 21.? TY,7 28,6 18.7 25.1 ?0.1 55 19 19 1h b 7 14 20 19 2.7 2.6 2,7 2,9 1,9 2,3 2.8 2.7 3,1 8 5 3 - 3 - 1 5 2 ,r1 ,7 .u - 1,0 - ,2 ,5 .3 18 10 b 2 4 u b 9 6 .9 1.3 .9 .4 1,3 1.3 1.2 t; 1.0 1N 6 1d 2 1 7 3 7 8 ,9 ,8 1,4 ,u .3 ?,3 .6 .7 1.3 1A 4 11.) u 1 - 6 R 9 .9 .5 1.4 ,7 .3 • 1.2 ,A 1,5 148 1 63 59 26 32 26 34 56 7.4 ;8.5 8,4 4.7 10.4 8,6 6.7 9.1 44 7.1 766 194 2m8- 281 PO 96 23u 376 262 38,2 26.1 a1,1 5n.9 26,u 31.9 45.3 35.0 42,5 ,~,.e.. . ~ to`1 ?31 133 193 242 175 139 79 69 187 104 269 157 26.0 29.2 33,6 27,7 29.? 33.3 41.3 25,7 20.3 29,3 29.6 32.8 221 103 127 219 121 111 37 63 1.44 92 219 111 24.9 22,6 22,1 25,1 20.2 26,6 19.6 23,4 21.8 P5,0 20.1 23.2 28 14 1? 21 16 15 6 5 17 14 22 15 3.1 3.1 2.1 2,4 2.7 3,6 3,2 1,9 2.6 3.8 2.11 3.1 7 1 - 4 4 - 3 - v 1 2 4 ,8 ,2 ' ,5 .7 - 1,6 .6 ,3 ,2 .8 P 4 5 9 3 6 3 3 3 5 10 5 ,9 ,9 ,9 1.0 ,5 1,4 1.6 1,1 .5 1.4 1.1 1.u R 1 p 4 10 3 3 1 1o 4 5 6 ,9 .2 1,4 ,5 1.7 .7 1.6 ,4 1.5 1,1 ,5 1.3 9 3 4 7 5 3 1 2 9 1 10 6 1,0 .7 .7 .8 ,P ,7 ,5 ,7 1,? ,3 1,1 1,3 6? 45 37 67 47 27 23 19 ' 67 29 5!l 35 7,n 9,9 6.0 7,7 70 6.5 12.2 7,1 10.2 7,9 6.n 7.3 354 157 200 324 235 140 43 114 250 132 330 163 39.0 34,5 36.4 37,1 39,2 33,5 22.N 42.4 37.9 35,9 37,1 34.0
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THE ROPER ORGA4IZATI7N I1'C, STUDY w72!+ n,28. - A8 MAriY ClU5E9 CAM TIiINK nF Ff.rit EACN CF NINE NEALTH PRUBLEMq BA9E TARLE 24AA I U"ITINIlEr, -1 ArE •------------------ NACE sEx w--.-.•w----•---w--- --------- GEUGRAPHIC AREA MARKET $IZE ......... 7Mw 1514- .wwww---w--.-w-_...w www-----w ww w--ow 18- 30- 45. UnU Ur4 n U'D TnTAL MALE FEM 29 44 59 60+ 7015- 25n 25M. wNTE RLCK ME MW 30 MRT A 8 C D w-www -w wwww----w w--- w-ww --.- ww-w w-w- www- -w- ww-- .- .. -www wwww w--w-- .- - ---w w-ww www....ww- ;?qnu 943 tu61 5yd 532 454 434 274 570 633 090 1774 183 460 582 64P 360 772 599 423 220 1nd.u1un.0l-in.u10o.n1nu.u1an,01no.010o.n10U,!:100,n1(10.n100,n100.u100,n1nu,o10n.1 1nu,r10n,n10u,01III',A 10u.0 MI9CARRIAGE AND STILLPIRTH --www-www.ww... VIRU9E9r GERM9. 97 37 60 25 38 17 11 11 24 33 29 87 7 20 35 2P 14 40 20 21 7 BACTERIA 4.8 3.9 5,7 0,3 7,1 3,7 3.9 a.0 4.2 5.2 5.8 4.9 3.8 9.3 6,5 4.4 3,9 . 6,1 3,4 5,0 3.2 DIET 250 99 151 78 a5 51 36 16 57 93 76 228 14 39 97 bO 54 1u7 67 50 26 12,5 1n.5 14,2 13.4 16,J 11,2 8,3 5.1% 10,u 14,7 15,3 12,9 7.7. 8.5 17,9 9,3 15,u 13.,4 11,4 11,8 11.8 . 8TRE8s ANO TENSION 343 i48 195 110 102 67 55 54 48 1t0 75 271 62 67 1op 112 60 155 R0 57 51 17,1 15.7 1H.4 2n,4 19.2 14,8 t2.7 19.7 17,2 17.4 15.1 15.3 33,9 14,6 19,2 17.4 16,7 20.1 13,6 13.9 23.2 9MOKING 213 85 128 en 65 30 29 25 5u 62 74 t8M 20 32 71 b5 45 79 67 50 18 ~ tu.6 9.0 12.1 13.7 12,2 P,h 6.7 Q.1 8.6 901 14,9 10.6 1(,,9 7.0 13,1 1^.1 12,5 1n.1 11,4 11.14 8,2 DRINKING 216 95 121 79 63 45 29 35 So 63 66 182 26 20 65 82 45 69 73 54 20 1 10,8 1A.1 11,4 13.5 11.8 9,9 6.7 12.8 8,8 1n.n 13,3 19.3 14.2 5,2 12,u 12.e 12.5 P,9 12.4 12.p 9.1 HEREDITY 197 83 114 73 57 41 26 13 46 59 73 '189 6 33 52 53 59 84 ti0 42 11 1 9,8 9.8 tu,7 1215 10,7 o,n b.u 4.1 8,1 Q,3 14,7 10.7 3,3 7,2 9,6 8.3 16,4 10.9 10.2 9,9 5,n DRUG SIDE EFFECT9 383 161 222 136 105 eP 54 35 98 132 112 35n ?7 64 138 11A 66 143 114 79 47 1 1Q.1 17.1 2u.9 23.3 19,7 19,0 12.4 12.E 17.2 20.9 ?2,5 19,7 14,8 15.0 25.5 17,1 18,3 18,5 19,4 18,7 21.4 OTHER- 347 153 194 109 98 711 66 32 88 1t1 1^8 334 9 51 92 94 11') 94 143 83 22 17.3 16.2 18.3 18.7 18,4 16.3 15,2 11.7 t5.4 17.5 21,7 18.8 4,9 11.1 17,0 14.6 30.6 12.A 74.3 19.6 tu.u OONIT KNON/NO ANSWER 826 449 377 197 Zo0 2oS 224 120 251 248 1a7 738 63 243 192 269 122 312 242 190 92 41,2 47.6 35,5 33.7 37,6 45,2 51.b 47,1 04.0 34.2 37.b 41,6 34,4 52,R 35,4 41,9 33,9 4n,4 41,1 411.9 37.3 f!/ VV0909E0
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0 + ~. 5'0f b'£? b'£e u'9T h't2 t'n2 9'gt 1992 2'92 f''t2 £'S< <•t2 2'LZ 1'82 a'L2 J'y2 S'nZ s•yt S'ze a'e2 L•z2 Ly l01 tut Snl Lt S51 1u1 121 9a 96£ 9L af1 Sbt LL 611 uIt 601 6ul 6£2 512 05" a3iA8NV ON/MON)1 1004 n'9 t'21 b'al 9'L L'61 £'0 6'G1 L'S L'2 t, 'II L'bl L'd 2'O1 £•L 8'11 5'tt H'6 d'b f'd1 9•01 0'()t bt t5 SU 65 1t £S 65 92 S £02 £t SS e5 412 Is 25 7,5 n5 601 001 602 b3H1U 6' b't c ' S'2 b'T 6'1 d'T 6' Q'T 5'1 e'1 t'1 F't 6'1 2'1 S '1 f'Z C'l 2•2 9' S't 2 u 2 bT S 21 01 n f LZ 6 L 111 S 5 L 21 L fe a I£ s133333 30I5 0110 wr T'b 0'S H'b b'ti 1'b 6'f b'b b'L 5' b'4 h'L C•d f'£ S'S n'9 £_'S 0'9 L'L f'L £'S £•9 6 12 92 69 11 $2 tS af 1 221 L£ i~5 61 5T 92 a2 zf Sa IL 05 LZ1 AlIa3a3H ~ 9'8 0'n 6'£ 2'9 A'S L'9 L'S £'£ b'U1 d'D 9'9 L'a 6'h I'S B'S 4'a h'9 9'a n'S L'S £'S 61 L1 £2 8h 91 tb t1 ST 6l 58 ££ Of 8~ bt 52 I2 hf 42 £S b5 L0t ONiNNIda c S'S5 C'29 L'L4 b'o9 f'S9 b'd9 9'hy U'L9 L'SS 6'9Q L'QL 5'L9 a'1y L'n5 9'0Q 2'£9 0'69 5•69 £'S9 6'99 1'99 221 £92 6bf. on5 SfZ n0a LLE ou£ 2ul LqTt Zd£ L2a u5£ nst n92 Lv2 L9£ 460 f6o tfy a2£1 19NIHON6 ~c 6' b' f' L•t S'2 d' b' a' S' 1'1 2'1 I'1 T•1 L' b' b' 1'T 2•T o'T b' 0•1 Z a 2 £I 6 S S 2 1 U2 9 L 9 2 h a 9 L tI a I2 NOI6N31 aNV 863b18 ~ £'2 S9 '2 l'L n•£ tr'h 6'£ R'1 Z'2 L'Z E'f 9'b 2'2 5'2 6•2 n•I t'f 2'£ 1•a G•£ 1•t D'f S 21 D1 92 9t 52 01 01 S 95 £2 aT bt h- 9 nl Ll nZ 2f 62 19 1310 l 9'£l u'o £'9 0'll n'6 0'b 9•TT t'b 9'Bt u'A 2'M 2'G1 9'p o'o 1'1 L'TT 5'0t d'b 9'01 L'0 8'6 rItl313TA 0£ 0£ L£ 2b b£ iS £9 2h b£ 6st ib LL 60 t2 1£ £s 95 LS SIT 29 L61 'swa3U js3snaIn --------r--r'-'---- tilflow !3H1 :dU a30Nr3 i n•r~utu'lrnlo'nUTu•o01r'uil~'::OT0'nui0'u0tn'nulo'notn'uulu•unl0'001u•u0io•nutu '0ut0'00tu'u010•nu10•u0t0•001 022 E20 6W5 2Lt 09£ ,h9 2nS u9a fbi aLLt Hba ££9 OL5 h12 fp£t) 051, 2tiS a6S 190t £bb bu(ie r.ww..-r- ---- ---- ---- r .... ..w. -- .w-- r. -... .-.w -.-r . -- • -- -•-• ..r. ..-w ..-. -...w 4 3 ki V 1SM f1S 1-iw 1:4 wolb 31HM •wSG 1+52 wSl wt +u9 05 nn 02 H34 .31rH 1v101 w......r ------ --rr-.r...r.r.r...w 3ZIS 13NaVN r3llv 3 INdVl1JQ39 ..r. .... tun wrn ur!n -sb -uf -91 -W5t -wL 33Vn -------r---------.. w.rr.r.wr ......r-------rw-r. X3g 3~r SN31H.C12ld H11Y3H 3NIN d6 HIv3 ilud 3o )IrJ1Hl i.r] 838nO Ar.vr& Sa + 82'G Vra2 ~1tlv1 38V8 92ca Aunls '3r.t Mut1riINV5a0 d3d0a 3H1
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ran" THE ROPER ORGANIZATIf1l+ I'•1C, 9TUnY 07r In "h ~ .I T 0 r .. 0 % J.2N - AR "AIaY CAUSE3 rn TnI•,-,< nF F)k EAC4{ 1F NI•'+E NE4LTn PRl10LEn9 5Et HASE• CANCER ()Fi TNE:LARYNX OR VOICE 8Ux -------------------- AGE ------------------- ...... - --- - - - - - - - - - - ------ 7M- 15r- 1tl- 30- 45- u„u i' af) iWu RACE --------- GEUGkAVHIC AkEA TARLF 24AA rUMTiNUED -_ rARKF.T SIjE ------------------- ------------------- TOTAL MALE FEM 2q 114 59 60t 7-1 15m 25' 25" • wmTE RLCK 4 MM' RU w9T A R C D ----- ---- -••-- - ---- - . ---- ---- -- ---- ---- - . - ---- ---- ---- ---- ---- ---- •'--- --- ---- 2u0u 943 1obt 584 532 456 434 274 570 633 u9e 177c 163 n6n 5u2 642 36u 772 5149 ae3 220 i4U,utn~).~~1~)U.l~1UA,n1nV,U1U0,r1~U,~10'~.010o,J1ur:,c~1~0,U1ur.~'1~U,UIU~,n10u,01U~~.n1nU,u1~~q,4 1n(•,01UO,OlOU.U VIRUSEBr GERMI. 116 45 71 36 40 21 19 12 33 39 29 tut 12 23 36 33 24 •IR 26 21 21 BACTERIA 5.6 4.9 6.7 b,? 7.5 4,6 4.4 4,4 5,8 6.2 5.d 5.7 6,6 50 6,6 5.l 6,7 6,2 4,4 5,0 9.5 DIET 40 16 24 14 11 9 6 5 13 10 12 33 5 11 4 iS ta 23 3 10 4 2,0 1.7 2,3 2.4 2.1 2.0 1.4 1.9 2.3 1.6 2,4 1.0 2.7 2.4 ,7 2.3 2.8 3,n .5 ?,4 1,8 STRESS AND TENSION 60 24 36. 14 21 15 10 a 11 27 12 5n 1U 19 13 1R 1u 3? 13 9 6 3.0 2.5 3.4 2.4 3,9 3,3 2.3 3.3 1,9 4,3 2,4 2,8 5.5 4.1 2,4 2.8 2,8 n,1 2.2 2.1 2.7 SMOKING 1404 670 734 417 385 317 285 173 3R3 4b3 369 1253 116 353 399 417 235 5n6 417 783 138 70.1 71.0 69,2 71.4 720 69,P 65.7 63.1 67,2 73.1 74.1 70.6 63.4 76.7 73,6 65,n 65.3 73.3 7u.8 c6,9 62.7 DRINKING, 111 61 50 27 35 34 19 6 3b 43 30 87 22 19 44 35 13 51 28 14 18 5.5 6.5 4.7 4.6 6.6 6,6 4,4 2.2 5,3 6,P b.U 4.9 12.0 4.1 8.1 5.5 3.6 6.6 4,8 3.3 8.2 HEREDITY 140 65 75 51 41 23 25 12 28 55 41 130 7 26 53 33 26 76 33 23 8 7.0 6.9 7.1 p.7 7.7 5.1 5.l1 4,4 4.9 9.7 8.2 7.3 3.8 5.7 9,8 5,1 7,8 9,y 5.6 5,4 3.6 DRUG 81DE'EFFECTS 17 7 1 u u 8 4 1 2 4 6 5 14 3 2 8 !. 1 p 5 2 2 .B .7 ,9 .7 1.5 .9 ,2 .7 ,7 .Q 100 .r 1.6 .V 1,5 .9 .3 1,(1 ,8 ,5 ,9 OTHER 107 58 49 25, 32 29 21 R 36 21 40 106 1 14 25 35 33 34 43 22 8 5.3 6.2 4.b 4.3 b,U 6,4 4.8 2.9 6.3 3.3 8,U 6.0 ,5 3.0 4,b 5.5 9.2 4.n 7,3 5,? 3,6 DONIT KNON/NO ANBWER 422 188 234 tu7 97 ln2 116 75 128 119 88 375 41 82 97 152 91 125 135 1u3 59 21.1 19,9 22.1 18.3 18,2 22,5 26.7 27.4 22.5 lq.n 17.7 21.1 22.4 17.8 17.9 23.7 25.3 1A.2 22.y 24,3 ?b,t! 6V0909E0
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THE ROPER ORGANI2ATION INC. 3TUDY M126 0.28 • AS MANY CAUSES CAN THINK (IF FOR EACH OF NINE HEALTM PROBLEMS TABLE 74AB 'V AGE, ••---------•-----•- RACE - -• • -....... --- --.- SEX M •----•--- GEOGRAPHIC AREA - -------- -- MARKET 3IZF --------••-----•---- ----••--• 7M- N . 15 'D ---•-- - - i TnTAL:MALE 18• 30- FEM 29 44 a5- 5Q U D UND 60+ 7M ISM Ur 25M 25M+ WHTE RLCK NE MW SO W9T A P C r) .......... •...... --• • r - • - - - - - --- - - -- -- - - - - -- - ..-.. .--- -•-- -•-r ----• ---- ---- ---- ----. ---- ~ BABE 2004 943 1061 964 532 454 434 274 S70 633 498 1778 1A3 p60 542 642 360 772 599 423 220 100.0100.0100,0100,A1n0,0100,01n0,0100.0100,u100,01n0.(1100.01n0,u10n ,010u,010^,C100,0100,01n0,0100,01n0,0 .~ EMPHYSEMA -••---•-•. ~ YIRU9E3• GERMSr 125 60 65 40 32 34 19 16 37 49 ?a 111 12 36 28 32 29 75 te 24 8 BACTERIA 6.2 6.4 6.1 6.8 6,0 7,5 4.4 5,4 6,5 7.6 4.8 6.3 6,6 7.0 5.2 5.^ 8,1 9,7 3,1 5,7 3.6 DIET 31 12 19 9 12 3 7 ' 6 8 9 B 23 6 5' S 11 10 20 4 3 4 1,5 1.3 1.8 1,5 2,3 ,7 1,6 2,2 1,4 1.a 1,b 1,3 3.3 1.1 .9 1.7 2,8 2.h ,7 .7 1.8 3TRE33 AND TENSION 19 37 42 28 22 11 1B 15 7.3 2a 17 69 7 23 lb 26 t4 35 20 1Ic 9 3.9 3.9 4.u 0.9 a,l 2,4 4,1 5.5 4,0 3.a 3.4 3.9 3.8 5.0 3.0 a.^ 3,9 4.5 3.4 3,5 4.1 3MOKING' 1464 680 704 414 403 329 318 165 400 485 394 1339 96 323 410 fl6Q 262 536 471 313 144 73 1 .1 77 73.9 70.9 75.8 72 5 73.3 60.2 70.2 7A,6 79.1 75.5 52.5 7^.2 75.6 73,1 72.8 69,0 P0,0 74,n h5..5 I DRINKING . 64 , 32 32 1a 14 , 14 12 9 24 16 11 47 14 16 13 23 12 2p 16 A 12 3.2 3.4 3.0 3.3 2.6 4,2 2.8 3.3 4.2 2,5 2.2 2.6 7.7 3.5 2,4 3.6 3.3 3.6 2.7 1.9 5.5 HEREDITY 131 61 7u 55 37 26 13 12 3'l 42 a5 122 5 32 44 30 21 64 28 26 13 6,5 6.5 6,6 9.4 7.0 5,7 3.0 4.4 5.3 16.6 9,0 6.0 2,7 7.0 8,1 5,3 50 9,3 4,8 6,1 5.9 ~ DRUG 3IDE EFFECTS 15 4 tl 5 5 a 1 3 5 5 2 R 6 3 4 6 2 7 2 ? 4 .7 ,4 1,N ,9 ,9 ,9 .2 1.1 ,'a .N ,4 .5 3,3 .7 ,7 ,9 b .~ ,3 ,5 1.B ~ OTHER 263 126 137 57 A2 ' 65 59 20 63 73 103 257 3 36 61 69 97 79 111 57 a1 13,1 13.4 12.9 904 15,4 14,3 13.6 7.3 t1,1 11.5 2n,7 1n.5 1,6 7.R 11.3 10.7 26,9 10.2 18.A 12.3 9.5 1 DnNIT KNOW/NO ANSWER 3?9 164 164 109 66 73 80 t0 1P8 Ba 62 261 52 85 R6 fu1 56 132 79 71 06 16.4 17,a t5,5 19,7 12.4 16.1 18.4 25.5 18,9 12.6 t2,4 14.7 28.4 18,5 15.9 15.7 15,6 17.1 13,4 16,A ?0,9 f
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THE pOpER ORGAVIZAT:OM IyC, STUDY 0726 0.28 - AS MANY CAUSES CAN THI.4'( OF!FOR EACM OF NINEIMEALTH PR08LEM9 -n OTAL MOKE 00 NOT 9MhKE ----- ------ --••-- 11 RAqE 2004 6eR 1311 ~rr 1un,n lon,n 100.0 ~ 9ALUNES9 -------- VIRUSES. GERF'9. 32 7 25 aACTEkIA 1,6 1," 1,0 ,A n3ET 73 29 40 3,6 G,? 3.0 1 ~11 STRESS ANp TFNSION 107 44 63 5,3 600 n,P SMOKING 6 ? 3 . r, nRINKING , 3 5 , j 2 . ? 3 ,2 ,3 ,2 HEREPITY 1323 435 884 bh,n 63.? 67,u ) i !i nRUG 9I4E EFFECTS 69 1A 51 w 3,U 2.6 3.9 OTHER 127 5o 68 6,3 R,b 5.2 DON'T KNUW/Np ANRNER u8o 163 317 o 2d 23,7 2u,2 n A , A 990909c0
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THE POPCp ORCAYI7.ATI')N INC. 4TUnY p7Zh TARLF. PnCA , . V, * i3,)g . 03 `•APY R.1PE CAUQEP rA'i THI'•v nF CArCEH UF TNE "UUTN ------------------- VIpUSES# GFH"SP AACTENIA DiET . V90909E0 RTQE9S AND TENSIOA qMOKING nRINKING HEREDITY rHUG SIDE EFFECTS nTMER p(IVIT KNOW/NO ANANER FnR VCH OF ;1tt.F yEaLTH PRUpLFMa TLTAL Sw,nKF DC' NnT 9nUKF ... ..... .-- 2tl4b r,bP 1311 tqIN,n 1 1) r,. 11 197 Nn 117 '.P 11.6 P.9 b1 2.1) al 3, c+ 2.9 3.1 21 5 16 1.0 .7 1.2 1324 d47 P7n b6.1 65.n 66.7 107 34 72 S.3 p.Q 5.5 127 36 90 6.3 5.2 6.9 31 7 24 1.5 1.^ 1.8 209 6A 141) 10.u 9,9 10,7 1154 162 292 V.7 23.5 22.3
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i THE ROPER ORGANIZATION INC. STUOY 0726 TAALE 24A8 r.UNTINUED -1 0,28 ~ AS MANY CAUSES CAY THINK PF FOR EACH OF NINE HEALTH PROBLEMS AGE ----------- ~------. RACE SEX •-----............ - -----•--- GEOGRAPHIC AREA MARKET 3IZE 15M 7m --.-...... ..--....• ..-.-w-.----------- •----..--- - - UND uND UMD n- 0 . T!JTAL MALE FEM 50 18- 3 29 44 50 60+ 7M 15'+ 25M 25M+ wHTE RLCK NE Hw 80 WST A p C D I BABE -----•---- --.• 2004 943 1061 ......... -- ----.---- - - - - -- -- ----•---- ---- - - - - - -- - -•• ---- ---- ---- ----- Sea 532 454 43a 214 570 633 498 1774 183 460 502 642 360 777 5A9 423 22n MALARIA lou,olo0.n1n0.010o.01ou.0100,0100.0100,n10u,n1no,nlno,olun.n10o,01oo.nlnu,pl0o,n 1P0,010Q,nlnn,010D,01n0,0 -•-•-•- VIRU9E8i GERM8, 1022 482 540 ?oQ 292 231 200 124 279 336 274 914 Q3 246 297 345 174 n2P 276 224 94 BACTERIA 51.0 51.1 Su,9 51.? 54,9 5n,a 4b.1 45.3 88.9 53.1 95.0 51,5 5V,8 53,5 54,8 47,5 48,3 S5,a 46,9 53.0 42,7 DIET 56 29 27 20 2u P 8 5 11) 25 , 16 u7 7 5 26 21 4 25 16 8 7 2.8 3.1 2.5 3,u 3,8 1,P 1.8 104 1.8 3.9 3.2 2,6 3,8 1.1 4.8 3.3 1,1 3,? 2,7 1,9 3.2 I STRESS AND TENSION 14 3 11 2 7 2 3 3 1 3 7 1^ 4 1 7 5 1 p 1 1 4 .7 .3 1.u .3 1,3 ,u ,7 1.1 .2 .5 1.4 ti 2,2 ,2 1,3 ,8 .3 1.0 ,2 ,? 1.8 SMOKING 12 6 6 5 3 3 1 2 4 a 2 7 5 2 3 7 - 6 2 2 2 ,6 .6 ,b q .6 ,7 .2 .7 ,4 n x.7 ,a ,6 1,1 - p .3 ,5 .9 DRINKING- 4 - 4 3 1 - - 1 1 2 - - 4 - - e - 2 • - 2 9 .2 " .4 .5 .Z - a .2 .3 - - 2,2 - .h - .3 • - . HE ITY E 17 10 7 4 7 a 2 - 7 5 5 11 3 1 3 11 2 12 2 3 ~ D R .8 1.1 ,7 ,7 1,3 ,9 .5 - 1.2 ,p 100 .6 1,6 ,? b 1.7 ,b 1,6 ,3 ,7 - DRUG 9IDE,EFFECT9 10 2 8 3 3 2 2 1 3 1 3 1n - 1 3 5 1 5 3 2 - .5 .Z .8 .5 .6 .4 .5 .4 .5 .2 .G .6 - Z .6 P ,3 .6 .S .5 - 1 OTHER 433 231 202 114 119 90 101 42 122 127 137 413 tu 56 119 11q 140 117 1p2 86 ae 21.6 24.5119.0 10.5 22.4 21,A 23.3 15.3 21.4 2^.1 27,5 23.3 5.5 1?.?. 22.0 19,a 38,9 15,? 3u,9 20.3 21.8 0 DON'T KNOH/N0 ANSWER 534 230 304 163 117 11° 135 101 170 159 q1 451 64 156 124 193 61 tlt 13b 113 74 26,6 2a.4 ?.0.7 27,9 22.11 26.2 31.1 36.4 ?9,8 25,1 18.3 25.4 35.u 33,9 22,9 3D,1 16,9 27,3 ?3,1 26.7 33,6 0 zsoso9Eo
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THE' ROPER ORGANIZATION IvC,, STUDY 0726 1 TABLE-x49A 0.28 - AS MANY CAU9E9 CAV THINK OF FOR EACH OF NINEf HEALTH PR08LEMS k' OTHER KEY ANALYSIS RRnUP9 . EDUCATION OCCUPATION POLITICAL' POLITICAL' ---------- ~•------------=---- 7 .--•-••....... -...... ....... RELIGION AFFILIATION PHILOSOPHY H~VE KID9 NnN. ..-.----- ------------- -••-•-•--.-...- POL6 UN-. .. .----• 1,2 H9 NS EXEC wHTE}9LUE 30C ION UMD 13• PERB EMPL TOTAL~COLL GRAD GRAD PROF COLLICOLL PROT CATH DEM REP IND CONS MODR LIAL' ACTV MdRg 13 18 FAMS FEMS ----- ---- ----• ----- •-- • --• ----• •--• ---- ----- ---- ---- ---- ---- ---- ----• ---- ---- ---- . -••.---- . BASE 2004 743 700 552 30 8 301 508 1062 617 889 455 574 874 600 416 189 269 660 368 910 479 . 1n0.0100.01a0,0100,n100.0100.0100.01011.0100.010o.n1R0,0t00,010U,0100,010U.0100.0100.0100.0100,0100. 0100.0 , CANCER OF,THE-MOUTH ------------------- ~ VIR~13E9r GERMg~ 197 69 77 48 29 31 57 103 61 87 49 S3 89 53 a4 20 25 67 a3 83 59 BACTERIA 9,8 9,3 11.0 R,7 9,4 10,3 11.2 9.7 9.9 9.6 10,8 9,2 10,2 8.8 10,5 15.3 9,3 10,2 11,7 9,f 12.3 0% DIET 61 33 22 ti 15 t0 14 35 17 1A 1b . 25 33 14 12 12 7 24 15 27 20 3.0 4•y 3.1 1.1 4,9 3,3 2.8 3.3 2.9 2.0 3.5 4.6 3,8 2.3 2,9 6,3 2,6 3,6 4,1 3.0 4,2 eft STRESS AND TENSION 21 11 7 3 2 4 6 6 8 P 5 8 8 5 6 8 1 q 3 12 8 1.0 1.5 1.0 .5' ,6 1.3 1.2 ,6 1.3 .9 1.1 1.4 ,9 ,8 1,4 a,2 u 1,2 ,e 1.3 1.7 ~ 9rOKING, 1324 559 460 300 235 212 337 689 420 595 295 38? 507 419 303 137 181 441 23T 585 325 66,1 75.2 h5,7 5u.3 76,3 711.4 tib,3 64.9 68,1 66.9 64,8 66.6 62,6 690 72,5 7?,5 6T,3 68,11 64,4 6u,3 67,8 DRINKING~ 107 40 41 26 13 12 35 bl ' 33 5a 19 31 37 32 33 tT 12. 35 24 47 24 5.3 S.4 5.9 4.7 4.2 4,n 6.9 5.7 5.3 6.1 4,2 5,a 4.2 S.3 7.9 9.0 4.5 5,3 6,5 S,? 5.0 0% HEREDITY 127 61 ye 17 23 19 32 53 6u 53 32 31 48 47 27 16 15 36 18 63 37 6.3 8.2 6,9 3,1 7,5 6,0 6.3 5.0 9,7 6,0 7,0 5,4 5.5 7,8 6,5 R.5 5.6 5,5 4,9 A,o 7.7 DRUG 9IDE'EFFECT9 31 8 16 7 4 5 9 17 1n 23 3 3 13 t0 7 6 5 17 6 11 12 1.5 1.1 2.3 1.3 1,3 1,7 1.8 1.6 1.6 2.6 ,7 .9 1.5 1.7 1.7 3.2 1.9 1.q 1,6 1.? 2.5 ~ OTNER 209 92 78 30 38 34 45 130 56 79 64 S7 110 54 41 35 36 64 45 96 52 10.4 12.u 11,1 7,1 12,s 11,3 8.9 12.2 9,1 A,9 14.1 9.Q 12,6 9.0 9,8 19 „0 13,4 10.3 12.2 10.5 10.9 ~ OON'T KNON/NO ANSWER 454 111 154 187 a6 60 109 241 139 202 1e6 125 205 123 P1 27 64 1u5 96 219 92 22.7 1a.9 22.0 33.9 14,9 19.9 a1.5 22.7 22.5 22.7 23.3 21.A 23,5 2n,5 19.4 14.3 23.8 22.4 23,4 24.1 19.2 0 m SS0909EU
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THE ROPER OHGANIZATION INC, STUDY 0726 TAALE 2488 ON C% ...11 417) BA8E EMPHYSEMA 0.28 • AS MANY CAUSES CAN THINK OF FOR EACH OF•NINE HEALTH PROPLEMS OTHER KEY ANALYlI3 GRQUP3 EDUCATION OCCUPATION PCILITICAL- POLITICAL ------------------- --------• .............. .....••.•----- RELIGION AFFILIATION PHILOSOPHY HAVE KIr)3 NQN. --------- -------------- ---- -..-w--... POL- UN- ......... 1,2 H3 N8 EXEC wHTE'RLUE SOC IUN WID 13• PERS EMPL TOTALICOLL'GRAD GRAD PROF CIILL CULL PRUT CATH DEH REP IND CONS MODR L18L ACTV MyR9 13 1" FAMR FEM3 ..-... ---• .... .... .... .... .... .... -.-.. .. . .... .----------- ..- ..-. ..-- ... . . .--. ..-. .-.r ..-. 2004 743 70u 5S? 308 301 500 1062 617 A89 4S5 574 870 600 418 189 269 660 368 910 479 100.0100.0100,U100.Q10U.U100,0100.UlUn.Oj0U.i1100,0100.01U0.01oU,0100,01n0,010~.01PU,ulOn,nloo,0100. ~1~0,0 -...~.... .w VIRU9F9r GERM9. 1?5 40 52 31 17 17 30 6r 115 4n 31 37 53 37 27 13 24 u1 24 60 24 BACTERIA 6,2 5.4 7.4 5,6 5.5 5,6 5.9 5.6 7.3 S.a 6.b 6.0 6,1 6,2 6.5 6.9 8.9 6,? 6,5 6,6 5.0 DIET 31 11 t2 8 6 5 10 1p 11 14 6 9 14 5 9 6 3 12 5 16 12 IIJ 1.5 1.5 1.7 1.0 1.9 1,7 2.d 1.3. 1.8 1.6 1,3 1.6 1.6 N 2,2 3.2 1,1 1.n 1,4 t.A 2.5 STRESS AND TEN310N 19 37 2b 16 22 10 10 36 2.N 43 8 23 26 26 24 13 4 27 9 33 16 3.9 5.0 3.7 2.9 7,1 3,3 2.U 3.0 4,5 4 .R 1.g 0.0 3.0 4,3 5,7 6.0 1.5 a.t 2,4 3,6 3.3 SMOKING 1464 605 498 356 243 227 360 780 451, 640 356 Q15 643 447 316 155 193 472 264 6T7 359 73.1 81.4 71.1 6U.S 78,9 75.4 7u.9 73.A 72.9 72,(1 78,2 72.3 73.6 74.5 75,6 B?.^ 71,7 71.5 71.7 74.4 74.7 DRIHKT^4G 64 20 25 10 9 u 23 41 18 39 6 19 ?2 16 25 7 6 25 15 29 16 3.2 2.7 3.6 3.4 2,9 1.3 4.5 3.9 2.9 4.3 1.3 3.3 2.5 2.7 6,0 3.7 2.2 3.R 4,1 3.7 3.3 HEREDITY 131 72 40 17 31 28 26 5p 1;3 49 25 47 51 46 30 21 ?0 44 21 61 an .1r 6.5 0.7 5.7 3.1 10.1 °.3 5.1 5.1 8,6 5',5 5.5 6.2 5.8 7.7 7.2 11.1 7.4 7.0 5.7 6,7 8,4 .T DRUG 9IDE'EFFECTg 15 .7 6 e 5 4 2 ,7 .7 ,6 2 ,7 6 1.2 10 .9 4 e 9 i.o 2 ,4 4 ,7 6 ,7 3 .5 6 1.4 2 1,1 2 .7 9 1.2 3 ,8 3 6 .3 1.3 ~ OTHER 263 135 ae 40 59 53 50 145 76 99 71 84 119 6~ 68 42 34 80 48 131 65 13.1 18.2 12.6 7.2 19,2 17,6 9.8 13.7 12.3 11.1 15.6 14.6 13.6 11.3 16.3 22,2 12.6 12.1 l3,U 1u,4 13.6 ~ DON'T KNUN/N0 Ar+BWER 328 70 116 140 35 34 92 168 102 159 66 84 133 9? 61 18 115 1nQ 66 137 71 16.4 9.4 16.6 25.4 11.4 11,3 18.1 15.a tb,5 17.9 14,5 lp.c+ 15.2 15.3 14.6 9,5 16,7 16.5 17.9 15,1 14,8 . 1 `~ 090909E0
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THE ROPER (1RGAUIZATInN I''C, STUDY 0726 n,?N -49 MANY CouqE9 CA4 THJNh !OF FPR EAC/+ (IF >II"IE NEALTH PRDRLEHS BASE MI9CARRIAGE A4q STILLBIRTH EDUCATIO!j nCCUoATIIN .............. .............. RFLIGTLIN 101:. --•------ MS HS EXFC wHTE ak.UE T()TAL; COLL RPAD GRan PkUF C'?Ll COLL PpUT CATH ----- ---- ---- ---- -- ---- ---- ---- ---- TAqLF 74RA rUNTINUED -1 pTHER KEY ANALYAIS GknUP9 PULITICAL POLITICAL ----------------------------- AFE 1LIAT1ON PHILhS.'JPNY HAVF KID3 - -- _ --- --- --•--- -- PIL- UA - --....--- 1,2 S0G IU-%, UPU 13- PF.N, EMPL ?tN REP INn CUU9 MnDR LIAL ACTV vb*9 13 1R FAma FEM3 ---- .--- ---- ---• ---- -m •- --•- •--- ---- --••- .. . - ?u04 743 Ts)o 55? 3n8 30t 508 1ub2 617 pn9 455 5pi 874 !,u0 418 18Q 269 4nn 366 91m u79 I01'.01u0.n111u.JIIIn.Q1011.U100,111nu.1-1u1:.(_ 10u,n1.m,,nian,uf0II .a1UU,UIN^.v1nu,u10o,r1/,;i ,,I1ni1,n1r1,,n/U7,4/f~q,n ----....-•---'- VIRU~E9i GERM91 97 47 29 21 23 13 19 54 32 37 23 33 37 27 32 11% 9 4t 15 42 27 BACTERIA 4,8 6.3 4.1 3.8 7,5 4.3 3.7 5.1 5,2 4.2 5.1 5.7 4.2 0.5 7,7 9.5 3,3 6,2 4,1 4,6 5.6 1 DIET 250 127 76 46 49 4Q 57 127 ml 99 h0 Hu 98 84 60 39 31 111 97 101 79 12,5 11.1 10.9 8.3 15.9 16,3 11.2 1?.n 13.1 11,1 13.2 14.6 11,2 14.0 14,4 20,6 11,5 16,A 12,8 11.3 16.5 STRESS AND TENSION 343 143 114 84 63 54 94 196_ Q6 t57 63 1oti 135 lu8 010 3r 48 130 68 128 104 17.1 19.2 16.3 15.2 2005 17,9 18,5 18.5 15.6 17.7 13.8 1a.5 15.4 1A.0 19.1 L5.9 1705 21.1 18.5 14,1 21,7 9MpKING, 213 105 69 37 34 3a So 116 61 84 61 6a 05 66 114 31 27 95 47 76 63 10,6 14.1 9,9 6.7 11,0 12,6 9.8 10.9 9,9 9,4 13.4 11,t 1u,9 11.0 1u,5 16.4 10.0 14,0 12.8 8.0 13.2 DRINKING 216 !04 68 43 a5. 301 S3 124 51 90 55 64 102 63 44 3/1 2a 77 ne 95 69 10.8 14.0 9,7 7,p 14.6 12,6 10,4 11.7 6.3 10,1 12.1 11.1 11,7 19,5 1u,5 18.n 8.9 11.7 13.0 10,4 14,4 HEREDITY 197 113 59 23 52 32 38 99 62 73 58 61 74 6a 56 29 20 7!+ 36 81 59 9.8 15.2 8.4 4.2 16,9 1C,6 7,5 9.3 100 8,2 tz,7 10.6 8,5 10.7 13,4 15.3 7,4 10.ti 9,8 0.9 112.3 DRUG SIDEIEFFECT9 393 163 142 77 84 5R 95 210 113 169 90 111 166 129 n0 45 92 135 10 16Q 108 19.1 21.9 20.3 13.9 27,3 19.3 t8.7 19.8 18.3 1900 1918 1v.3 1910 21,5, 19,1 23.8 19,3 2n,5 19,0 18,6 22,5 OTHER 347 158' 119 70 57 7n 86 182 1n9 13l% q7 lu5 167 83 R6 55 46 130 Se 141 ln4 17.3 21.3 17.o 12.7 18.5 23,3 16.9 17.1 17,7 15.5 19,1 18.3 19,1 13,8 20.6 29.1 17,1 19.7 t5,8 15,(; ?1.7 DONIT KNOw/NO ANSWER 826 ?49 249 a83 106 104 207 421 265 375 1ay 22;.) 3113 259 156 57 122 23n 15b nun 1a3 41.2 33,5 41.3 51.3 34,4 34.6 Pu,7 39.6 42.9 42.2 u),3 3P.7 39,2 43.2 37,3 3f.2 45.4 3u,a nl,u 44,0 ?9,4 9S0909E0
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IT •, •c " kj, Lr - vn" iLNlw.+ iN6, g/UUY NTZb 1 4 TAPLE 24CB rU'dTlwirEO -3 0.28 -* AS NANY CAUSES CAN THINK OF;FnR EACH pF NINE NEALTH PROPLFHS TUTAL' ..... SMOKE DO NOT SMOKE- BASE' 2004 G8P 1311 1110.0 100,n 100.0 / CHRUMIC PRONCHITIS ------------------ VIpUSES# GFR^r9. A71 232 437 PACTFRIA 33.5 33.1 33.3 ~ ~) oIET 53 15 37 2,6 2,2 2.P ~ STRESS AND TENSI~]N 91 20 62 ry,5 y,~ 4.7 SMOKING 791% 266 520 34.3 3R.7 39.7 I DRINKIRG 4u 15 20 2.2 2.2 2.2 HEREDITY ?57 B) t75 1?.9 11,A 13.3 nRUG 9IUE EFFECT9 16 7 A .8 1.(` .6 OTHER 31p 11A 199 15.9 17.7 15.2 qUNlT Kr,pYJ/NO AN9h-ER t151 15° 29? 2?.5 23.t 2203 2:d.0909E0 ./"riww~l r~.+~r . rr.~.~ r"''' f ~ f-`
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THE a0Pt'R ORGAyI2ATI0N INC, ~ STUDY M72ti ^ TA9LE 24CA CUNTINIIED - ,p.29 - AS mANY CAUSES CAM THINK nF FOR EACH nF yINE HEALTH PROeLEMS ~ on NOT TOTAL ..... SMOKE' ---- SMOKE --- PA!tE 2n04 6NM 1311 1UA,n 10n.0 100.0 a1 CANCER OF,TMElLI4RY+IX nk VOICE nox ------- -- -------- ..~ VIRURESO GERI-+S, 1Ih a1 75 PACTFKIA 5.µ 6.` 5.7 .~ nIET 4n ~ 31 ?.~ 1,t 2.4 R1pESS AN'D TEN9ION 6^ 24 36 3.^ 3.5 2.7 SMOKINr, 14u11 47p Q25 76.1 69.5 7n.6 .~1 DRZNMING 111 4? 69 5.5 6.1 5.3 .w NEREDITY 140 4R 90 ~ 7,11 7.r 6.9 DRUG SIUF EFFECT9 17 6 11 .n .9 .8 nTWER 107 42 65 5,3 6.1 5.1+ t~l ,.* nQwOT KNn,q/NO AWSWER «22 1a? ?_7A 21.1 20.6 21.2 i I fs 4sososeo uI,,,,u, r~ f..., .^...
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THE•ROPER OpGANI2ATI0N INC. STUDY 0726 0.2@ - AS MANY CAUSES CAN THINK OF FOR EACH OF NINEtHEALTH PRORLEHS TOTAL; SMOKE Dfl NrIT SMOKE - - - - - •---- ----- BASE 2004 69A 1311 10n,0 10o.n t0i?,n MALARIA vIRUSE,i GERMSr 1022 357 662 NACTF_HIA 51.t` 51.Q 5C1.5 1lIET 5h 21 35 2.n 3.1 2.7 STREAS AND TErJSI-IN 14 3 11 ,7 a R SMOKING 1? 7 5 ,6 1„u ,n nRINKING u 1 3 .2 ,1 ,2 HEREDITY 17 a 12 .a .6 ,o hRUG SIDE EFFtCT9 10 q 6 .5 ,E+ .5 QTMER 433 140 282 21.6 21.7 21.5 nUMIT KNLIPI/NT 019mER 534 177 362 26,6 25,7 27.6
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f'2Z U'L2 9'S2 9'Ll 1'12 L'£2 0'61 1'92 6'1Z Q 'z2 t'Lt 9'id1 L'92 6'62 £'92 £'£2 6'Lt £'f2 T'6t £'9Z 5'?2 60 4tt t5T 911 9L 25t tut 0z1 00 16£ Se 9Tt 2y1 29 bTT 901 sb 9£1 su2 9ni tSb L'2t S'9t 2'TC ['2t L'92 L'St A'4t 0'Ut l'L i'Lt L'22 5'at £'St 1'6 A'S1 d'LT L'Lt a•Ll 2•91 5'ST b•St 9Z OL S2l 66 9o t01 SL 90 £1 £0£ £it 26 L9 $2 L9 6L bb 61 2L1 901 9l£ b't L' S' 6• n'1 5' £ £ f L S 1 9'9 b'b t'bt 2•S1 9'Si b'b St 2n £N LTt LS £9 5'S 2't b'? L't t't 9't 21 S bl £T b £2 1'1 d' - 9' 0'1 1'1 L' 9 2 - 51 5 1 0 L' t't 6' S' 6' 9' p' £ 5 S 1 01 9 91 L'£t L'£t n'b a'ft L'S1 L•£t 2'o1 u'zt b•21 e'2l L'£t £'2t Q'21 O'£t 9•z1 bL £9 9 nnt 9L 1.0 Bs ££ b5 wS £L 21 ~bit £21 L52 £'1 2'Z L'9 L 01 91 1'6£ n'9£ 6'11o ei'bf n'6£ n'6£ n'Vtq £'O£ S'bZ 9d nSt Tb2 Ln£ 201 £SZ St2 US1 bS S'1 n'1 6•T 5'? £•£ 5•2 u'2 f.'2 L't 9'Z L'1 2•z 92 1 21 bl b 11 il 21 Ol 92 91 bb £'nb n'ap 9',rn (,'L£ 9'92 0'9£ b'bf g'On L'6£ 5'9£ 2'Ob £'bti StL 6£2 JS2 112 £L ast t91 Li2 2£2 bob 6L£ 9rL L'2 d'[ 9'£ L'9 L'n 6'f 2'b L'S 6'b 5'u h'b h'S L'£ n•b L'£ 2'9 L'b H'£ P'S O'n 5•b 9 2t l'C 25 11 $2 £2 92 6 oL 22 bf IC 21 91 NZ S2 22 £5 9£ 16 £'Z L'l 2'2 y'£ f'S i'2 0'Z L'1 9't e'Z 2'£ 5'Z t'£ L' 9•Z 2'2 9'Z 6•2 P'£ 2'2 9'2 S L ft ti2 6t St t1 9 £ 617 91 91 bl 2 Z1 01 bt LT 2£ i2 £5 Q'££ L'lf 0'92 2000 9'nY 9'bZ 9'LL f'9f 9'2b u'f£ £'bC S•5£ c''t£ d't£ £'62 4'2f 5•SS £'Sf 1'9ti S'0£ 5'££ AL o£t £ST OT£ 011 061 110? L91 9L 595 TL1 •52Z 9L1 L9 L21 bbt 6Vl 902 £N£ 992 49 a3M9NV ON/MON)/ ljNUO a3H10 5133333 '3(1I6 8nt/0 L1I03113H '9NI>tNItlO 9NI110H6 r.0I8N31,uNV bS3a18 1310 via313V9 •Swa39 oS3SnaIA -•-----•--•----.~ eILIH~trOae ~~~NoaH3 '4,'nUtu0 00100 hUTO'00100 4) 0 1 1)'4,0 10 '0 0 100 1; 01 r, '11 ulk,'.i11 tn0 0 4,1 %, '10 100 00 1']'0 0180 (1 ut00 00100 00100 uo1n1 0 1) 10'0010 '0 1) 1 ne2 £2a 6uS cll 09f rb9 2n5 o 90 £uT nLLt 9od ££4 4ILS ul2 a£n aSp 2£5 nbS ttint E116 v u11 Z - •--- ---- ---- ---- - - -- ---- ---- ---- ----- a a ti v 1bM ~75 raw 3,• >t]1d 31NM +r,52 IiyZ „S 1 n .n UNr) .L +09 I,S nn o? w33 31vw lvlul aa.n •5" -,,£ ->:1 ------------------- ------------ ------- -wst -NL --------- 3Z16 l~xbvla v3Hv SIrdvabn39 --------- ---------- -------• x35 35tta ------------------- I;lr £- U311N(LanJ Hvb2 JIdvl sr.3jd0ad H11v-4M 3w1t+ d'u Mnv3 atd Jc, H,•+tMi ••"0 e36043 Arwn Gv • a2'b 35v9 421s A0r115 '3i4I "GllvZiNV9a0 a3d0a 3H1
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THE ROPER ORGAyI2AT1n-N INC, gTUnY *?2h TAHLF ?QAA CU~'1'1Nl'En -4 7.2H - a4 P+ANY CAU3E3 Cpv THINK t:F F^R EAC4 rIF :JI.vE wEALTH PRiJaLEMq i t r f BA3E HEART ATTACK •.VIRUSF.9. .-........ GERM9P BACTERIA DIET STRESS AND TENSION BMpKING! DRINKING HEREDITY DRUG AIDEiEFFECTS OTHER DON#T KNOw/VO ANSWER EDU^.ATIOv pCCUPATIl." -------------• -------------- NFLiGIUIi NoI4- --------- Ha 143 ExFC NHTE NLUE TOTAL COLL GFAU GQ4q PRnF COLL CJLL POUT CATH OTHER KEY A"ALY9IR CHOUPS POLITICAL pULITICAL ----------------------------- RFF1LiATIJ'1 PHtLQ57PNr HA.F KI',9 -------------• •---••-------- POL- UM. --------- 1.2 qOC I0~l UA l' 13- PE NS FMPL 1`tN REP Irn CUMS MOUQ LIPL ACTV rHW9 13 1a FAr11 Fk.MS ---- -- - ---- •--• ---- ---• ---- - -- ---- ---- •--- ••-- 2onq 743 7FI0 552 308 301 5n8 lOb2 617 PBo 11,55 571, 87u 6Un u18 189 269 ti6r 3138 91P 479 1PU.01uu.olQU.u1n n.ninu.ul0on,J1nU.(1101r.!`l0U.v100.01 :1p,b1U;1. '1()/1.u110U.U10(I.nlnu.l 1!1r.f.lAu.ulU0.fl I nU.U 25 6. 10 9 2 2 13 11 11 1.2 .9 1.4 1.6 .6 .1 2.6 1.0 1,8 591 ?.77 191 111 111 90 136 29!C 182 29,0 37.3 27.3 20.1 36.0 29.9 26.8 27.F 29.5 1346 536 480 323 226 216 334 706 4t3 67,2 72.1 68.6 5R.5 73.4 71,8 65.7 66.5 66.9 659 ?87 213 15p 129 105 165 337 218 32.9 3R.6 232 tu5 30.4 2R.b 41.4 34,9 32.5 31.7 35.3 74 53 43 37 64 122 65 11.6 14.1 1G.b 9.6 14.0 12,3 12.6 11.5 10.5 447 226 137 82 99 73 98 237 22.3 3n.4 19.6 14.9 32.1 24,3 19.3 22.3 144 23.3 23 11 1 5 5 4 7 - 11 6 1.1 1.5 1.u .9 1,6 1,3 1.4 1.0 10 ' 320 153 100 66 60 63 83 170 n8 16.0 2n,6 14.3 12.0 19,5 20,0 16.3 16,11 14,3 152 24 54 74 12 11 37 79 54 7,6 3.2 7.7 13.4 3.9 3,7 7.3 7.4 8.0 13 6 4 7 7 9 u 1 0 5 9 6 1.5 1.3 .7 ,8 1,2 2.2 2.1 ,4 t.2 1.y t,n 1.3 225 137 197 240 25.3 ;0.1 311.3 27.5 164 1n5 8n 69 2US 100 PS3 151 27,3 34.7 42,3 25.7 31.1 27.2 27,8 31.5 596 291 4u6 570 425' 284 139 172 463 251 611 309 67,0 64.0 70.7 65.2 70.5 67,9 73.5 63,9 70.2 68.2 67,1 72.9 289 150 192 269 210 151 7? p2 ?22 136 ?90 167 32.5 33.0 33.4 3u.8 35,0 36.1 3R.1 30,5 33.6 37.0 31.9 34,9 105 38 79 86 73 ti1 26 311 8? 50 t0n 59 1t,e 8.4 13.8 9.0 12.2 1v.6 13.8 11.2 12.4 t3.6 11,n 12.3 186 117 123 189 146 96 65 67 134 01 ?03 125 2n.9 25.7 21.p 21.6 2U.3 73,0 34,n 24,9 2n,3 24,7 22,3 26.1 14 6 ; 5 9 9 5 3 1r 7 7 9 1,6 1.3 .5 .6 1,5 2.2 2.6 1.1 1.5 1.9 .p 1,9 126 1A2 84 146 85 80 52 44 11U66 135 82 10.2 22,4 14.6 16.7 14.2 19,1 27.5 16,4 17,3 17.9 lu;P 17.1 78 30 33 7u 40 23 5 3t 35 25 83 18 p.R. 6.6 5.7 8.0 6.7 5.5 2.6 11.5 5.3 6,8 4,1 3.d
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THE ROPEQ ORr,AV3ZATInN IyC, 4TUDY 472e 0.28 - A9 TAWLF ?4CH rUvTINUErl •2 MAMY Ce-j9Ee CV, tMtwk OF FUW EhCw '7F II-E PE"LTH PRURLFr.a u•1 TUTAL 9NOKE r; 9 T 4r'i:r(E ..... ..... ..... pA9E 1ri Oii 6134 1?1) 1bD,n 10v.P 1L'`.1 PREAST CANCE4 ........ . . . . . vIpUSE9P GERA3. 12z 40 711 PACTF.R;A 6,1 7,1 5.6 OIET 5^ 11 47 2.Q 1.b 3.6 4TRE,8S AND TENSION 47 1^ 29 ?.3 2.6 2.2 9MQKING 151 53 97 7.5 7.7 7.4 nRIriKING 10 3 6 .5 u .5 HEREDITY u6r 134 322 2;.t lo. K zn.6 nRUG 9IDE EFFECTS 6P 2p 46 3.4 3.? 3.5 nTHER 202 86 115 1n.1 12.5 g,n DON'T KNQH/NO AN9wER 1120 3P0 734 56.1 5b.5' ' 56.0 tL0909£0 '''OW4 m"1 a" . •ft" " ..,=.A..y ~
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THE ROPER ORGANIZATION INC. StUDY 0726 R.2tl - AS MAroY CAUSES CAM TNINK nF FOR EACH OF NINE•HEALTH PRURLEMS TOTAL ••--- SMf1KE -•--- DO NOT AMCIKE ----- RASE 2n0ll 6PP 1311 10000 le0.'% 1f)9.0 HEART ATTACK -•--•-•---- VIRU9E4r GFR"S, 25 a 16 HACfF..HTA 1.2 1.3 1.2 nIET 5a1 177 ij 1) 3 2°.0 25,7 3v.7 STQESS AMp TEI+BI^d 1346 472 P7u 67.? 68.6 66.!I SMOKING 65Q 214 439 32.9 31.7 33.0 nRINKIhiG P32 7cl 157 11,R 11.3 11.6 NEREDITY 447 145 300 27,3 ?1.1 22.9 MRUG SIDE EFFECTS 23 A 15 1.1 1.2 1.1 17THER 320 115 2u5 1690 16.T 15.6 nONIT NNOw/NQ AI1SwER 152 yR 104 7.6 7,1) 7,9 g90909E() ," lapin
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THE•RpPER ORGANIZATION INC, STUDY 11726 w TAR RA E w 0.28 - A8 MANY CAUSES CA4 THINK OF FOR LACH OF NINE'NEALTH PRUBLEMS L 2a t,U"PTINIIED -2 ~ r UTHER KEY ANALYSIS GROUPS . EDUCATION OCCUPATION PULITICAL; POLITICAL ....... --•--•-------------•---- Ab .............. ...----.••----RELIGION AFFILIATION PHILOSOPHY "VE KIDS NON• --------- -------------- -------- -•----- . POLw UN. --------- 1112 HS MS EXEC wHTE RWE 90C ION UND 13- PENM EMPL ~11 TOTAL COLL'GRAD GRAD PROF COLL'CULI PRUT CATH DEM REP INO CONS MODR LIRL. ACTV MBRS 13 19 FAM9 FEH3 •. - .. . . . . ---- ---- - - - - - - --- - -- -• ---- - - • - . -- -- - - . .- • - - -- - • - - - - -• - -- - - - - • • - - - - -- - - -- - BASE 2nA4 743 700 S52 308 301 508 1062 617 880 455 574 874 600 418 189 269 660 368 910 479 lou.o100.u1o0.010n.n1ou.osoo,olnu.olun.0to0.ul00.n1no,uton.olno,01n0.n1nU.010n,nl0o.o100.0100.010o ,n1no.0 I m BALDNE99 -•------ VIRUSESr GERM9P 32 10 10 11 6' P 6 19 13 15 7 9 10 A 9 5 6 11 8 14 11 BACTERIA 1,6 1.3 1.4 ?,n l,9 2,7 1.2 1.0 2.1 1,7 1.5 1.6 1.1 1.3 2.2 2.6 2,2 1.7 2.2 1.5 2.3 40 DIET 73 27 27 19 15 it 14 . 39 22 34 14 23 31 23 17 10 7 31 t5 34 18 3,6 3.6 3.9 3.4 4,9 3,7 2.8 3.7 3.6 30 3,1 4.0 3,5 3.9 4,1 5.3 2.6 4.7 4.1 3.7 3.8 4 STRESS AND TENSION 107 41 41 2S 22 19 35 62 31 46 22 36 44 32 Z3 11 15 41% 24 3s 30 5.3 5.5 5.9 4,5 7,1 6,3 6.9 5.a 5,u 5.2 4.8 6.3 5,0 5.3 5,5 5.p 5.6' 7,3 6.5 4,7 6,3 ,R ~ 9MOKING 6 1 2 3 1 - 1 3 2 a 2 3 1 2 - - 2 4 1 1 ,3 .1 ,3 .5 .3 - .2 .3 ,3 a - .3 .3 .?. .5 - - .3 1.1 .1 ,2 rr~ DRINKING 5 4 - 1 • - 1 4 - 2 1 2 3' 1 1 3 • i 1 3 1 ,2 .5 • ,2 • • .2 .a - .2 .2 .3 .3 .2 .2 1.6 • .2 .3 .3 .2 46 HEREDITY 1323 5803 465 266 23b ?23 316 r+7? 422 S7x 320 37e S78 alt 292 155 179 443 235 596 342 66.0 79.1 66.4 49.7 76,b 70.1 62.2 63.3 68,4 64.5 70,3 b5.o 66.1 6A,5 69.9 820' 66.5 67,1 63.9 65.5 71.4 4<% DRUG SIMEFFECTS 60 32 23 13 16 13 20 33 ?4 33 13 22 Z5 29 14 13 9 26 14 24k 24 3,0 4.3 3.3 2.a 5,2 4,3 3.9 3.1 3.9 3.7 2.9 3.8 2.9 a,8 3.3 6.0 3.3 3.0 3.8 7.9 5.0 to OTHER 1n 43 55 28 15 21 36 b4 38 56 34 32 58 38 23 15 21 a 3 ?2 55 34 I b.3 5.8 7,9 5.1 4,9 70 7.1 6.5 6,2 6.3 7,5 5.6 6,6 6.3 5.5 7.9 7.8 R,S 6.0 h,C 7,1 DONOT KNUN/NO ANSWER 490 tu4 156 217 44 St 129 261 149 P2a 90 137 2n6 133 89 2n 69 141 A6 ].35 R3 24.0 14.0 22.3 30.3 14.3 16.9 25.4 24.6 i.o,i 25.2 19,8 23,9 ?3,6 22.? 21.3 in.6 25.7 21.11 73.11 25.F 17.3 0 l 40 44S0909EU f ~ xo" anvit . . ..~;.~, ._ .~.
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r"-~ r`-^ ,''-" .., THE ROPER ORGAVIIATI[IV 1'+G, STUU1 r71n , ~--~! r--~ ---'~ r--~ ---~ ,~---, ""1 r).?.H - aR MANy CALNEG Cnm THTaR nF F[IH ErCH ^F .+IME HEALTH PRUVLEna SEx ......... BASE tARLE 24AA r-(J"IINUEn -2 .- ................... pA t ----------------- -•-----•- GEOGkAPyIC e/•Ek MApKFI SIZE 1tl- FITAL M4LE FEM 2y ----- ---- ---- ---- 7r • 15r - 30- 'i5- U^-.u fI1iD u• U 114 59 br)t 7't 151• 25.1 25"t P.HTE ALCK •--- • .. ..-. ---- -... .-.. ---- ---- -••- ------•-------•"--- --•---------- -•-•- ~E 9U ..-. .... rRT ~, A C P ---- ---- ---- ---- ---- ---- 2u04 943 1061 564 5j2 4Srr 434 27r1 574, 433 .19d 177" 183 460 542 n4? 36u 772 5q9 1123 220 10A,01un,01ou,61.0 ,n1ot',ulrrn,0l4u.u10U.n1Uu,UtUU,01c f,l 100,~Inu,QtOn,n1nL) 10•1,P17r ,q1uP,Q1q4',utu0,010U,u BALDNESS ---•.... VIRUSESr GERM9F 32 11 21 5 16 6 5 41 11 9 8 27 4 e 6 13 5 6 7 R 11 BACTERIA 1,6 1.2 2.u ,9 3.0 1.3 1.2 1.5 1.9 194 1.6 1.5 2,2 1.7 1.1 2,n 1,4 ,8 1,2 1,9 5,0 DIET 73 29 44 28 16 iK 11 12 21 19 21 6A t3 15 11 32 1S 28 19 13 13 3.6 '!.1 4,1 4.8 3.0 4,0 2.5 4.4 3.7 3.0 4.2 3,4 7.1 3.3 1,U 5,G 4,2 3.6 3,2 3.1 5,9 STRESS AND TENSION 107 60 47 45 34 19 9 14 10 35 26 8e iB 14 24 41 28 39 29 22 17 5.3 6.4 4.y 7.7 6.4 4.2 2,1 5.1 5.3 5.5 5.2 5.0 9,8 3.0 4.4 6,u 7.8 5.1 4.9 5.2 7.7 SMOKING 6 2 4 3 1 2 - 2 1 2 1 2 2 . . 5 1 2 1 1 2 .3 .2 .4 .5 .2 .4 - .7 .,2 .3 .2 .1 1.1 . .3 .3 .2 ,? ,9 DRINKING 5 2 3 1 1 1 2 1 - 3 1 2 3 1 4 . 3 - a . .2 .?. .3 .2 .2 ,2 .5 .4 . ,5 .2 .1 1.6 .2 .6 - .4 - .5 ~ HEREDITY 1323 596 727 369 4n3 297 254 127 333 462 393 12u3 95 297 389 371 20% 6 521 408 282 112 bd.o 63.2 r+8.5 63.2 75.8 65,4 58.5 46.4 58.4 73.t; 76.9 0.6 51.9 64.6 71,@ 57,(+ 73,9 67,5 69.3 66,7 50.9 DRUG SIDE EFFECTS 69 27 42 24 20 15 10 4 14 23 27 63 6 14 35 17 3 36 18 9 6 3,4 2.9 4.0 4,1 3,8 3,3 2.3 1.5 2.5 3.6 5.4 3.6 3.3 3.0 6.5 2.6 B 4,7 3,1 2.1 2.7 OTHER 127 67 60 35 35 30 27 15 39 35 3b 319 6 19 27 38 43 32 55 35 5 6.3 T.1 5.1 6.A 6.6 6,6 6.2 5.5 6.0 5.5 7,6 6,7 3.3 4.1 5,U 5.9 11.9 4.1 9,3 8.3 2.3 DOyrT KNUW/vU A'ISwER uA0 25u 230 144 82 112 142 107 175 115 73 415 45 137 114 171 58 t85 130 9p 71 24.0 26.5 21.1 24.7 15,4 24,7 32.7 39.1 30,1 18,2 14.7 23.4 24,6 29.0 21.0 26.6 16.1 24.A 22.1 12.2 32.3 5V0909Eo
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THE ROPER ONGAVIZATI01. INC. 9TlInY 0726 9,28 - AS MANY CAUVE9 CA'd THINK nF FrjR EACH gF NINE HEALTH PRUpLEM9 . TAPLF PrIPA CUNTTNIIEII -3 UTHER KEY AWALYQI• r.RnUps EDUCATION OCCUPATI7u POLITICAL PULITICAL ----- ------------------------ -•------------ -------------- RF.LIGIUtI AFFfl1ATI0v PHILngnPi+Y HeVF K jn5 --------- --••--•-------- ------------- PUL- UN- --------- 1,2 F H C H p _ 9 EX wHTE 9 LUE 9UC lU'1 un+l) 1 3- PFH9 FMOL TOTAL CnLL .WAO GRnn pI+r1F CnLL CULL PRUT (:ATH PEu REP Iro CONS MOOR LIRL ACTV Mt+H3 13 1' FAt,S FEYS ----- ---- ---- ---- --- - -- - ---- ---- --- ---- BASE Tuna 743 700 552 318 361 500 106? 07 P,•^ 455 570 874 400 418 189 269 66n 3Atp 910 479 1Qp.010n,U10u,.U1U0.nfnu,l/thr, ojp,1,U1Un,,11n1U10n.f'11IU,011In,l'1no,01f1^,l'1f ''i.n1Un,^jf~U,Ut0n,n10q.4t CANCER OF THE LARYNX OR VpICF BOX -------------------- VIRU$F9, GERMSp 116 49 39 26 21 1o 26 66 35 34 35 40 55 28 25 17 16 42 7b 46 37 BACTERIA 5.8 6.6 5.6 n,7 6,H 6,3 5,1 6,? 5,7 a.e 7,7 7,e1 6,3 4,7 6.0 9,n 5,9 6,u 7,1 5,1 7.7 DIET n0 20 13 7 12 S 5 23 12 20 7 12 18 9 12 7 3 12 2 18 12 2.o ;.1,7 1.9 1.3 3,9 1,7 1,U 2.2 1.9 2,7 1.5 2.1 2,1 1,5 2,9 3,7 1.1 1,8 ,S 2,0 2,5 STRESS AND TEMSION 60 23 24 13 9 ln 13 26 24 35 16 7 7.4 21 13 5 9 21 1.5 25 15 3.0 3.1 3.4 2,4 2.9 3,3 2.6 2.4 3,9 3,9 3,5 1,2 2,7 3,5 3.1 2,6 3.3 3,?. 4,1 2.7 3.1 BMOKING 1404 555 4oZ 351 235 21o 367 728 444 639 316 389 592 444 310 140 193 476 263 630 3?9 7001 74,7 70.3 6Z.6 76.3 69,9 72.2 68,5 72.0 71.9 69,5 67,e 67,7 74,0 74,2 74,1 71.7 72,1 71,5 69,2 60.7 URINKING 111 34 47 30 21 12 36 65 31 56 2u 31 50 2P t1 1? 18 39 20 43 26 5.5 01,6 6,7 5.,4 6,8 4.0 1.1 6.1 5.0 6,3 4.4 5,U 5,7 4.7 7,4 6,3 6,7 5,0 7,6 0,7 5,4 HEREDITY 140 76 09 f5 29 21 37_ 61 58 57 35 42 63 3m 33 24 19 45 24 61 39 7,o 1n,2 7.u 2,7 9,4 7.1 7.3 5.1 9,4 6,u 7,7 7,3 7,2 6,3 7,9 12.7 7,1 A.P 6,5 6,7 8,1 DRUG 4IOE+EFFECTS 17 1 13 3 1 3 9 S 7 0 y a 9 1 1 3 3 A 3 5 7 .8 ,1 149 .5 .3 1,0 f,9 ,A 1.1 t,'1 .9 ,7 1,0 1,0 ,2 1,6 1,1 1.? ,B ,S 1,5 OTHER 107 55 34 17 23 24 23 b1 28 47 24 34 47 30 29 21 14 31 22 55 32 5,3 7,4 4,9 3.1 7.5 8,0 4.5 5.7 4,5 5.3 5.3 5.9 5,4 5,0 6,9 11.1 5.2 4,7 6.u 6,0 6.7 DON'T KNON/NO ANSWER 422 112 146 163 00 62 94 233 125 177 96 120 192 112 75 28 54 135 73 196 101 21.1 15.1 ?.U.9 2Q.5 15.6 20.6 18.5 21.Q 20,3 19.9 21,1 22.5 J_2,V 1P,7 17,9 14,9 20.1 2(1,5 19,t! 2t,5 ?#.1 gS0909E0
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THE ROPER ORGANIZATInN IMC. STUnY 4726 ? ') tlll "1, I 0"T Q.28 - AS NAMY CAUSES CAN THINK OF FpR EACH OF NINE NEALTM PRUBLEMS TOTAL SMUKF_ oc1 NOT SMOKE ..... ..... 9ASE 2004 66q 1311 fuo.n lon.o 100.0 MI4CARRIAGE AND STILLtlIRTH -.•••----•-..-- VIRU9E9r GERM3r 97 37 60 RACTFI{IA 4.R 5.0 4,6 nIET 250 7? 177 12,5 10.5 13.5 STRESS APD TENSION 343 122 22r 17.1 17.7 16.P. AHOKING 213 6T 144 1^.6 Q,7 11.t+ nQINKI~+G 216 73 1pt 10.A 1^.6 160" NEREDITY 197 61 136 9.8 R,O 1tl.a ORUG SIDE EFFECTS 381 12R ?53 OTHER lo.t 347 1".ti 123 iQ.3 223 17.3 17.0 17." nONIT KNOW/ND ANawER R26 702 534 4t.? 4?.u 46.7 S90909E0 III,," .`111,111,11W TAeLE 24CA CUNTINUED -1 "~' mm'q Nmmq W" !IR!!"'I , !MN'I W"
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THE ROPER ORGANIZATION IMC, STUpY 0726 n A f!l I i 1 7 ~ lc l 0.26 - A, MANY CAUSES C4V THT1+K OF FOR EACH OF NINEI HEALTH PRURLFM9 BA9E BREA9T CANCER ............. AGE .................... 'EX ................... 74- 15M. 18. 30- 05- UND iIND UPIU TOTAL MALE FEM 29 (14 59 60+ 7M 15M 25" ?5M+ RACE, TARLE 24AB rUKiT1NIlED -2 --------- GEOGRAPHIC AREA MARKF.T 3IZE .---------------- .------- ------------•- HHTE BLCK NE MW SU M9T A P ----- ---- 6 ---•---- ---- ---- ---- -------- ---- ---- ----•---- ------ -------- --------- -.-.. C D ---- 2004 943 1061 554 532 454 434 274 570 633 499 1774 183 460 542 6p? 360 772 SA9 423 220 104.0100.0100. 0100.0100 .0 100,0100.0100.0101).0100,01n0,01o^,01flU,U10n.n1n0,010r.0100,u1o0,rlno,n100,o1no,0 VIRUSE9. GERMB# 123 58 65 47 ;5 26 15 10 02 44 26 107 15 39 26 36 22 59 27 2? 15 BACTERIA 6.1 6.2 6.1 P.0 6,b 5.7 3,5 3.6 7.4 7.0 5.z 6.0 8,2 e.5 4,8 5.6 6,1 7,h 4,6 5.2 6,8 DIET 58 31 27 12 PS 9 12 P i8 17 15 47 8 19 i5 11 13 34 t3 7 4 2.9 3.3 2.5 2.1 4,7 2,0 2.8 2.9 3.2 2.7 3.0 2.6 4,4 4.1 2.8 1.7 3.6 q.u 2.2 1,7 1.8 STRESS AND TENSION 47 21 2b 11 12 15 9 a 9 1R 16 02 3 0 12 13 13 27 12 7 1 2.3 2.2 2.5 1.9 2,3 3,3 2.1 1,5 1.6 2.8 3.2 2,a 1,6 2.0 2,2 2,n 3.6 3.5 2.0 1.7 .5 3MOKING. 151 75 76 63 36 23 29 41 36 47 27 116 33 31 37 59 24 74 40 14 18 7.5 8.0 7,z 1A.P 6.0 5,1 6,7 15.0, 6.3 7.n 5.4 6.5 18,0 6,7 6.8 9.2 6,1 9,6 6,8 u,5 8.2 DRINKiNG 10 4 6 4 2 3 1 3 3 1 3 a 4 1 3 5 1 6 - 1 3 .5 .4 .6 - .7 .4 ,7 .2 1.1 ,5 .? .6 ,?., 2,2 .2 .6 .H ,3 .R - .2 1,4 HEREDITY 460 179 281 131 140 95 80 41 102 166 148 427 23 93 162 110 95 2v9 120 94 37 23.o 19.0 26,5 23.5 27,8 20.9 18.4 15.0 17,9 26.2 29.7 24.1 12,6 20.2 29,9 17.1 26,4 27.1 20,a 22.2 1b.8 DRUG BIOE•EFFECTB 68 25 43 22 23 12 11 A 19 29 13 60 6 6 33 17 12 33 14 q 16 3111 2.7 4.1 3.8 4,3 2,6 2.5 2.9 3.3 3.8 2.6 3.4 3,3 1.3 6.1 2.6 3.3 ++.3 2,4 1.2 7.3 OTHER 202 82 120 57 52 56 37 28 60 52 60 1811 16 27 59 53 63 7n 61 4P 23 1n.1 a.7 11.3 9.8 9.8 12,3 8,5 10.2 10.5 11.2 12.0 10.4 8.7 5.9 10.9 9.3 17.5 0.1 10.4 11,3 10.5 DONIT KNOW/NO ANSWER 1124 559 565 314 270 260 271 149 339 344 269 1003 91 273 269 392 100 373 372 25a 121 56,1 59.3 53.3 53.A 50,B 59.3 62.4 54.4 59,5 54.7 5a.u 56..5 119.7 59,3 09.6 61,1 52.6 ap,3 63.2 b1.n 55.0 ,
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.1 TME pOpER 0RR4%IIZATIO#J I4C, STUDY #U6 An q,28 + AS IaANY CAUSES CAN fHtNK OF FnR EACH OF vI4E HEALtH PROALENR T LF P4RH [U'ITINI/ED -3 1 fl UTHER KEY ANALV9I9 qRf1UPS EUUCATI^I+ OCCUPATIOA POLITICAL pcILITICAL -------- --------- ------------ I .............. -------------- NE4IGI0•1 AFFILIATIhN PHtLOSCIPHY HAVF ulny Nqri. --------- -------------- --- . -------- POL• Uw. --- - --- 1.2 i/S HS ExEC WHTE qLUE gnC TU0,I U 10 U 13• PFItC EMpL TnTAL CqLL GRAD GRAq PROF COLL CULL PRUT CATM nE.p• REP INn r_Utis r+(1pR I_IRL ACTV ^+dR3 13 iA Fr115 FEPS - ---- ---- - -- ---- - -- ---- ---- •--- ---- - . - - -.• ---- ---- --- - ---- BASF ?004 743 7u0 552 308 301 S?B 11162 617 Ac1Q 455 57e1 870 600 y1i1 18Q 2A~9 Iten 3ti8 oln 479 4 V CHRnNIC BRONCHITIS ------------------ 10U,010n,U1p1).UfUn,010U,U100,?1i11),U10'I.U1PU,010",r1n0,/1100,n1nU,U10n,n10U,UI 0n,n1(if),U1011," 111~i ,01110,0100,11 vIRl13ES. GERM9i 671 26u 230 176 112 96 172 345 225 303 145 20n 286 213 140 66 1n8 739 1l9 ?H7 173 "N BACTERIA 33,5 35.0 32.9 31,9 36,4 31,9 33.9 32.5 36,5 34.1 31.9 34. 0 32,7 35,5 33,5 34.4 4 c:,1 36,? 32,3 3i,5 36,1 DIET 53 29 13 11 1u 10 13 21 17 21 4 25 t6 11 ?3 6 3 2n 6 29 20 2,6 3.9 1.9 2,0 3,2 3,3 2.b 2.n 2,8 ?.,4 .9 'j,1I 1,8 1.ti 5,5 3,2 1,1 3,0 1,6 3,? 4,2 STRE3S AND TEH9ION 91 45 33 12 19 1S 21 45 P5 34 20 32 31 26 32 14 10 3m 16 40 35 u,5 6.1 u,1 2.2 6,2 5,! 4,1 49? 4,1 3,B 4.4 5,6 3,5 4,3 7,7 7,4 3,7 4,5 4,3 4.4 7.3 ~ 9HOK ING• 788 371 261 153 156 1a1 193 435 23b 341 1Q0 229 332 2p3 1H8 92 99 270 159 352 203 A 39.3 49.9 17,3 27.7 S0,6 4^,2 38.0 41.n 38,2 3P,0 41,8 3Q,9 38.0 40,5 u5,0 48,7 36,8 41.5 43,2 39,7 02.4 DRINKING 04 8 19 17 2 3 14 32 8 26 6 10 14 15 15 3 3 15 13 16 10 t, 2.2 1.1 2.7 3.1 ,6 1.0 2.8 3.0 1.3 2,9 1,3 1,7 1,6 2,5 3.6 t,6 1,1 2,3 3,5 1.8 2.1 HEREDITY 257 121 A9 46 54 45 43 124 06 106 64 76 122 78 50 43 33 NP 51 120 61 1205 16.3 12.7 8.3 17,5 15,0 B,5 1t,7 15.6 11.9 14,1 13.2 14.0 13,n 12.0 22,8 12.3 13.3 13.9 13,2 12,1 1~ DRUG 9IDE'EFFECT9 16 7 8 1 7 2 2 8 y 9 1 4 5 B 2 3 5 A 4 5 6 "% ,8 .Q 1,1 .? 2,3 .1 ,4 a ,6 f,n .2 ,7 ,6 1,3 ,5 1,t+ 1,9 1.2 1,1 ,5 1,3 .;/' OTHER 31.8 151 115 52 57 73 66 170 91) 132 85 92 144 86 77 56 a5 1U7 64 145 05 15.9 2r.3 16.4 9.0 18,5 2d,3 13.v 1n.0 14,6 1l.A 18,7 16.0 16,5 14.3 10.u 29.6 16,7 16,2 11.4 15,9 19.8 DQN IT KNOW/W0 ANSWER 451 96 155 197 52 51 130 231 138 ?.0h 96 120 200 129 76 22 57 124 74 215 76 ?2.5 1?.9 22.1 35.7 16.9 16,9 P5,6 210 22,4 23.2 21.1 20.9 22,9 21.5 18,2 11,6 21.2 18,8 20.1 23.6 15.9 0) f E90909Ef)
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THE RpPER ORGAVItATI1m IvC, STUI)Y r726 TANLF a4C9 Pe()PIF.1,a FOPNV$FhA w ww.... vIaUSESr GFk"8p 125 44 81 AACTFF;TA ti,u 6,2 PlET 31 ti 25 1.5 .4 109 STRESS AND TENSIqN 79 25 54 t,9 3,6 11. 1 qMOKING lu6q 73.1 Sun 72.7 a6t 73.3 nRINK11-'G 61J 25 3Q 3.2 3.e 3.u NEREDITY 131 u2 87 6.5 6,1 f+.6 DRUG SIDE EFFECTS 15 2 13 .7 .3 1.0 nTHEP 263 1uA 157 1t.1 15,1 12.V npyIT KNQyI/NO AN9wEH 329 11i, 210 16.0 16.11 16.6 •'A~•Y nF FnN EACW nF :,VlE f'EALTH Tf•TAU lcz~+'IMF wwwww www~r PAqE 69090sf;0 CAU4Ee !:A>' T•0wN Ul' t'!T 9p r.'KE 2!'un !- da , 131t 1 ~.' 1iic.!' fuu,n
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THE RpPEP OhCA"IZATIl)'4 IMC. 91UnY M72h .T 0.28 - A9 MAN1' GAJaEc CAM THT +I< nF Ff?r2 EaCN nF r.ImE NEALTH PRUpLFMa TABLF_ ?_4p8 r.U4T INUED -2 UTHFR KFY AMbLY4IS Gr2nUp8 EnUr•,AT IUy nCCUPATID,j PULITIC4L POLITiCA1. ----------------------------- ------ ------ -------------- RELIGIUN AFFILIATION pHIL'1ti^PHY 0AvE KI1'S 1 U n N(lr - --------- -------------- n. -------------- P L- --------- 1,2 HS TnTAL COLL GRAD wS GaAn F_xFC YMTE RLUE PH•IF Cf1LL CULL PPUT CATH PEM RFP gUt 1U•I IND CONS mnGR LIpL ACTV MaAB uPl u 13 13- FFRS FMPL 1A FAnB FEriS ----- ---- .--- --- ---- ---- ---- ---- ---- ---- ---- ---- ---- ---- ---- -- . ---. ..-- ---- ---- ---- BeSE 2 r94 743 7r16 552 30 301 508 1n62 617 n89 455 5711 874 bun 418 f n9 2ti9 Ar.n 366 010 479 BREA9T CA4CER 1nlt,pln~~,!110u,U1U0.~1Pu,U11rn,01'1U.UlUn.r,10i1,U10!I,! inn,u109,i~1r'4,010~,1•1~r1,Ul0~r.~'~1~~U,d1!r9,Q1nu,U10n,Q1nU,0. -- ---- -- - --- - V S ERM9. RUSE G I • 123 45 44 33 ?U' 11 36 61 40 57 23 36 48 3a 29 13 17 46 ?6 52 29 BACTERIA 6.1 6.1 , 6, 3 6.0 6.5 3.7 7.1 5.7 6,5 6.0 5.1 6.3 5.5 6.3 6,9 6.9 b,3 7,0 7.1 5,7 6,1 DIET ; S8 2Q lb 11 12 7 16 27 19 24 9 19 23 15 17 12 8 2n 4•3? 12 2.9 3.9 2.6 2,n 3,9 2,3 3.1 2.5 3.1 2.7 2.u 3.3 2,6 2.5 4,1 6,3 3.v 3.r+ 1,1 3,5 2.5 STRESS ANp TENSIOy 47 31 12 a 12 12 8 15 16 20 9 11 70 11 14 1n 6 15 9 25 15 2.3 4.2 1.7 ,7 3,9 4,0 1.b 1,4 2,9 ~,7 2.u 1,9 2,3 t.a 3,3 5,3 2,2 P,3 2.4 2,7 3.1 9MOKImG. 151 54 45 51 19 25 38 81 43 73 31 42 61 43 40 16 20 5P 32 6? 31 7.5 7.3 6,4 9,2 6.2 8,3 7.5 7.6 7,u 9.2 6.8 7.3 7.0 7.? 9.6 8.5 7.4 7,9 e,7 6.9 6.5 DRINKING to 4 3 3 1 3 1 5 2 10 1 2 7 - - 2 2 y 1 .5 .5 Y .5 ,3 1,n .2 .5 .3 1.1 . .1 ,3 1.7 - - ,3 .5 ,5 ,2 HEREDITY 460 232 164 63 05 77 104 240 159 175 122 138 204 150 93 67 58 169; A7 205 141 23,0 31.2 23,4 11,4 30.8 25,6 20.5 23.0 25.8 19.7 26.0 24.e 23,3 25.0 22.2 3S.U 21.6 25.n ?3.6 22,5 ?9,4 pPUG SIDE-EFFECTs 68 28 28 12 14 12 13 32 22 3A 12 1R 24 25 1Qa 14 22 t9 26 20 3.11 3.8 4.0 2.? 4.5 4.0 2.6 3.0 3,6 0.3 2.6 3.1 2.7 4.2 4,5 00 5.2 3.3 5.2 2.9 4.2 OTHER 202 82 72 47 37 31% 53 122 09 92 07 SS 87 67 40 24 31 7ti n0 97 63 10.1 11.0 10.3 M.5 12,0 12,6 10,4 11.5 7.9 10.3 1o,3 Q.h 10,0 11.2 9.6 12.7 11.5 11,5 111,9 10,7 13.2 DON'T KNOW/NO ANBNER 1124 366 395 357 152 162 294 591 341 Su3 252 324 499 319 229 91, 147 34n 2n2 525 247 56.1 49.3 56.4 60.7 u9,4 53,P 57.9 55,6 55.3 5h.6 55.4 56.0 57.1 53.2 54,8 47,6 54,6 51.5 54.9 57,7 51.6 z9o9o9Eo
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i 03606050 1 *rm~ llrls nmw S'6 d'L T'L i'L L'n b'w TZ if 20 4S LS LS L'S 2'0T 2'9 1£ Lb S/ n'L 9'S 5'S S'6 9'OT 2•Z1 o'L 6'f 2'L S'9 9•9 9'L Zfl e2 Sf nS o2 £S 9£ lZ Zn 69 f9 2sl 9'ti i'b1 1'£2 0'U1 9'S£ L'd 92 t9 9£1 LL 6ZT 95 £'Sl f'T1 f'f £d ZS 9 f'LT 1'lZ £'ST 9'St d'Ii b'£1 9'St b'pT 6'ST 0'SI T•LT U'91 LOf SOT L6 69 b2 95 IL 96 £6 65t 191 02E S' 2'i 2'1 £'1 2'Z 11' 9'1 2' S' 2'i p' 6' 6'1 L' 2' - f'1 9'2 D'1 9' 1'1 T S L 1) T 9 b o! 1 1 1Z b y 11 Z 1 - L St SI a fl f'L[ b'22 2'Zt n'£2 9'f2 6'61 ?'92 4'Ll £'Sl £'£2 6'62 £'n2 S'L1 S'£1 b'61 S'LZ T_'b2 Y'9T 4•f2 S'1z fi'2e Bti L6 T£1 101 S9 U21 £ST t9 92 aTb 601 bSl 001 L£ be .521 921 OtT ba2 £02 Lbb 0'S1 6'0T S'6 9'2T 6'2T 2'lT T'fT t'6 9'6 9'11 L'21 9'2i 6'01 o•p ££ Yb 9S L6 90 2L TL £h 91 602 £9 09 29. 22 ?'6 on n'01 L'lT 2'aT L'OT S'll 9'll Lb 29 fo b1T oTl 2f2 6'01 u'lf 6'1£ Z'Sf b'6d 6'c£ 2'9f L'[f 0'6Z 2'££ 9'0b L'2f 6'Le £'0£ 99 i£l 9uT zL2 9u1 112 96t 9A1 £S odS 2u2 L02 6ST £9 0'6Z 921 9'2£ 6'Z£ 0'y£ Z'2£ 9'£f 6'2£ 901 641 OT2 2b£ L1£ 659 f'2y ti'p9 8'n9 L'd9 T'99 d'n9 9'q9 J'e9 b'£9 Lf1 aL2 Sua ufS Sn2 910 2Lf £1£ 911 6'L9 6'OL 5'b9 6'n9 L'19 S021 fS£ Obn OL£ 691 n'29 a'L9 L'69 Z'69 T'69 0'59 2019 112 90£ TLf 96£ ££L £19 9nfl L'L2 £'62 6'p[ £'o2 b'6f 9'92 6'62 0'£2 9'02 l'0£ 9'ef 6'd2 b'p2 a'02 5'£2 S'L2 2'TL Z'Z£ 0•e£ 6'L2 0'6C 19 n21 OLT 9?z 2n1 iLI 29T 901 9i a£5 fet £91 6fT 95 201 Stt 991 991 el£ £92 195 p'1 t' £' f'Z 9' 9'I 9'T L' 2'2 2'1 p' n'1 6'1 n' 6' 6' p' 2'2 6'1 S'l 2'1 b 1 2 91 2 ul 01 £ b 12 n 6 11 i h n b tT Tt bl St J'OUTO'u0to'n010'U0T0'OJTO'0010'00T0'U01o'OOTO'ool0•ooTO•oo10'ooTO.OOlO'oo10'oot0'noTO•OOIn'001o' 0010•001 022 £24 665 2LL 09£ 409 2n5 090 £4 1 bLL1 960 ££9 OLS nL2 b£b pSp Z£S po5 1901 £bb b002 rr. . r.-r -r -- - - - . r . - - .. - - r - - r- - - - -•-.- r -- •-. - r -. - . .. -r - - .ft r -.. . . . - - --r ~.-. --.r ..r-. ; a 7 B V 1CM 06 MW -3N H3'18 31HM +w52 w52 w5i HL •09 05 trn 62 w3! 31rW i1V101 aNn QNn QNn -So -0£ -G1 ,- -r.-.-rr..r.r--r..• rr.........r..-r.r.r '-wST -WL •.r...-.• 3ZIC 13Navw v3ar 3IHdVa9039 ---.----• ....rr....r-..r.r.r x3g 3 w a ----...... -........ --•----- 39r p- 03~1NIl~~nJ Vvbe 131aVL SW3IB0bd Hl'1r3N 3NIN dp H3M3 au3 :dU )INIHI mVo d36nyo AiVVw Av - QZ'0 -9NIHOw6 r40ICN31 ONV 663a1s 13I0 V;tl310V8 O6Wtl39 •sAsnaIn ------r-.... N3V111/ laY3H We 92LN AOn1C '3NI N0IlvZINI9a0 a3d0a,3H1
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1 THE KOPEH UWGANIjAT10N ;NC. 9TUOY 0726 0.29 - WHICH OFi FOUR STATEMENTS SEST EXPRESSES BELIEF THAT SMOKING AS A CAUSE OF, TMELVE HEALTH PRORLEMS TOTAL' SMOKE' 00 NOT SMOKE' ~---. ..... . .-- SAME- 2004 6en 1311 100 0 n 100 100 0 ! 0 , , EMPHYSEMA .------- .m DOES NOT CAUSEr TME; t 30 53 77 PROBLEM h,5 7.7 5,9 CAUSES• 90NEIRUT N0T 370 162 200 MANY CASES 19.5 23.5 15,9 CAUSES MANY 9UT `lOT 515 169 342 MOST CASES 25.7 24,b 26.! CAUSES Mc1ST-CASES 922 256 565 41.0 37.2 43.1 DONI'T KNOW/NO-AN9WER 167 4A 119 8.3 7,0 Q,1 ARTHRITIS ......... DOES NOT CAUSE THE, 1431 527 901 PNONLEM 71.4 7606 69,7 CAUSFS SOME BUT NOT 154 45 108 MANY CASES 7,7 6.5 P,2 CAUSES MANY BUT NOT 39 1o 2R MUAT CASES 1.Q t.5 2.1 CAUSES MngT CASES 2n . 2n 1.0 • 1.5 DON'T KNOW/NO ANSWER 360 106 254 1A.n 15.u iQ.4 a SB0909E0 cr " ..'1 mi" TARLE ?5 C CUNTINUED . 3
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1HE, ROPER ORGANI2ATIf)rJ INC, STU"Y N7a6 eq~ n 1 0,29 . WHICH uF FUUR STATEPEtiT, pEST ExpRE99E9 tlFLIEF THAT 9MUKIwG AS A CA119E OF TwELvE HEr.LTH PRppLEMq DO NnT T[`TAL SMOKE 9MnKE ----- .-..-- RAAE 1n0/! 68R 1311 1.;n,v 10n.^ 1Un., TAa(,R 25 C CONTINUED -2 CA~,CER OF THE LARYvX pit vnICE HPX -------------•------ ~ nOES NOT CAUSE T~E 92 36 56 oRnPLEM 4,6 5.2 a.3 CAOSFS Sf1HE RUT NOT 1163 173 28A "'ANY CASES 23.1 25,1 22.o ..J ~. CAUSES hANY PUT 4UT 522 1Ba 334 MUST CASF_g 260 26,7 25.6 ~ CAUSES hn9T CASES 77? ;-1a1 531 3Q.5 35.(1 0.11 ~ nUNIT KN;+N/N0 AN91iF_R 155 50 1U1 7.7 1.a 7.7 ~ HEAFiT ATTACK ------------ nUE9 NOT CAUSE THE 233 96 131 pR08LEH 11.6 1a,^ 1a.S CAUSES 90MF 4UT NpT 668 tu~. ~20) NAMY CA9E9 33.3 35.N 32.u I CAU8F9 MANY r+UT VOT 655 21'r 41315 0) i MUST CA9ES 3?.7 31.A 33.? CAUSES •in9T CASES P81 70 ?U5 ~ 14.n 10.F 15.6 '..1 nONrT K,InM/dn AN9wER 167 53 110 R1 A,3 7.7 A.7 f!% 9g0909E0
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THE ROPER ORSANIZATION IyC. $TllDY 0726 TARLE 2S C ~ 0.29 - wHICH OF FU1JR 9TATEMENT9 pEPT EXNQE9SES BELIEF THAT SMOKING AS A CAIiSE OF TWELVE WEALTH PaORLEMS I RA TOTAL SWOKE pn NUT SMC'KE .... . ..-... qk BASE 2n0b htl8 1311 lun,G 1041.rl la(,.(, .~ aTpUKE •---•- ,UES NOT CAUaE THE SB1 200 3B0 PROULEN 29.^ 29.1 20.0) CAUSES S'1;aE PUT 1J0T 6514 749 409 MANY CASES 3?.R 36.2 31.2 CAUSES MANY BUT NUT 3BP 132 253 MUST CASES 19.u 1V.D 1901 e• CA'1SFS M09T CASES 153 45 107 7,6 6,5 p.2 D0h'lT wNOW/NO AN9WER 224 67 162 11,2 0.^ 1294 VISION PRORLEMS ............... o0E9 NOT CAUSE.THE 1309 479 928 PHfIBLEM 65.3 60.6 b.3.7 eh CAUSES SOME,RUT N0T 24? 82 159 MANY CASES 12.1 11.0 12.1 CAUSES MANY PUT 1iUT 6ri 13 a5 1 NUSi CASES 3.0 1.9 3.4 CAUSES MOST CASES 34 1n 24 1,7 1.5 1.9 DONIT KNnW/NQ AN9wER 35Q f0u 25S 17.0 15.1 1p.5 0 . Sg0909E0
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7HEiROPER ORGANIZATION INC, 9TU1)Y 0726 A TABLE ?5 A 0.29 -- WHICH OF FOUR STATEMENTS BEST EXPRESSES BELIEF, THAT SMOKING AS A CAUSE OF, TMELVE•NEALTH PRdALEMq I A BASE' STROKE SEX AGE ............. .-.--. ----........ ------- .......... 7M. 15M. 18. 3R-- 45 UND LIND UND TnTALIMALE FEM 29 44 59 60• 7M 15h 25M 25M• ...... .... .... .... .... .... .- ...- ---- ---- .... RACE -------- - GEOGRAPHIC AREA MARKET SIZE ................... ----------------- ... NHtE BLCK NE' MW SO NBT A B C D ----• --... ..-. .-.. ..... ..-- ---- ---- ..-.- .... 2004 943 1061 564 532 a54 434 274 570 633 498 1774 183 460 542 642 360 77? 589 423 220 100.0100.0100,0100.0100.o100,O100.U1OP,0100,0100.0100,0100.01m0,Ot00,0100.0100.0100,0100,0100.0100,0 1A0,0 DOES NOT CAUSEITHE 581 265 316 139 137 151 154 89 194 lb3 128 506 71 104 161 227 89 211 147 142 81 PROBLEM 29.0 28.1 29,8 23.P 25,8 33,3 35.5 32.5 34.0 25.6 25.7 28.5 38.8 22,6 a9,7 35.4 24,7 27.3 25.0 33.4 3b.8 CAU9E8 gOME'BUT NOT 658 306 352 230 175 127 126 91 167 210 174 595 48 180 164 177 137 255 206 141 56 MANY CASES 32.8 32.4 33.2 39.4 32.9 2a,n ;0 9,0 33.2 29.3 33.8 14.9 33,5 26.2 39.1 30.3 27.6 38.1 33,0 35.0 33.3 ?S.5 CAUSES MANY BUT NOT 368 180 208 ilt 129 82 66 36 43 134 123 35p 21 86 121 102 79 136 124 80 48 MOST CASES 19,0 14.1 19.6 19,0 24,2 18.1 1 5.2 13.1 16.3 21.2 24.7 20,2 11,5 1M.7 ?2.3 15.q 21.9 17.6 7t,1 1P,9 21.8 CAUSES MU1T CASES 153 BO 73 59 38 32 24 15 a4 55 38 132 12 26 41 49 31 66 aB 29 t0 7.6 A.5 6,9 10,1 7.1 7.0 5.5 5.5 7,7 8.7 7.6 7,4 b,6 5.7 7.6 7,6 lu,3 8,5 8.1 b,9 4,5 DONIT KNUW/NO ANSWER 224 112 112 45 53 6? 64 43 72 67 35 183 31 64 55 87 18 100 64 31 25 11.2 11.9 10.6 7.7 lO,u 13,1 1 4,7 15.7 12,6 10.6 7,0 10.3 16,9 13.9 10,1 13.6 5.u 13.5 1u.9 7.3 11.4 VISION PR09LEM8 .Y. .-........ DOER NOT CAUSE-THE, 1309 621 688 423 353 276 257 167 358 420 347 1194 89 300 3~~9 41S' 241 1161. 409 i9o 1a0 PROBLEM 65.3 65.9 64,8 7Z,u 66,4 60,9 5 9,2 60.9 62.8 66,a 69,7 67.3 48,6 66.1 44,4 64,6 66,9 59,7 b9,a 70,7 63.6 CAUtEP SOMEIBUT NOT 242 113 129 63 62 68 49 35 68 75 61 209 30 41 55 82 64 87 77 49 29 MANY CASES 12,1,12.0 12,2 10.p 11.7 15,') 1 1.3 12.e 11.9 11.R 12.2 11.9 16,u 8.9 10,1 12.8 17.8 11.3 13.1 11.6 13.2 CAUSES MANY BUT NOT 60 21 39 12 16 13 19 16 10 17 17 41 17 9 19 21 11 29 13 10 9 MOST CASES 3.0 2.2 3.7 2.1 3.0 2,9 4.4 5.e 1,8 2.7 3,4 2.3 9,3 2.0 3,5 3.1 3.1 3.4 2.2 2.u 4.1 CAUSES MOST CASES 34 , 211 14 S' 13 7 9. 5 tl 13 5 32 - 8 9 9 9 1?. 13 6 3 1,7 2.1 1.3 .9 2,4 1.5 2.1 1,4 1.9 2.1 1,0 1.8 t,7 1,7 t,a 2,2 1,h 2.2 1.a 1.4 OONIT KNOW/NO ANSWER 359 tb8 191 81 p8 9o 100 51 123 1.001 68 298 47 98 tto 115 36 16a 77 59 39 17,9 17.8 t8.0 13.0 16.5 la.A 23.0 18.6 21,6 17.1 13.7 16.8 25.7 21.3 2u,3 17.9 10,0 23,R 13.1 13.9 17.7
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0 ^ M9 TOTAL COLL GRAD 225 196 157 252 519 330 468 EITHER KEY ANALYSIS nRhUpB EDUCATION GCCUPATI7N POLITICAL POLITICAL ----------------------------- -------------- -------------- RFLIGIUN AFFILIATIr1N pMILOSIPNY MnvF. KI'19 a 0 e 0 TMF. ROPER ORGAr1I7.ATI0N INC, JTUI+Y 0726 BA9E MALARIA VIRU9E9r GEaM9P BACTERIA DIET 9TRESS AND TENSION 9MOKING DRINKIvG HEREDITY DRUG qIDEiEFFECTS OTHER DONIT KNON/NU ANSWER ----- ---- -- Nn'j- --------- -------------- -------------- PnL- UN- --------- 1.2 HS EXEC V1HTE NLUE gnt, IUNI UmU 13- NFNS EMPL GRAn PkOF COLL CULL PRUT CATH DEP . REP IND C(1N$ MnUp LIPL ACTV MMRy 13 1" FAMg FEMy - -- - - - - - - - - -- -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- -- - - -- - -- - - - - - 2004 7u3 700 552 308 301 508 10b2 617 PPv u55 5711 874 600 4(8 180 249 660 3A8 910 479 1FlU.0ton.u1n0.n1lt($.n1(Iu,u1uO,I !inu.utoo,niru,ufOn,nl~n,u100,01nt),uio6,n1nu,ul0n.v inc,1110a,r>inu.ulun,0lnu.o lU22 444 346 151.0 59.8 (p,28 • A9 MANY CAUSE4 CAN THINK OF FOR EACH OF r!INF. HEALTH PRU4LFM3 49,7 56 27 18 2.8 3.6 2,6 14 3 6 ,7 .u .9 12 6 3 .e .8 .u 4 2 1 .2 .3 ,1 17 7 6 .8 .o ,9 10 5 4 .5 .7 ,6 433 197 151 21.6 26.5 21,b 534 106 104 26.6 14.3 ?.7.7 204 309 439 306 234 10 tAQLF. ?4PH t'U"iTINUEn -1 147 34M 170 47A 253 40,A 60,4 52.2 49,6 4R,9 53.5 52.6 44,9 53,8 5u,2 51.0 56,0 56,6 54.6 52.7 46.2 52,5 52.6 11 15 6 15 29 20 3E. 7 19 16 17 19 1?. 4 23 8 19 16 2.0 4,9 2,0 3,0 2,7 3,2 3e4 1,5 3.3 1.8 2.8 4.5 6,3 1.5 3,5 2.2 2.1 3.3 5 1 5 3 P 2 6 2 5 7 1 5 2 1 4 5 5 8 .9 .3 1,7 .6 ,A ,3 67 ,4 ,9 ,8 .2 1,2 1,1 ,4 ,6 1.4 .5 1,7 3 4 1 5 9 1 6 2 3 3 6 3 1 1 03 4 n 4 ,5' 1.3 ,3 1.0 ,s ,2 .7 ,4 ,S ,3 1,^ ,7 .S ,4 ,6 1,1 ,tl .8 I - - 2 3 1 2 - I 1 - 2 1 - ?. - 2 2 ,? - - .4 ,3 .2 .2 - .2 ,1 - ,5 .5 - ,3 - ,? ,4 4 3 4 5 9 7 10 2 4 7 7 2 3 2 A 1 7 5' .7 l,u 1,3 1,0 ,1S 1,1 1,1 .4 ,7 ,8 1.2 .5 1.6 ,7 1,2 ,3 ,R 1,0 I I 1 2 3 .3 .4 ,3 S 6 3 1 7 1 2 1 - 1 1 3 3 ,8 ,7 .7 ,2 ,8 ,2 ,S ,5 - ,2 ,3 ,3 ,6 .? .3 83 a1 15.n 26,3 17 92 264 25,6 18,1 24,9 94 166 139 115 1A8 14n 4u 62 63 13n 76 ?nA 95 15.2 18.7 3o,S 20.0 21.5 23.3 ?1,5 32.8 23,4 19.7 20,7 2?,Q 10.8 ?31 48 66 153 270 197 249 112 144 236 149 94 27 63 183 114 224 122 41.P 15,6 21,9 30.1 25.4 30.3 2R.0 24,6 25.1 27.0 2u,A 22.5 14.3 ?3,4 27.7 31.0 25,? 25.5 """m mom - ..r.,
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THE ROPER ORGAV;ZATZON INC, STUDY r72b ' ~ TARLE 25 C•. rUNTINIiEQ -4 0,29 •• WHICH OF, FOUR STATEt"ENTS pEi9T EXPRESSES 9ELTEF THAT BMUKIN(i AS A CAItSE' OF TMELVF HEALTH PRUALENS I ~ % Ri OTAL NOKE pn NUT SMOKE• ..... ..... ..... BAqE 2004 688 1311 1on,n 100,0 10000 4% CHRONIC 9RONCHITIS ...----•---------- 1j:J nOES NC1T CAUSE.THE+ 279 112 166 PROtlLEM 13.9 1b,3 12.7 CAUSES SOME eUT NUT 587 226 361 MANY CASES 29.3 3p.8 27.5 CAUSFS MANY RUT vOT 547 173 371 ttU9T CASES 27 3 25 1 28 3 fN CAUSEg NoST CASES , 36n . !u5 . 254 1P.n 15.3 19,4 . .. l nUoloT KNOW/lr0 ANSWER ?31 72 159 rp% 11.5 10.5 12.1 r. LUMG CANCER -••-------- r+UES t+nT CAUSE TME! 5R 35 23 PHpBLEM 2.9 5.1 1.9 CAUSES SOME pUT NOT p79 117 161 MANY CASES 13.9 17.r, 12.3 1'! ? f.AUSFS MANY RUT 40T 023 154 P66 MU~T CASFS 21.1 22.d 2^.3 1 CAUSES MO9T CASES 1153 351 puel 57,5 51.0 61.n nOvrT KNOw/NO ANSIIER 92 31 61 01.6 n,5 rt,7
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THE ROPER ORGANIZATION 1vC. gTUOY M72e TARLf. 25 B 0.29 - n'H1CH UF FUUq STATEMENTS FEST Exp9ES3ES BELIEF THAT SMUKING AS 0 .. /1 ~ A j .I OTHER KEY ANALY9IS rRI)uP9 EDUCATI[+V OCCUPATI']N PULITICAL' POLITICAL ------------------- ---------- .............. .---- ----- ---- RELIGTON AFFILIATION PMILO3OPHY HAVE Kln3 NON- •. ...--.-- -•------------ ----....-.--" . PQL- UN- --------- - 1,2 H9 H9 EXEC WHTE 9LUE SOC ION UND 13- PEHq EMPL TOTAL COLL GRAD GRAD PROF COLL CULL PRUT ('ATH DEM REP IND CONB MODR LIpL ACTV MliR8 13 10 FAM9 FEMS ----- • ---- ..-.---- .-.. •..- ---- ---• ....- --•- -•-- ---. -.. ...•. . -• .•-- .• . . -•/. ..-. ..-. BASE 2004 743 7JU 552 3n8 30t 508 10b2 617 K89 455 571+ 874 600 418 11019 269 660 368 910 479 10U.u100.010u.U1Un.Ol0u.V1on,n100.01un.Olnu,UlOl`.01pO,uf00.O10U,U10n,n1nU,010n .n1(oJ,U1Uq,OlOo,Uf00,Of00.U STROKE --•-•. 00EA NOT CAUSEITHE; 581 186 2115 185 76 6p 151 356 15u 263 139 157 286 164 1111 49 A3 177 107 27h 125 PROBLEM 29,0 25.0 ?•9,3 33.5 24.7 22.6 29,7 33.5 24,3 29.6 30.5 27.0 32.7 27.3 24.2 25,9 30,9 26,9 29.1 30,3 2b.1 CAUSES gOMEiBUT NOT 658 250 241 166 104 199 165 325 23U 281 146 201 273 2uR 145 64 82 216 108 301 lA0 MANY CA3E8. 32.8 33.6 34,4 30.1 33.8 36.2 32.5 30.6 37,3 31.6 32.1 35,0 31.2 311.7 34.7 33.9 36.5 32.7 29.3 33.1 37.6 ?', CAUSEB MANY BUT NOT 388 193 125 69 B7 67 86 184 135 16P 101 107 167 114 99 46 52 141 BB 161 98 MOST CASES 19.4 26.0 17.9 1?.5 29.2 22.3 16.9 17.3 ?1,9 18.0 ?2,2 19.6 19.1 19.0 23.7 24,3 19,3 21.4 P3.9 17,7 ?U.5' ~ CAUSES MOST CASES 153 58 54 40 21 27 49 76 43 66 29 49 60 53 35 1h 2Q 67_ ?5 60 37 7.6 7.8 7,7 7.2 6,8 9,0 9.6 7.2 7.0 7.n 6.4 8,5 6,9 R.R 8,4 a,5 7.4 9,q 6.e 6,6 7,7 ~ DUNOT KNOw/NO ANSWER 224 56 75 92 21) 30 57 121 59 111 40 60 ee 61 38 111 32 64 e11 112 39 11.2 7.5 10.7 16.7 6.5 10.0 11.2 11.11 9,6 12.5 8.8 1'1.5 1U,1 10.? 9.1 7,4 11,9 9,7 10.9 12,3 e,1 m VISION PROBLEMS -~------~..---- D~Eg NOT CAUyEITHEI 1309 S08 470 326 217 204 325 67M 4?2 53? 323 407 580 400 263 124 1A7 a52 232 572 318 PROBLEM 65,3 69.4 67.1 59,1 70.5 67,P 64,0 63.M 68.4 59,8 71.0 70.9 66,4 66,7 62.9 65.6 69.5 68.5 A3.0 b?,9 66.4 M. CAUSES SOMEieUT NOT 202 103 74 64 31 46 61 13P 68 115 45 71 110 75 47 29 3u 67 55 117 58 11~ MANY CASES 12,1 13.9 tu.6 11.6 1u,1 15.3 12.0 13.0 11,0 1?.4 9.7 12.4 12.6 12.s 11.2 15,3 11.2 10.2 14,9 12,9 12,1 ~ CAUSES MANY BUT N0T 60 21 20 19 10 8 16 37 17 37 14 A 31 11 15 9 4 19 8 29 ?3 MOST CASES 3.0 1.10 , 2.9 3,4 3.1 2,7 3.1 3.5 2.8 y.2 3.1 1.4 3.5 1.8 3,6 4,A 1.5 2.9 2.2 3.2 4,8 CAUSE4 MOST CASES 34 9 12 11 7 4 12 1B e 1P 8 7 15 7 11 5 8 16 10 13 7 1.7 1.2 1,7 2.n 2.3 1;3 2.4 1.7 1.3 t,o 108 1,2 1.7 1.2 2.6 2.6 3.0 2.4 2.7 1,4 1.5 DONIT KNOW/NO ANSWER 359 102 124 132 43 39 04 191 102 187 65 81 138 1u7 A2 22 «U 106 63 179 73 17.9 13.7 17.7 23.9 14,0 13,0 114.5 1H.n 16.5 21.n 14.3 1n.1 15.8 17,0 19,6 11.6 14.9 16.1 17,1 10.7 15.2 CAUSF OF TWELVE HEALTH PROpLEKS 61.0909E0
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I TME' ROPER ORGANI2ATIDN IN C, STUDY 0726 t APLE ?5 B rUNTINUED -4 0.29 - WHICH OF FOUR STATEMENTS 9EST EXPRESSES BELIEF•THAT SMOKING AS A CAUSE OF TWELVE HEALTH PRUBLEMS OTHER KEY ANALYSIS GRf1UPS EDUCATION OCCUPATION POLITICAL' PULITICAL ww-w.-----w---__-w---_-.w-_w- -.w---w-..ww---•-w--w-------•- RELIGION AFFILIATION PHILOSOPHY HAVE KiDS NDN. ..-w-w--- www---------w-.---------..w.. POLft UN- --------- 1,2 MS HS EXEC-WHTEIBLUE SOC IUN UND 13- PERB fMPL Tr.1TAL' COLL GRAD GRAD PRnF COLL' CULLI PROT CATH DEM REP IND CONS MODR LQBL ACTV MHRS 13 1A FAt1S FtMS www- w--- ----, w.-- -w.-. -www. ------ w.ww- w--w wwww --w--w --.w w.-w w.w.• -w--. -w- _ w.--. ww-. . w--- BABE 2004 743 700 552 308 301 508 1062 617 869 q55 574 874 600 418 189 269 660 368 910 479 CHRONIC'BRUNCHITI9 10u,0100.0100,u100.0100,0100,0100,0100.010U,UlOn,Oln0,0100,0100,0100.0100,0100,01 00,0100,010U,0100,0100.U DDE3 NOT CAU9E'TME 279 68 95 11n 29 32 78 141 97 141 46 75 124 94 39 2n 49 94 52 12A 56 PROBLEM 13.9 9.2 13.0 19.9 9,4 10.6 1.5.4 13.3 15.7 15.9 10.1 13.1 14.2 15,7 9,3 10.6 18,2 14,2 14.1 14.1 11.7 CAUSES SONEIBUT v0T 597 231 217 136 95 103 149 31r. 1nu '247 146 173 266 160 132 57 82 182 1n0 266 153 MANY CASES 29,3 31.1 31,u 24,6 30,8 34,2 29,3 29.? 29,2 27,8 32.1 30.1 30.4 26.7 31.6 30.2 30,5 27.6 ?7,2 29,2 31,9 CAUSES MANY BUT NOT 547 231 192 12a 89 e1 138 302 157 221 138 163 245 163 120 59 52 ?01 110 240 135 MOST CASES 27,3 31,1 27,4 22.5 28.9 26,9 ?7,2 28.4 25.4 24.9 3o.3 28.0 28,u 27.2 28,7 31,2 19.3 30,5 29,9 26.0 28,2 CAUSES MOST CASEB 360 160 122 70 69 54 Qu 193 113 1b5 80 102 145 116 H6 41 59 128 75 151 Q2 18.0 21.5 17.4 14.1 22.4 17,9 17.7 18.2 18,3 18.6 17.6 17.8 16.6 19.3 20,6 21.7 21.9 19.4 20,4 16,6 19.2 DONIT KNOW/ND ANSWER 231 53 74 104 26 31 53 116 70 115 45 6t 94 67 a1 12 27 55 31 125 43 11.5 7.1 10.6 1~.P 8.4 10,3 10.4 10.9 11.3 12.9 9,9 10,6 10,8 11,2 9,8 6.3 10,0 0.3 8,4 13,7 9.0 LUNG CANCER 'w--w.---'- DOES NOT CAUSEI THE' S8 14 ?.1 20 5 6 17 33 17 24 9 23 ?9 18 6 2 9 17 12 25 11 PROBLEM 2,9 1.9 3.0 3,6 i.b 2,0 3.3 3.1 2,8 2,7 2,0 4,0 3.3 3,0 1,4 1,t 3,3 P.6 3.3 2,7 2.3 CAUSES SOME,BUT NOT 278 66 108 102 7.4 36 62 157 77 128 62 76 128 74 57 15 40 76 63 141 61 MANY CASES 13.9 8.9 15.4 1P.5 7,8 12.0 t6.1 la.P 12.5 14,q 13.6 13,2 14,6 12,3 0.6 7.9 14,9 11.5 17,1 15,5 12.7 CAUSES MANY B11T NOT 423 t63 141 119 74 56 109 221 129 167 102 138 183 l32 P7 45 55 136 73 185 99 MU9T CASES 21,1 21.9 Pu,l 21,6 24,u tp,6 P1,5 2r).P ?0,9 18,8 22.4 2400 2u,9 22,0 20,8 23,P 2u,4 2n,6 t9,8 20,3 ?u,7 CAMR Ml1ST CASES 1153 483 411 255 198 197 277 594 371 520 264 317 499 354 250 122 1a9 009 205 504 297 57,5 65.0 58.7 46.2 64,3 65,4 54,5 55,9 60,1 58,5 58.0 55,2 57.1 59.0 59,8 64.6 55,4 6?,0 55.7 5S.6 62,0 DONIT KNOW/NO ANSWER 92 17 19 56 7 ' 6 23 57 23 50 t8 20 35 22 18 5 16 22 15 53 11 4,6 2.3 2.7 10.1 2.3 2.0 4.5 5.4 3,7 5,6 4,U 3.5 4.0 3.7 4,3 2,6 5.9 3.3 4.1 't,R 2,3
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THE ROPER ORr,ANiZAT:ON INC, STUDY 0726 0.29 - WHICH UF FOUR StATEMENTA PEST ExpRE98EB BELxEF THAT SMOKING AS A CAUSE nF TWELVE HEALTH PRpRLEMS TUTAL' 9MOKF DO NOT SMOKE ----- ...... ..... 8A8E, 2n04 68A 131t 1uo,n ton.n 100,0 PREAST CANCER ............. nUES NOT CAUSE TME- 1001 36A 631 PROBLEM 50,0 53,5 48,1 CAUSES 9nMF RUT VOT 31^ 116 201 MANY CAgEg iS,9 16,9 15,3 CAUSES MANY RUT NOT, 131 4P 81 MUST CASES h,S 7,n 6,2 CAUSEe MO9T CASES Sa 17 41 2,a 2,5 3.1 CONIT KNnW/Na ANSWER 496 139 357 Zq.`1 20.2 27.2 MALARIA DOES NOT CAU9E THE 1487 533 951 PROBLEM 7fl,? 77,5 72.5 CAUSES SIME 9UT 4OT 63 23 39 MANY CA9E9 3.1 3.3 3.p r,AU8F.8 MANY 9UT u0T ZA 7 1S MUST CASES 1.3 1,(% 1.4 CAUSES MOgT CASES 21 5 16 1,0 ,7 1.2 DON'T KNOW/NO ANSWER 407 120 ?87 2^.3 17,4 21.9 L80909co . TARLE ZS-C rUNTINUED -2 f
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4 1' / - o' b'T f'1 2'2 2'1 1' n' T'1 1'1 - 2 b S n n 2 i I , ul T n 5 1 S 2 I £ 9 S. 1~ a3M6N~ ON ~ 9'1 b'[ £' ['1 1'1 2't L' L'l b'b b' N' £• T'£ - £'i n'1 - 1•2 1'1 £•l 2'I 2 4 1 S 2 b 2 0 n b 2 1 6 ~ £ i - 9 9 9 21 3nal lON Cil I MONX £'9 L'b T'b 6'n 9'S L'£ 9'S 9't/ L'9 9'n V'b f'S 1'S n'n f 'b 1'b b'S 2'S L'S L'C d'b I L ui 21 61 01 dT SI tT 9 1b 11 91 SI 9 di o bi 51 T£ L1 eb '3na1 ION 6,111 HNIM1 9'61 0'ST 9'p f'£T b'9 I'£1 6'11 6'L1 9'Si 11'f1 T'£1 5'[1 6'S1 11•U1 9•b1 n'L1 1'Z1 £'6 n'S1 0'fl 0'fl 3na1 22 e£ S1 1S 51 2n 21 1b b1 S11 If S£ Lb SI h£ bf 1f L2 IL 65 ufl 6611 dI 1400 1jN1]0 b'So 1'bn 6'SS o'2S t'bb u'fS n'nS u'SS 2'2S b'25 5'95 L'OS 1'9q L•09 6'nS 0'Ld 0'95 0'OS F'1S n'25 2'ZS IS 501 2291 'Fd2 69 uLl 9£1 921 L• S9b bf l b51 9f1 16 921 901 ibl Sbl £82 G[2 125 3nal CsII .)INIH1 Y 4 1'92 S'W2 L'6Z f'92 (''ff L•LZ L'n£ 1'u2 0'n2 u'82 5'n2 o'uE 1'6Z L'o2 L'22 2'b2 L'S2 0•2£ 7•I2 b'v2 L'L2 62 19 9Y 101 65 69 f6 9b 91 vb2 OS 06 £u L£ £S 09 99 176 91,1 621 LL2 .3na1 BilI MON)i ---------------------- - - H1M3l19 .d0 9fi3N1bOM6 ONY 6H9n0O d013A30 01 A13>ttl t Ows ONM sN33 i3av 3 • 1 N 4 0'ru10'UOIo'nOTu'u0tn'ooiu'v010'nul0'uut0'noiu'uolu'u„Tu'unln'oulu'(,OTn'nu10'u0io'nu1U'u0(n'ilu10' U010'o01 1!1 012 062 n9£ 6L1 121 00 622 06 t9H Lf2 bnf 502 nSl ££2 612 LSZ 062 Sn5 bSb 666 3cv9 ----•---- ---- ---- ---- ---- ---- ---- ---- - -- ---- -- ---- ---- ---- ---- ---- ---- ---- --........ t a 0 6 y 16.m ' nS MW 3N •A31d 31HM +r-51 I,SZ 0451 V1 +09 ab bn 62 W34 31rw `1v1G1 n -Sn -J£ -H1 fl;o Otul (1 ------------ ------ -------- --------- -- N -NS1 -WL ...----•• 1 3IIe 13Havw vjav OIHd.a003s --------- ------ -........... - x36 33vy ------------------- 39v 0 (31dNVS A") i1IN X PJO u1SVkf (J.vv AU [I~VSV) r% 1- U3nNIlmll Mz 31tlv1 :3tlV Slw31r31v1S M4H1 3wil •OM - xv1f'x~£'G 4 11 4?f4 A(Ir11S •'+KT iIi,T1plTnb?1wr ^ rlIAPw aE11
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• 4C, STUDY d724 THE ROPEN OHGA'+IZATION 1 ~ 7ASLE 2S 8 r•U'.TINl1E0 -2 0,7.9 - H14ICH UF Flrilk ST•TEPENTa PEST ExvQESSE3 BELIEF THAT SllJ»ING 44 A CAtiyE nF TWELvE 4ktLTH PRUPLEMR 1 UTHER KEY ANALYSIS !=R(1UPS EDUr,ATIO,+ flCCUPAtIDy PULI1ICaL PULITICAL ----------------------------- ------ -•------ ------ ------- . HFLIZ;TU.' AFFTLIATI'.1J Ph+ILhSIPHY HNb'F KI!`y 4nhi, ----- --- -- ---------- ------- ------- POL- ~~rv---------- 1,2 ` - ' ~ C lU 1 U •r' 1 3- H3 HS EXEC KHTF °LUE yl TLITAL C!1LL GFAO GRAn Phf.f COLI CULL NqUT CATh nE ' REP INf1 COh:9 P"1Up LIPL ACTIl 13 1t' PFRq EMPL F!'M9 FEh+g --•-- ---- •--- •--• •--- - - ---- ---- ---- -- ---- -- ---- ---- ---- --- ---- ---- ---- ---- ---- 7 BA3E ?G I a 74 3 700 557 3c-b 301 5119 1V 6? 617 qb9 aS5 579 874 tiun 41,9 189 169 h6n 3F8 91n 479 10u.010n.41lon.ulan.nln0,u101n11,11101 - ,n1nu,k 1P n ,n1n0,I I 1nn,"1a0,u1I I iI ,~1n~,binr,i:lru,ulun.Q10u,010n .ninu,v , ~ 11 1 BREAST CANCER - ---- ----•-- - A DOEe NOT C119E, THE' 1001 385 356 ?56 177 145 238 566 297 n33 247 294 447 312 195 1U7 136 333 M 461 249 PROALEM 50.0 51.8 5u.9 46,n 57,5 uP,2 06,9 53.3 48,1 u@.1 54,3 51.2 51.1 5?.n a6,7 56,6 SC,6 5n,5 So.3 50.7 52.0 CAUSES sUMEiBUT NOT 318 124 1?3 70 a8 56 99 155 1^H 145 65 91 137 84 86 27 41 116 61 134 89 MANY CASES 15.9 16.7 17.6 12.7 15,6 6 19 6 19.5 14.6 17.5 16,3 14.3 15.9 15.7 14.0 2u,6 10.3 15.2 17.6 16.6 14.7 18.6 ~ CAUSES MANY BUT w1T 131 53 47 31 2 2 21 26 69 37 6a 26 34 60 3A Pb 17 17 40 22 59 30 M09T CASES 6.5 7.1 6.7 S.6 7,1 7,0 5.1 6.5 6.0 7.? 5.7 5.9 6,9 6.3 6.7 9,0 6,3 6.7 6,0 6.5 6.3 ~ CAUgE9 MOST CASES 58 24 • 18 1S 6 1n 17 24 ;p0 27 12 15 ?_2 19 16 in 9 20 13 16 17 269 3.2 2.6 2.7 1,9 3.3 3.3 2.3 3.2 3.0 2.6 ?.6 2.5 3,0 3.6 5,3 3.3 3.6 3.5 1,8 3.5 1 DON'T KNOW/NO ANSWER 496 157 156 180 55 69 128 248 155 22n 105 140 208 149 93 28 66 143 A1 240 04 .~ 24.8 21.1 22.3 32.6 17,9 22.9 25.2 23.4 25,1 24.7 ?3.1 24.4 23.8 24.7 22.2 19.9 24,5 21.7 ?3,6 26.a 19.6 -~ MALARIA DOES u0T CAUSE,THE W7 605 511 363 2a6 232 366 785 464 63n 354 447 675 441 2Q8 15" 215 496 267 469 350 PROaLEN 74.2 81.4 73.3 65.n 79,9 17,1 72.0 73.9 75,2 7n,9 77.8 77.9 77,2 73.5 71.3 79.0 79,Q 75.2 72.6 73.4 73.1 1 CAUSES SOME eUT NOT 63 16 29 !R 11 , 12 18 32 19 27 9 22 25 21 13 4 5 21 13 30 22 MANY CASES 3.1 2•2 4.1 3.3 3.6 a,n 3.5 3.0 3.1 3.n 2.0 3,A 2.9 3.5 3.1 2.1 1.9 3.? 3.5 3.3 4.6 ~ CAUSES MANY BUT NOT 26 1n . b !n 6 3 7 16 8 15 6 q 12 2 11 7 y A 8 ~ 7 MOST CASES 1,3 1,3 .9 1.A 2.6 1,0 1.N 1.5 1.3 1.7 1.3 .7 1,a .3 2.6 3.7 1.5i 1.7 2.2 .q 1.5 ~ CAUSES HU9T CASES 21 3 10 a - 2 6 1a 4 13 4 3 6 i0 5 2 5 a 5 ~ 2 1.0 .4 1.4 1 .11, - ,7 1.2 1.3 .6 1,5 .9 .5 ,7 1.7 1.2 1.1 1,9 104 114 ,Q .4 OOy1T KNOW/NU ANSWER 407 109 1112 153 93 52 111 215 172 204 nZ 9a 136 126 91 21% nu 126 75 194 98 20.3 1n.7 7u.3 27.7 14.0 17.5 71.9 20.7 19.16 27.0 1ft.1, 17,1 17,8 21.0 21.13 13.t+ 14,9 19,1 Pu,4 21,5 70.5 ~
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~~ THEiROPER ORGANIZATION INC.. s7UnY 0726 t TAnLE 25 A cUNT IN~+En -1 1 1 0.29 - WHICH OR FOUR STATENENT9 BEpT EXPREBSES BELIEF THAT SrOKING AS A CAUSE OF TWELVE HEALTH PROBLEMS SEX AGE. •-------------w.--. PACE ------w-- GEOGRAPHIC AREA MARKET SIZE ------------------- w-w--w---w-w-----.w .w.....-......-w.w.. ® 1 1 7m- 15n. 1B- 30- 45- UNO UND UIJU TOTAL'MALE FEM 29 44 59 60+ 7M 15N 25r+ 25M+ wNTf_ pLCK NE Mw 9U w!T A R C D w ww. •..w ..... a-w. ---- -•-r• w--- w..- -w-w w-----. w.-.,-w.- w--.- w.w. -..-a . ww . -.w- w... w.... w..w 2u04 943 1061 584 532 454 434 274 570 633 498 1774 183 460 542 64? 360 772 SA9 423 220 100.0100.u100.010n,0100,u100,01n0.010u.0100.r100.n1n0.U100.P1n0,0100.010U,0100,~10U,J100,O1QU,01G0.0 10U.0 CANCER OF! TNE! LARYNX OR VOICE Box -------------------- DOES NOT CAUSE'THE q2 46 ub 1P 19 28 27 1m 35 2n 18 76 16 14 21 47 1IJ 2R 21 23 70 , PR7BLEM 4,6 n,9 4,3 3.1 3,b 6,? 6.2 6.6 6.1 3.2 3.6 4.3 8.7 3.0 3.9 7.3 2,b 3.5 3.6 5.u 9.1 CAUSES SOME!BUT NOT 463 215 248 14n 113 1414 106 8r) 124 14a 102 413 43 91 152 135 P6 tb? 135 107 59 MANY CASES 23.1 22.8 23.4 2u.0 21,2 22,4 24,4 29.2 21.8 23.4 20.5 23,3 23,5 10.6 ?8,u 21.P 23.9 21.0 72.9 25.3 26.8 CAUSES MANY BUT NOT 522 248 274 172 148 in4 98 74 152 140 142 457 52 133 109 175 105 205 176 103 38 MOST CASEB 26.0 26.3 25.8 29.5 27.8 22,9 22,6 27.0 26.7 23.5 28,5 25,9 28,4 2p.Q 20.1 27.3 29.2 26.6 29.9 2p,3 17.3 . CAUSES MUSf CASES 772 365 4ilT 224 220 181 147 69 207 275 212 702 49 190 232 225 125 317 217 157 91 ~ 38.5 3A.7 3e.4 38.4 41,4 39,q 33.9 25.2 36,3 43.0 42.6 39.6 26,8 41.3 42,8 35.0 34,7 Q1.1 36.8 37,1 36.8 DnNIT KNOW/NO ANSWER 155 69 Nb 30 32 37 56 33 52 41 24 126 23 33 28 60 34 60 nu 33 Z2 1 7.7 7.3 8.1 5.1 6.u A,1 12.9 12.e 9.1 6.5 4,8 7.1 12.6 7.2 5.2 9.3 9,4 7.8 6.e 7.8 10.0 .1 HEART ATTACK .......... DOE9 NOT CAUSE:THE 233 100 133 54 43 66 65 39 79 70 43 194 35 47 43 f07 36 76 5e 57 n2 PROBLEM '11.6 li).6 12.5 10.1 8.1 14.5 15.0 1d.2 13.9 11.1 8.6 10.9 19,1 10.2 7,9 16.7 10.u 9,P 9,8 13.5 /9,1 CAUSES SUMEi BUT N01 668 320 3q8 196 185 145' 142 96 193 211 154 5Qa 53 163 1P1 2(;6 118 271 171 15^ 76 ~ MANY CASES 33.3 33.9 32.6 33.6 34.8 31,9 32.7 35.8 33.9 33.3 3o.9 33.7 29,0 35.4 33.4 32.1 32,b 35.1 29,0 35,5 34,5 CAUSES MANY BUT NOT 655 308 347 193 189 147 12b 13 170 191 212 591 56 1S7 1p2 186 130 239 233 13? 51 MOST CASES 32.7 3?.7 32,7 33.n 35.5 32,u 29.u 26.6 29.8 3C,2 42.6 33.3 3u,6 34.1 33.6 29,r 36.1 s1.a 39,6 31.> P3.2 rr CAUSES MOST CABES 281 14.0 131 13.9 15u 14.1 lut 17.3 77 14,5 54 11,9 49 11.3 34 12.4 70 12.3 111 17.5 65 13.1 249 1u.0 19 45 42 10,4 9.8 17.u AR 13.7 56 117 p1 15,6 15,? 13.8 51 12.1 32 14,5 DON'T KNOW/NO ANSWER 167 84 1+3 35 38 42 52 30 58 Sn 24 142 20 4!+ na 55 20 6o u6 33 19 1 8.3 8.9 7.8 6.n 7.1 a,3 12,u 10.9 10,2 7.9 4.8 8.0 10.9 1^.u 8,1 A.F 5.b R,9 7.8 7.4 H,6
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THE ROPER UkGA~IZATI9II 1NC, STUDY N 72h 1 1 Q,~9 - WHICN UF FpV!i STATEVtNTR Ak9T FXp4ES5E9 NFLIEF THAT SMuKIMG A!3 A CAIISF (1F T!'tLYF. HtALTH PRUPLF 44 TppLF. 25 A rW,i71N/1En -2 AGE ------ ------------- '7ACE SEX --------------..---- M GEUGHApNIC AItEA MARKFT 9T7F 18. 3'1- UtiU . 7 UNn 15F,- U^- u -- ~ --- . - - . .. -- ----------- -------- T'1TAL MALE FEH 29 44 }a b0+ 7.4 151, 2'il, ;)5"+ aNTE PLCK ME r(M g r.1 w9T A R C 0 -- - - ---- ---- -- -- - ---- ---- - -- - - - -- ---- ---- ---- ---- ---- ---- ---- ---- ---- BASE 20n4 Qa3 1a!+1 5(+a 532 u5a 434 274 579 633 490 1774 1R3 460 542 6112 360 777 5q9 423 2?0 10U.01(lA.(11(IV.U1pn.^lnI1,V1OnI l'ld(u,Ul(:",v 1A0,UlUn,Jtl0.o 100,P1CsC,V1110,01"i/,01Q~~,n1111~,U1dn,i11NJ,(IIUA,PI~U.U BREAST CANCER .-. -.. '----.-. kOT DOES USE'THE CA 1001 a44 557 25n 2A3 2a9 219 127 271 307 297 904 70 209 255 331 176 334 309 245 lt3 PROALEM 5V.0 47,1 52,5,42,9 53,2 5a,q 50,5 46.4 n7,5 4q,5 57,6 51,0 02,6 45,a 52,6 51,6 48,9 43.3 52.5 57,9 51,4 CAUSES 9011E,BUT NOT 318 16t 157 148 AU 46 44 42 77 120 73 293 22 60 83 09 A2 123 99 66 30 MANY CASES 15.9 17,1 14.8 25.3 1S,U 10,1 1u.1 15,3 13,5 10,n 1a,7 16,5 12,0 13,9 15,3 13,9 22,6 15.9 16,8 15.6 13,6 CAUSES MAyY BUT NOT 131 59 72 5n a0 21 20 IA 48 3P 2? IUP 19 34 28 4c 29 63 31 22 15 MOST CASES 6,5 6.3 6.8 8.6 7,5 4.6 4.6 6.6 8,4 6.0 5,4 b,t 10.4 7.4 5,2 6,2 8.1 8.? 5.3 5,? 6,8 CAUSES MOAT CASES 58 22 36 27 18 5 8 9 15 26 8 43 12 14 15 16 13 28 17 ~ 5 2.9 2.3 3.4 4.6 3.4 t,t 1.0 3.3 2.b 0.1 1,b 2.4 6,b 3,0 2,8 2_,5 3.6 3.6 2,9 1,9 2.3 OONIT KNOW/NO AN9WER yO6 257 239 toQ 111 133 143 7D 159 142 1n3 /j26 52 139 131 166 60 224 133 8? 57 24.8 27.3 22.5 1e.7 2.0,9 20.3 32.9 28.5 27.9 22,4 P0,7 2a.n 28,4 3n.? 24,2 25,Q 16,7 29,0 22,6 19.4 25,9 MALARIA .---.•. OC~Eq NOT CAUSE,THE• 14R7 721 766 440 4t6 329 3n2 183 413 a73 an2 1351 ln5 337 3R8 ab5 207 54m 465 32A 1S4 PROFILEM 74,2 76.5 72.2 75.3 78,2 72,5 69.6 66.0 72.5 7a,7 R0,7 76,2 57,4 73.3 71.6 72.4 82,5 69.9 78,9 77,5 70.0 CAUSES SOME' dUT Nr)T 63 25 38 3f, t3 A 12 9 22 1p 11 53 8 5 ?3 22 13 2t 17 16 9 MANY CASES 3.1 2.7, 3.6 5.1 2,4 1,8 2.8 3.3 3.4 2,e 2.2 3,v 4,a 1,1 4,2 3,a 3,6 2.7 2.9 3,A 4.1 CAUSES MANY BUT NOT 26 16 lU 5 7 7 4 3 y R 6 15 10 5 3 16 2 1(! 4 6 6 MOST CASER 1.3 1.7 .9 l,a 1,3 1,5 .9 1,1 1,6 1,3 1,2 ,n 5.5 1,1 .6 2,5 .6 1,3 ,7 1.4 2,7 CAUSES MOST CASES 21 13 B a 1 5 5 u • 6 R 2 15 4 4 6 7 4 11 3 3 4 1.o 1.4 .N .7 1,3 1,1 1,2 t,5 1,1 1,3 ,4 .° 2.2 .9 1.1 1,1 1,1 1,/1 ,5 ,7 1,8 OONIT KNON/NO ANSkER 407 168 239 1a2 n9 1oS 111 75 121- 126 77 34P 56 109 1?2 132 44 l9l 1f+0 74 47 211,3 17.8 P2,5 17.5 16,7 23,1 25.6 27,/1 21,1 1Q.9 i5.5 1°,? 3u,6 23,7 21,5 2°.y 12,2 24,6 17,U 16.5 21.4 ~ . sZ6o9osEo
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..~r THE RpPER ORGANIZATI'l1+ 14C, STUr)Y N726 0,~9 - MHICH hF'FUUR STATEMENTS PE9T ExPRESSES BELIEF THAT SMUKXNG AS 4 CAUSE OF TWELvE ME#LTH PRUnLEM9 I ^ I r) Il/. T BASE SEXUAL IMPOTENCE' AGE ------------------- RACE S E Ix •-•-• .............. ........ - 7H- 15M- U'3) --------- GEOGRAPHIC AREA MARKET SIZF ------------ -•---•• ------------------- 18- 30- 45- Ur'p 11:0 TOTAL MALE FEM 29 44 59 6^+ 7~ 15M ---- ---- -- ---- --- - -- ---- ---- ---• 254 25"+• wHTE PLCK SiE Mr, 90 wST A P C D - - - -- - - - - - . - - . . . - -- - - - - --- - -- --- - ---- -... .... 2004 943 1u61 58p 532 454 434 270 570 633 498 1774 183 46r, 542 642 360 772 559 423 220 100,0100.0100,O1u0.01p u,U109.O10 0.U100.f`1t1u,01UU,01f)0,u1110,01PU,0100,0 10U,() 101'•,~10u,u100,n10u,u1u0,01nu,0 --------- r------ DOEa NOT CAU9E' THE ' 1101 542 559 344 333 232 192 125 311 356 296 1011 65 276 277 347 _ PRORLFM 54,9 57,5 52,7 56,9 62.6 51,1 44.2 45.6 54,b 56.2 59.4 57,0 35,5 60,0 51,1 5', ,P CAUSES SOME'BUT NOT 235 110 125 81 52 65 37 37 FB 68 40 202 29 20 63 75' MANY CASES 11.7 11.7 11.8 13.9 9,8 14,3 8,5 13,5 11.9 1P.7 12,0 11,4 15.8 5.2 11.6 1t,7 i CAUSE9 MANY BUT NOT 87 45 42 33 14 1 a 22 11 1B 36 22 b6 18 2n 21 26 . A MOST CASES 4.3 4,B 4,0 5.7 2.6 q,;) 5.1 4,0 3.2 5.7 4,4 3.7 9,8 4,3 3,9 4.4 CAUSES MOST CASEB 27 11 16 7 1 U 5 5 2 7 13 5 20 1 6 3 11 1,3 1.2 1,5 1.2 1,9 1,1 1.2 ,7 1.2 2.1 1.u 1.4 ,5 1.3 ,6 1,7 DONIT KNOw/NO ANSWER 554 23S 319 119 123 134 178 99 166 160 115 471 70 134 178 181 21.6 24,9 3u,1 20.4 23.1 29,5 0190 36,1 29.1 25.3 23,1 26.6 38,3 2Q,1 32,8 28.2 \ ~ . . ~ CANCER OFI THE' MnUTH .............. ----- ~ OOES NOT CAUSEPTHE' 139 63 76 26 26 46 41 3l! 44 37 28 107 28 23 39 64 PROBLEM 6.9 5.7 7.2 4.5 4,9 10,1 9,4 10.9 7,7 S,4 5,6 6.0 15,3 5,0 7,2 1o,r A CAM9 80MEr BUT NOT 485'235, 250 14A 134 103 100 85 146 159 91 020 52 103 135 152 MANY CASES 24.2 24,9 23,6 25,3 25,2 22,7 23.u 31.0 25.6 25.1 18.3 23.7 78,4 22,4 ?4,9 23,7 n 1 CAUSEB MANY BUT NnT 530 261 269 169 140 10A 113 65 138 169 146 487 37 147 134 155 ~ MOST CASES 26,4 27,7 25,4 2P,9 26,3 23.0 26.0 23.7 2u,2 26,7 29,3 27,5 20.2 32,ft 24.7 24 . 1 ~ ~llf CAUSEB M01T CASES 678 300 378 210 195 15A 123 59 1A2 227 V6 621 38 137 146 215 33.8 31.8 35.6 36.0 36,7 33.0 29,3 21.5 11.9 35.9 41,u 35.0 20,8 2Q,A 36.2 33.5 .fA I DON9T KNOW/NO ANSWER 172 84 R8 31 37 47 57 35 60 41 27 139 28 50 38 56 ~ 8.6 9.9 8.3 5;3 7,u 10,4 13.1 12.P 1u,S 6,5 5,4 70 15,3 10,9 7,u 8,7 2n1 397 354 ?50 loo 55,8 51,n 40.1 59,1 n5,5 73 8? 69 58 26 2i,,3 10,6 11.7 13.7 11.8 18 5,0 7 1,9 29 21 27 f0 3.1% 3.6 6,4 4,5 12 11 3 1 1,6 1,9 ,7 .5 61 252 134 85 83 16,9 52,6 22,8 20,1 37.7 13 4n n 31 33 3,6 6,2 4,6 7,1 15,0 95 17a 139 122 4" 26,4 22,5 23,6 28.8 ?2.7 44 205 177 99 49 26,1 2A,b 3n,1 23.4 22,3 130 267 2114 944 63 36,1 34.6 j,i,6 34,a 78,6 28 7R 42 ' 27 25 7,8 1~,1 7,1 ti.a 11.4 4
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t'.-' , f''q"d', -}'"'i'! ?'°"'"+ '""' "''"'"` '`"'""'l "'" Q TABLE 25 A CUUTINUEO -3 0„29 - WNICM OF FOUR STATEMENTS Bt9T EXPRESSES bEL2EF THAT SMOKING Ag A CAUSE OF TWELVE HEALTH PRUBLEMS 1) •r 7M• 15M. ••••••..•.••.••••••• -.•-•----•r--.-.- ..- 1B• 3n• 45• UNU UND UNu TOTAL MALE FEM 29 44 59 60+ : 7M I5M 25M 25mt WHTE RLCK NE, MW SU WST A B C D SEN -•-•--•-----•----•r --••---•- GEOGRAPHIC AREA MARKET SIZE . •-•-•. ---- --------- . ••-- -------•• ---- ------ -•- . . . -•-• ---- --- - •-•• ---•. •-•• -•-• •--- •__•~ ...- BASE 2004 943 1061 584 532 454 434 274 570 633 498 1774 183 460 542 642 360 772 509 423 220 100,0100,0100,0100.0100,0100,0100.O100.0100,O1U0,0100,0100,U100,0100,O10U,p100,0100.0100,0100,U1U0,0 100,0 EMPHYSEMA DOES NJT CAUSE!THE, PROBLEM CAUSES SOMEiBUT NOT MANY CASES CAUSES MANY BUT NOT MOST CASES CAUSES MOST CASES DONIT KNUW/NO ANSWER l3o b3 67 43 29 27 31 6,5 6.7 6.3 7.4 5.5 5.9 7.1 370 186 184 112 101 18.5 19.7 17.3 19.2 19.0 26 48 32 23 lu5 19 39 27 46 18 60 27 21 22 9,5 8,4 5.1 4.6 5,9 lu,4 8,5 5,0. 7,2 5,u 7.8 4,6 5.0 10.0 81 76 bu 115 122 7u 322 41 78 97 120 67 140 17,a 17.5 21.9 20.2 1Q.3 14.1 18.2 22.4 17,6 17.9 19,9 18,6 1P.1 515 253 262 164 147 99 25.7 26.8 24.7 28.1 27.d 21,8 822 362 46u 223 41.0 38.4 43.4 38.2 AGE- ------------------- RACE 105 59 137 163 147 478 30 24,2 21,5 24.6 25,A 29,5 26,9 16.4 224 200 175 07 219 274 231 754 51 42,1 44,1 40,3 31.A 38,4 43,3 46,4 42,5 27,9 167 79 88 42 31 47 47 42 S1 42 27 115 42 QU 90 50 15.3 21,3 22.7 137 136 144 98 204 160 10p 47 29,6 25,1 22.4 27,2 26.4 27,2 24,6 21.4 155 239 268 160 ?78 275 187 82 33.7 44.1 41.7 U4,4 16.0 46,7 44,2 37.3 51 43 56 17 90 37 21 . 19 8,3 8.4 8.t 7.2 S.8 10.4 10.8 15.3 b.9 6.6 5.4 6.5 23,0 11.1 7.9 8.7 4,7 1t.7 6.3 5,0 8,6 ARTHRITIS DOES NOT CAUBEiTHE' 1431 681 750 439 39u 32P 280 177 420 442 375 1293 PROBLEM 71.4 72.2 70.7 75.2 73.3 70.0 64,5 64.6 73.7 69.8 75.3 72.9 CAUSES SOMEiBUT NOT 154 75 79 45 5U 25 MANY CASES 7,7 8•U 7,4 7.7 9,4 5,5 CAUBEH MANY BUT NOT MOST CASES CAUSER MUST CASES 39 12 27 14 1.9 1.3 2.5 2.4 20 11 9 7 1.0. 1.2 .b 1.2 DON'T KNOW/NO ANSWER 360 164 196 79 18.6 17.4 18,5 13.5 9l..Ui909E0 34 22 35 50 7,d 8,0 6.1 7,9 9 10 6 1.7 2,2 1,4 4 5 4 tl 1,1 ,9 42 134 8,4 7.6 8 4 1E 9 28 2.0 .7 2.8 1,6 1.6 u 3 9 4 15 1.5 ,5 1.4 .8 .8 t36 323 36r 473 267 5un 453 332 146 57.9 70.2 67,9 73.7 7o,2 64.8 76,9 78.5 66,4 17 41 48 33 32 75 40 24 15 9,3 8.9 0.9 5.1 b,9 9,7 6,8 5.7 6.8 9 9 6 13 11 4,9 2.0 1,1 2.0 3.1 2 3 7 5 S 1.1 ,7 1.3 .8 1.4 79 9? 110 b3 lpd 114 68 3U4 49 14,8 2n,3 ?5.3 23.0 18.9 lg.n 13.7 17,1 26,8 84 113 li8 45 18.3 20,8 18.4 12.5 20 8 7 4 2.6 1.4 1,7 1.8 8 6 6 1.0 1,0 1,4 169 82 54 55 21.9 13,9 12,8 25,0 ., .-...4' 4 ~t..-al' lki4?
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i l _ .1UrL1 ~.~h1 _ .. 1UN ~ ~ ` ~ ~ dR" .1r".10`1 11" "> fr.rol wnaul 0,29 •-NHICH OF FOUR STATEMENTS BEBT EXpRESSES BELIEF THAT SMOKING AS A CAIISE OF TWELVE HEALTH PRURLEMS e AGE ..-.- S E f( ---- .r........ ------- • •. 15M 2511 25M+ wMTE HLCK NE .................. W . Mw 30 NST A H C D ----- ---- ---- --------- . . -,---- - -- ---- ---` ---- ----•---- ---- ---- ---• - •- ---• ---- -•-- ~ BABE CHRONICiBRONCHITIS 18. 30- 45. UND IIND UND •------ •------- ..-. RACE. TABLE 25 A CUNTINIIED -4 GEOGRAPHIC AREA MARKET SIZE 7m. 15M. ---- ............... TOTAL MALE FEM 29 44 59 60+ 7M 2u04 943 1061 5Ba 532 054 434 274 570 633 498 1774 183 46e 542 642 360 772 5a9 423 220 10u,o1o0.01nu,01un.010u,vluo,0100.u100.01nu,a1u0.01n0,u10u,ol0u,0100,01aU,0100,010u,o10n,o10o,0100,o 100,0 -----------•-•---- DOES NOT CAUSEi THE• 279 130 149 75 69 68 67 66 02 72 44 220 45 72 70 96 41 122 74 49 34 PROBLEM 13.9 13.8 14,u 12.f+ 13.u 15.0 15.4 24,1 16.1 11.4 8,6 12.9 24,6 15.7 12.9 15.P 11,4 15.N 12.6 11.6 15.5 CAUSE8 SOMEjBUT NOT 587 289 298 177 164 129 llb d3 158 173 166 S33 46 122 166 169 131 21a 160 143 65 MANY CASES 29,3 30.6 zb.l 36.3 30,b 211.2 ?_7,2 30.3 27.7 27.3 33,3 3990 25.1 26.5 3v.6 26,? 36,4 0.4 27.2 .53.8 29.5 CAUSEA MANY BUT NOT S47 242 305 17n 148 122 107 55 153 180 151 5uo 39 135 140 175 97 2u1 176 106 64 MOST CASES 27,3 25.7 2d.7 29.1 27,8 26,9 24,7 20.1 ?6,8 28,4 30.3 28.2 21.3 29.3 25,8 27.3 26.9 26,6 29,9 25.1 29,1 CAUSES MOST CASES 360 170 19U 1u6 106 83 65 29 87 140 103 331 19 61 307 126 66 127 113 83 37 1B.a 18.0 17,9 1R.2 19,9 18.3 15.u 10e6 15,3 22,1 2n.3 18.7 10,4 13.3 19.7 19.6 18.3 16.5 19.2 19,6 16,8 DON'T KNOw/NU ANSWER 231 112 119 56 (1 5 53 77 41 Atl 6A 36 190 34 70 59 77 25 f03 66 4.? 20 11.5 11.9 11.2 9.6 6.5 11.7 17.7 15.0 14.0 10.7 7,2 10,7 18,6 15.2 10.9 120 6,9 13.3 11.2 Q,Q 9.1 LUNG CANCER ---....-... DOES NOT CAUSEiTHE. 58 30 28 15 14 12 17 6 25 38 7 47 11 8 13 31 6 21 10 13 14 PROBLEM 2,9 3.2 2,6 2,6 Z.6 2.6 3.9 2.9 4.4 20 1.4 2,6 6,0 1,7 2.4 4.9 1.7 2.7 1,7 3,1 b,4 CAUSES SOMEIBUT NOT 278 129 149 62 63 87 66 52 Rtl 85 48 238 39 51 84 97 46 93 h2 77 46 MANY CASES 13.9 13.7 14,0 10,6 11.8 19.2 15.2 19.0 15.4 13.4 9,6 13,4 21.3 11.1 15,5 15.1 12.13 12.0 10.5 1e,2 20.9 CAUSES MANY tlUT NOT 423 207 210 116 12u 86 101 61 124 129 104 376 au 96 114 125 Aa iSQ 134 8q 116 MOST CASES 21.1 22.0 2u,4 19.9 22.6 18,9 23.3 22.3 21,8 20,4 20.9 . 21,2 21,9 21).9 21,0 19,5 24,4 20,6 22.8 19,9 20.9 CAUSES MU9T CASES 1153 530 623 387. 317 243 211 127 303 374 333 1043 75 284 317 345 2n7 462 360 233 98 57,5 56.2 513.7 65.4 59,6 53,5 4b.b 46.4 53,2 59.1 66,9 $8.8 41.0 61,7 58.5 53,7 57,5 59,R 61.1 55.1 44,5 DONIT KNOW/NO ANSWER q2 47 45 9 18 26 39 26 30 27 6 71) 18 21 14 44 13 37 ?3 16 16 4.6 5.0 4,2 1.5 3,4 5,7 9,u 9,5 5.3 4.3 1,2 3.9 9,8 4,6 l,b 6.9 3.6 y,A 3,9 3,q 7,3
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THE ROPER ORGANIZATION IvC, STUDY M726 0,29 • WH1CH UF FOUR STATEMENTl REST E%PREHgES BFLIEF THAT SMUKIN'G AS A CAUSE nF TWELVF NE,ALT'H PRUPLFM9 TOTAL 9MQKE U0 N(JT 9MnKF. •---• •• RAAE SExUAL IMPOTENCE 211)4 1Cn.P 61lA 10.)," 1311 10fi,h ------ •"---•---- (lOES NOT CAUSE TwE 1101 400 699 PROBLEM 5u.9 50t.1 53.2 CAIISES SnME RUT vUT P35 99 136 MANY CASES 11.7 14.4 10.4 CAUSES MANY RUT uUT N7 29 5A MOST CASES 4,3 4,1 4.4 CAUSES MqST CASES 27 7 19 1.3 l.n 1.4 INONIT KNQW/NO AtISWER 554 15u a00 2796 2?.. a 30.5 CANCER UF THE' '+OUTM --•-----•----•----- DUES NOT CAUSt.TME- 139 5P 81 PNOdLEM (i,9 A,4 6.2 CAUSES SOwF.'BUT N0T a85 ?.12 272 MANY CASES 2a,? 3n,R 21'.7 CAIISES MANY RUT NOT 530 t6e 35Q MOST CASES 26.11 Za.a 27.11 CAUSES MnST CASES 678 199 47m 33.e ?q.a 36.5 ~ pUNIT KNOw/NO AN94ER 172 51 121 A .6 7.n 9.? / aso9o9Eo TAPLE P5 C CU"TINIIEr.t •5 , r . 1 --,--~ Pow" ''""I
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THE ROPER UHGANILATIUN 1NG, gTW)1' Mltb 0,29 -•WHICH OF•FUUR STATEMENTS BEST EXpRESSEB BEL2EF THAT SMOKING AS A CAUSE OF TWELVE NEALTM PROBLEMS TABLE ?5 8 CONTINIiED -5 OTHER KEY AMALYgIS GROUPB EDUCATION OCCUPATION pULITICAL POLITICAL --------------------- ---------- .....----.....---.--.- RELIGION AFFILIATIUN PHILt1gOPHY HAVE KID3 NON. . --..--.• .............. ............•• POLw UN- ..---•--• 1,2 HS HS EXEC MHTE BLUE SOC ION UNU 13• PERS EMPL. TOTAL1COLL'GRAD GRAD PROf COLLICULL PRUT CATH DEM REP IND CONS MOOR LIt1L ACTV MHRS. 13 1A FAMS FEMS •-... ---.. ..... -.-.. .-.- --••. • . . ••-- •-•- •--• •--•. „-... .-•- •--- ••-- --•- ..---- -•-- ••-- --••• I BASE 200q 743 700 552 308 301 508 1062 617 809 455 574 874 600 418 189 2&9 660 368 910 479 100,0100.01Qu.0 100.0100,4110fJ,0 100.0100 .0100,01.00.01n0,0100,0100,0100,a 190,0100.0100.0100,0100 ,0100,0100,0 SExUAL IMPOTENCE, -----..--'---~-- uOEg NOT CAUSEJTHE' 1101 dq7 390 259 109 t76 276 575 351 u56 253 35n 472 339 238 111 156 383 1R9 076 262 PR08LEM 54,9 6n.2 55.7 46.9 64,b 5A,5- 54,3 50.1 56.9 51.3 55.6 61,r 54,0 56.5'S6,9 5A.7 58,0 5a.n 51,4 52,3 54,7 , CAUSES SUME BUT NOT 235 86 e3 66 27 44 73 140 64 102 60 ei 124 53 52 2p 28 7P 50 109 65 ~ MANY CASES 11.7 11.6 11.9 12.0 8,8 14,6 14.4 13.2 10,4 11.5 13.2 11.i 14.2 8,H 12.4 12.7 10,4 11,P 13,6 12,n 13.6 CAUSES MANY BUT NOT 131 31 35 19 18 9 21 45 26 47 21 1o 39 21 25 19 13 32 19 47 21 MOgT CASES 4,3 4.2 5.1 3.4 5,8 3,0 4.1 4.2 4.2 5.3 q.6 2.4 4,5 3.5' 6.0 9.5 4,8 4.e 5.2 4,6 4,4 CAUSES MOST CASES 27 tt t0 6 2 6 9 p 9 10 6 ic 12 7 7 n 2 in 6 17 t0 1.3 1.5 1.4 1.t ,6 2,n 1.8 s 1.5 1.1 1.3 1,7 1.4 1.2 1.7 2.1 ,7 1.5 1,6 1.3 2,1 DON'T KNOW/NO ANSWER 554 168 lA1 202 62 66 129 294 167 274 115 137 227 180 96 32 70 157 1n4 271 t?1 27.6 22.6 25.9•36.6 20.1 21.9 25.4 27.7 27.1 3n.n 25.3 23,0 26,0 3n,0 23,0 16,9 26,0 23,A 28.3 29,e 25,3 1 CMNCER nF.THE MOUTH ~...~ .............. ODE9 NOT CAUSEITHE' 139 34 47 53 16 15 34 81 39 67 28 40 73 39 16 5 12 3P 22 70 ?7 PROBLEM 6,9 4.6 6.7 10.0 5.2 5,0 6,7 7.6 6.3 7.5 6.2 7,0 8,4 6.5 3,tl 2.6 . 4,5 S.H 6.0 7,7 5.6 1 CAUSES SOMEI8UT NOT • 485 155 17P 150 56 69 141 2b1 150 ?09 1nH 140 220 140 98 35 64 155 92 215 119 MANY CASES 24,2 2n.9 25.4 27.2 18,2 22,9 27.8 24.6 24,3 23.5 23.7 24.4 25.2 23.3 23.4 18,5 23,8 23.5 25.u 23.6 24.6 CAUSES MANY 8UT NOT 53n 722 194 123 90 78 126 267 172 ?29 130 151 234 152 121 63 70 175 91 240 126 MOST CASE9 26.4 29.9 26.3 22.3 31,8 25,9 24.8 25.1 27,9 25.5 28.6 26,3 26,8 25.3 28.9 33.3 26.0 26,5 ?4 4 7 26 ?6,3 ~ , , CAUSES M09T CASES ' 678 293 244 13p 120 117 175 359 206 295 156 203 286 222 150 76 96 249 131 ?8A 179 33.6 39.4 34.9 25.n 39.0 39,0 34.4 33.P•33.4 33.2 34.3 35.0 32.7 37,0 35.9 40,2 35.7 37.7 35.6 31.6 37.4 DON'T KNOw/NO ANSwER 172 39 47 86 , 1s 22 32 94 SO 89 33 4e 61 47 33 10 P7 43 32 97 29 8.6 5.2 6.7 15.6 5.8 7.3 6.3 P.Q 8.1 10.0 7.3 7.0 7.0 7.p 7,9 5.3 t0,0 6,5 8.7 10.7 6,1 V80909Eo
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Ono A 1I A A 49 QI .A rnr nV/ Lr -%kM •atMl LJ~. 1.6. Jrv~ r.r[o u.3nx,32Ax TARLE 26CA - HUo TFtUE THI"1K ST4TE(''ENT9 AkE (A9nEG 11F AI11) RA9E11 ^r, X MALF (IF SAnpLE) RASE 9MpKING CAN CA,18E_ nNFA4T CANCER ................. KhOw IT'S TRUE THINK ITI3 TWUE pUN'T KNnw IF IT'9 TRUE THINK IT'9 u9T TNUE KNOw 1T'9 vOT TkUE NO AN9NER , ~ T(1TAL AMOKE pn NnT 91"nKE ..... ..... ..... 999 349 646 100,11 10n.f) 1UO.n 35 11 24 3,5 3.? 3.7 126 45 nn 12.6 12.9 1?.4 41? 125 286 41.2 35.8 441.3 ?5Q 92 105 25.9 26.4 25.5 155 77 83 15.5 211.6 1?.N 12 4 R 1.? 1.1 1.2 1~'~1 'r"1{ a"""t "5 A" -"mompW""w+p~
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1 Alb I„F POPEA JHGA`,IZATIOIV I IC, STi1nY M7t6 r SEX ..-.--.-. BASE T7TAL MALE FEM ----- ---- -•-- 9oq 454 5n5 TARLE ?61I SUNTIN11E0 0, sr r. j?Ay - HU'+ iwUE T'+IkiK 3TATE1'EA'T9 A kE (aCr( Fi. (jF IL VI) RAqE1) q'1' X MI~F nF SAMPLF) ACE ---•-----------•--- RACE .... ...... ..... .... ......... GFUGRAPHIC ttHEA MARKEI' 372E TM. 15w.. ••------• ..-..... ------- ..•......... 10- 3'l - a5.. Ut.ip tn,r, U' 1) 29 u4 50 60+ 7-1 15" 2<" 25"'• +HTE RLCK YE Mw 30 w9T A p C r -- --- ---- ---- •--• ---- -• - -- -- ---- • ... .... ... .... .... .... .... ..•- 29n 257 ?1a 233 15 1, 295 304 237 P87 9u 229 27u 321 179 384 29e 214 111 1nu.otnu.olot..u tun.nl0u,(/tOn,r1'it.u10o.r 1ru,1, 1UO.01uu.(,1Uf1,n1nU,010'f,/`1pu,0l 0^.n10u,i)1u0,n10u,U100,0100.u m : ~ SMOKING WITHOUT INHALING INTO YOI1H LUNGS 19 9TILL' DANGEROU9 ..-------' ..............• KMOw IT'S TRUE, 271 120 151 89 73 56 53 4? A4 76 66 247 12 62 64 Bn 65 88 93 67 23 27.1 26.4 27.7 30.7 28.4 25,6 22.7 28.0 28,5 25,0 27.8 27.8 13.3 27.1 23.7 24.9 36,3 12.9 32,1•31.3 20.7 THINK IT'9 TRUE 482 217 265 132 127 111 112 73 124 160 117 429 46 126 119 159 78 179 154 87 62 40.2 47,8 q8.b 45.5 49,4 50,7 08.1 48.7 42.u,52.6 49,4 48,4 51,1 55.0 44.1 49,5 4;,6 46,6 53.1 40.7 55.9 DON'T KNOW IF•IT'8 11.59 77 82 46 39 34 41) 24 5b 41 35 131 26 24 ti1 49 25 B5 21 36 17 TRUE 15,9 17.0 15.o 15.9 15.2 15,5 17.2 16.0 19,u 10.1 14.8 14.8 28,9 10.5 22,6 15.3 14.0 22.1 7.2 16.8 15.3 THINK ITIS NOT TRUE 63 29 34 15 14 15 19 11 20 16 17 57 5 16 17 22 8 27 IS 16 S 6.3 6.4 6.2 5.2 5.4 6,8 8,2 6.7 6,8 5,3 7.2 6.4 5.6 7.0 6,3 6.9 4,5 7.0 5.2 7,5 4.5 KNOW IT'S NOT TpUE p 6 8 12 7 3 2 9 1 9 A 2 19 1 1 8 9 2 4 5 7 4 2.0 1.8 2.2 2.4 1.2 .9 3.4 .7 2,7 2.6 .9 2,1 1.1 .4 3,0 2.8 1,1 1.0 1.7 3,3 3.6 NO ANSNER 4 3 1 1 I 1 1 - 3 1 a 4 - - 1 ? 1 1 2 1 ~ .4 .7 .1 .3 .4 .5 .4 • 1.0 .3 - .5 - - .4 ,b .6 .3 .7 ,5 ~
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THE;ROPER ORGANIZATION '1NC. 9TUDY 0726 u.3nx,32Ax - HUw TRUE THINK ST4TEMEPITS ARE (ASKED OF ANO aA9En ON X HALF OF SAHPLE) 00 Nt?T TOTAL SH(1KE' SMOKE ..... ..... ..... BASE 999 349 646 1UC1,0 100,n 10n.0 IF YOU UEGIN SMOKI4G AT AGF 15. YJUR LATER RISK nF OEATn FROM 4yUKING 13 9IGNIFICANTLY GHEATEH THAN IF YUU BEGIN 9MnK• IhG AT AGE zA ........................ KNOW IT'S TRUE 144 46 97 14,a 13.2 i5.o THINK IT'S TRUE 399 122 276 39.9 35.1, 42.7 11UN'T KNOW IF IT'S 266 lU4 180 TRUE 28.6 2909 27,9 THINK IT'q NIT TRUE 129 6t 6s 1209 17.5 lu.5 KNOw IT'S NOT TRUE 36 16 20 3.6 4,e, 3.1 NO ANSWER 5 • 5 .s - a
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I 1% 4% ~ .1 • 4 h I r 0 1 THE ROPER OkGAAZaT1VN INC. Stuur a7la 4.3nx,3?A x - HuW TRttE TWI wK sTATE^'ENTS ANE (ASKEt•. l1F -0 HA9Ef• (1N X MALF LlF SAMPLE) BACE TEEN9 w„p SMnKF_ ARE LIKELY Tr) hEvEL(1P COUGHS &tin 9MQNT 4E$$ '1F BREATH ...... ....-w............. KN9N IT'S TN-Jt THINK IT'3 TRUE_ nON'T KN(lw IF IT'S TRUE THINK IT'9 W'1T TRUE KNOw IT'4 P,,UT TRUE NO AN3NER I 00 NOT Tf)TAL 9MnKE 9FtUKE ...m. ..... ..... 994 1(i0,(t 349 1JA.0 646 1011.1) 277 91 182 27.7 26.9 Z8.2 521 1bq 351 57.? 48.1 54.3 130 en 69 13.fl 17.2 1n.7 4P 40 26 '1.N 6.3 4.0 12 3 9 1.? .9 1.4 11 2 9 1.1 .ti 1.4 0 S1t909E0
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THF RpPER l3ksAVIZATION i4C. STUDY 9724 Oph I G.30A, 3?Ax - HU1•' TIti1E TyIvK STATEHE,lTg ARf (AaKFU r)F Awl) R.%,,E4 ^ra x HeLF •F yAMPLE) ArE ................... RACE TAALF 76AA t'.U%'TINl'Eh •4 SEA ................... GEUGRAPHIC AHEA %ARKFT SIZF ..------- 7M- /5M- -----•------------- ------------------- UNO iltin UNU - 0 18. 30 5- TnTAL MALE FEM e0 44 59 60+ 7M 15`+ 25t1 25H+ t+MTE PLCK "iE liN 8U wqT A R C n . . . . . -.. . .-r . _ ..-.• . ..... .-.. --•- -•-- -.-• ...• .--. ..-. ---- --------- .... .... .... •--. . ... ~ BASE 999 054 545 ?90 257 219 233 150 295 304 237 R87 90 229 270 ;t1 179 384 290 214 11i 10u.0100.01oV.U10n.01nU.UlbO.n 1n0.O1u0.U1nU.1110a.01n0.U1U0.1'11AU.0100.01OV.010^.n1nU.')10(l,n lAU,U10n,01n0,1) ~ ~ IF A MOM4N SMOKES Ol1RING tIIFI P HE I N . 3 C REGNA CY. a CANTLr I.JCREaSES HER RISK OF, LUSI`+G THE RABY BEFORE OR DURING NIRTH •........--•--•----....• t7~ KNpW IT~9 1RUE 15B 62 96- 6? ntl 23 25 1P 37 63 38 139 9 3P 34 4R 39 49 63 3R 5 15,e 13.7 17,6 21.n 18.7 10,5 10.7 12.0 12.5 20.7 16.t 15.7 8.9 16.6 12.6 15.( 21.2 12.'+ ?_1.7 17.R 7.2 THINK ITl9 TRUE 348 157 191 93 P1 62 92 56 1A9 1un 77 319 26 77 q1 113 67 tup 99 74 35 1 3y.8 3n.6 35.0 32.1 31.5 37,4 39.5 37.3 36.6 3?..9 32.5 3b,n 28.9 33.6 t3.7 35.2 37.4 3h.5 34.1 34,6 31.5 ~ DONIT KNOw IF IT'S 332 172 16u 94 016 73 79 56 1n4 b9 Ru 287 41 79 98 113 42 133 P5 np 46 TRUE 33.2 37•9 24.4 3P.n 33.5 33,3 33.9 37.3 35.3 2Q.3 33.6 32.4 05.6 30.5 36,3 35.? ?3,5 34,6 a9.3 31.8 41,4 l!~J THINK ITIS NUT T4UE 107 37 70 3n 30 23 24 11 26 40 30 94 1n 20 36 27 ?u u5 79 20 13 1u.7 9.1 12.8 1n.3 11.7 I(I,S 10.3 7.3 8.8 13.2 12.7 10.6 11.1 V.5 13.3 A,0 11.2 11.7 1u.U 9.3 11.7 1!R KNOW IT'S NOT TRUE 116 20 2b o lo 16 11 ~ 14 12 11 41 4 11 7 17 11 tu 13 11 8 4,6 4.4 4.9 1.1 3,4 7.3 4.7 5.3 4.7 3.9 q.d U.1+ 4.4 4.9 2.6 S.3 6.1 ;.h 4.5 5,1 7.2 Np ANSWER 8 6 2 ;p 2 2 2 1 b - 1 7 1 - 4 3 1 3 1 3 1 e 1.3 ,n , .7 d ,° ,9 .7 2.'' - u .n 1,1 - 1.5 .Q b A .3 164 .9 1t~ . S6@909E0 ---~
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1 TME ROPER ORGANIZATIOrI INC. gTunY M126 a,Snxp32Ax - HO•.r TNUE THINK STATEMENTS ARE (ASAFL LrF A+4n BA9En nN X HrLF OF SxilPLFI . uri nC1T TUTAL SMOKE 9MUhE I ',s 1 BASE SMOKING CA4 CAUSE SEXUAL IiPJTENCf KNOW IT'9 TRUE THINK IT'S TRUE nOvlT KNOW IF IT'S TRUE THINK IT'S NOT"TRUE KNOW IT'S NUT TRUE N0 ANStiER 'i99 349 ' 646 1u'l,41 tor,rt 1uii,n 29 11 1B 2.9 3.2 2.9 75 29 46 7,5 A,3 1. 1 412 110 3Un 41.? 31.5 46,4 ?94 115 17A 29,4 330 27.6 t7n 70 91 17.0 22.6 1u.1 19 5 13 1,9 1.4 2.0
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.~ THE RUPER UkGANIjATI!1++ IyC, yTUO/ K 7lb I U,3/1x.32AK • Nno+ TKUE TN1UK STATE"E`ITS ARE (ASKED OF VA0 4ASED I)N X HALF OF SsnPLE) TAALE 26E8 r rOMTINUEfi -1 ' ; 1, AGE ------------------- RACE - SEX .................•. ••••••••• GEOGRAPHIC AREA MARKET SIZE 7m- 15"1. ---------------- ... ......----•--•-••-- 18- 3/•- y5- U'ID UNn U''U 9 bOt 7M 15v 2511 ?5M• WHIE NLCK NE MN SU W9T A P C 0 H E FEM 44 T T I l 29 AL AL 5 O . •--•- -•-- ---- ---- ---- -•-- ---- --•- ---- ---- -•-- ---- ---- ---- ---- ---- ---- ---- ---- -•-- ---- 11 BASE 9h9 459 595 Z90 257 219 233 150 295 304 237 e87 9o 229 270 321 179 3rQ 290 21ff 1t1 100,01(10.01f/o,V140.010J.1) 1on,olnU.U1011.01PU,U1U0.a1nV,0 1Uq.n14V.01o0.n1(/u,0100,n100.4100,0100,0100,0100.0 .lk ~ A 40 YEAR ULU SMOKER HAS A GREATER CHANCE FlFIOY- Ik1G MIITHIN THE NEXT YEAR THAN A 40 YEAR OLn UON- 11 SHOKER ---- ---- •------------- • .. - W IT'S TRUE KN 1^8 83 105 64 qb 39 33 22 46 73 41 16h 13 30 n8 59 51 '73 h9 .35 11 O 18.8 10.3 19.3 23.4 18.7 17,1% 14.2 14.7 15.6 24.0 19,N 18.7 14.4 13.1 17,tl 18.4 28.5 19.0 23.8 16.4 9.9 1 THINK ITv9 TRUE 99 10o 11) 53 134 107 79 43 363 177 186 1U4 97 01 94 64 111 1u3 7b 324 29 36.3 39.0 34.1 35.9 37.7 31.1 40.3 42.7 37.6 33.9 32.1 36.5 32.2 43.2 37.0 34,6 29,b 34,9 36,9 36,9 38.7 rN OUNIT KNOW IVITIS 73 76 95 33 11p b7 57 35 277 119 158 65 65 7S 72 42 91 bt 59 ?.43 33 TRUE 27,7 26.2 29.u 22.4 25,3 34,2 30.9 2P,v 30.e 2b.r• 24,9 27.4 36,7 31.9 28,1 29.6 18,4 3n,7 23.1 26.6 31.5 ., TH1NK IT'S QT TRUE 113 51 62 3S 32 23 23 13 25 29 4b !cD 7 16 33 33 31 3A 34 29 14 11.3 11.2 11.4 12.1 12.5 1",5 9.9 P,7 8.5 9.5 19.4 11.7 7,8 7,0 12,1 10.3 17.3 9.0 11.7 11.6 12.6 1 KNOW IT'S NOT TRUE 50 19 31 !5 15 12 8 ° 17 15 9 43 7 q 13 2r 9 1~ 12 17 8 5.0 4.2 5.7 5.2 5.8 5,5 3.4 6.0 5.8 4,0 3,8 4,8 7.8 3.5 4,8 6.2 5,0 4,7 4.1 5. 41, 7.2 (1) NO ANSwER 8 5 3 3 - ~ 3 - 5 3. - 7 1 3 - 3 2 5 1 ? • .8 1.1 .b 1.o - .V 1•3 - 1.7 1.o - .N 1,1 1.3 - .Q 1.1 t.3 ,3 .9 - I 0 zotso9€o ~ m" ~ft" -)" m"
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11or hr . `af 6ad 03606100 v v ~ qu £' S' T'1 f' - h' - 5' n'• • l 1 2: 2 1 • I - b 1 6' £'2 L' 0'1 Q' 2'2 L' 6' - b't B' 1 S 2 n I L 2 2 - z1 2 £'9 f'01 S'b U'L 2'11 Z'L 6'S n'b 6'B W'9 £'9 L 42 S'1 L2 02 f? 91 41 9 u9 SI i• L' - h' S' b' i' d' b' b' 1 2 • 1 1 1 1 2 2 0 £'I b't £'t 6' n't q'1 0'1 1'1 f'1 2'1 n n 2 2 £ n f 9 9 21 9'S 7'6 L'a 2'N 9'6 1'S S'S S'S 9'6 6'9 LI L2 ut 61 12 S1 91 n£ bf 69 £'£i Z'61 R'£1 S'iT 6'4 6'61 0'02 N'd1 9'L2 W'ST S'£1 a•0T S'02 £'et 2'£2 1'SI n'hI S'S1 9'L1 9•61 R•9I L£ 6f Ou 2S 91 09 b5 b£ Se ubt 29 Sn i1Y 6? n5 £f q£ Sh 16 . IL 991 , I'Sf S'£h n'tb n'9n L'6i n'ib b'bn b'Sb 1'ta L'te S'£b 1q £n £'Gn 0'nb ?.'nn o'eb L'bb 6£ E 6 6i1 dLC TL f£t 0a1 501 L£ oR£ Sul If1 611 9q £01 a6 Stt LII tf? 961 62n £'b2 2'5?. L'b£ 5't£ S'N£ U'62 6'R2 9'£f 2'22 b'1£ h'S£ 6'n£ t'N2 L'q2 2'f2 9'tif 2'bf Z'Lf p'2f L2 n5 5It 129 69 16 9L LL 02 £9e bQ 90I £u fb b5 L9 ea YOI 60 9ft LI£ 0'O0I0'0n10'001J'u010'4Ut0'uOlo'0UI0'0010'OUTu'ci010'U..10't~cI" 'nOTo'u01n '(,010'O0In'nOTu'u0 In'rtu1u'u0fu'quT IIt u12 062 b8£ 6LI 1121 IL2 622 0o L9S, L£2 nr)f So2 1A I f£2 612 LS? u6Z SbS bSrs 666 --•- --•. .--- --•- ---• •--- ---- ---- ---- ---- ---- --'• -•-• ---- ---- - -- ---- ......... •--- •--•- u 9 6 y 16M (76 Mw 31N HO1U 31HM +HSe 145? ~•SI 11L +09 oS nn oa H3d 31Vw 1V101 nnn umii tiNn -sn -uf -at '-------------•---• ------------------- -wst -wL -•------- NIe ljxavN V3ar 3IHdvasojq --------- ------ •.......... •- a3s 37rb -------------•----- '7t)Y . %niiN I pni VV9e 3ler• (31dliYS d0 31vH x rjU Jqbvd (Jr v xll (13)jSv) 3Ht 61w3-431v15 A,.IML 31e+1 -r1H - Mr2£4xwf'fi £'ub b'Zb 9'ib 6'?p b'n£ L'T£ b3MBNV ON 3naL ION s,ll MONY '3nal lOh Cill )INIHI .anal C&II JI MONH 1,N00 3na1 gilI HNIHl 3nn1 S,II MONN --•----------------- MOV1Lb laviH 190 Xsta anc,A s3s1atl3 -nI A'11V3a9 SNIHm,s 3CV9 tr 4.. 44 4. y?LN Aun16 'T,I 11LIIVZTNV9N0 tl3dOn 3H1
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(a .w .. !«A •" I THF RUPtR +3kGA.u12ATION 1"•t;. 9TuUY •7th . TAPLE ?bCA (UITINUED •4 s -+,30x,3?Ax - HUw TkUE THINK STATEvENTS ARE (ACAEu UF AvU RASt(' ON A HALF I1F ' SAAPLE) ASE TUTAL oy9 SrnKE 11149 DO NOT SMOKE 646 ion,n 100.0 100.0 IF A WOHAN SMUKES DURLNG PRFGNAMCY, SHE SIGNIFI- CANITLY INCREASES HEH PISK UF LDSI+IG THE BAflY REFURt UP OURIuG HIRTr1 KNOW IT~9 TRUE 56 ri 07 15.8 14,3 16,6 THINK IT19 TRUE 34111 1uo 23e 34.k . 3t.2 36,e DON'T KNOW IF 1713 332 112 220 TRUE 33.2 32.1 34.1 THINK 1715 NnT TRUE 107 57 4e 1n.7 16.3 7.4 KNOW ITIS ti(IT TRUE 46 2P 26 4,6 5.7 4,11 0 ANS«EQ P 1 7 R .3 1.1
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,t.. ^ A 00 Iht MONtH 'JnVANtLA11J'm 1"1.. y/lJ.)t M/cu i 4,3Pr,3?Ar • HUw TRUt THINK STATEMENTS AWE (aAnEU jF 44p BASEn r1IJ X HALF nF yAMPLE) EDUCATIOu CII:CuPATI7N . -----------•-- .............. RELIGIUm BASE SmOKEPS ARE MANY MORE TIMES AS LIKELY Tn nE-• VFLQP L11"1G CANCER THAV N04-SMOKERS ,4n N • , --------- M9 N9 EXFC wHTE NLUE TnTAL CnLL CHAO GQAn PR(IF COLL CULL PPUT CATH -----,---- ---- ---- --•- - ---- ---- ---- PULITICAL AFF TLIATION UTHER KEY ANALYSI41 GRnl1PS TApLE 206 PULITICAL -•--------------------------- Pr+ILnSOPHY HAVE Kloa -------------- •------------- PnL. UN- --------- 1.2 SOC ION UuU 13- PERS EHPL ritM REP INn CONS MOt)W LIPL ACTV MNAS 13 1R FAr"9 FEMS ---- ---- - ---- --- -- -- ---- •--- ---• ---- ---- 999 367 3S3 273 150 1159 246 543 296 439 236 281 445 294 2nS 96 134 31A 1e1 n7v 246 10U,01Un.0 10o,d1un,n10u,01nn,A f0f),u101).P 1en,u 1Uo,01^0.U100,nI00.U1u0.(I InU,U10r.o 1n0,U1o0,01^1',0100,0100,0' ...................... W IT'S TRUE' KN 448 181 1112 82 79 74 98 2u9 128 179 92 113 174 12A 1n2 O 4u,9 40,3 4u,2 30,n 52,7 44,M 39,8 38.5 43,2 400 39,0 40,2 39,1 40.8 49,8 THINK IT'S TRUE 432 t46 153 131 53 64 102 234 129 1e8 112 110 201 132 78 43,2 39.8 43.3 4p,0 35,3 40.3 41,5 43.1 43,6 42.P 47.5 42,3 45.2 44,9 3e,0 OnN'T KNOW IF IT'$ 107 25 37 45 11 17 3u 60 7,8 47 22 33 44 29 ~ 19 TRUE 10,7 6.8 10,5 16.5 7.3 10.7 12.2 11.P 9.5 10.7 9,3 11.7 9,9 9,9 9,3 THINK-IT'S NOT TRUE 36 11 16 B 5 9 10 15 6 17 7 12 20 11 2 3,6 3.0 4,5 2.9 3.3 5,0 4.1 4.6 2.u 3.Q 3.0 4,3 4,5 3.7 1.0 KNOW IT'S NOT TRUE 13 4 S 4 1 - 5 P 5 7 2 4 4 2 4 1,3 1.1 1,4 1,5 .7 - 2.0 1,5 1.7 1,6 d 1,u .9 ,7 2,u NO AN4MER 3 3 1 . 1 3 . 1 1 • 2 - • ,3 - 1,1 ,7 . .4 ,6 . .2 .4 - ,4 - - 57 58 13M 80 170 11S 59,4 43,3 43.4 46.4 37,8 46,7 27 54 131 74 213 90 28.1 40.3 41.2 4v,9 44,9 36.6 5 13 33 16 5R 27 5,2 9,7 10,a 8,8 12,2 11.U 4 7 1i 5 16 13 4,2 5,2 3.5 2.8 3.4 5,3 3 2 4 2 6 1 3.1 1,5 1.3 1,1 1.3 .4 - - 1 - 2 - - - ,3
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THE ROPER OHGANI7ATIU'+ 1^'C. 9TUOY 0726 'FN r ~ tv) ~ ~ TARLF PbAA f'.U1iTIvUEh •b G,3nX,3?Ax - HU, TRII(: THIMK STATE~IENT3 ARE (ACKF_t' Ir ~ JO HASEn n,J X HtLF '1F $,1'1PLc) AGE SEX .....•------------- ...•..... ~ BASE 18. 30- 05- TOTAL MALE FEM 29 44 59 60+ -----•---••--•----- RACE --•----•- GEOGRAPNIC AREA wARKFT SIZE 7". I!tM- ....--•-----•--- --. ..--.-----..--..... UNU U*41) UND 7M 15•1 z5:4 25M+ ANTE PLCK N E Mw gU ~'ST A K C 0 ..... .--. . ..- .... •- • • •-•• ---- ---- --••- -•-• ---- ---- ---- ---- ---• ---- ---• .... ..-. .... 949 45a 545 290 251 2il 233 15n 205 300 237 807 00 229 2Ta 321 179 3eu 290 2t0 i1i 10o.o1on.o1n0.01oo.nioo.0toI,^1s0,u1on.Plou,n100.n1no,utOn.r, 1f,u,0100.A 1n0,u10^,n1"u,pi0e,n1ou.u1ton,o1nL ,u AT LEAST 301 OF SMOKERS wILL' SUFFEF? FRU;1 CHPUNIC BRONCHITIa ------------ .•.......... KRpw IT'S TRUE 1Ia St 59 2P 28 311 24 16 36 3? 25 102 5 30 20 32 28 Ua 34 2ft t0 11,0 11.2 10.8 9.7 10,9 13,7 10.3 10.7 12.2 ic.s 10.5 11,5 5.6 13.1 7,4 11,^ 15,6 12.n 11,7 Q.; 9,0 ••A THINK IT1a TRUE 414 18o 234 107 1n5 100 102 63 115 126 103 3T5 31 94 129 134 57 153 1?_3 85 53 41.4 39.6 42.9 36.9 40,9 45,7 03.e 42.0 3y,~, 41.0 43,5 42,3 34,4 41.0 47,8 41.7 31,9 39.P 42.4 30.7 117.7 ~ DON'T KNOW IF IT'S 362 t69 193 124 98 63 77 52 1-16 11r 99 312 40 84 a4 fiT e7 1n5 1m7 79 31 TRUE 36.2 37.2 35.4 42,8 38.1 28,8 13.D 34.7 =5,9 3A.? 37.6 35,2 44,4 36.7 34,8 36,4 37,4 37,e 36.9 36,9 27,9 THINK ITi9 40T TRUE 67 40 27 17 17 16 17 Q ?5 19 14 bo 6 16 18 1R 15 29 14 16 8 6.7 8.8 5.0 5.0 6,6 7,3 7.3 6.0 P.5 6.3 5,9 6.a 6,7 7,n 6,7 5.6 8,4 7,6 4,8 7,5 7,2 .fi, KNOW Ifi9 NOT TRUE 39 11 28 13 9 6 11 1n 8 lh 5 32 7 5 6 1R !u Q 11 11 8 3.9 2.4 S,t tl.5 3.5 2.7 4.7 6.7 2.7 5.3 2.1 3,6 7,8 2.2 2,2 5.6 5.5 2.3 3.9 S.1 7.2 a'4 ND AN9wER 7 3 4 1 • 4 2 • 5 1 1 6 1 . 3 2 2 2 1 3 1 ,7 .7 ' .7 .:q - 1.A .9 - 1.7 .3 ,4 .7 1.1 • 1.1 .6 1.1 ..r` .3 1.n .9 +A I G60909E0
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-14 fm ,,,~ 0i,,,,,r; ;a,. ~'.'s THE ROPER ORGANIIATInN IN C, s1u9Y.p726 TARLF ?hPA k l'UNIT•01l:U -2 I (A.3G9.S?Ax - yU-- ThuE THINIK STaTEPt'IfS AkE " I' LF ) (KF0i) (1F +,u -.st) rry I x HALF rF Se uTf4ER KEY AILALYAI9 GI+nURS EUUCATIn•i nCCuPATl't. PC•I.ITICRL POLITICAL --------------------------- ------------ ---- ---------- NFLII.Ial I AFF TLIATI ~h PpTLng 1PHY OAVE 01118 rv--------- -------------- •• .--------••- POL- UN• •----•--• 1,2 f- PFR9 FMP l ti 13 L UN u h - C HS 145 EXEC riHTE '1lUE S TuT A L COLL GHaU GRwf+ PI+nF CnLL CuLL P6uT CATH nE- ItEP INr CUa6 mnuR L1PL ACTu MURS 13 1N FAns FEYS ----• ---- ---- ---- ---- ---- - -- ---- ---- ---- - -- -- - -- -- ---- ---- ---- ---- ---- BLSF 909 3e7 351 273 15u 15o 2yo 543 296 1139 ?.36 201 445 294 265 96 134 'tle 1,81 474 246 IF YOU PEG14 9MOdING AGE• 15t YOUR LATEIi RI OF DEATH FROM S'10KING SIGNIFICANTLY GREATEN THAN IF YOU BEGIN SMO ING AT AGE 20 AT SK IS K- 1fIIl.Olu0.011U,u1uA.010U.J1UQ~U1'It~.~1il..alnu.,,lU''.nlc o.t:ItI'1,i'10u,U1UO,0100,u106.1)10u,01un,01qu.0100,01nU.U .-.- -- - - •.••----- - --- KNOw IT~9 TNUE_ • - • 144 59 49 35. !ts 25 41) 76 05 63 33 41 67 38 34 26 22 49 31 66 35 14.4 16.1 13.9 12.A 12,u 15,7 16.3 14.0 15.2 14.4 14.u 1u.e 15,1 12.9 16,6 27.1 16.4 15.4 17.1 13.9 14.2 TMINK IT'S TRUE 399 145 139 112 52 54 165 219 117 17A 1o0 107 190 122 71 31 5o 133 71 182 82 39.9 39,5 39,4 41.0 34.7 34,n 420 40.3 39,5 40.5 42.4 3y.1 42.7 41.5 34,b 32.3 37,3 41.8 39.2 38,11 33.3 DONST KNUN IF IT#S 2A6 112 95 77 60 5? 51 157 79 113 66 89 119 B3 63 20 33 ba 54 139 A1 TRUE 28.6 30.5 26.9 20.2 4u.u 32,7 20.7 28.9 7.6.7 2S.7 7e,J 31.7 26.7 28.2 30.7 2^.8 24.6 26.u ?9,t! 29.3 32.9 THINK ITIa NUT TRUE 129 42 5o 31 18 214 39 67 43 b1 3u 37 56 38 26 15' 22 40 15 67 37 12.9 1t.4 15.9 11.4 12,u 15.1 15.9 12.3 14.5 13.Q 12.7 13.2 12,6 12.9 13,7 I5,6 16,4 12,6 8.3 14.1 15,0 KNOw ITIS NOT TRUE. 36 8 14 14 2 4 1u 2t1 12 22 6 6 11 12 9 2 7 11 10 19 11 3.6 2.2 4.u 5.1 1.3 2.5 4.1 3.7 4,1 5.n 2,5 2.1 2,5 4.1 4,4 2,1 5.2 3,5 5,5 4,0 4.5 NO ANSWER 5 I . 4 1 4 - 2 1 1 2 1 - 2 - 1 - I a .5 .3 - 1.5 - . .4 ,7 - .5 .4 n ,4 .3 - 2,1 - .3 - .? - 90i909c0
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r'it KUrtK UNri4N1LATl0•1 1"1., gMl)r •72b ri •---..r------- ,n1.- H$ Ny TQTAL CULL GRAD GRAD ----- -- ---- -- - W,3i4r3?Ax w N,J.' TNIIE TNIi-'K STATEVEMTS AHE (049nEO LtF tiNr1 «IASE(' t+r, x HALF ('F SAMPLE) EDUr.ATIfIN ChLCUPATILlw .............. RELIGION EXFC ~.HTE 9LUE PHnF COLL CULL PRUT CATH ---- ---- ---- ---- TAPLE PbPA fUNTINUEN - OTHER KEY ANALYSIS GRnI1P8 POLITICAL POLITICAL ----------------------------- AFFILIATIUN PHTL(1S(1PNY HAVE K1n9 ------ ----.. -. ------------ .-. -.w--.- POL- LIN- --------- 1,2 n0! REP SOC Ihn CUNS M9DR L1RL ACTV IUN ""bR9 uk'U 13- 13 1K PER' EMPL. FAMS FtmS ---- ---- ---- ---- ---- - ---- . -- ---- ---- - ---• 999 ib7 353 773 15u 150 2ub 5u3 29b 039 23b 281 445 ?.94 205 96 134 310 181 474 246 100,o10n.01ou.uluu.Ctou01u0,(11nir.u10(+.1',1nu,u1u4,01no,010b,n10u.01on,n1no.01on,^1o6,,11U0,n1nn,0 10o.o10o.u ~ i7 .............. -m --•-.... . KNOW ITIS TRUa_- 271 113 !% 7 b(t 39 5A 62 129 91 12(1 61 76 122 76 64 43 35 103 48 119 70 1 3o.e 24.6 27 5 25.2 24.9 26.u 36 23.p 30.7 27.3 2S.e 270 27,4 25.9 31.2 4a,p 26.1 32.4 26,5 25,1 2e.5 . -q . . THjNK.ITIS TRUE 4q2 17S 1A2 123 A4 6A 119 281 132 213 125 129 223 149 90 34 64 146 07 235 131 48.2 4707 51,b u5.1 s6,u q2,q 48.4 51.7 44,6 4A,5 53.u 45.9 50,1 5497 43,9 35,u 47,e 45,0 53,h Y9,6 53,3 I m DONIT KNOW IF ITiS 159 52 48 5IR 1b 19 46 H;) 49 70 29 So 66 44 30 12 20 39 ?B 7N 32 TRUE 15,9 14.2 13.b 21,2 il,u 11,1 18,7 15.1 16.6 15.9 12.3 0.0 14.0 15.0 14,6 12.5 14,9 12,3 15,5 16,5 13.0 eA THINK ITIS NOT TRUE 63 1" 26 19 b t3 12 33 19 23 14 23 26 19 13 6 9 20 B 32 12 6,3 4.9 7.u 7.0 5,S 9,2 4.9 6.1 b,u 5.2 5.9 B.2 5.8 b,5 b,s 6,1 6,7 A.3 4,4 6,p 4.9 0) KNOW ITI9 NOT TRUF 20 7 lu 3 1 1 S 15 4 11 6 3 7 6 b 1 5 A - 0 1 2.0 1.9 2.6 1.1 ,7 h 2.1, 2.N 1.4 ?.5 2.5 1.1 1,6 2.r1 2.9 1,r 3,7 2,5 - 1,7 ,4 091 NO AN9MER q 2 - 2 2 3 1 2 1 - 1 - 2 ~ 1 2 - 2 - ,4 .5 ~ .7 .R .b .3 .5 .4 ` ,2 - 1.11 - 17 ,6 - ,4 • . ~ to , ~ -ITT909E0 BASE SMOKING ,ITHOUT INHALING- INTn YUt1k LUNGS Ig STILL DANGERUrIS : .
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M TAaLE ?6P.A U,3fiX,3?A>r - HOP' THVE Tu1%JK STATEi'ENT9 ARE ~ (ASnFU 9F a1+n aAStC nn R MALF nF SArPLE) OTHER KEY AtiALY4I9 GRnUPS A EOUCATIUN OCCUPATIIIN POLITICAL POLITICAL ••---------------*---•-------. ------------ ------------ •- RELIGTfJti AFFILIATIUN PHILnSnPHY t1AyE K1~~9 WON- -- . . ---• -------------- -------------- POL- lIN- --------- 1,2 H9 H3' EXEC WHTF BLUE SOC IUN UND 13- PERS EMPL .~ f TOTAL. COLL GHAD GRAn pRnF GOLL-CULL PRUT CATH nt4 REP IND CONS M(1DR LIPL ACTV MNRS 13 lt, FAMS FLH9 . -- - ---- ---- ---- -- - - ---- -- ---- -- - ---- -- ---- ---- - ---- ---- ---- ---- ---- ---- BASF 999 367 353 273 15U 15o 246 543 296 439 236 aH1 Un5 ?9a 2AS 96 134 31A 1p1 47" 2a6 10V.OlUn,011u,J1u0,01GU.U10~,0100,U100,ni~u,ot0~.n1n0,01uu,~~1'U,U100,u1nU,~~10n,~100,u1U~,010V,01 00,n1~0.U SMOKINC CAN CAU9E' BREAST CANCER ----------------- i KNON ITtS TRUE 35 11 11 13 3 S 9 22 fU lp 8 9 t0 14 9 3 3 13 7 19 11 A 3,5 3.0 3,1 4,8 2,0 3,1 3.7 4.1 3.4 4.t 3.4 2.9 2.2 4.8 4,4 3,1 2,2 a,1 3,9 4,0 4,5 ,(!1 THINK ITIS TRUE, 126 47 43 35 23 11 38 45 66 63 19 37 52 47 25 1n 20 45 25 56 25 ~ 12.6 12.8 12.2 12.8 15,3 6.0 15,4 11.6 15.2 15.0 8.1 13.2 11.7 16.0 12.2 14.6 14,9 14.2 13.8 11.8 10.2 DONIT KNOW IF IT'S 412 150 139 121 62 66 95 213 121 160 107 117 184 112 86 36 51 138 71 192 tt 9 4N TRUE• 41,2 4U.9 39.4 44.3 41,3 41.5 38,6 39.2 uU,Y 36,,n 45.3 41.6 41,3 38.1 42,0 37.5 38,1 43.4 39,2 40,5 36,2 THINK ITIS NOT TRUE. 259 110 Re 61 46 4? 56 153 66 110 60 79 121 68 56 22 32 65 46 134 70 M 25,9 30.0 ?4,4 22.3 30,7 26,0 22,b 2R.2 22.3 26.n 25.4 28.1 27,2 23.1 ?7,3 22.9 23.9 20.4 25,4 28,3 28,5 KNOW ITO9 NOT TRUE 155 48 68 38 16 33 43 8b 50 76 39 37 71 5n 29 20 26 50 28 70 46 15,5 13.1 19.3 13.9 10.7 20,8 17,5 15.A 16,9 17.3 16.5 13.2 16.0 17.0 14.1 20,8 19,4 15,7 15,5 14,8 16.7 ...I NO ANSWER 12 1 6 5 - 2 5 6 4 5 3 3 7 3 1 2. 7 4 3 5 IM 1.2 .3 1,7 1.9 1,3 2.0 1.1 1,4 1.1 1,3 1,1 1,6 1,0 1,U 1,5 2.2 2.2 ,6 2,0
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o3soso9s £'T9 L'L4 1'nlt e'JS £'Ta d'6a L'£S b'bb 2'29 n'gn 5'TS P'y0 R'0S L'uS Q'6D ('2S A'6d y'9b £'Ln 8'15 £'ba 3na1 10N 6,1I >NIH1 b0 99 201 B2t $61 bl J4T Sbl a1l 9S b2v Z2T lel AST 9L 911 OTl 6eT 5£l 652 S£2 £bb MONH 11N00 • 03H6V l0y 6' - - 5' 9' £' 2' 9 ' 1 ' £' 1 - • Z t i - i t C I i T 6' s• £' £' 9' 9' n' - t't £' n' £' - I { t I T 2 t - I £ I i • 6' £' u'i 9' 9' 1't n' - u' 9' L' - 2 T C T 2 £ i • L 2 2 - . ......... £' L' t » . . ; 0• d a3MbNV 0N 3nb1 lON Q,1I MON)I A• b•. L' 5 2 L 3nlll 10N So11 IINIHl 9'S 0'L 2'L 0'9 1'9 f'S U'L 9'9 2'2 d'9 U'6 £'9 h'S u'b 9'T1 d'9 9'9 d•T n'9 b ST TZ 1? 21 LT 61 ST 2 09 61 61 91 9 12 ST Lt b SE 0'L2 u'6? 1'££ L'62 N'T£ L'af 6'AC S'L2 b'de £'1£ L'd2 1.'d2 6'2Y £'TE H'BC T'u£ b*92 b'Ef £'0£ 0£ 19 96 bTt LS SOl oL £9 22 wL2 99 9A L6 LtA L9 99 EL L6 S9T £'9 S'uI B'bl L'Tl b'9T 9'UT 6'B £'ST 6'9 2'2T E'oE b'LT S'Ol L'JI Z•A t'6 2'ft £'at 6'Ei L i£ fu Sn If 0£ al SE 9 1110 1 02 oS T£ 91 61 02 bE £S 9L 2•9 f'9 3na1 02 £9 6411 dI MON)i 1oNOa h'Of f'Ofi e£t £Of 3nal 6o1I )INIH1 ()•Tt 9'Z{ OS 92T .3nb1 S, l I M0N)N •-----• ................. Hlal9 snlena aoi3d0j3a Aeve i3r+1 9htb01 !0. )+SId H3H 636V3lI]NI Al1NV3I3 •IN9I6 11I16 '3H6 *A3NVN -93Hd oNiana 931130513 3NIlUOIN M01 001 r:01 63H0W6 NYWOM V AI N3A3 ....................... AbVH ON1601 L'ef•£'25 6'SS 2'oA L'85 2'jS £'9d e'u5 e'L£ 9'15 S'dhi 9'i5 2'Ad £'6b ?'i1S 6'Lh 2'A5 Q'ES L'2S VIAp L'OS H81M 3H0MS'CHM N3HOM fb 211 2yT bQi Sul 191 S2t STT bE vSb 5(l f91 Sol pL Lit 601 621 SSI 192 612 906 -3nd1 6e1I uNIH1 b0 MONI/ 0'nuTO'uolu'ouT~'oOTn'npt0'o0jn'out0'~ut0'outu'~~Oi~'OutO'u~~/0'outu'OOT~'oelu'u01o'nu[~'OniO'out0'~ 010'GOT IT1 aT2 0b2 p0£ 6LT T2E 0L2 022 06 L6B L£2 a0£ 562 OST ££2 6T2 162 u6Z SbS bSb 666 •36V6 ---- ---- ---- ---- ---- ---- ---- ---- ---- ---- ---- ---- ---- 0 3 6 V ISM 06 MH 3N HDld 31HM +tiS2 1,,a2 --- -------------- ------------------- 3II6 lJHdVw V3Hr 3IHdVH9039 ;• o3uNI1Nnj VV9C 31tly1 3ayd n,4n -wst nSl urio -+L - •h. t . . £•i b' o' 2 1 2 e• f• 2 - ? t £ . G•Z 6' o' 2'T £ 2 e £ .... . .. . .. .. . .... .... ..... HL +09 65 AA oz w34 3lVW 1V101 aNn -Su -uf -Hi ......... ---------------•--- X39 -----•------------- 3JV (3ldtivs du dIVH X NU u3sVb oP•v su (13VBV) 3Ntl 61N3r-31V1S H•vlNl 311N1 MGH - )rVC£'?(u£'0 t:, v ~,,. 9?LM Avr116 'Oid N!aI1VZInV9t+0 H3d0c! 341
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ThE ROPEk ',JI/GA.VILAF11/W V"l., 91UO)T •ltn TAgLF. PdAH b.3nx,3?Ax - HU., Tklit THI%R STaTEP-•t`,1: f1lE (A$KFU UF A,,h 4A$k.r •i0 X NLLF (iF . Se,.pLE) AGE ------------------- RACE 9EX ------------------- --------- GFOGkApHIC AREA wARKFT SI7F 1 d. 3P- 45- U1., u 7'a. 15:'- vvn L,• 0 --- ------•--. ...--------•--..--- TnTAL MALE FE" 2o 114 59 6,1+ 7M 15'4 2s,' . 75^++ wHTE PLCK vt Nw 9U yj sT A H C D ----- ---- ---- ---- --- ---- - - - ---- - - -- ---- ---- -- ---- ---- ---- ---- ---- --- BASE 999 u54 545 2yft 257 219 233 15n 2115 3uu 237 K57 QU 229 270 321 179 394 200 214 /11 9MUKERS A4E M4tir 04URE TIME9 Aa LIKELY Tn nE- VELUP LIOAG CANCER THAN N(1N-9MUMER9 10J.0100,(11nU.U1 Un.n10d.u1 11r) ,0V) U.U10n,111QU,UfU'!.n1o0,u1 U 1,n1(1U,U1Un.010U,u10n .nlnti,UlU4p .n1nU,U10o,n inll,d --.,,-.-.......~.-....~ KNpw IT'9 TRUE- vn8 184 224 139 107 93 69 54 103 135 112 36A 25 106 97 112 93 1Sp 1+i9 71 30 4q,B 40:5 41.1 47.9 U1,b 42,5 29,6 36.n 34,9 44.4 47.3 41.5 27,8 46.3 35.9 34,9 52.0 41.1 51.41 33.2 27.0 THINK IT'S TRUE 432 203 229 113 118 90 lll b1 132 129 ln2 385 42 99 126 145 62 170 1ntl 101 53 43.2 44.7 42.j 30.0 45.9 41.1 n7.e 40.7 44.7 42.1 03.0 43.4 46,7 43.2 46,7 45,2 34.6 40.3 37,2 47,? 47,7 DON'T KNUw IF IT'S 107 43 64 26 22 21 38 26 43 2u lv 9n 16 20 36 37 14 36 23 27 21 TRUE 10.1 9,5 11.7 9.0 9,6 0,6 16.3 17.3 14.e 7.9 5,9 10.1 17,8 8.7 13.3 11.5 7.0 0.4 7,9 12.6 16.9 THINK ITIS NOT TRUE 36 16 2u H, 7 1n 11 5 11 13 7 28 7 2 9 le 7 14 7 10 5 3.6 3.5 3.7 ?.e 2.7 4,6 4.7 3.3 3.7 4.3 3.u 3,2 7.8 .9 3.3 5,6 3,9 3,6 2.4 4,7 9,5 KNOW IT'S NOT TRUE. 13 5 8 4 3 3 3 4 3 u 2 13 - 2 1 8 2. 5 3 3 2 1.3 1,1 1.5 1.4 1.1 1.4 1.3 2.7 1.u 1.3 .t1 1,5 - .9 ,4 2.5• 1.1 1.3 1.0 104 1.6 NO ANSWER. 3 3 - - - ? 1 ~ 3 - - 3 - - 1 1 l 1 ~ 2 a ..3 .7 - - - ,9 .4 - 1,0 ~, - ..3 - - ,4 .3 .6 .3 - .9 - I0I909E0
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THE RDPEN URGAVIYp4TI')N IWC, 9TUOT Mlth TAFLF 26RA l'U%ITINUEn -6 1 7 7 0 U , 3na, 32Ax - Nux TkUE THI ~K STATEr~tvT9 ARF. tAaKFU LtF A 1l' i3AQE11 prJ x HALF r'F SAMPLE) BASE TOTAL -~.~- OTHER KEY ANALYSIS IZRfJUPS POLITICAL POLITI(.AL ----------------------------- AFFILIATII7N PHILOSOPHY iAvF_ KIDS --- - - --- ------------- - POL- UN- ------ --- 1.2 SOC IUN UNU 13• PEkS FMPL- f~EM REP INn CUNS MOUR LIPL ACTV MbaS 13 1q FAHS FENS 1y ~IP .~r tip 411 999 367 353 273 15u 15° 246 543 246 p39 236 281 445 29n 205 96 134 319 101 474 246 10u,0101.U1q0.U1UP,(t104,u1Un,o1no.UtUtt.nlAU,tI 111(,.I'1o 0,J1I)r',n10b,u1ou.o1nV,u100.0100,U100,010U,01U0,0110U,0 EDUCxTIlt4 OCCUPATI74 -------------- -------------- RELIGIU%i 4 014 - ------ - HS IaS EXEC +'+TE yL1tE CnLL GNAD GpAD Pkr1F Cf1LL CULL PNUT CATH ---- ---- ---- ---- ---- ---- ---- -•-- - - - -- ---- ••--- ---- ---- ---- ---- ---- ---- ---- AT LEAST 30Y OF.SHOKERS wILL SUFFER FROM CHRUUIC, BRONCHITIS ........................ KNOw IT'S TRUEi 110 35 44 20 16 23 30 45 39 4P 24 29 51 29 28 12 17 33 25 55 32 11.0 9.5 12.5 1r.6 10,7 14.5 12.2 14.3 /3,2 l0.9 10,2 11).3 11.5 9,0 13,7 12.,5' 12,7 10,4 13,8 11,6 13,0 THINK ITIS TRUE 414 176 134 103 71 65 93 225 132 187 96 114 194 t23 79 40 54 129 71 196 lA5 4194 49,0 38,0 37,7 47,3 4n,9 3790 41.t1 44.b 42.6 4o.7 49.6 43,6 41,8 38,5 41,7 4b,S 40.6 39,2 41,4 42.7 DON'T KNOW IF IT'S 362 125 12b toP 51 52 '8 2u4 97 156 87 105 143 114 78 33 47 126 66 166 R3 TRUE 36,2 34.1 35.7 39.ti 34,u 32.7 35.8 37.6 32.8 35.5 36,9 37,4 32,1 38.6 38.0 30.4 35.1 37.7 36,5 55,0 33,7 THINK ITIS NOT TRUE 67 19 33 15 9 It 24 39 16 21 21 23 39 14 il 4 t2 21 il 34 13 6,7 5.2 9,3 5,5 b,0 6,9 9,8 7.2 S,y 4,8 R,y 8.7 8.6 4,9 5.4 4,2 9.0 6,b 6,1 7,2 5.3 KNOW IT'S NOT TRUE, 39 10 14 15 1 7 9 24 12 zn 6 9 15 11 9 6 2 13 8 17 10 3,9 2.7 4,0 5.5 .7 4,4 3.7 4,4 4,1 5.5 2,5 3.2 3.4 3,7 4,4 6.3 1.5 4.1 4,4 3,6 4,1 N0 ANSWER 7 2 2 3 2 1 2 b - ~ 2 1 3 3 1 2 2 - 6 3 ,7 ,5 ,e 1.1 1.3 .6 .8 1.1 ,7 b ,4 ,7 1,0 t,0 1,5 ,6 - 1.3 1,2 ott9o9Eo
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1hE RqPER UkGAN1ZATI0N I'+C, 9fU0Y 0726 ,q) 1 \ 1 0,?9 - WHICH OF'FOUR 9TATEMENTa PEST E%PQES3ES UELIEF THAT SMOKING AS A CAiI3F nF TWELVE HE4LTH PR09LF.Mq EMPHYSEMA +.-.•.--- DOES NUT CAU9E1THE PR09LEM CAUSES SOMEIBUT NOT MANY CASES CAUSES MANY BUT NOT MOST CASES CAUSES MUST CASES DONIT KNOw/ND AN9hER ARTMRIT13 DOES NOT CAU3Ei TF+F PR08LEM CAUSES SOME-BUT NOT MANY CASES CAUSES MANY BUT NOT MOST CASES CAUSES MU9T CASES DON9T KNOW/NO ANSWER EDUCATION rCCUPATION ------------ -------------- REL7GIUN NON- •-------- HS HS EXFC wHTF. PLIJE TOTAL Ce)LL GRAU GRAD PRUF CULL'CULL PRUT CATH •---• •.•. •••------ • •--- •• - -••- N7 151 109 71 HAvE KIPS UN • ----- . . 1,2 ICIV UN'U 13- PFRS EMPL MHp3 13 18 FAMA FLMS '--- ---• ---• •--- ---- 2004 743 710 552 308 301 5fts 1C62 617 009 455 574 874 600 41P 189 269 660 368 o1n 479 1n0,0100.010U.0100.Oi00,olun,nlnV.ulOa.n100,Uton,01f`9,U10o,Ol0U,U19v,01110,010n.n 11`U.n10r, .n1nv,010n,0100,0 130 30 55 4? 10 6.5 4.0 7,9 7.6 3,2 37o 112 136 122 49 18,5 15.1 1Y,4 22.1 15,q 515 ?31 178 tu4 10u 25,7 31.1 25.4 180 32,5 8?2 335. 2H3 201 129 41,o 45.1 40.4 36.a 41.9 167 35 48 83 20 8.3 4.7 6.9 15,0 6,5 1431 Sn5 5u8 71,4 73.4 72,6 1S4 68 46 7,7 9.2 6.6 39 17 tb 1,9 2.3 2.3 20 5 8 t.o .7 1.t 360 108 122 18,t• 14.5 17.4 22 29 7a au 7,3 5.7 7.0 6,5 53 itu 203 110 17,6 ?1.1 19.1 17.8 77 126 254 1h5 25,6 2a,8 23.9 26.7 131 198 453 244 43,5 39.U 42.7 39,5 18 45 7!I 58 6.0 8.9 7.3 9.4 POLITICAL PULITICAL AFFILIATION vHtL(7SOPHY 370 234 220 371 765 442 600 67.n 76,u 73,1 73.i, 72.0 71,6 61.5 40 19 26 34 bp 58 71 7.2 6,2 R,S 6.7 6.d 9,4 a.0 6 tl 7 7 27 , 8 25 1.1 2,b 2.3 1.4 2.5 1.3 2.p 7 5 2 b 6 5 P 1.3 1.b ,7. 1.2 .6 129 42 a6 9o 196 23.4 13,6 15.3 17.7 18.5 .8 ,9 330 437 639 430 28b 14v 7a.5 76.1 73.1 71.7 6n,a 7H,a 39 36 60 4A 43 15 R.b 6.3 6.9 8,0 10.3 7,0 6 6 17 10 t0 7 1.3 1.n 1.9 1,7 2,4 3,7 2 !1 7 3 A ? ,4 l,u ,8 ,5 1,9 1.1 1na 185 69 16.9 20,8 15.2 TANLF. ?5 B r,U%ITINIIED -3 UTHER KEY A~'ALY31R rRf1UPS ----•^•..---•-----------•----- 16 15,2 17,3 18.2 17,0 !'.5 17 38 27 57 25 6,3 5.8 7.3 6.3 5.2 50 117 73 172 88 18,6 17,7 19,8 1P,o 18,4 69 182 91 215 122 25.7 27.6 P2.0 23,6 25,5 1ln a73 155 38a 213 46,9 41.0 a2.1 yZ,;) 44.5 23 Sn 32 82 31 8.6 7.6 A,7 v,n 6.5 2nb 484 253 64n 3a9 76,b 73.3 68.8 70.3 72.9 t5 51 31 70 34 5.b 7.7 804 7,7 ?,1 4 lp 10 11 17 1.5 2.7 2.7 1,? 3,5 . S 5 11 5 ,9 1.4 1,2 1.0 44 102 49 17R 74 16.4 15,5 1H,H 10.6 15.4 0 -------------- ------••-----• P1JL- 911C OtM REP INO CONS MOOR LIPL ACTV ---- ---- ---- ---- ---- ---- ---- 53 19 uo 59 37 20 7 6.0 4.2 0.5 6,8 6,2 4.8 3.7 165 78 11? 158 115' 75 24 1A.6 17,1 1Q.5 18.1 19.2 17.9 15.3 216 176 147 233 149 114 52 24.3 ?7.7 25,6 ?6,7 24,7 27.3 27.5 361 211 225 361 249 182 95 40,/S 46,4 39.? 91.3 41,5 4.5,5 50.3 94 21 41 63 51 27 6 10.6 4.b 7,1 7,2 A.5 6.5 3.2
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THE ROPER ORGANIZATIU14 INC. STUOY 0726 W.30xrs?Ax - HUW THUE THINK STATENEHTS ARE (ABnEi) nF A.4D RA9EU nr; X HALF (IF SAMPLE) r1 DO i+OT TOTAL SmnKE 9+111KE .l i BASE Q9a 349 646 100.0 EOO.n 100.4. .1% - Sn[IKING GRF_ATLY IN• CHFA9E9 YJON HI9K '1F HtANT ATTACK 1 . ................. ... KwOw IT'S THJE 317 9M 217 31.7 2^.1 33.6 ~ I I TMIhK IT'S TRUE 429 142 ?66 42.Q 40.7 4493 PU011T K.Jnw IF ITI9 1bP bA 1U7 THUE 1h,B 17.? 16,6 THINK ITIS NOT TRUE bQ 42 27 6.9 12.n 4.2 KNOW IT'S NUT TRUE 12 7 S 1.2 2.0 n PU ANSaEF a 4 .~l ,6 t
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I I i ThE ROPER r]RGA`4ILATION I'JC. 4TUA/ N71b Eztso9Eo .1.3ny, 3?Ar (AQnFu uF 1 BAaE - HU4 T+UE TNI%IK STATEMENT3 ARE AIJU NAStf) QN X HALF OF SAAPLE) AT LEAST 30% OF 3n0icEHS WILL SI)h'FLu FRnN CHrOIr.I(; Pk(i'ICHITTS .......... ............ KNC1W IT'S THUE THIhK ;T'S TRUE hOhh'T KNOW 1F IT'S TRUE THINK IT's NOT TRUE KNOW IT'S N0T TRUE, NU ANSWER TOTAL 1 S'"OKF Un NOT 9MuhE 0---- - - - -•... qy0 34Q 646 1q4+.U 100.11 100.n 110 42 6e 11.0 12.1) 10.5 414 l1u 299 yt.4 32.7 46.3 362 131 229 36.2 37.5 35.3 67 an 27 6.7 11.5 4.2 39 19 2n 3,9 5.4 3.f 7 3 4 .7 q .6
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THE ROPER UNGAVIZATI9.v I'JC, 9tVOY 0714 TApLF ?6AA rU,'itNUEn -2 r+ . IN A * , 11,3(%X,32AZ • HUr! TRUE V+I'~K 3TAtENEa13 ARE (AgaFl ric e:l/) PASEV 01! X HALF ''F 9A"PLE) AGE • BASE IF VQiI qEG1N 9MOKTNG AT AGE 15P Y7Up LATER RISK UF DEATH FROM 8>+OKING 13 SIGNIFICANTLY GREAIEN THAN IF.YOU BEGIN 9MUK- 1NG AT AGE' 20 ........................ 4g. T9TAL HALE FEM 2o au 59 60* ...------ 18. 3n- 9EK -.................. ----- ---. ----- ---- ---- ---- - -- ................... 7W- 1514- uNU UNO UMU 7r 15N 25M 25'"t ---- ---- ---- ---- pACE --------- GFUCkAPHIC AREA ~'AAKFT SIZF --- ----------- ----- --- ----- r:HTE PLCK NE P!w 411 rCT A n C r) - -- ---- ---- - -- - - ---- ---- ---- ---- 999 454 505 290 257 219 233 15n 205 304 237 887 9u 229 270 32t 179 384 290 21a 111 10ili.01u0.u1nu.atOn.ninu.uluu,ol^u.u1o.).eln0,nlun,nl^O.nio4.0100,u1on,010u,010', ,n1Pu,uluo,n10u,otuo,olnu,o KNO" IT'8 TRUE 144 61 83 41 40 34 29 15 A5 51 32 131 7 26 34 51 33 47 52 31 14 1444 13.4 15.7 14.1 15,6 15,5 12.4 10.0 15,3 160 13,5 1'J.9 7,8 1t.4 11.6 t5.9 18.4 12,? 17.9 1a,5 12.6 THINK IT'S TRUE 3Q9 189 210-- 128 99 70 93 66 108 126 96 352 37 e4 115 12Q AO tb9 116 84 30 39,9 41.6 Jb.5 40.1 38.5 36,1 39.9 4q.(1 36.6 41.u 40,5 39.7 41.1 36,7 42,6 37,4 44,7 46,0 g0,u 30.3 ?7,q OfiN'T KNUm IF ITO9 286 131 155 68, 71 73 68 44 A3 1p 72 256 25 73 74 99 41 iua 73 61 04 TRUE 28,6 2p.9 P8,u 23.n 30,0 33,3 29.2 29.3 28.1 25.7 3o.4 2q.9 27,8 31.9 27.4 30.5 22.9 2A.1 25,2.2a,5 39,6 THINK IT19 NOT TRUE 129 60 69 38 35 26 30 17 40 41 31 116 12 37 40 3e 1B 47 39 31 12 12.9 13.2 12.7 13.1 13.6 11,9 12.9 11.3 13.6 13.5 13.1 1;.1 13.3 16,2 14.8 v.h 10.1 12.7 13.4 14.5 t0.8 KNOW IT@B NOT TRUE• 36 10 ?6 15 6 Is 9 A 15 7 6 18 8 9 6 15 6 11 9 6 10 3.6 2.2 4,8 5.2 2,3 ?,7 3.9 5.3 5.1 2.3 2,5 3.2 8,9 3.9 2,2 4.7 3.4 2.0 3.1 2,P 9,0 NO AN9MER 5 3 2 - - 1 4 4 1 - 1 1 3 1 1 1 1 .5 .7 .4 - • ,5 1.7 1.a .3 .~ 1.1 - .4 .9 ,6 .3 .5 ,9 C60909E0 f .•-.-, t----, ~- -~ ~ wmlp~ - "" as" on" VA"
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1 I ..L ..Vi t. 8A9E A wt1MAN wHU TAKES tlIRTH CONTROL PILLS Fl1RTHFR INCREA9ES HER RISK OFi 6ETTING A HEART ATTACK iF SHE ALSO SMOKES ..-.w...-............. KNON IT'8 TRUE- THINK•ITIS TRUE OONIT KNOW IP ITIS TRUE THINK ITts NUT TRUE KNOW ITI9 NOT TRUE NO ANqAER .• J TOTAL i G,Px,3?AY - NLI+ TtiI1E TNI`'K STATEMEuTy hNE (ARhEV ;1F Avl) PASEI~ rlid A NeLF 'IF SAMPLF) EDUCATION OCCUPATI7N .--------•--.. -------------- RELIGTUr! NON. .... .... H5 MS EXEC wHTF_ NLUE CnLL GRAJ I:RAtt PNnF COLL CuLL PNUT C4TH .. ....... ... .... .... .... .. - PUi_ITICAL AFF1LIaTION -------------- pEM REP IND . .. .. .... TARLE 2698 ruuTINUED ~ OTHER KEY ANALYSIS qROUPB PULITICAL ....................----..... PHILOSOPHr HAVE KII)S ... .......... POL- UN. --------- 1,2 SOC IUN UMU 13- NER$ ErtPL` CUNS MOOR L1PL ACTV MHRS 13 1R FAHA FEMS --.. i.... ---- .-.. .... .--- •--- -... .... 999 367 353 273 150 159 24b 543 296 439 236 281 445 294 2n5 96 134 31A !R1 '74 2ab 10u,010p1.U10U,af un,P10U,u10i),o1nu,U10o,n100,111 J,71,01ru,+i100,n10U,U1 fl0,01ntp,0100.n100,010f+,?101s,C100.01n0.6 167 79 63 23 1b,7 21.5 17,8 8,0 396 137 139 1nA 30,6 37.3 39.4 39.6 32 24 41 82 bo 21,3 15.1 16,7 15.1 20,3 60 a0,u 63 89 2u3 119 39,6 36,2 37.4 00.2 361 129 115 117 5U 36,1 35,1 3Z,6 42,9 33,3 35.8 37.8 39.4 30.7 60 19 22 1p 5 12 14 27 20 6.0 5.2 6,2 6.6 3,3 7.5 5.7 5.(li 6.8 21 3 11 6 2 3 T 14 6 2,1 .s 3.1 2.2 1,3 1,9 2,tl 2.6 2.u 4• - 3 1 1 ~ 2 3 ~ ,4 - ,0 a ,7 ~ ,8 ,e - 73 39 47 16,6 16.5 1b,7 1711 92 107 59,7 39,0 3g,1 153 88 1n5 3n,9 37,3 37,4 26 16 16 5,9 6.8 5.7 15 1 5 3,4 ,4 1,N 2 ~ 1 .5 ~ .4 62 50 SU 28 13 64 2b 79 65 13,9 17,0 ?4,4 29,2 9,7 2n,1 }4,4 16,7 ?6,4 175 119 74 35 49 116 67 192 93 39,3 46,5 36,1 36,5 36.6 36.5 37.0 40.5 37.8 173 100 65 24 60 103 75 171 67 38.9 34,0 31,7 25,0 44,8 32.a 41,4 36,1 21,2 26 15 13 9 8 2n 8 19 16 S,H 5.1 6.3 6.3 6,;) 9,0 4,4 4,0 6,5 8 9 2 1 3 5' 5 11 4 1,8 3.1 1.0 1,n 2,2 1.6 2,tl 2,3 1.6 1 1 1 ~ l 2 - 2 1 ,2 ,3 ,S - ,7 ,6 ~ ,4 ,4 ~"t( r"o~ *0,' 111" ft" 57 93 210 91
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TME• ROPER ORGANIZATION IN(:. . STUDY N72h i T , i d.3nx,32AX - HU4 TRUE T'+I'iK 9TATEMEPT4 ARf_ (A$KEU OF AtID BASEn r1N X HALF (IF W pLE) un NnT TOTAL 9unKE SHnKE ----- ..... •---- 9ASE qQ9 349 646 1U-l.o 100.0 109.0 A 40 YFAR OLD 5M0KER HAS A GREATER CHANCE V OY- INr,. wIT„IN THE rvExT YEAR THAN A 40 YEAR ULO N0ti- qnnKER i ..r - - .a ................. KNOw ITIS TRUE 19n 63 123 .1 1".S 1g.1 19.41 ~ THINK ITIS TRUE 363 95 26R 360 27.2 41.5 ) DUti'T M'NnN IF IT13 277 95 182 TRUE 27.7 27.? 2e.2 THIVK IT'B NOT TRUE 113 63 48 11.3 1A.1 7.4 KN(1N IT'S NUT TkUE 51, 30 20 5.u 8.6 3.1 MO AN8aER A 3 5 .P ,9 .A /
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.l1r. •.U.Ln vnuw.lLn1LW. A'A.. J/yUf •ILO .1 d.SPx,S2AK - HUw TNUE Tyl/'n STATEKEF'TS ARE , (AgItF.U i.)F a•iD Hn:al ON xHaLF OF S4-APLF) !1 TGTAL ..... sN[)nE ----- t)n NOT 4MnICE ----- 1t/ BAAE 999 349 646 111Q.C. ) 10/1 100 1, P1 . . ~ nMnKING WITHOUT INMALP'G INTU YOUR LUN69_ IS STILL pA1,I6ERUU8 •-----------------~---~- KNOw IT/S TRIJE 271 9o 1811 27.1 25.J! 27.9 !f~ THINK IT/S TRUE 482 147 332 ** 41102 u2.1 5t.u rlUNIT KNI]w IF ITIS 159 73 86 THUE 15.9 20,0 13.3 THINK IT1S NOT TRUE 63 28 35 6.3 A,rt 5.a KNOW IT/S NOT TRUE• 20 tt 9 2.11 3.2 1.u NO ANywER 4 - 4 i '.:1
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THE RUPER Jh;AN-I7AT17rj I•C, yt+jny .llh 4% TA/1LE 26BA CUNTINUED -5 ),3rx,3?.Ax - HOW TNUE T'+Ikn STATE""ENTS ARE_ AR (ASr.F1j rjF ANf1 RASED pv A HALF nF S4MPLE) OTHER KF.Y ANALYSIS GRnUPB ~ EOUCATIUn tICCUP ATIw POLITICAL POLITICAL ----- - - ---------• -•------------ -- ----• KELIGIUr~ AFFILIATION PHIL[1SryPHY HAVE KIn9 1 --- -- ------- 2 -------------- PnL- UN- --------- 1 0r4. - - , H9 r+9 ExEC O.fITE qLUE SUC IUv Ur:G 13- PFRS EMPLt 1pTAL COLL GWAO GQAn Par1F C11LL r;ULL PROT t:•ATH DEM RFP INr1 CUNS MDDR LIPL AC1v MHRS 13 lA FAM9 FEMS ------ ..-- ---- ---- .. . . .. .... ...• •--- -- - ---- ---- --•- ••-- • - - -- -- --.. .... .... .... BABE 999 367 353 273 154 iSQ 246 543 246 030 236 281 445 290 2n5 96 134 310 lp1 474 246 ~ 10u,010n.0110.J1rlo.nl0u.ufu0,ot(I u.ut0e.4'1n(,,1,lUf).nlou.u1r)O.QIAu,U10n.n1ori,UfOn.nlnU.ulun,0l0u.u100.01n0.0 ,..f~ KNUYr OR THIVK ITI1 TRUE SQ6 190 182 131 70 An 124 263 155 241 112 131 230 143 120 56 56 184 pb 231 124 A WOIEN WHO SMOKE RISK 50,7 51.8 51.6 4090 46,7 50.3 53,4 4A,u 920 5110 47.5 06.6 51.7 48.6 58,5 5e.3 41.8 57,9 47.5 48,7 50.4 LOSING RABY -.. .-.-..-.-........-.. a 0 EVEN 1F A WOMAN 9MOKE9 LUO, TAQ. LO:r NICOTINE URIqr PREG- TTES IG p ~ , C A E D NANCY, SHE STILL SIGhI- FICANTLY INCREASES HER RISK OF L09ING THE•BAHY REFORE,OR DURING BIRTH --------------- --------- ~ KNON IT'S TRUE 126 52 45 27 19 2n 341 5N 43 59 32 32 49 32 a1 20 te 60 18 50 34 12.6 14.2 12.7 9.9 12.7 12,6 13.0 1r'.7 14,5 13.11 13.6 11.1 11,0 10.9 2u,u 20.6 13.4 1P,9 9,9 10.5 13.6 THINK IT11 TRUE 303 109 114 81 39 52 76 loK e5 144 62 80 145 8m 63 24 31 102 49 144 76 3u.3 29.4 32.3 29.7 26.u 32,7 33,9 30.0 28,7 32.A 26.3 28,5 12.6 29.9 30.7 250 23,1 32,1 27,1 3n,y 30,9 0 DON'T KNOW IF ITIS 63 25 19 1n 1U 6 11 33 71 27 1e 16 3u 2.1 13 -10 7 17 17 31 to TRUE 6.3 6.8 5.4 6.6 6,7 3.01 4,5 6.1 7.1 6.? 7.y 5.7 6,7 6,!! 6,3 10.4 5.2 5.3 9,4 6.5 4,1 ~ THINK IT'S NUT TRUE 7 3 3. I I 1 1 1 4 5 - ? 5 2 1 3 . 4 1 ,7 ,8 ,8 ' ,4 ,7 ,6 .u .2 1,4 1.1 - .7 t.1 . 1.0 1,n . .Q a KNOW ITIS NOT TRUE 4 1 •• 3 1 1 • l 1 3 - 1 1 1 . . 1 - 1 2 .4 .3 - 1.1 .7 .!+ • .2 .3 .7 - .~ .2 - .5 a - .3 - .2 ,8 NO ANSMER. 3 1 1 1 - - 2 2 1 1 - • 3 1 - 1 2 1 1 .3 .3 .3 .4 - - .8 .p .3 .7 - - . . 1.0 . .3 1.1 .? ,4 NOT ASKED - DONrT KNOw 493 177 171 lu? pu 70 122 280 lut 19P 124 ISO 215 151 e5 40 7tl 134 95 ?43 122, OR THINK ITIS NOT TRUE, 49.3 #H.2 48.4 5?.0 53.3 40,7 69.e 51.4 n7,6 45.1 52.5 53,4 118.3 51.4 41.5 41.7 5tl,1 y2.1 52,5 51,3 49,6 I -r kr
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. ..V .v. ~•. v. .a.. 1. . • .., J..., / w.. i u,3'1x,32Ax - HUW TRUE THI"IK STATEMENTS ARE 0 (ASKEU OF ArJD BASE11 (1N X HALF nF SAMPLE) 0 DO NOT . , TOTAL - - - - - 4HOKE - - - - • SMDKE .. . .. RA9E 990 349 646 100.1) 100.0 1o0,P i P , IT HAS tlEEN PROVEN SMUK• INr LUw TeH, LOW qICQ- Tp-E CIGARETTES nnES NOT SIG++IFICANTLv TtiCHEASE A PERSOi•j'S RISK OF I+ISEASE OVpH THAT OF A NON. SMOKER .............~.......... KNQN IT~S TRUE By 30 53 P,'1 8,6 e.2 THINK IT'S TRUE 243 94 148 2fJ.3 26.9 22.9 pONIT KNOM1 IF- ITIS 340 11A 229 TRUE 34,0 31.5 35,4 THINK IT'S NOT TRUE 232 76 155 23.2 21.9 24,0 KNOw IT'S NUT TRUE, 93 3R 5S I 9,3 10.9 A.S NU ANSWER 7 1 6 ,7 ,3 ,9 sz19osEo
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94 61,3nx,3>>r . HU% TRUt TNI'•K STATEVt'-iR ARE (ASnEU J1F Ar:D NASth pw x AALF IF SaIPLE) to A ~ill AqE LTAL 999 NDKE 340 DO NOT SMnKE 6146 1410.0 1ou,n 1un., ~ KmnN OR THIr,c I1'S TuUF 5uh t59 3y5 el~ WUNEN Wtin 5HIKE RIAK 5',7 p5,6 53.4 LUSIuG bA3Y ....................... EvEN IF A ^t)ItAN SrUKEB Lfih TOR, LUA `1ICDTIvE C1GARETTES nUAING PHEG- NANCY, 9nE STILL 3IGWI- FTCANTLY INCHf.ASE9 HEP R1SK OF LO9(r1G THE HwNY HEFnkE nii DilHIwG HIH(H ........w--.-....--.-~... Nt+~1M IT',4 Tw~~t 126 1 37 89 12.6 1n,h 13.A a THINK IT'S TQUE_ 3u3 97 2115 30 ,3 27.8 31.7 n0N'T Kwn,r IF IT'9 63 17 45 I f TRUE 6,3 a,9 T.n THINK IT'S NOT TRUE 7 4 3 .7 1.1 .5 KNDN IT'S vOT TRUE u 3 1 .~ .9 .? f1i NU ANSWER 3 1 2 ' . , . 3 .1., NOT ASKED . uD:4'T KNUh 1193 19.1 391 .r UR TMINh iT'S NOT TpUE 49.3 5u,a q6,6
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W,30x,32AY . . HUW T1<UE THI%;K STATEMENTS 4NE (-+S„Eu rJF A 4f1 PASEh (IN x HALF rF SAMPLF) uD NnT TIIFAL SiaE1KE IMPKF '4Y ----- ..... H~SE Q99 340 646 lUO,u 10().(' 10001) TANLE ?bCM 1Mf1KERS ARE MANY MORE , TIMF.S AS LIKELY TO UE- ~ VtLUP LUN(. CANCER TMAn pi(11MwgMnKEN9 ...............~...... w KNUw IT'9 TRUE 4'IR 12f, 286 40.8 34,u 44,3 . TMIWK 1T'9 TRUE 432 141 290 43,7 40.0 44,0 I RUM'T KNf74 IF IT'S 1117 SB 49 TkUE 1n.7 16,6 7,6 THINK IT'e NOT TRUE 36 22 13 3.h 6,3 2,V KNOW IT'9 NOT TRUE 13 7 6 1,3 2,0 ,9 ~ KU AN9wEN 3 1 2 .3 ,3 ,3 /I ZZ1909E0
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TABLF 7bpA rUNTINIIEn -e A'1 BASE ~ EOUr,ATIn" nCCUPATI)" % OTHER KEY ANA(,YSIS GRnUPS POLITICAL POLITICAL -------•--------------------- -------------- -------------- HELI6IUh, 4+FFILIATICIN PHILUSOPr+Y HAvE KI'+S HS TOTAL COLL GNAU ---•- ---- ---- G,3nxO24v - 40, TRUE T.+I'+K STATE/;E'+T!+ APC (A9KEI, _c e.n QASEIi n`, A HA,LF (IF SANPLE) r1('t.- -- ------ -------------- -------------- POL- I/N- --- ---- 1,2 HS EXEC .+HTE hLUE Sf1(: IUN UNU 13- PEFtS EMPL GRAo PMnF COLL CJLL PRJT r.ATH OEP RFP INO CONS MOUR LIRL eCTv `+bRS 13 !p FAMS FEMS -- --- ---- -- - -- ---- -- ---- - -- ---- ---- ---- -- ---• --- --- 9a9 367 353 273 150 157 246 543 2Qb 130 236 281 445 294 2n5 96 134 31q 1M1 474 2n6 10O.UtU~.U1nU,utuq.~l0U,ulvi),r1UU.~ lU1i.411nf',111(%(, .!`11'0,Utu0,01(!U,0100,010v,U10n .(%1(%U,111bQ,010b,01(u0,0100.0 IT HAS REE4 PROVEN 9MOK• ING LnW TAR# LOW NICU- TI NE CIGARETTES 6OES yUT STGNIFICAVTLY INCREASE A PENSpN/S RISK UF DI9EASE- UvER THAT OF A NUU- SMOKER ..--..•--•------•-...--~ KNOW IT'S TRUE 04 32 23 27 15 11 19 42 32 37 24 20 39 30 14 6 9 32 16 41 23 0 8,4 8.T e,5 9.9 1(1,u 6,9 7,7 7,7 10,8 q'.4 10.2 7.1 8,8 10.2 6,8 6.3 6.7 10.1 6. e 8.6 9.3 THINK• IT/! TRUE, 243 68 95 tln 38 30 75 133 76 129 au 5R 101 81 48 10 fi t) 71 a4 11R 54 A 24,3 18.5 26,9 290 25,3 1A,9 30,5 2u.5 25,7 29,4 16,9 20,6 ?2,7 27,6 23.4 19.14 29.9 22.3 24,3 20,0 22.0 ~ ' TRUET KNOW IF IT/S 340 34.0 129 32.7 125 A5.4 93 30.1 3tl 25.3 51 32,1 72 ?9.3 17R 32.R 11n 37.2 144 32.e 82 34.7 100 37.0 160 36.0 105 50 35.7 24,4 29 3n,2 33 10n 24,6 3?.7 61 33,7 160 33,8 74 30,1 t+ THINK IT/S vUT TRUE 232 99 8e 44 39 48 58 130 55 bR 63 71 1«4 56 62 26 3S 73 39 108 67 23,2 27.0 ?4.9 16,1 26,u 30,2 ?3,6 23.0 1H.b 2^.V 26,7 25.3 ;13.v 19.n 3u.2 27,1 26,1 23.n 21,5 22,8 T.7.2 KNOW IT/S NOT TRUE 43 45 22 25 18 19 20 56 ?3 3a 23 2P 38 2n 30 1S 17 35 20 43 ?7 011 9.3 12.3 6,2 9e2 12,u 11,1 8,1 1(l.3 7,d A.4 9,7 111,n 8.5 6,R 14.6 15.6 12,7 11.0 11.0 9,1 11.0 N0 ANSWER 7 3 • n 2 2 4 - 7 4 - 3 2 1 1 - 3 1 p 1 .7 ~•R . 1.5 1.3 .H .7 - .5 1.7' - 0 ,7 ,5 1.n - .9 b ,s .4 ve
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Tn~OPE uK(; AN ~I A ~sON • BASE ~ llll EDUCAT-I0V OCCUPATION ------ -........ •------------• RELIGIU"I N fl i4- --------- hS Hy EXEC ONTE' dLUE TOTAL COLL GH.D GqAn PkI.F COLL CULL PRUT CATH •---- ---- --•- - - -- ---- --- -•-- TARLE-26BA rUNTItiVED -3 OTHER KEY ANALYSIS rROUPS PULITICAL POLITICAL ----------- ---------......... • AFFILIATION P„ILnSDPHY MAVE KID9 ----------------------------- PnL• UN• --------- 1,2 _ S0C IUN UNU 13• PERS EMPL. DEM REP IND COaS MODR LIBL ACTV MtiRS 13 1Q FeM9 FEMS --•- ---- ---- •--- ---- ---- •--• •--- ---- ---• -- -- 999 367 353 273 15u 159 246 543 296 430 236 281 445 294 205 96 134 318 161 474 246. 100,p100.01eu,0100.0100.u10n,01Au.u10u,0100,6 t00,01,j0,uluo,0i0u,o100,01ou,010ft,0100,U104,010U,0t00.01n0,0 • 9MOKING-CAN CAUSE.SE%UAL IMPOTENCEi 4" p tw3"'~ ~S'"" fil'm 4*000 'PINK* #AN,A4 440W-A; -;rar.% "boo>i""'rF U,3ox,32AX - HD4 TRUE THIPK STATEMENTS ARE fAANEU UF 4Nu paRth ON x HpLF (IF SAMPLE) ------------------•••--•. KNOW ITIS TRUE, 29 15 9 5 7 7 7 12 tl 7 1u 9 15 6 7 4 2 9 B 15 10 2,9 4,1 2,5 1,t1 4,7 4,4 246 2.2 2.7 1.6 4,2 3,2 3,4 2,0 3,4 4,2 1,5 2.8 4,4 3,2 4,1 THINK IT$S TRUE 75 26 22 27 9 13 17 4 3 19 3n 23 19 40 23 11 9 7 26 20 37 15 7,5 7.1 6,2 4,4 6,u 5.2 6.9 7,Q 6,4 6,8 9,7 6,8 90) '7,8 5,4 9,a 5,2 8,2 11,0 7,A 6,1 DON'T KNOW IfAT1' 412 142 142 125 59 61 98 232 121 179 10u 110 188 116 78 37 Su 130 77 193 98 TRUE 41.2 3e.7 40,2 45.R 39,3 38,4 39.8 42.7 40,9 40.0 42,4 39,1 42,2 39,5'3b,0 3A,5 37,3 40,0 42.5 40,7 39,8 THINK IT13 NOT TRUEi 294 120 110 b3 57 54 62 158 86 122 68 94 120 64 76 29 40 ti3 42 14a E2 29.4 32.7 31.2- 23.1 38.0 34.0 25.2 29.1 29.1 27,A 28.8 33,5 27.0 25.6 37.1 30.2 29.9 26.1 Z3,1 31.2 33.3 KNOW IT$S NOT TRUE' 170 5R 64 47 1b 23 54 64 6u 92 31 45 75 58 30 14 33 64 30 7h 37 17.0 15.8 18.1 17.2 12,u 1a,5 22,0 15,5 20,3 11.0 13.1 16,0 16.9 19,7 14,b 14,6 24,b 18.9 16,b 16,0 15,0 ND ANSWER 19 6 6 6 - 1 8 14 2 q 4 4 7 7 3 3 2 10 4 5 4 1.9 1.6 1.7 2.2 - .6 3.3 2.6 ,7 2,1 1.7 1.4 1.b 2,4 1,5 3,1 1,5 3,1 2,2 1,1 1,6 k ` r
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THE. RpPER ORGAVtZATI(11+ I'IC, 9TUDY M72b * u,30X,32AX - HUW TRIIE TNINK STATEMENTS ARE (A$KF.U (1F' Ar4D RA9E1] (1N X HALF nF SAMPLE) TABLE ?6RA r.ONTINUED -9 I OTHER KEY ANALYSIS GROUPS EDUCATION OCCUPATION PULITICAL' PULITICAL •- ---------------------- ------ ------------- ---------~•--- RELIGION AFFILIATION PHILOSOPHY HAVE KIDS NnH- --------- ------- ---------------------- - PO L- UN- --------- 1,2 MS NS EXEC dHTE'?LUE 9O C ION UND 13- PF_R9 EMPL TOTALf CnLL GRAD GRAD PNnF CnLLICULL PROT CATH DEM REP IND CONS M(1uR LIBL: AC TV MBR9 13 lq FAM9 FEMS - --- -- •--- •--- --•- - - --- ---- ---- ---• ---- .... -••- ---- ---• -- --••--- •--- ---- ----.---- BASE 999 367 333 273 150 159 246 543 246 439 236 281 445 294 205 96 134 316 151 474 2q6 ? 10u.0100.0100.0100.01nu.b10o,ntro,010n,0100,01Un.n1^O,u100,0100,0100,010u,0100.1100,0100,010n,0100, 010U,0 3MOKING GRtATLY IN- CkEAyEB YOUR RISK OF HEART ATTACK .......... --•-•---•- KNOW IT1s TRUE 317 137 108 b9 59 40 73 17n 03 141 77 b3 1.00 95 72 48 42 118 67 141 84 31.7 37.3 3u.b 25.3 39,3 3n,P 29,7 31.3 31.4 32,1 32.6 29,5 31.5 32,3 35,1 50,0 31,3 37,1 37.U 29,7 34,1 THINK ITIS TRUE 429 152 152 123 61 77 111 225 128 177 107 123 195 131 85 36 52 123 90 205 106 42.9 41,n 43.1 45,1 4u,7 45,1 45.1 41.4 43.2 y0,3 p5,3 43,8 43,8 44.6 41,5 37.5 38,9 38,7 44,2 43,2 43.1 DON'T KNOW IF IT'S 168 51 62 55 21 27 36 105 45 81 34 51 74 43 32 3 22 49 22 86 39 TRUE 16.8 13.9 17.6 20.1 14.u 17,0 14.6 1y.3 15,2 19,5 14.4 18.1 1b,6 14.6 15,b 3.1 16,4 15.4 12,2 1P,1 15.9 THINK ITlS NUT TRUE 69 22 28 19 8 11 16 34 a4 35 13 19 30 19 14 8 13 23 9 34 12 6,9 6.0 7.9 7.0 5,3 6,0 6,5 6.3 6.1 8.0 5,5 6,8 6,7 6.5 b,8 8,3 9,7 7,2 5.0 7,2 4,9 KNOW IT1S NOT TRUE 12 3 3 5 • - 8 7 u 5 3 4 4 5 2 1 5 3 2 7 3 1,2 .A .e 1,R - 3.3 1.3 1.4 1.1 1,3 1.4 .9 1.7 1.0 1.0 3.7 ,9 1,1 /,5 1.2. NO AN9WER 4 2 • 2 1 - 2 2 2 - 2 .1 2 1 - - - 2 1 1 2 •4 .5 - •7 .7 - •e u •7 ~ n •4 .4 •3 •6 ,6 ,2 ,8 ~, s~`" A`'~ '..~ 1N,* srr~ +rift ...rt
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, b' l'I 9• 6' L' I $ T f t I•b b'0 9'9 L'S S'b 01 12 121 et 9 o'SI S'Ui z'2t b•0t 2'LI Lf OS 22 £f £2 t'0£ C'ST t•££ 2'S2 A'S£ bL L9t 09 09 Rb S'Z£ L'Sf L'£t f'uf t'62 09 691 19 bnt 6L 6'Lt t•ft 9•fT 9•£? L•rt bb 29 s2 yL Li S' L' 6' I 2 b 2'b 6'f b'b t•b b 9 £t 12 .S'It f•6 2'It 0'TI It 61 ff 611 0'92 fi'L2 0•5£ L'If 5 2 L5 101 10 1 t'££ T'S£ 0'ff 2'9£ 2f 2L L6 0L[ 0'S2 D'£2 9•SI 5'fl 02 8b 90 09 p• £•I L• - I•t 9•I - L' $•T Q' S• 9• I f £ - 9 a - t p 2 2 9 6'£ L'b u's b'f £'S I'9 B'f n't' 6•S 5'b S'£ 4•b It tI 22 lll 62 SI 9 £ 99 '+i [t 90 f'SI L'6 L•L N'OI b•lt 6'6 6'II n'bl n'O n'tt 0'2T L'nT £b £2 b4' 2£ 29 b2 61 12 12 6£ bb L0T 6•f£ 6'9£ L•i£ b•£€ L'£f t'2£ U'bf L'9f £•9f t'2£ V2£ Vff 56 L0 6fI hb £pi 6L - 05 S5 66 blT btt 2f£ 0'2S' 6'4 h'H£ e'2£ b'Sf e•S£ n'L£ £'t£ 5•Sf A•9i 5•f£ a•h£ 06 £L L9I Lb 261 te us Lb 46 L2t f2l obt 9'bI S'9l o'9i 9'6l l'£T O'SI 6'ut £'Si S'ZT 9'St f'bT e'Si lb 61 nt N5 IL Lf b£ £2 b£ SS L9 DSt a3M6NV ON 3nbl ION 6o1I MONH 3nbl lOn ColI )INIHl 3nbl CoII'!I MONN 1&h00 .3nbl CiII ANIHl 13nbl 9,1I MoN)+ ----------- ---•--------- H1tlId -JNlana bo 3t10336 AHVH 3H1 VnISO'1 Jo Hslb ei3H 635v3H3nI Al1tiV3 -IdInJIS 3HS 'A3NVN93dd `JNIariO 931101+6 NVwOM V dI 0'AUIO•UAIO'A0I0•0019'00t0'OOIn'q0T0'Unln•noto'onln'0utU'Unl,l'00t41'(10lu'11)to'00in'nUIU'OAIn• npt0'0010'00I 90? blb iSI uI£ bit 96 S02 06e Sbh 192 QC2 6fb 962 £aS 9b2 6SI 0SI £L2 £S£ LQ£ 666 3610 ---- •- - ---- ---- ---- ---- -- • ---• ---- ---- - - ---• ---- ---- - - ---- ---- --.. .---•'---- t;H3d Swr l UT £I sa9w nl3r idTl boUW Sw0i II1"I d3b W3a H1VU lndd `ll0:. 11103 dllNd UVb9 OvH9 IIUJ lr1Gl / -IdW3 6N3 d -£I QNn NnI 3n6 3n1a 31kM 33X3 6H 6H Z4 t ------- •Nn -lud •--• ------- • ----•...--... .-..--•.. -NON BuIH 3nWH AHdUSi)IIHd NaiIVIlI3lv v0I9I13H •--•---------- •-•---•-----•- ---• ----------------•------- 1V3IlII0d 1M3IlIlOd ^*oIivdn33U' NUILVOnA3 sdnub9 6ISAIVNV A3M b3Hln (:4ldI4vS 41) d1vN XI,0 .J1bVy OI"v dl, n3wSd) dav sln3n31V1s wr4Itil 3nHl '-OH - xViVMaf'e b- U3nNIpo 109? 31tlV1
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d,30X,3?.AX - HUW TkIIE THINK STATEMEuTS ARE (A9nEU IF Ar,D RASLF) nN X MALF 'IF SAMPLE) eASE A 4U'"AN tiHn TAKES BIRTH CUmTRUL PILLS FURTHER ItirNEASE9 HER RISK OF GETTING A HEANT ATTACK IF 9Ht ALSU 9Mf1KES ....................... r!NOW ITIS TRUE THINK ITIS T9UE nJNlT K'+0W IF IT'B TRUE THINK IT's NnT TRUE KNOw ITIS NOT TRUE NO ANSWER szt9osEo TFITAL 9HOko Dr NVT SM uKE ..... .... ..... 999 1on,n 349 104.^ 646 100.0 167 52 114 16.7 14.0 17.6 3en 131 253 3a,6 37,5 39.? 361 125 ?35 3ti.1 35.e 36,4 6n 3? 2A 6,0 9,? 4.3 21 7 14 2.1 2.0 2.2 4 ? 2 .4 .6 .3 •yr'.'~w .~+~~... . '~M' ' . . . ....•• ... ..~... ~ . ~ • a~ ...:.~•... . . . . •.~ . . . _ . .
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1~.~ ~.~... 1...... 9'1 061 001 S' 10 1 9' 6't - t'1 d' h' 1 ' 1 0 1 Y' n•2 0' - 0•1 2'1 9' 6' a a £ a 2 a S - 1 L t 1 f I h 2 - £ o £ 6 b'Lt 6'f2 b'22 6'22 h'S2 9'61 h'22 R'£2 9'll Q'f? L'02 2'22 0'A2 E'S1 6'02 0'0? Lab2 b't2 1'€2 L'12 h'?2 61 uS L4 68 917 £Q 19 ,55 tt 602 06 EL LL 61 2h 6b R9 99 611 901 SZz b'R2 Y'L£ S'R£ 0'iS' 6'Ub 6'bE' £'S£ 0'2£ b'hf 2'9€ 1'6E L'Ef h'9E 5'If b'B2 6'b€ f'6E I'Lf '?'L€ S'f£ b'Sf lE 6L Sit Ifl bl 2tI 9o bL Zf tZf 2u1 111 001 of LS 2e RO1 601 '261 1191 9SC o'bn L'ot 1'92 f'bf 1'22 u'n£ 9'f£ 0'E£ p'6E f'o£ £'OE 9'Zf Q'L2 t'lb £'9£ 9'ff p'S2 L'Z€ h'O£ 1'ff L'tE 9o 09 pL f£l Pb 601 26 aL LE 69? 6L 90t 9L I5 EL 6L IL '96 LSi 2Q1 61f b'9 L'9 0'01 L'9 R'R d'9 S'S 2'6 9'OI £'L noe 9'L 5'9 L'6 b'lt L'L Q'L I'i A'9 b'6 L'L L, nl OE 92 91 L2 St 61 01 S4 I2 52 91 2t £2 dl 12 5t lf 917 LL 9'1 6'1 0'Z e't L't 5'2 t't 2'2 2'2 e't S't £•f h' y'1 n'1 1'2 S'2 L't t•2 9't 6'1 2 b 9 L € w f S 2 91 b It 1 Z 7 S L S it 9 61 b3MCNr ON .3ntll ION CeII MON)I GnH1 ION CoII YNINI 3nbt Cllt AI MON)I 1$N00 3nlll CoII )INIM1 3ndl ssll NOr;M ..--.....--i-...-...--• AlI1IN3C 63BnM3 'JNIHONS 0'0J10'OOIo'OUiO'0010'o0tu'o0I0'OutO'o0l0'0010'On1n'Oulu'unio'q4iu'p010'OOtu'u01n'Aoto'001n•0u10'0U 10'(101 601 60Z 662 Oo£ 161 121 2L2 1E2 £6 L6e 192 67E SL2 n?1 102 5Ee SL2 062 915 690 Sont ----•---- ---- ---- ---- ---- ---- ---- -- ---- ---- - - ---- ---- - -- •--- ......... ---- ----- u 3 d v 1>:M f15 Mti 3h )I31H J1NM ;HS2 HS? w51 i!L ;o9 65 bb 67 r13.4 .31rw 191U1 ntin wjil NNn -Sn -nf -p 1 -•----------------- ------------------- -N51 -wL ......... jZIS 13HnvN r3av 3IHdvHJ039 --------- ------------------- x3g 37Vb ----------------- 39Y r r (3'1du.6 dU A'1vu A r.U U3Bve UAv io 03vsv) r, 3HV CLv3H3191S MKIHl aiiNl onH - LVZf'AUf'B Ife U3nNIlnf13 tlyl2 316v1 ~
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THE ROPER UHGANiZATION 1',C, 81UUr a7ido Alk A 0 I 9ASE SMOKING-GREATLY IN. CREASES YOUR RISK OF DEATH IF YOU HAVE'EITHER HEART OR LUNG DISEASE .............. ...... ..m• KNOW ITI9 TRUE' THINK ITIS TRUE DON'T KNOW IF IT'S TRUE' THINK ITIS NOT,TRUE' KNpW ITIS NOT TRUE NO ANSNER sEtsoseu 0,3011,3?AY . HU4 TRUE THINK STATEMENT9 ARE (ASKEU uF AkD 9A9ED ON Y HALF f.1F 3AhPLE) TApLE 27AA f•UNTINUE(1 -4 AGE ............... ~.... RACE 9EY ....... •....... ---• --------- GEOGRAPHIC AREA MARKET SIIE ...-..... 7M. 15M. ---------------- .-...------••--•••-•- 18. 30- a5- UNO lIN(1 UND TOTAL MALE FE!1 29 44 59 6b+ 7M 15`+ 25M 25Mr vHTF_ BLCK NE MW 511 wqT A 9 l; D ..... .... .... .... .... .....-... ..-• ---• -•.. ••------ ---. -.-. ...- ..... ---- ---- .... .... .... 1005 489 516 294 275 235 201 124 275 329 261 887 93 231 272 321 181 386 299 2a9 109 10u.0100.010u.u10n,010p,01(10,01n0.Ot0u.0100.0 tnn.0lPu,u100.0100,Ot00.Ptnu,0100,11(10,u1u0.Otnu,010n,01n0,0 42o 190 230 132 121 64 83 44 1o6 1y4 120 387 24 89 110 135 86 143 142 92 43 41.e 38.9 a4,b 44.9 44.0 35.7 41.3 35.5 38.5 43.8 46.0 43.6 25.8 38.5 40,4 42.1 47,5 36.9 47,5 40.0 39.4 487 ay9 238 136 128 129 Q5 61 135 tb0 12b y20 52 122 137 145 63 2un 130 98 51 48,s 50.9 46.1 46.3 46,5 5u,5 47.3 49.2 49,1 40.6 48.3 47.4 55.9 52.A 50,4 45,2 45,9 53.6 43.5 46,9 4b,8 66 35 31 14 1T 18 17 11 24 21 9 53 12 17 lb 25 q 30 20 12 4 6,6 7.2 6,0 4,8 6.2 7,7 tl.5 8,9 8.1 6,4 3,4 6.0 12.9 7.0 5,9 7,5 4,4 7,7 6.7 5.7 3.7 20 ' 7 13 7 7 2 4 6 7 2 3 15 5 2 3 13 2 4 3 3 10 2.0 1.4 2.5' 2.p 2,5 .9 2,0 4,E 2.5 .6 1.1 1.7 5.4 ,9 1.1 4.n 1.1 1.0 1.0 1.4 9.2 8 1 1 3 2 3 - 2 2 2 2 e . 1 3 3 1 1 4 2 1 .8 104 .2 1.0 ,7 1,3 - 1.6 ,7 .6 ,8 .9 • ,a 1,1 .0 b .3 1.3 1.0 .9 4 1 3 2 ~ - 2 ~ 1 1 n . .• 3 - 1 2 - 2 - ,4 .2 ,b ,7 - - 1.U - .4 . ,4 .5 - 1,1 - ,b .5 - 100 . r--"
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THE: ROPER 9kr,AvltATI01- I''iC. STUn1' r7Z6 tARLE ?6pA rUmTINUEq -1 1• st 0% !IN BASE TEENS WHO SMOKE ARE, LIKELY TO uEVELnP Cr)Ur•,NS AND SHORTNESS UF RREATH W,3Px,32Ax - HUM TMIfI: TwI4K STATE"ENTS ARE (oSKFu (1F ANU RAStn n i X HALF r-F $IMPLE) EnUCATIUN nCCUPATI.IN •------------- • - - ----- RFLIGTJN Nn+• --------- H9 Hy ExEC AHTF RLUE TOTAL COLL GHAU GQAn pkrF COLL CULL PRUT CATH ----- - - - m --- - ---- ---- ---- --- UTHEN KEY ANALY915 GRf1UPS POLITICAL PULITICAL' •----------•---------••--•--- AFFILIeTIIN PHILOSOPHY HAVE KIhS ---- --- --- ------- -• PnL- t'N- --------.- 1,2 gOC TUv UMl) 13- PER9 FMPL ~E~ REP INn rUNS -400R LIRL ACTv t'bRS 13 1A FA,t9 FEMS -•-- ---- - - ---- ---- •--- ---- ---- -- ---- 999 W 353 773 1Su 15° 246 543 206 430 23h 281 445 T94 205 96 134 3tR IRI q7a 246 lAU.010n •('100.u1u0.n10u.v 10n.r10V.U10f i .0INU,U1ur ,n 1n0.nl0o,n1n0,0Iue.01nij ,010n.nln U,Olnn,n101e,1, 1U0,0In U,0 ........................ KNpM 1793 TRUE 277 1uS 100 Tn 37 53 67' t53 77 12? 61 01 122 79 67 39 3S 97 60 12P 69 27,7 28.6 2e.3 25.h ?4,7 33.3 P7,2 2N,7 P6,u 27,9 ?5,8 2H.P 27,4 26.9 32,7 q0.6 26,1 29,q 33,1 t7,n P8,0 m THINK ITIS TRUE 521 188 187 144 A2 73 12R 287 162 ?31 127 145 241 150 99 45 74 t73 Ry 240 122 52.2 51.2 53.C 5?,7 54.7 45,') 52.u 52.9 54.7 5?.6 53,6 51,6 54.2 52,0 118,3 q6,9 55,2 S1i,u 49,2 50,6 49,6 "? OnNIT KNOW MIT03 130 47 sla 44 23 ta 31 66 38 47 32 40 tt9 47 Z2 6 15 29 25 69 33 TRUE 13.0 12.8 10.0 16.1 15.3 11,Q 12.6 12.2 12.d 1o.7 13.b 14.? 10.0 16.0 lu,7 6,3 11.2 9.1 13.8 14,6 13.4 I% THINK IT'S V0T TRUE 48 2.9 te 10 7 t2 12 24 15 26 9 13 24 11 9 4 7 16 2 27 17 4,9 504 5.1 3.7 4.7 7,5 4.9 q.l! 5,1 5.9 3,13 4,b 5,4 3.7 4,4 4,2 5,2 50 1,1 5,7 6.9 KNOw IVa NOT TRUE, 1? 11 7 1 . 1 4 6 3 Q 3 • 3 2 7 - 1 5 4 5 2 1.2 1.1 2.0 .q ,6 1.6 1.1 1.0 2.1 1.3 - .7 ,7 3,4 - ,7 1,6 2.2 1.1 .8 NO ANSWER 11 3 3 a 1 1 4 7 1 q 4 2 7 1 1 2 2 3 1 5 3 1.1 .b .k 1.5 .1 ,6 1.b 1.3 .3 .a 1.7 ,7 1,6 .3 .5 2,1 1.5 Q .6 1.t 1,2 A t f SOT909E0
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w< 6' e•1 t• 0'1 1'1 L' P/1 6• - u'1 6' t• S'1 £•l - u•1 9•1 2• 6' 1 c 1 U 2 I S 1 - 6 1 1 £ 1 1 £ • L 1 1 6 1•61 L'91 1•Y1 S•L1 f•61 U•61 0•61 6'91 Q'ui 1'L1 e'£1 L•91 0•0r a•6t 6'61 2'91 002 0'L1 T•LI Z'L1 i•LI 91 Sf 06 r9 Sf 19 O[ 6f tl 2S1 9t SS 56 42 ot Of SS us 60 bi ilt 1'9f 0'L6 S'40 0•6f 1•pf f-6f f•20 6'Sf S'S£ L'OA L'Yf L•06 t'6£ 1'Lf 0•L£ 9'26 L'9f S'6f 6•Bf 6'Af 1'6£ 0b 001 ILI 2f1 69 921 S11 CY if 65£ 901 of1 Out 96 9L 091 101 911 061 561 tet ir•St 11'9Z b'1t 6-6f t'tC 9•1[t; S•tt U'9f f'ff Y'tf S'6t t•lof o'tt e•li 0'2t 0'e[ S'dC u/Sf 6•n£ S'ff 2'n£ 6t 9S Ir6 SS1 1119 1f01 16 SA lf 004 [01 tll 00 df 99 UY S6 901 491 091 Nqf 2'6 L•S L'S s'9 0'S Z'9 b'L S'9 1'St S'S M'S o•9 1'S 1•21 S'6 Y't £'L p•S n'a L'9 `'9 01 Pt LI LT 6 Ui OZ St II1 6• 61 I2 61 S1 61 0 02 91 1 [ £i 69 11'2 0'1 n'r 0'1 i'f 9•1 1•t S•t 2'2 0'2 f•2 S'1 S'2 2'i S'f t•2 S•1 o't 6•1 S'2 2•2 f ti 21 U 9 S f r 2 Y1 9 5 1 s I S 6 9 pt 2t ZZ i 0•0010'0a1n•fi01u'On1G'oolu•o010'nUtu•n1+1n•nOtu•o01n'OulO'u01n'oul0•un1n'Ilutn'001n•n010•u nln•n01n'001o•n01 601 60? 662 UYt 1Y1 12t ZL2 lid t6 LY0 192 62t 5L2 M21 lu2 6£Z i/2 116e o1S 600 5001 ---- --•- ---- ---- ---- ---- ---- ---- ---- ---- ---- ---- --•. ---- ---- ---. ---. ---- --° ---- ----- O 3 rl V 1CM OC MM 3n W31b 31NM •NSi 1412 ..51 NL 4019 e6 Mb 67 wi! 31vN 3v101 Il.ai uvn ONn -Ss -ui -01 ................... ................... .:.SI -NL ......... 3214 13MUVM v3tlv 311441189639 --------- ------------°--~-- 936 3)rb ................... 39v : t- 0711NIlnnJ vvLl 7lYVA f31dM16 dU l1TM A Nu 0aSt6 0o't 71/ 03wkr1 3a. 1Tll4i,131v1s rnlnl in-l -nM - >.vCS•1/1{•n w a3MYN9 0N -]ntll 10N tlll NONH 3ntll /0N c•lI IIN1N1 3nn1 r SilI dl N0N>t 1IN00 0 • 3ntll ci11 NN1N1 3na1 c/ll MONA 11" ....................... S04016-00011. NvN1 6I11tlw1Nv 139 01 A13M11 3bCN 30 Oa3MOwS w 3cvp w • r up IItL• AW11C •1/11 Y7AnM 7Y/
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• ThE RpPEN UKGAV1lATj{)N 1vL, Sluur •lco tARLE T7AA cU'-+T1NUEr -3 U,3PY,32AY - HD'+ THUE THIMK STATEHtr.iT9 ARf_ tA9nF1, OF AhO RAQEn ON Y HALF 1+F BAMPLE) ~ ~ AGE ----------------•.. RACE SEX .................. •-•-•---- GEOGRAPMIC AREA HARKFT 3T E 1 ......... 7N. 15n. ........ .. .......... .......... ... ---. 18. 30- 45- UND UND u"?U Tr1TAL MALE FEM 2o ua 59 60+ 7-e ISM 25r, 25N+ NMTE HLCK riE nw 3U wqT A B C D ---ds ...... ---- ---- --•- --- ---- ---. .. ---- ---- ---- ---- ---- ---- - -- ---- ---- ---- ---- ---- •.j 8A9E 1005 4e9 5t6 29h 275 235 201 124 275 329 261 887 03 231 272 321 141 3NIt 209 209 109 ~. ~ ' l0u,nlun.Ot:~0.J100.n10u,u1Jn,01nU.UtO~~.n100,U3on,Ol~~p,OfuO,l~lu0,U100,01nu,01pn,a10u,J100,n1n u,~lun,nlnp,0 ' . ~ 9H0KING CAN STUNT A YOUPIG pERS0141S GROWTH .................... . ~ KNOW IT~9 TRUE 92 41 51 27 29 16 20 16 29 31 15 80 11 20 t3 40 19 27 33 25 7 9.2 A.4 9.9 9.2 10.5 6.e 10.0 12.9 1p.5 9.4 5,7 9.0 11.8 8.7 4,8 12.5 10,5 7,n 11.0 1?,n 6.4 TMINK ITIS TRUE 242 112 130 73 57 54 58 26 74 77 60 210 26 44 63 9tl 111 93 7o 59 20 24,1 22.9 25.2 24.8 20.7 23,0 28.9 21.0 ?6,9 23.4 7_3.0 2 3.7 28.0 19,0 23,2 29.3 22,7 2u,0 23,4 tA,? 1tl,3 DON'T KNOW IF IT'S 269 143 126 7n 71 68 52 41 70 78 78 225 34 79 83 77 30 127 A7 45 30 TRUE ?b,A 29.2 24.4 26.5 25.8 29,9 25,9 33,1 ?5.5 23,7 29,9 25,4 36,6 34,2 3u,S 24,;t 16,6 37.7 22.4 21,5 27.5 -~ THINK-;Tl1 NOT TRUE 257 127 130 76 72 6? 47 27 64 88 13 239 15 57 72 75 53 «6 elu 25.6 26.0 25.2 25.4 26.2 26,6 23.4 210 ?3.3 26.7 28.u 26,9 16.1 24.7 26.5 23.4 29,3 27.2 ?6.8 55 26,3 36 33.0 •6 KNOw IT18 NOT tRUE 37 46 35 21 14 36 5a 34 128 6 31 37 34 37 53 48 139 64 75 23 15 13.8 13.1 14.5 12.6 16.7 14,° 10,4 11.3 13.1 16.4 13.1) 14.4 6.5 13.11 13,6 10.6 2u,4 13.7 16.1 11.0 13.8 NO ANBWER 6 2 4 3 . 3 - 2 1 1 5 1 - 4 1 1 2 1 2 1 .6 .4 .b 1.0 - . 1,5 - .7 .3 ,4 .6 1.1 - 1.5 .3 .b .5 ,3 1.0 ,9 1 i
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THE ROPER ORGANItATION IvC, STUDY N7[A TApLE »AB rUNTINUEO -1 0,30Yr3?A1' - HU1. TItUE TNIwK STATEMENTS ARE (A!IKEU OF ANU BA3E.D Ot. Y HALF PF SAMPLE) r AcE ................. --. RACE SEX ------------------- --------- tiEUf:RAPHIC AREA MARKET STZF --------- 7m. 15M. ------- ---• ........ ................... 18• 30- 45- Ut'U UND Ur+U TOTALiMALE FEM 20 44 54 bAt 7M 15t1 25M 25Mt WHTE PLCK NE MM 30 WST A B C D ----•.•--~ -•-- ••-- -•-- ---- ---- ---- •--- ---- ---- ---- ---- ---• •--- - -- --•- --- ---- --•- •... BABE, 1005 489 51b ?94 275 235 201 124 275 329 261 887 93 231 272 321 1R1 388 299 209 109 10U.0100.010U.01un.01n0.01u0,0100.u100.010u,u100.0100.0100,n100,U1V0,0100,010n .010u.u100,01nu.0100,010u,0 SMOKING GREATE9T CMNCER IS BY FAR THE CAUSE' 0F+ LUNG ~• ............... KNOW IT'S TRUE' 368 176 192 114 110 77 67 44 Q8 115 107 325 31 85 109 105 69 ly5 109 h9 45 36,6 36.0 37.2 3898 4u,u 32,8 33.3 35.5 35.b 35.0 41.0 3b,6 33.3 36.8 40,1 32.7 38,1 37,4 3b,5 33.0 41.3 THINK ITIS TRUEi 424 207 217 137 110 87 9v SO 119 136 113 378 34 102 117 131 74 tb4 132 99 29 I 42,2 42.3 42.1 46,6 4u.0 37,0 44,8 40.3 43.3 41,3 43,3 42,6 3b,b 44,2'43,0 4q.R 40.9 42.3 44,1 47,4 26.6 V DONIT KNOW IVITIS 132 69 63 25 36 45 26 16 33 53 28 114 17 35 24 50 23 53 42 21 16 TRUE 13.1 14.1 12.2 8.5 13.1 14.1 12,9 12.9 12.0 16.1 10.1 12.9 18.3 15.2 8,8 15.6 12.7 13.7 14,0 10.0 14,) THINK'ITIS NOT•TRUE; 57 26 31 10 14 20 13 12 18 17 10 49 8 7 14 27 9 13 14 16 14 5,7 4.3 6.u 3.4 5.1 8,5 6.5 9.7 6,5 5.2 3,8 5,5 8.6 3.0 5.1 3.4 5.0 3.4 4,7 7.7 12.8 KNOW IT'S NOT TRUE. 20 10 1u 6 5 6 3 2 6 8 3 17 3 2 5 7 6 11 2 3 4 2.0 2.0 1,9 2.0 1.8 2,6 1.5 1.6 2.2 2.4 1,1 1.9 3,2 .9 1.8 2.2 3.3 ?.e .7 1,4 3.7 NO ANSWER 4 1 3 2 • - 2 • 1 - - 4 - • 3 1 • 2 - 1 1 ,4 .2 .b .7 - - 1.0 . ,4 • - .5 • 1.1 .3 - .5 - ,5 .9
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. .. _... ~e~Y TA(1LE 27AB U.30Yp32_AY - HUW TNIIt THI!'K 9TATEHENTS eRE (A9KEU (IF e,i0 PASth On Y HALF OF SAMPLF) AGE ...----..w-.------w• RACE SEX --..w--r.w.-r...-ww- •----ww.. GEOGRAPHIC AREA HApKFT SIZE 1 --------. 7M+ 15 ~4- ~-..... -ww------w+- -w---w----••-------- TOTAL MALE FEM 18- 20 3n- 44 45- 59 UNu 60+ 7m UNn u~U 15(+ 25M 25M+ wHTE HLCK NE MW SU o:BT A fi C h ~ eABE ..... 1005 -w-/. 489 ---- 516 ..r- 294 -.w 275 -.-,- 235 .... .---- 201 124 .w-r ---- 275 329 .--. -i.r . .... 261 887 93 •...w 231 .-w- 272 ...r- 321 ---- 101 ---- 3PR --..w 299 --ww 209 --w- 109 r 1ou,01u0.01nu.uf00.o1nu.u1G0,91nu.u10n.(1100.o 1o9.01r0.o10(1 .01nu.o100,o10u.u10r,n100,u10n,0 10o,0tu0.n1n0,0 CIGARETTE eMOrtE CONTAINI t CaR80N MQNUXIOEr AHICH 19 A DANGEROUS GAS • KNpw IT~S TRUE! 209 !14 45 56 6u 4a 45 19 49. 69 66 187 !5 49 54 61 45 90 68 40 ti 2u.8 23.3 18.4 i9,n 21.8 2o,a 22.4 15.3 17.8 21.0 ;15.3 21.1 16,1 21.2 1v,9 19.0 24,9 23,2 ?2,7 l4,1 10.1 t TNINK IT'S TRUE, 251 124 127 64 ti0 64 63 34 84 77 55 217 27 74 64 79 34 104 76 46 25 25.0 25.4 24.b 21.8 21.8 27.2 31.3 27.4 30.5 23.4 21,1 24.5 29,0 32.0 23.5 24.6 18.8 26.n 25.4 22,n 22.9 4 OONIT KNOW IF ITI9 308 136 172 88 N6 6R 66 45 73 119 72 266 33 72 85 100 47 116 p6 6n 116 TRUE, 3J,6 27.8 33.3 29.4 31.3 2A,9 32.0 36.3 2.6.5 34,7 27,6 3n,U 35,S 31.2 31,3 32,a 26,u 2Q.9 28,8 2p,7 42,2 THINK ITI! NOT TRUE 127 66 61 43 34 305 14 17 34 3A 36 120 6 21) 33 45 29 an 39 33 15 12.6 13.5 11.8 14.6 12.4 15,3 7,u 13.7 12.4 11.6 13.8 13.5 6.5 8.1 12.1 14.11 16.0 11,3 13.0 15,a 13.8 KNOW IT1s NpT•TQUE 100 47 53 4n 33 17 10 8 33 29 30 89 il 1S 32 28 25 35 30 25 10 e 10.0 9.6 19.3 13.6 12,0 7,2 5.4 6.5 12.v 8,8 11.5 9,9 11.8 6,5 11,8 5,7 13.8 9,0 10.0 12.n 9.2 NO AN9NER ti 10 2 8 3 2 2 3 1 2 ? 2 9 1 1 4 a 1 3 . 5 2 l.U .4 1.6 1.0 .7 .9 1.5 ,B .7 .6 .8 t,0 1.1 ,p i,5 1.? ,6 P • 204 1,8 6EL909E0
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THE-ROPEP ORGANIZATION IMC. 9TUOY M726 i TARLF ~7A0 rul':IINIoEl' -3 o,30r#32AY - HOO TRUE THIUK 5TATEMEkT4 AkE (60KEQ UF AvD 9ASED Oh Y Ii4LF OF Sa^)PLE) BASE A NOMAN vIHO TAKEB BIRTH CONTROL PILLS FURTHER INCREASES HER,RISK OFI GETTING A HEART ATTACK IF;sHE ALSO SMOKE9 AGE . --•-------•-ww-.•--.- PACE SEX -w-w--r-----•...... --------- GEU(+RAPHIC AREA MAliKfT SIZF --------- 7m- ISM- -•--w-w---wr----rw .--r.----. -..w... r 18- 3n- n5- iiwp urvn ul-u TOT4L' MALE FEM 29 44 59 60+ 7r+ 15M 25" 25M+ %,HTF ALCK "t MI.1 SO r+ST A A C 0 -r--w --------- r--. .-.- ••.w- -w-- -rr- -..rr ww-r ---w r-.. --rr .-. --.- --r.r --- -r-r r--r -r-- w--. 1005 489 516 294 275 235 201 126 275 329 261 887 93 231 272 321 151 308 209 20a 149 100.030n .010Q.U100.01nU.(1100,01nu.U100.(I 1nu.u10G .n1UU.1s100.n11)%1.01nn,n10U.U100.n11)u,U10n.010U.0100.P1nH.(i -------wr.r----•--w•--- KNON IT'3 TRUE! 177 62 115 60 6u 35 22 15 40 6p 58 159 12 39 43 55. 40 17,6 12.7 22.3 20.4 21.8 1a,9 10,9 12.1 14,5 1n.P 22.2 17.0 t2,9 16.9 15,lf 17.1 22.1 THINK ITIS TRUEI 418 189 229 118 113 14n 87 51 112 129 11B 3b9 44 96 112 142 68 41.6 3R.7 44,4 4n.1 41,1 42,6 a3.3 41.1 40,7 39,7 n5,2 41.6 07,3 41.6 41.2 44.2 37.6 DON'T KNOW MIT'S 333 196 137 89 R2 84 78 51) 100 1 r7 70 28R 31 8S 90 95' 60 TRUE 33.1 40.1 76,b 30,3 29,8 35,7 38.8 40.3 36.4 32.5 26.0 32,5 33.3 38.1 33,1 29.6 33.1 THINKATvS NOT TRUE' 56 30 2b 22 13 12 9 5 18 24 9 51) 6 6 18 22 1o 5.6 6.1 S.0 7.5 4,7 5,1 4.5 4,0 6.5 7.3 3.4 5,6 6,5 2.6 6,6 6,9 5,5 KNON TT'9 NOT TRUEI fe 10 B 5 7 3 3 3 3 7 5 1B - 2 7 7 2 1.8 2.0 1.b 1.7 2,5 1,3 1.5 2,4 1.1 2.1 1.9 2.0 - .9 2.6 2.2 1.1 N0 AN9NER 3 2 1 - - 1 2 - 2 - 1 3 - 2 - I .3 .4 ,4 1,0 - ,7 - .4 .3 - - ,7 - .6 bh 61 34 16 17.o 20.4 16.3 14.7 1hR 1n9 AA 53 43.3 36,5 42,1 nU.b 134 1r1 63 35 3A.5 33.8 30,1 12,1 15 20 1Q 2 3.9 6,7 9,1 1.8 S 7 3 3 1.3 2.3 1.4 2.8 w .3 1,0 p."r` . t.00.~ i"~ r-..~ ?11"7 ,r'1
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THE ROPER ORGANIIATI0N INC. STUDY M726 TARLE 2TRA CUNTINUEI) -2 0,30Y,32AY - HOW TRUE THINK STATEMENTS ARF. (ASKEU OF A•JD BASED ON Y HALF OF SAMPLE) • 4 OTHEH KEY ANALYSIS GROUPS EDUCATION OCCUPATION POLITICAL PULITICAL- ---- .----- ---------- --.----..... ----------- ... ------ RELIGION AFFTLIATION PHILOSOPHY HAVE KIDS NON. ......... .............. .............. POL- UN. --------- 1,2 HS HS EXEC WHTE BLUE 9UC ION UND 13- PEN9•EMPLI TOTALiCOLL GHAD GRAD PROF COLL'CULLIPROT CATH DEM REP IND CONS MOOR LIRL ACTV HHRS 13 1R FAMS FEM9• ---------- -.... ..... .-... .... .... ---- ---- ---- ------- ..•.-------- -------- ---- ---- ---- ---- ---- (11 m 9AM' SMOKERS ARE MOREILIKELY TO GET ARTHRITIS THAN NON-SMOKER9 ARE 1005 376 347 279 158 142 2b2 519 321 450 219 293 429 306 213 93 135 342 187 436 233 100,01o0.01no.o1oo,n10u.u1on,o110.01on.olnu.olon.01no.O1oo.01an,uloo.n10o,o100,fl 1no,01o0,0100.01o0,01no.0 .. . . . . . .. . . . ... ..--. - --- KNON IT'9 TRUE' 22 9 6 7 4 3 4 0 9 10 k 8 7 9 5 3 1 0$ 2.2 2.4 1.7 2.5 2.5 2.1 1.5 1.7 2.8 2.2 1.b 2.7 1,6 2,9 2.3 3.? ,7 1,P THINK`IT'S TRUE 64 20 23 21 A it 12 33 26 43 4 15 29 10 14 q 9 1o e,y 5.3 b.6 7.5 5,1 7,7 4.b 694 8.1 9.6 1.8 5.1 6.8 5.9 6.6 8.6 6.7 5.6 DON'T KNOW IF.IT'9 344 131 113 99 Sb 51 96 167 113 139 1~9 96 153 102 63 30 42 123 TRUE 34.2 34,8 31,b 35.5 35,4 35,9 36.b 3?.2 35.2 3°.9 40,6 33.4 35,7 33.3 79.6 36.6 31.1 36.n THINK ITIS NOT' TRUEi 393 147 142 102 69 54 92 222 114 190 78 111 168 117 92 33 57 132 39.1 39.1 40.9 36.6 43.7 3R,0 35.1 42.8 35.5 y?.2 35.6 37.9 39,2•38,2 43.2 35.5 42.2 38.6 KNOW IT'9 NOT TRUE' 173 65 61 47 21 22 56 84 55 62 43 6A 69 59 ib 15 24 61 17,2 17.3 17.b 16.5 13.3 15,5 21.4 16.2 17.1 13.8 19.6 20,5 16,1 19,0 16,9 16.1 17,d 17,A NO ANSWER 9 9 2 3 . 1 2 4 4 6 1 1 3 2 3 2 1 .9 1.1 .6 1.1 . .7 .9 A 1.2 1.3 .5 ,3 ,7 ,7 1.4 1.5 .3 SVi909E0 5 14 5 2.7 3.2 2.1 le 26 15 9.6 6.0 6.4 57 140 82 30.5 32,1 35.2 69 1R1 A8 36,9 41,5 37.8 36 70 41 19,3 16,1 17,6 2 5 2 1,1 1,1 .9
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TARLE 2.7AA u,30r,3?Ar - HUh TRUE THI"JK STATEYENTS ARE (ASAE11 (tE AhD HASEn DN Y MALF rlF SAMPLE) $70 BASE SMOKERS ARE AT LEAST 10 TIMES AS LIicELY Tr] DE- VELOP LUNG CANCER THAN NON-SMOKERS MAPKET SIZE ......... 714- 15h. ................... .....---..-..-...... 1 H• 30• u5. UNJ Ufin Ur U Tf1TAL MALE FEM 2o 414 59 bn+ 7M 15M 4511 25"++ viMTE HLCK NE MN SU wST A R C D AGE .. ..- ......-...-....- RACt SEX ..., ................ .-------- GEUGR.PNIC AREA - - - - - --- - - -- • .... ... 0 - - - - - --.. . - - - - - - - - - - -.- - ---- ---- ---- •--- ---- --- ---- ---- ---- 1u05 489 516 294 275 235 201 124 275 329 261 R87 93 231 272 321 1M1 38A 299 209 109 100.0104.010 0,0 100.0 100,0 100,0100.0100 .0100 ,1) 100.014 10,U100.01n 4) .u100 ,0 14u,0100 .010u,o100,010u,0 110 P .0100,0 . . - .... ......... ........ KNOw ITIS TRUE, 257 109 146 71, 71 60 52 26 65 82 79 235 17 56 68 84 49 93 86 58 20 f 25.6 22.3 ?.tl,7 25.2 25.8 25.5 ?5.9 210 23,6 24.9 30.3 26.5 18,3 24.2 25,0 26.2 27,1 24.0 ?H,e 27.8 18,3 TMINK ITI9 TRUE 512 251 261 165 139 10R 100 62 142 167 136 U51 45 127 156 144 45 213 1ab 96 57 ..' 50.9 51.3 Su.a 56.1' 50,5 4ti,o 39.8 5n.6 51,6 5u.P 52,1 5Q,8 48,4 55.0 57,4 41(.9 97.0 54,9 4K,e 45,9 52.3 DDNOT KNOW IPITIS 149 tlo 69 33 uS 43 28 16 37 62 30 126 19 35 31 53 3u 58 4b 26 19 .y TRUE 14.8 16.4 13,4 11•2 16.4 1A.3 13.9 12.9 13,5 18.R 11.5 14.2 2u,V 15.2 11,4 16,5 1b,6 14.9 15.4 12.0 t7,4 THINKAT13 NOT•TRUE 60 35 25 17 16 14 13 16 17 111 12 51 9 9 11 27 13 2n 13 1s 9 •I . 6.0 7.2 4.8 5.8 S,C 6,n b.5 12.0 6.2 4.3 4.6 5,7 9,7 3.9 4,0 8.4 7.2 5.2 4.3 5,6 8.3 ., KNOW IT13 NOT TRUE: 21 12 9 5 3 9 4 3 11 11 3 19 2 3 5 11 2 3 7 8 3 2.1 2.5 1.7 1.7 l.l 3,!1 2.u 2.4 4,0 1.2 1.1 2.1 2.2 1.3 1.6 3.4 1.1 .P 2,3 3.8 2.8 NO ANANER 6 2 4 - 1 1 4 1 3 - 1 5 1 1 1 ? 2 1 1 3 1 ,b .4 ,8 . ,4 ,4 2.u .p 1.1 - ,4 .ti 1.1 .4 .4 .6 1.1 .; .3 1.u .9 1F.14 I I f'4 oEt9o9co
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rs on M! i.30Y,32AY ( A9KEIf (1F qA4E .' HI}.. THPE THI~'K STATE*dENTS ARE A•s0 RABE1, r)N Y HALF nF 9AMoLE) 9#+0KEk4 APE AT LEAqT 1n T1VES AS LIKELY Tii DE- VELUP LONG CAt)CER THAtv ~1UF1-3M0KF H 5 - ---- --------------- Kw(Iw IT~9 TRUE TNINK IT'9 TRUE nUMIT KNN IF IT'S TRUE THINK ITOg NOT TpUE KNOW IT19 NUT TRUE NU ANSMEP TUTAL 3MnkE UI7 NOT AMIhE 1nO5 339 665 1i, .,,f. 10n,n 1ua.n ?57 65 192 25.6 19.2 2a.9 512 143 369 54).9 42.? 55.3 149 711 75 lu.n 21014 11.3 60 41 19 6.0 12.1 2.Q 21 16 5 ?.1 V,7 .A h . 6 .6 - .Q TARLE 27CA
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' I •r. •iyrLir vn4.Niv A LAIaUW anb, y1UUT R7ieb U.SoY,32AY (ASKED OF RARE - HpW TRI_IE THINK STATEO'EMTS ARE A4O HAStn ON t NALF (IF SAMPLF) CIGARtTTE SHnKE'PUSES A HEALTH MAZaRD TO tl)y- a1OKEk9 ExPOaEn TO IT ...---•-•-•--•---•-•--- KNO_w IT~S TRUt THINK ITI9 TRUE DCvlT KNON IF IT'S TkUE THINK ITIS NOT TRUE KNOW IT'S NUT TRUE PU AMSMER TUTAL StanhE un ,v(1T SP-OKE ..... ..... •.... 1ou5 1an.u 339 1on.r 665 1oo.n 323 74 248 32.1 2188 37.3 395 118 277 39.3 34,n 41.7 165 7? 93 16.a 2102' 1400 8s 53 32 P,5 15.6 u.A 33 2? 11 3.; 6.5 1.7 4 . 4 .u . .6
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.1.L ..V. 11' - Uw rAt..+/A./M• .1/UU/ 4/[q TARLE 27AA rulOTINHED - a BASE d,311Y,3?AY - HUw ThUE THINK STATErVIT9 ARE (AgKED pG CV0 9ASED nN Y HALF OF SAMpLE) AGE ------------------- RACE SEX ........... •....... •----•--- GEOrRAPHIC AREA MAQKET SIZF. 1 . '1 0 . 0 4 9MOKERB ARE,MORE!LTKELY TO GET ARTHRITIS THAN N(1NaSMOKERS ARE . ----- ...---.-.--........ I 7M.. 15M_ ------------------- -------- ----------- 18- 30- 45- UND UNri UPlu TOTAL~ MALE FEM 29 44 So 60+ 7m 15"" 25M 25h+t r+HTE HLCK k/E MW SU WST A P C 0 ---------- ---- -•-. .--- ---- -••-- -•-- -- ---- ---- ---- ---- ---- ---- ---- •--- •--- -- -... .,..- 1u05 489 51e ?9a 275 235 201 124 275 329 261 887 93 231 272 321 191 3nP 299 209 An9 l0o,n100.UlOU,ufu0.010u,uf00,U1nu.ulU/I.O1n0,u100,01~0,ufUn.Q1~~u,U1~~~.~1AU,0100.~100,J1U0,N10r~,~/ 100,0100,U KNOW IT'S TRUE 22 12 lu 6 4 5 7 4 7 5 6 ie 2 p 3 5 6 4 12 3 3 2.2 2.5 1.9 2.0 1.5 2.1 3,5 3.2 2,5 1.5 2.3 2.0 2,2 3.S 1,1 1,6 3,3 1,0 4,0 1,4 2,s THINK IT'S TRUE 64 33 31 16 20 a 19 15 14 21 14 49 14 15 20 211 9 25 17 12 10 6,4 6,7 6.0 S.q 7,3 3,P 9.5 12.1 5.1 6.0 5,4 5,S 15,1 6.5 7,4 6.2 5.0 6.0 5.7 5,7 9,2 DON'T KNOW IF ITI9 344 164 180 103 95 8n 66 34 88 113 103 300 31 85 91 to8 60 155 Qy 5 0% 39 TRUE 34,2 33.5 34.v 35.0 34,5 34.0 32.8 27.4 32.0 34,3 39,5 33,8 33,3 36,!A 33.5 33.6 33.1 3Q.Q 31.4 26,8 35.8 THINK iT1s NUT TRUE 3Q3 195 199 116 101 100 7b 46 108 134 101 359 33 83 115 126 69 132 1P1 100 40 39.1 39.9 36.4 39.5 36.7 42,6 37,9 37.1 39.3 40.7 38.7 40,5 35,5 35,9 42.3 39,3 38.1 34.0 4e,5 47,8 36,7 KNOW ITIS NOT.TRUE; 173 84 89 5n 55 38 30 24 55 55 36 152 13 39 38 61 35 6q 54 35 16 17,2 17,2 17,2 17.n 20,u 16,2 14.9 19.4 ?0,0 16.7 13.0 17.1 14,u 16,9 14.0 19.n 19.3 17,5 18.1 16,7 tu.7 NO ANSNER 9 1 0 3 - 3 3 1 3 1 1 9 1 5 1 2 3 1 ,9 .2 1.b 1.0 - 1,3 1.5 ,m 111 ,3 ,4 1,n - a 1.8 ,3 1,1 1.0 .3 104 .9 * 41) r" "'"1 "=1 a"'1
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Tr1E ROPFP URGANIZATIM I vC, STU1)Y M7g!h n.3nY,3?_Ar (ASnEu :1F r UO NOT T(ITAL SMoKE 9Mi]hE BASE 1005 330 665 1l)n,Q 1f)(1.!1 1UU.d CIPAPETTE Q:+'?KING IS A MAJUP CAUSE ]F THREE TYPES OF CANCER--CA'qCER OF THE MC1UTHr CANCEH UF ThE LApvN,c pR vUICE Nux AND CANCER UF THE E9U- PHAGUS UR FUnD PIPE ( `r ......................• KNOw ITIq TRUE ?25 53 172 2204 15.6 25.9 THINK IT'S TQUE 1153 152 3ot i 45.1 44.P 45.3 00"T KNOw IF• ITIb ?31 93 138 TRUE 23.1 27,0 21, THIvK IT'S NnT TRUE 04 27 36 6.4 800 5.11 •11 KNOw IT'S_ yUT TRUE 26 13 13 2.6 3,R 2.!1 NO ANSWER 6 1 5 1 .6 .3 .8 y - 14U r TRUE T'4I'IK STATE"+EKITS ARF 60111 NASEIl IN Y4alF nF SAMPLE) .,
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THE RQPER DRGANI2ATION INC, STUDY 0726 a7 +s} n -1 .1 r5 . . ~~ .ti ^ W,30Yv3PAY e M11N TRUE TNINK STATENENTS ARF (A4KEU nF A•1u BASEn ON Y HeLF nF SAMPLE) ASE TOTAL 10U5 RMr1KE 339 Url No t 9MtlKE 665 10n.'% 10n.n 10000 cMOKING CAUSES SENILITY •-.------..--..-w------..- KNPw IT'S TRiIE 1~ u 15 1.° 1.2 203 THINK IT'S TRUE 77 2? 55 7.7 6.5 p.3 ppN'T KNOw IF IT'S 319 e6 233 Tk(iE! 31.7 25.14 35.v THINK IT'S t+l1T TRUE 356 134 221 35.4 39.5 339? KNOw IT'S NUT TRUE ?25 91 134 22.a 26.9 2n.2 NO AVSkER 9 2 7 ,9 ,6 1.1 9stso9Eo
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TAF R;]PER UHGA•` 1 ZATIUii 1 4G. STUlr 1'7th ~ TAPLE 26g8 rUNTINUED -1 37Ax - HU^ TkUE TNIYK STATEPEvT9 AkF v 3nx ~ ~ , . (Atii.cl) ns e:D RASEf, D,: x HALF rF SAHPLF ) t~ UTHEK KEY ANALYqI3 GR(1UP$ ` EDUCATIDN 11CCUPATION PULITICAL PULITICAL ----•------------------------• -------------- -------•------ RF L T l: T ON AFFILIATl'IN PHJLrlSOPHY HAVE KInS +QN- --------- -------------- -------------- PfIL- UN- --------- 1,2 H9 Hs ExFC.. wHTE NLUE 9OC 1UN uMn 13- PEK9 FMPL. 1CITAL!CrjLL• GRAJ GRAp PI+I,F CDLL CLILL PRUT CATH IEM kFP INn CUu9 tiODR L1PL ACTV MNR9 13 lp FaM9 FEN9 ----- - ---- -- ---- ---- ---- ---- ---- ---- ---- --------- ---- ---- ---- ---- ---- --•. -..- ~ BA9E 999 367 353 ?73 iKU 159 2Pb 543 29b 439 236 281 445 294 2n5 96 134 318 181 474 2Q6 ~ l0u.01uO.01on.ufun.nl0o0 1nn,rlno.I, l0o.n1ou.01do,O1oO.u10o,01ou,010o,0100,010n.o 100,u100,010u,O1u0,010u,u ~ A 40 YEAR ULO 3NUKER HAS TFw GR E'UF y- H N ~ A EA D C C A VIG w1THIN THE NEXT YEAR THAN A 40 YEAR DLI) NUN- 9HDKER ........................ ~ KNDW 1T~9 TRUE' 188 74 68 45 28 29 52 102 51 80 40 6?. 80 52 49 27 26 78 42 76 49 1tl.a 2ti.2 19.3 16.5 1B,! 18,T 21.1 1N.N 17.2 1e.2 16.9 22.1 1e,0 17.7 23.9 2R.1 19,4 24,5 23,2 16,0 19.9 THINK IT13 TkUE 363 132 125 103 Sb 45 91 196 116 166 Q u 93 156 117 76 33 90 100 69 173 E2 36.3 36.0 35.4 37.7 37.3 28.3 37.u 36.1 39.2 37.R 39,1 33.1 35.1 39.8 37.1 3a,u 37,3 34,o 3106 36,9 33,3 DON'T KNOW IF IT'S 277 94 9J 92 4u 47 59 152 Ny 116 63 V, 126 75 53 16 31 75 43 14? 63 TRUE 27.7 25.6 ?_5.5 33.7 26.7 24,6 73.b 29.0 28.4 2F.7 26,7 24.9 28.3 25.5 25.9 16,7 23.1 23.6 23,8 30.0 25.6 Q1 THINK IT'S NOT TRUE 113 51 un 16 72 3? 24 64 24 33 31 46 60 36 13 16 19 35 16 57 39 11.3 13.0 13.u 5.9 14.7 21.1 9.8 11.A 8,1 7.5 13.1 16.4 13.5 12.2 b,3 16,7 t4,2 11.0 9.9 12.n 15.9 KNOW ITIB NOT TRUE So 15 22 1? 3 6 18 25 t9 32 1 J 8 20 13 12 3 8 1Q in 22 12 5.0 4.1 6.2 4.0 2.0 3,9 7.3 4.6 6.4 7.3 4.2 7,e 4,5 4.4 5.9 3.1 6.0 6,0 5.5 4,6 4,9 ~ NO AN9KER e 1 2 5 1 3 n 2 2 2 2 3 1 2 1 . 3 2 1 . .4 .4 Q! M ~ ~ 'N
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THE ROPER OHGANIZATIQ'1 1%IL; 9TUOY FICti TARLF 278A CUYT INIIED -5 r1,3nY,37AY - H~•~~I ThUE TWINK STATEMENTS ARE 1 (ASKED OF ANO PA9ta:. Qh y HALF OF SAriPLE) BABE IF YOU SMOKE' AND HAVE MpRKED WITH ASBESTOS YOU ARE;AT LEAST 5U TIMES MORE LIKELY TO GET LUNG CANCER THAN IF' YDU HAVE~ DONE NEITHER UTHER KEY ANALYSIS RROUPS 'EDUCATI7v nCCUPATI1•v PULITICAL POLITICAL -------------------------- --------- ----- --- ---------- RELIGION AFFILIATIDN PHILOSOPHY HAVE KIoS Nn;J. ---•----- -------------- ------------- PnL- 11N- --------- 1.? H9 NR EXEC wHTF_ 4LUE SOC IUN U"•U 1 3- f'FPS F_MPL TOTAL COLL' GHAJ GRAH PRr•F CULL. CULL PRUT CATH DEH REP IMO CONS t1ODR LIHL ACTV Mr+Rg 1; 1" FAti.9 FENS ----- ---- --- ---- -- . • -..•--- --•- -•-- --.- --r. -.-- ---- ---- ---- - -- ---- ---- ---- -. - ---- 1005 376 347 279 158 142 262 519 321 450 21Q 293 429 306 213 93 135 342 197 4301 233 100.0100.0100.utun.nlnu.t'10n,01n0.010n.(s iOU.Oton,n ino.uio0.nlnu,ulf'r'.Olov,uloo .olno,olun .o10u,0fo0,n tp (j.u --------- --------r..---. KNOw IT'S TRUE, 292 124 1OE 59 29.t 33.0 31.1 21.1 r THINK IT'S TRUE, 447 lb7 149 132 44,5 44.4 42.7 47.3 DON'T KNOW IF IT'S 21S 72 68 7n TRUE- 21.4 10.1 19,0 2h.5 I TNINK ITvS NOTSTRUE- 29 4 16 8 2.9 1.1 4.6 2.9 I KNpw ITIS NOT TRUE 17 5 7 5 1.7 t.3 2.J 1.8 +1 NO ANSAER 5 4 ~ 1 .5 1.1 - ,u .1 RVZ909E0 51 39 84 144 98 117 70 89 124 1113 54 .30 04 114 54 117 73 32,3 26,^ 32.1 27.7 3n,5 2h.0 3u,7 30.11 213.9 31.7 ?5,4 32.3 31,6 33.3 78,9 2h,M 31.3 7u 60 105 223 i5u 217 05 125 189 132 100 44 64 136 72 2111 ab 44,3 42,3 40.1 43.0 n6,7 uP.2 38.0 42,7 44.1 43,1 46,9 47,3 47,4 39.8 30.5 40.1 3a.9 28 37 58 120 59 98 4? 6n 94 58 47 13 24 79 5186 bl 17,7 26,/ 22.1 23.1 1tl.1 21.8 21.5 20..5 21.9 19,0 22,1 14.n 17,8 23,1 27.3 10.7 26,2 4 5 8 14 9 8 7 13 13 10 5 2 2 1n 6 10 9 2.5 3,5 3.1 3.7 2.8 1.8 3.2 4.4 3.u 3.3 2.3 2,? 1.5 ?.1) 3,2 2.3 3.9 5 2 b 12 4 P 3 9 8 3 4 4 1 3 3 R 4 3,2 1.4 2.3 2.3 1.2 1.P 1.4 1.U 1.9 i.0 1,9 4,3 .7 .7 1.6 1.8 1.7 - - 1 1 2 2 1 2 1 - 3 - - - 1 1 - - . ,4 .2 .6 .4 ,S .7 ,2 - 1,4 - - - ,5 ,a -
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r rrt ..UrCr. v~.uwr~ a.h r a n. •~'.~., J11i. I MILa TArLF P7Atl fU-) INIIEn -2 G,3nY,32kY - HUw T++Vt TwI"K ST4TE"'tNTS ARF f ASKEU !7F !•Vn IjA9EC flra Y eALf 'iF `S4' •rPLF) AGE --------------±---- 9ACE SEX ................... ----•---- GEUGk4PHIC ONEA Nl.RKF1 y1IF ......... 7r,. 1514. .-...-..-•-•-_----- -------- ........... I s, "' p TOTAL hALE FF.",I inn u 0 U 18. 30- a5- U Zn 44 50 60• 7~.i 15M 251; 75wt wHTE HLCK KE Hw $u 1r9T A R (; n -.. ..-- ---- -- • - ---- ' - -- .... .... .... .... .... .... .... .-.. - - - ---- --- - ---- B4SE 10a5 1189 516 294 275 235 201 124 275 329 2h3 887 93 231 272 321 lA1 38R 299 ?u o !qv A 30 YEAR OLD PERSON R l011,011/Q.U1n9.U1~~n,Ol0U,U1Ufi,~lD~i.u100.01^0,U1J''.o1o0,t'1uo.01nU.0100,010u,U10~).(`1nil,J1Uo ,n1n u,01Vn E- o (oi:j,0 \ DIICES ANCY LEAST HIS LIFE EXPECT- IF HE aM9KE9 AT ONE PACK 0 DAY Ir r . ----w...-..-•---•--- KNpW IT'S TRUE1 -- 252 120 132 87 71 54 40 18 63 64 83 229 16 42 69 86 55 76 95 5A 23 25.1 24.5 25.6 29.6 25.8 23,0 19.9 14.5 22.9 25.5 31.6 25.c 17,2 18.2 ?.5,4 2608 30,4 19.6 31,8 27,8 ?1.l THINK IT'8 TRUE 448 211 237 129 123 ln4 92 48 11tl 157 121 406 38 107 127 134 8%) 181 131 9p 44 i 44.6 43.1 45.9 43.9 44.7 44,3 45.8 38.7 42,9 47,7 46,4 45,R 40.9 46,3 46.7 41.7 44,2 46.6 93.6 44,0 40,4 DON'T KNOW IF ITI9 222 119 303 51 57 61 53 35 68 66 48 183 25 68 61 bn 33 103 34 4? 23 a TRUE 22.1 24.3 2U.0 17.3 20.7 2h,0 26.4 28.2 ?4,7 20.1 1N.a 2J.6 26,9 29,4 22,4 18.7 18,2 26,5 16.1 20.1 21.1 THINK ITI9 NOT•TRUE 55 29 26 16 18 12 9 20 14 1h 5 43 12 12 7 28 B 211 12 9 14 5.5 5.9 5.v 5.a 6,5' 9.1 4.5 16.1 5.1 4.9 1.9 4.1 12.9 S.2 2.6 8.7 4,4 5,? 4.0 4,3 12.8 b I KNOW IT'S NOT TRUE' ;)3 2.3 9 1.9 14 2.7 9 2.7 6 2,2 a 1.7 5 2.5 2 1.b 11 4,U 6 3 1.B 1,1 22 2.5 1 1.1 2 ,9 5 1.8 12 3.7 4 2.2 6 1.5 7 2,3 6 ?.9 4 3.7 NO ANSWER 5 1 y 3 - - 2 1 . 1 a 1 - 3 1 1 2 ~ 2 1 .4 .5 .2 .d 1.0 . . I,t) .P . ,4 ,5 1.1 1,1 .3 ,6 ,5 - 1.0 ,9 $ TVi909c0
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03606146 , . ~• S• . . . 6• . f' S' a• 9' 2' h' . . b' . g • 4' I I - - - 2 - 1 I T 2 Z I 1 . . T • q b . b'1 S' £' L' T'T 6' f'1 S' f' 6' L• 9' U' S'T - 6'1 I'I f' 1'1 A• 9 1 T 1 I 2 b 2 1 ? £ z b b - f t 1 b B 0'f ®'I 2'fi 0'2 + 2'2 b'1 0'Z 6'1 i'f f'2 I•{ 6' 6•2 S'T U'2 f'1 a•I 6'2 1'1 0•2 L 9 9 L ~ 2 f 9 9 6 S 5 f St b u 2 a 01 b 0? f'b U'H 0'A U'S 2'S •S'9 S'L 6'b S'9 a'S £'1, 6•9 6'9 1'9 509 600 000 0•6 S'S 6'S 9'9 01 Sf SI LT L 9 91 SI ed Lt 91 If 2? Sf LI L L 52 61 22 99 e'oa S'Lh 6'2n 1•Lb 6'Hb a'B4 2'TS L•Lb T'Lb S6 L02 0d 191 99 Sh 601 901 2U2 H'Ah f'6£ I'IS q'ph b•1b S'Aa I'Sh z•94 0'£5 T'ny 9'fb S'Qb HbI bLT 491 LBb 6'15 i•lh 6'bh 9'Sh 2'Sb 6'14 n'6f I'bb ii•fb 121 6L{ b6 9S1 T9 6f 1w SfT SY1 fb1 99 Of2 951 90? L21 09 £L 9'Tb H'64 0'6f h'24 0•2b 9'1b 2'Lh ?'9h 221 601 611 9£1 012 601 19 £L I•S£ Z'Th 9'th 8'Tb u6 fhI 611 02b 1a3MbNV.pN ;3na1 ION SeII MON)1 3nl11 ION SiII fINIH! 3n2l1 C/1I'II MONH 1oNA0 3na1 Se1I NNIH1 i3nal SeII MON)1 4 Q, a (yE 14 • ........................ 36V3$IO 9Nnl a0 •laV3H ~i. a3H1I3•3nVH n0A 3I HlV3Q ,,/0 HSIH bnOA S3SV3l13 0'nu10'unTO•U01U'bOIO'0OTO'U0j0'001U'00I0•nOIU'00IQ'OUTU'UOIU'A4TU'00111'0U1(1'UOTn'00TU'U0I0'OU10 '001U'001 -NI A12r3a9 :9NIfIOMS ff 2 9f 4 LN 1 2h£ S£ T f 6 f 12 90f 62h £62 6 t2 00 12f 61S 292 201 961 61? Lnf 9L£ SU01 3SVS ---- ---- ---- ---- ---- ---- ---- ----•---- - . -.-. ..-• ---- ---- --•- ...- ---- --------- ---- ..--- SW3d SHV3 aT ft Saaa A13a iel7 aauw Stio3 ONI d3a W3U Hlr3 lObd 1103 11103 3UHd uva9 Ora9 1103 1vi01 ldH3 Sa3d K t nNn NOI 369 3n1b 31Hw 33x3 Sn SH ~ vi - - ----- -rrn -1ud -------------- ---•----- •NUN s0IH 3nru AHd0901IHd NOT1v[lI3dr NnISI13a ------•------- ---........... ----------- -----.... --------- Ir3I1IlQd -{vjIllind NCJ1VdnJ~O N0I1*3n03 Sdnul/J bll+AlYnhV A3N H3H10 , 4 (31dNVS 3u dIVH A Plu .ia3V6 u"+v dG 03,4910) 4v 3dW S1N3w31Vi6 )cvlMi 31181 MOH - AVCf'AUf'0 b- o3f1NI1.vnJ VBL2 3lbvi 4b
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TMEi ROPER ORGANIZATION INC; STUDY 0726 4 i - HOw TRUE THINK STATEMENTS ARE 0.30Y,32AY ~ ~.Y (ASKEU nF AMD BASED 0w Y HALF OF SAMPLE) : TOTAL 3MOKE' DO Nf1T SMOKE ..... ..-- ----• BASE 1G05 339 665 10n.0 10040 100,0 . ~ ~ SMOKING IS BY FAR THE GREAtE4i CAUSE UF LUOIG CAVCER ...................... Ki~Ow 1T~4 TRUE 3b0 lUA 260 36.6 31.Q 39.1 THINK ITIS TRUE 424 127 297 42 2 5 37 491 7 0 . . . nONIT KNQw IF IT'S 132 5o 74 TRUE. 13.1 17.1 11.1 THINK IT1g NOT TRUE 57 36 20 5.7 10,6 3.0 KNOw iTIs AIOT TRUE 20 ln 10 .a 2,(+ 2.9 1.5 NO ANSwER 4 - 4 .v • .6 , 0 ''1 .
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ThE HpNtN UMbA•4 1LAIlUN JL~rb. ,0 V1.4 n t c.. t TAPLE 278A rUNTINIIED Q,lnY,32eY - MUw TRUE TWIMK STATEMENTS ARF • r MP HA D A EI) N n n LF F SA LE) I AS , Y (ABhEu CiF c t UTHEH KFY ANALYSIS GROUpS ~ EDUCATLON OCCUPATIV-+ POLITICAL POLITICAL ------------------------- --'• -.-----,.--... • - -------------- R E L I f's I i 1 N A F F 7 L I A T I 0 -4 PHILOSOPHY NAVE KIOS nDN- --------- -•• --'--- -' ---'---------- PUL- UN- --------- 1,2 1 P I HP S C FN9 E L UN UNU 13- h3 HS EXEC wHTE NLUE 9f TnTAL'CnLL GRAD GkAD PknF COLL CULL PpUT CATH ^EM REP IND CONS HOUR LIBL ACTV Mh43 13 19 FA09 FEMS ---- ---- ---- ---- ---- ---- ---- -' - ---- ---- '--- - ---- ---- --'- ----• ---' -- -- - ~ BASE 1VOS 376 347 279 158 142 262 519 321 450 2t9 293 429 306 213 93 135 342 187 a36 233 y CIGARETTEISMOKE POSES A HEALTH HAZARO TU-NUN- SMUKERS ExPOSEU TO IT ............... -------- lo9.0100.010U.,,10n.n1A11.U10n,n1nU.Q10o.01AU.v1u:1.01(11.0101).n1nU,01U0.ninu,01on.111Q0,O tJn,n100,010r, .010n.n KNpM IT'S TRUE. 323 149 1'15 69 66 5? 71 17'i Q6 131 A9 92 15i 97 66 37 35 121 68 125 e5 32.1 39.6 30.3 24,4 a1,8 36,ti 27.1 33.s 29,9 29.1 40.6 31.4 35.2 31,7 31.0 39.0 25,9 35.4 ;6,4 2p.7 t6.5 THINK IT'S TRUE 395 127 138 13n 52 56 100 190 134 193 75 110 167 125, AO 3u 52 132 70 tR2 148 39,3 33.8 39.8 46.6 32.9 39.4 38.2 38.3 41.7 02.9 34.2 37.5 38.9 4n,e 37,6 36.6 38,5 3e,6 37,4 41,7 37.9 DON'T KNOW IF ITfS 165 67 57 41 23 22 a5 tln 57 79 31 46 57 50 42 15 21 52 19 79 31 i TRUE 1b.4 17.8 16941 14,7 14.6 15.5 17.2 15.4 17.8 17,6 14.2 15,7 13.3 16,3 19.7 16.1 15.6 15,2 10.2 10.1 13.3 THINK ITIS NOT TRUE R5 21 36 26 13 9 33 49 25 35 17 31 411 24 14 2 22 3n 25 3n 22 S 8.5' S.6 1U.u 9,3 8.2 6,3 12.6 9.2 703 7.8 7.8 1n.2 9.3 7,8 6,6 2.2 16.3 8,9 13.4 6.Q 9.4 KNOW ITIS NOT TRUE 33 9 11 13 3 3 12 18 6 10 ' b 14 12 10 9 a 5 7 4 19 7 J 3.3 7_.4 3.2 4.7 1.9 2.1 4.6 3.5 1.9 2.2 2.7 4,8 2.8 3.3 u,2 4.3 3,7 2. 11 2.1 4,4 3.0 NO ANSWER 4 3 • 1 1 - t - 3 2 1 1 2 - 2 1 - • 1 1 - .4 .8 • ,4 .6 - .4 • ,9 .q .5 .3 .5 - ,9 1.1 - - .5 .2 - ,.3 I
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, . 1' 1't h'1 . L' 9' n' . . b' £' 1't 9' t 2 t . . f 2 2 1 £ 2 z 1 I I o 9 !l3M6Nf ON L'1 S'Z i'2 e'1 2'2 Z'Z 6'1 6'£ 1'2 b'z L'2 Z'Z -6' S'2 L'2 L' 2'£ y'f f, •2 h'e 9•2 b il h y s 2 h z1 6 L 9 ut £ £1 1 1 S 01 1 6 92 3na1 loN Calt MoN)/ £'L 2'9 S'L L'9 L'Q 9'9 h'6 6'b 9'S 2'8 9'n H'S S'9 b'9 £'S S'A h'b L'S S'S 2'L 6'9 L1 LZ b1 £2 6 9 02 51 hz 112 01 92 t2 £t fii 21 L 91 61 L2 b9 31101 lON Cali HNIHl 5'tC b'SZ £'6l 9'Q t'bt Q'SZ 1'2Z £'0Z H'SZ S'£2 6'eZ L'uZ £'6t 6'£Z h'hZ G'6t h'£Z L'b2 5'22 f'et 0'£2 3ntl1 OS fTl 9£ hL 61 bZ Lb 29 601 b9 £9 £6 29 021 b9 LZ Lf 69 eL be 1f2 6l1I ;dI MONI1 l6NOG 9'lY t'9h 0'9b 1i'1h ii'hS b'yb S'Sn b'5b S'hb 0'Lb 9'6£ 0'9b L'Lb i'Sb S'fb b'bb 6'6£ L'Lb n'Lb 6'tb 1'St7 Re 102 9Y £hi hL Sh L6 6£1 161 041 Sii L02 £S1 u£2 hti £9 S'9 £fl f91 LSi f5h !3ntl1 CaII IINIHI 9't£ 0'6t i'h2 9'LZ Z'2Z t'S1 L'61 S',52 6'12 n'L1 L'hZ L'b2 6'b2 9'i2 L'£2 S'LZ t'6Z 6•L1 e'zz £'sz b'zz hl £6 Sb 56 O£ bi Zh eL b6 IS bS tlt ne £tt Z9 6£ qb OS 6L 56 SZZ 131181 s,ll MoN)1 -.............. •- i3dId 000d H0 Sn9VHd -063'3H1A0 a3JNV] aMV x08 -33I0A 110 xNAbV'1 13H1 :d0 a30NV3 'Hlnr+..w 3H1 d0 H33nr3-•a30nV0 d0 63dA1 33bH1 30 36nV3 aOCVN V SI 9hINOws'3l13aV9I0 0'0U10'0o1o'0uiu'u0tn'i1oTU'u0f0'out0'o0i0'nuto'0o10'001u'U4i0'OU10'U01n'uatu'ooIn'oJ10'ua1:1 •out0'oolo'n01 ££2 9£b Loi 2h£ S£1 £6 £tt 9n£ 62n £62 612 USb 1Z£ 615 ?9Z 201 p51 6L? Lh£ 9Lf S0n1 36V9 ---- ---- ---• •--- ---- --- ---- ---- ---- -- - ---- - -•-- •--- -- --- ----•-•.. ...• ---•- 6w33 6Nr3 d1 £1 SaNN A13 V 1911 adOW SN03 ONI d3d w30 Hlv3 l0eld l'1fi3 3-103 3j]Hd 0Va9 nvN5 ~1'107 11101 •IdW3 6H3d -£t 0Nn NOI a0S 3n1d 31 M 33%3 SH 614 7it . ...... .yn -l0d --...... ....... .............. H ......... •N0N SOIH 3AVN AHdOSOlIHd N0I1v111dlv n0I9I13H ---•----------- •------------- ------ • --- - ---•-•-------- '1V]Illlnd IV3IlIl0d NOIlVdn37u HGI1'vOn03 ' sdn~a:, cleAw~~r A3~I H3H10 U3wj11rvnJ raL[ 31dvl (!'ldWvB d0 d1VN A NO U38VH UI0 !Cl F13f16V) 3ar C1N3431V1S )INIH1 3nHl mnN - AvZ£'AUf'!J 9ZLM AOnle 'ONI NOIIVZINV9H0 8344 3H1 :
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Int h Uetn VrcbAnaCA11Uro 11+1.. 3fuul A/to u.SrY,32Ar (AgKEO UF AND 4AaEI` #lw Y HALF OF SAMPLE) or wf.IT TUTAL SMf?KF SMOKE sst9o9Eo HAlaE 330 6b5 SnOKItiG GREATLY IN- fkEA9Eq YUUR RISK OF nEATH TF Ynv Hr.VE EITHER HEART pN LUNG nISEASE ----------- ------------- KNOw IT'4 TRUE u2() 125 295 k1.P 36,9 44.4 THINK ITIS TRUE 497 167 319 48,5 49.3 49,n [10NIT KNO_W IF IT'S 66 2q 38 TRUE 6,6 9.3 5.7 THINK ITIS NOT TRUE 20 l; 7 i_.P 3.5 1.1 KNOW IT'S NOT TRUE P 6 2 ,P 1.R .3 NO ANSwER u 4 ,u .6 - HU+ TItUE THINK STATEMEN•TS ARE
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THE ROPER OR6ANIZATION IvC. 97U4Y 6726 W,3oY.32lY - HUrI TRUE THIyK 9TATEOENT9 ARE (ARnEi! UF AlID RA9ED 0.4 Y HALF nF SAMPLE) .' DU TUTAL sMnKE n0T 9Ml~KE ••--- w-„ . C RAqE 1^05 339 665 .~ 1nn,G 10') .o 10u,n 1 A;u YEAR OLD PERS10,1 RF.• DUCES HIS LIFE•ExPECT- ANCY IF HE 9WUKE9 AT LEAST ONE PACh A DAY •••••••--••-- kNOK IT'9 TNUE 252 72 180 25.1 21.2 27.1 ir THINK IT'S TRUE 440 12p 321) 4u, h 37.14 48,1 DON'T KNOW IF IT'S ?22 91 131 ) TRUE 22.1 2h.N 19.7 THINK IT's NOT TRUE 55 34 211 5.5 io.^ 5.0 KNOW ITIS y0T TRUE 23 13 10 2.3 300 1.5 . ,1 R'U AN$wER 5 1 4 .5 .3 .6 .;') TARLE ?7CB rUNTINt'ED •2 I S9T909E0
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• V • • L n 1 . - . • r , qtvvl •iLU ~ lj.3Pt,S2AY - NU•• T-4uE TH1'•'K STATE"t`TS AItE (kSAFI) OF A•:V HA;tr' n'i Y HALF nF Sa-pLE) ~ r?T Ti1TAL 9knKE Ql 'KF ----- ----- ----- AAAc 14105 339 nb5 1urt,e lu,) .r fuw.o a"nKTtir, EAV vTU^:T a 1'UmNG PEpS(IN".3 (iRCIATN ..................... MNL1W IT'9 T-40E 92 29 63 0,2 R,6 9.5 TMIaIK IT'S TqUE 242 b2 1ea 24.1 19.3 27,1 P0!u'T KNOH IF IT'9 269 91 17e TRUE 25.A 2698 2A,P TMIMk IT'S Ni1T TRUE ?57 95 161 25.6 2A.P 24.2 KhOw IT'S NUT TRUE 139 61 78 13,8 1a.n 11.7 h0 AhSwER 6 1 5 .6 .3 .9 BSt909E0 *--~ r--R'
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THE ROPER OkGANIiATInN INC. STUnY 0126 n TARLE 27AA +(,':TINUEV -5 ~t. 1.; .w I ov. BASE `~ IF YOU SMOKE' AND HAVE WORKED YtITM ASBESTOS YOU ~ ARE AT LEAST 50 TIMES MORE LZKELI TO GET LUNG CANCER THAN IFIY0I) HAVE DONE NEITyER SEX U,3('Yr3?AY - HU'+ T4rrE T'4l•K STATV•E'ITg AkF (AStiFU pF AvD NAStD Ow y HALF C•F SAC+PLE) AGE -•--•-------•-•--- ................... RACE •...- -.. 7"- 1S"'• 1 b. 30- 45- UtMU llr n ur'U TOTAL MALE FEM 20 44 59 60+ 7M 1SM 25m 25Mt wHTF RLCK ----- ---- ---- ---- --• - - ---- GEUGH+(pHIC AREA 'AnpKF T yIZF -•----------------- --•---••. -..... t!E MM' aQ WgT A v . C 0 ---- -- - - - - -- - ---- 1un5 489 Sib 29u 275 235 2!11 1211 275 32Q 2F1 Als7 93 231 272 321 141 3tsR 2Q9 ?UQ 109 1nu.01U0.n1nU.vlun.nl0u.(r1uo,n1nU.U1U0.01oU,c10C1(10.F.lUU,U1Un,010u,OfOr'.^1Cn,plun,nlrlU,ufUn,nlP u,D ' ~ -•---------------------- KNOw IT'S TRUE+ 292 140 152 75 69 75 53 18 71 1u7 93 271 16 65 86 64 57 11M 92 50 32 .~ 29,1 28.6 29.5 25.5 32.4 31.0 26.4 14,5 25.8 32.5 35.6 30.6 17.2 28,1 31,6 26.2 31.5 3e.4 3u.e 23.9 29.4 THINK IT'S TRUE 447 232 215 134 114 103 96 b5 125 120 122 396 39 112 124 120 P2 179 120 102 46 44.5 47.4 41.1 45.6 41.5 43,8 47.8 52.4 45.5 314.7, 4697 44,6 41.9 49.5 05,6 40.2 45.3 46.1 40,1 48,8 42.2 T DONvT KNO4 IF IT'S 215 91 124 7n 5S 46 44 34 66 78 34 174 34 46 46 88 313 79 68 42 26 TRUE 21.4 18.6 24.0 23.8 20.u 19,6 21.9 27.0 74,u 23,7 13.0 10.6 36,6 19.9 16,9 27,4 19,3 20.4 22.7 20.1 23.9 THINK IT$9 NOT TRUE 29 13 16 7 12 5 5 6 6 11 5 26 3 2 7 15 5 5 10 9 5 2.9 ?.7 3.1 2.4 4,4 2,1 2.5 098 2.2 3.3 1.9 2.9 3,2 ,9 2,6 4,7 2.8 1.3 3.3 4,3 4,6 KNOW IT'S NOT TRUE 17 11 6 5 5 6 1 1 6 3 6 15 1 5 6 5 1 n 9 4 - 1.7 2.2 1.2 1.7 1.8 2,6 .5 .9 2.2 .9 2.3 1.l 1.1 2,2 2,2 1,6 .6 1.n 3,0 1.Q ~ A~ NO ANeWER 5 2 3 3 - - 2 ~ 1 1 1 S - 1 3 - 1 3 - 2 a l11 4 - V 1 - 4 3 4 6 - 4 1 1 - 6 (1 ^ - 1 - .5 . .b 1.0 - . . . . . . . . . . .
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THE RpPEQ URGA•VIZATION imC, r9TUnY Mub u,3nY,3?AY - HU+ TkUE THINK 3TATEMENTS ARE (ASKEU ~)F W HASED !1N Y HALF '.'1F BArPLE) 00 T!j T A L SMOKE NOT SM(IKE ..... ----- ..... AASE IF Y!)U SMJKE AyD HAVE hUPrEU wITH AaNEeTns YOU ARF AT LEAST 5n TI°E3 rUpE LIKELY TO GET LUNG CANCEH THAN IF• Yf1U HAVE DONE NEITHFR louS 1Ul},'l 33a 1qn,n 665 luo.(' .-....- m .............~.. KNUW ITIa TRUE T9? 83 ?oA 29.1 24 .5 31.3 1 THINK ITl1 TRUE 447 140 29P qt1 r+ 41i ^ 44 8 a DUNIT KNDrt IF ITl9 ,. ?15 . 63 , 132 TRUE 21,11 ?u,5 1908 ) THINK IT'g NOT TRUE Zo 16 13 7,7 4,7 2.0 KNf)h ITl9 NOT TRUE 17 P 9 1,7 2.4 1.4 PU AMBWER 5 . 5 ,5 . ,R 1 . a9i909E0
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TANLE."P7CA rUPTIM11En -2 U,3nY,32AY - HUA TkUE THIMK STATE04tUT3 ARE ,'h (AAKEU OF evD FlASEh nN Y HALF fnF sanpLE) r on NVT TOTAL 3MOKE ,M(1KE A RA9E• 10 u5 330 665 u'd qHOKERS ARE vURE LIKELY TU GET ARTHRITIS THAN NUN-4Hl)KEH9 AHF lu0.0 1dr>.+1 10(,.:) .... ................. KNOW IT~B TkUE 22 6 16 a.2 1.R 2.4 THINK IT'3 TwuE 64 1n So 6,4 2.9 ~4 1 a+4 , DON'T KNnN IF IT'S 344 92 251 TRUE 34.2 27.1 37,7 ~ THINK ITI9 NOT TRUE 393 155 238 39.1 45.7 35,8 1 KNOW ITI9 NOT TRUEi 173 74 99 17.2 210 14.9 siU ANSkER 9 2 7 •'p .9 .6 1.1 (4) 4SI909E0 ,~,.~.,.t . ,,,,,.. k. .. .. .. ~ , ~ r"61 Toww", ,.rw" r""", fwwl~
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THE ROPER ORGA4IZATION INC, STUDY 01726 (i,3f!Y,3?AY - HUw TkUE THIM1K STATEMErJTS ARE (ASMEU ()F1 ANO 8A9E) !1N Y HALF nF SAHPLE) AGE •.... ...... .-r. ..-- .-. s..----- RACE TAPLE 27AA CUNTINUED -7 9Ex .... ....r.-•••-•-•. --------- GEOGRrPHIC AREA MARKFT SIZE ........ • 7M. 1rjM. .................. .-, .-..rr... .. .r.•. 1P. 30- a5., UND UNn UUu TOTAL-MALE FEM 29 44 54 60+ 714 15M 25M 2SM+ 1+HTE ALCK NE Mw 30 h8T A 8 C D BASE CIGARETTE SMOKE POSFB A HEALTH HAZARD TO NUN• BrUKERS EXPOSED To TT ......•..•.......~..~..• .... . .... . .. .---- - - ...• .... .... .... ..•. -rrr .. .-.. ---- .-.. .•.. .... .•r- .•-.. 1005 489 51b 294 275 235 201 124 275 329 261 887 93 231 272 321 1M1 388 299 200 109. 10U.0100.O100.u10n.n10U.U100,01~G.0100.010U.u1u~.01~0,U1U0,~100,U100,01~0,0100,010U,U10n,n10~,OtUO,n inu.0 KNON IT'3 TRUE+ 323 138 195 100 PH 71 64 29 76 104 105 3UA 15 69 P0 10a 70 104 112 84 ?.3 32.1 28.2 35.9 34.p 32.0 30,t 31.8 23.4 27.6 3t.6 40.2 33,M 16,1 29.9 29.4 32.4 3b,7 26,9 37,5 41.2 21.1 THINK IT'S TRUE, 399 18A 201 107 109 p}5 91 56 105 141 92 347 41 98 104 120 69 t62 117 79 37 39.3 38.4 au.1 36,4 39.b 37,4 45.3 45.2 38.2 4?.9 35.2 39.1 44,1 42.4 38.e 38.6 38,1.41.p 19,1 57.a 33.9 tL( DON'T KNOW IF ITIS 165 98 67 4R 46 46 25 16 50 53 43 138 20 47 ne 45 25 e4 39 22 20 !"I TRUE 16,4 20.0 13.0 16.3 1b,7 19,6 12.4 14.5 18.2 16.1 16.5 15.6 21,5 2n.3 17,6 14,n 13.8 21.6 13.0 10.5 18.3 THINK IT#S NOT TR(lE• a5 46 39 21 27 25 12 1K 28 25 12 71 13 10 25 38 12 26 19 17 23 ~ 8,5 Q,a 7.b 7.1 9,8 10,b 6.0 1a.5 10,2 7,6 4,6 8,0 14,0 4.3 9.2 1f.9 6,6 6,7 b.4 9.1 21.1 KNpN IT'S NDT.TRUE- 33 17 16 16 5 5 7 3 15 6 8 27 4 7 12 111 4 1r, 11 6 6 3.3 3.5 3.1 5.4 1.8 2,1 3.5 2.a 5.5 1.A 3.1 3,0 4.3 3,11 4,4 3.1 2,2 2.6 3.7 2.9 5.5 ~ NO ANSMER 4 2 2 2 • - 2 - 1 • 1 4 • - 3 • 1 2 1 1 • ,a .4 .4 .7 • - 1.u - .4 - y .5 - - 1.1 • b .5 .3 .5 - ~ lmwmml~ - 'I" fk~ pw~ ,~ ,.+'1 ewm~ 1~ft" labool
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..., ..Ur ~r. VI\VA..ALA I 1: I, A^'4. 1 3iullr wite i 4 r.1,3or,32Ar - HUW TKUE TNIvK STATEMENTS aRE % (ABKEII UF eND 9ASED nn Y HALF nF SAMPLE) rJ.l 4 A VTAL' •---- MnkE • Dt. NFIT 9MOKE RA9E 1005 330 665 0 1uo.n 1on.n 1oo.n ~ A wUNAN wH0 TAKES PIRTH 1 CONTpUL PILLS FURTHER 9 I.VCREA9ES HER PISK LJF : GETTING A HEART ATTACK IF SHE ALSn via0KEB KyOw IT~B Tr+UE . 77 3 14 17.6 18.6 17.1 a THINK ITIS TRUE 41A 123 ?9li 41.h 36.3 414.2 1%. nONIT KM[Io IF IT'S 333 115 218 TRUE- 33.1 33.9 32.P THINK ITI9 NnT TRUE 56 29 27 r+.(+ R.h 4.1 KNOw IT'Z NOT TRUE Ip 4 1n 1.9 2.U 1.5 0 SI0 AN9wER 3 1 2 .3 .3 .3 I ' 0
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u,30Y,32Ar - HU4 TRUE THI%IK STATEMENI$ ARE (A9KF_U OF ANO 9A9E1) (1N Y HALF 9F SAr-PLE) ~ DU NOT 1!1 TUTAL• SMOKE 9Mi'lKE fit/ BAaE 1005 339 665 go CIGARETTE 9MOKE CU,4TAIN9 CARdON MOMf7xI0E'# NHICH 13 A DANGtROUS GAS ........................ 111010 ton.n ton.o KNOW IT'3 TRUE 2U9 6?. 147 20,9 tP.3 22.1 THINK IT'3 TRUE 251 151 170 25.u 23.9 25.6 DUN'T KhOW IF-IT'S 3001 62 225 TRUE 3'+.6 2q.2 3308 ~ THINK IT'9 NOT TRUE 121 65 67 12.6 19,2 9.3 0 KNOK IT'S NOT TKUE 1un 45 55 1n.0 13.3 A.3 ~ NO ANSWER 10 Y 6 1.'1 1.2 Q E9tsaseo ~ TAALE P7CB
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, .I tl' 9' ti' T'T n' 1'1 9' n' f' b'. 11' 0•t - • b•1 9' b1, 9' £ I I £ I i S I I 1 1 2 - - n b 2 9 A'9 u'I L'2 I'2 2'2 n'£ 9'2 L'i 2'£ 5'2 f'z 6' 9'£ 2'£ 0 'T n'£ 5'Z I'£ S'? 6'Z 9'z L £ 9 N b 9 1 L b £ 22 9 £ (iT b 2 a 1 6 21 bl 92 9'£1 Z'L L'b 2'S S'6 S'9 0'L 6'£ S'L h'q S'9 9'L 1'S S'9 0'9 L'b b'6 1'9 n'9 L•9 b'9 SI st bT 02 St 12 61 6 1 L5 L1 S2 01 J 21 11 £Z eT if ££ h9 2'n2 i'92 1'£2 6'12 I'££ `1'A2 b'Hi 2'Bt 1'0£ n'22 £'02 b'£2 b'b2 9'92 n•£2 £'b2 S'1Z 1'£Z t'22 L'f2 0'£1 22 sS 69 SB 09 6L 05 2n g2 661 £S LL L9 f£ to LS 6S 109 S1T 911 I£2 S'6£ u'Ln e'£b a'9b n'L£ e'c,b 2'Sn t't5 L'At n'Sn n'ab I'nn T'6p L'2b s'Ln L'Lb n'bb 2'2b b'2b 6'[b 1'Sb 20 00I 1£1 uBi L9 T£1 £21 2£T 9£ £nn 911 Sht S£t £5 96 211 121 021 612 bf2 £Sb 2'02 £'91 u'S2 L'£? 9'B1 £'n2 L'Sr 9'61 n'6t L'22 1'92 L'£2 S'LI 2'u2 6'02 o'u2 9'£2 I'b2'?'92 b'YT b'Z2 22 bf LL 26 h£ 9L 0L £b 91 102 99 QL pb 52 2b to S9 IL S£1 06 SZZ o'culu'ot, In•n01u'0o1t) 'noEu'o01o'nuto'uoio'out0'onln•outo'uoto'nulu'oOTnI nolu'unln'nutu'00T0'nnto'0010'oul 601 60e 662 tle£ 16T I2£ 2L2 I£2 £6 L8d 192 62£ SL2 n21 102 S£z SL? n62 91S 6pn 5001 . .. .... .... .... -- ...- .... ---• -- • - ---. .--. ..-• ---- -••- -•... ..-- --.. .--- ...- ----• U J H V j6M Nd HW 3N M31d 31HM +hSZ Wy2 WSI ,JL +09 65 bn o? w33 3'1rw '1V1G1 0 y11 UN(1 (IWn -Sn -0£ -Q ( -- - - - - - - - - - - - - - - - - - --------•--- - - - - - - - -W51 -ht --------- 3ZIS idNavw v3Hr 3INdvH;1039 -•-----•- ----------- -------- x3s 30va •--....... ----..... 3:)v (31dwvs 3U dIvII lNu u3SVe aN-v df' '1;1u6v) 3av sv+aw3lvls kwInj 3081 MOH - Avzf'AWo • u3~~Nlllvi?~ rrle 31dv1 'd3M6NY ON ,3naj lON sili MON)I 3nlI1 jON 6i1I NNIHj 3nal 6o1 I4I MON YI j$N00 1311Hj ssjI INNIHj .3nlll SijI MON?I -•-----•...--••-------• 13dId 400d aU 6n9VMd -093 3H1id0 a33N90 ONY xoe :33I0n a0 xnAdaI '3Mj dQ M33NV3 OHlnOw 3Hj J0 l133NV0--!l301v93 d0 63dAj 33aH1 •d0 36f190 a0fvw V SI 9hIA0w613j13aV9tJ 36r8 l.C w 92Lx AGnj6 '3NI NOIjvZINr9d0 a3d0aAH1 I!"
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TApLF 27AA 41,30Y#32AY • HUA TRUE TNINK STATEwEyTS ARE (A9KEu UF AryD 9A4En ON Y HALF OF SANPLE) 0) EDUCATION OCCUPATIO4 -------------- --- ---•------ RELIGION BASE SMOKERS ARE AT LEAST 10 TI"tES AS LIKELY TO DEi- yELOP LUidG CANCER THAN NON-SMOKERS •••••------------ •••--• NOW. HS HS EkEC wHTF RLUE TOTAL COLL GRAD GRAD PROF COLL CULL PRUT CATH •---- ---- ---- •--- -•-- - ---• ---- ---- UTMER KEY ANALYqI1 GROUPS PULITICAL PULITICAL --------------------- -----•-- AFFILIATION PHILOSnPr+Y HAVE KIDS -------------+ ----- •-------- POL• Un- ---- 1,2 SOC IUN UNU 13- PFHS FMPL DtM REP IND CUNS MODQ LIHL ACTv MbR$ 13 1N FAMS FENS ---- --•- ---• ---- ---- ---- ---- - -- ---- - -• --- --- 1005 376 347 279 150 142 262 519 321 450 219 293 429 306 213 93 135 3++2 197 436 233 100.o10n.0100.0100.0100.0 140,n1nu.01of).Q1n0,ufon.nlo0,Ot0n ,01n0.0100,01nU,Ot0n .P10u,U10n,A10Q,01on,nlnu,0 KNpw ITIS TRUE' 257 106 83 68 42 y5 63 136 nl 117 68 67 114 88 44 25 25,6 28.2 23.9 24,4 26,0 31,7 24.0 26.2 25,2 2b.0 31.1 22.9 26.6 28.8 20,7 26,9 THINK ITIS TRUE 512 189 lStl 134 !t0 74 132 25K 17B 240 106 141 220 155' 108 49 5u,9 50.3 54.2 4P.0 50,6 52,1 50.4 49.7 55,5 53.3 48.4 48,1 51.3 5n,7 5U,7 52.7 DON'T KNOw IF-IT'B 149 62 46 41 31 17 35 79 43 62 31 49 tis 38 35 13 TRUE f4.8 16.5 13.3 14.7 19,6 12,0 13.4 15.2 13,4 13.6 14.2 16.7 14,7 12,4 16.4 14.0 THINK-ITIS NOT TRUEr 60 13 23 22 3 5 21 31 16 19 10 27 23 14 21 2 6.0 3.5 6.6 7.9 1.9 3.5 8,0 6.0 5.0 4.2 4,6 9.2 5,4 4.6 9,9 2.2 KNOW ITIS NOT TRUE 21 5 6 10 2 1 10 11 3 9 3 7 6 9 5 4 2,1 1,3 1.7 3.6 1.3 ,7 3.9 2.1 ,9 2.0 1,4 2.4 1,4 2.9 2.3 4.3 NO AN9wER 6 1 1 a • - 1 a - 3 1 2 3 2 - - .6 .3 .3 1.4 - - •4 •p - .7 .5 .7 ,7 ,7 - • 4 35 102 50 9!~ 75 25,9 29,A 26,7 22.5 32.2 71 167 88 ?21 117 52,6 48,R 47.1 5(1.7 5u.2 20 49 32 72 27 14,8 14.3 17,1 16,5 11.6 6 17 12 30 10 4,4 5.0 6,4 6.9 4.3 3 6 4 1? 4 2,2 1.8 2.1 2.H 1.7 • 1 1 3 - - .3 .5 ,7 -
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.^ TARLF 28AC W.31AvX - HLI-r .4UCH THINK SMoKING A PACN nF CIGARETTES A DAY I'+CkEASES A U0 YEAR OLD'S CHANCE UF 'TYING 1-'ITHIN ~ NFxT YEA tOYEQ THAT JF 40 YFAp VL11 NUN-SMnKER (ASKED OF TH!)SE IY X HALF OF SAMPLE wMO "01UW" UR "THI-04 IT'9 TRUE" 00 YEAR nLn SMnKER HAS GREATER CHANCE OF DYIK'G1 uo + TOTAL SMOKF W~1T S10KE ~ ----- - RA9E 999 349 646 ~ 1a1'.n t0n .rs 100.c KNpn OR THINK IT'S TWUE 551 t5R 391 ....................... 55.2 45.3 6A.5 .t 15% OH LESS 156 u9 107 15.6 1p,a 16.6 , 2sx 1d5 57 t11 16.5 14.9 17.2 50% flu 31 83 11,4 P.9 1?.R 100% (DOUBLES THE 45 14 3t CHANCE) 4,5 4,P u.A 300% (MULTIPLIES BY 4 . 4 FUUH.THE CHA'jCE) .4 , . .6 "41 DON' T KNOw/t!') ANSwER 67 1? 55' r 6.7 3.4 B.5 NOT ASKEO - pUA'T KNOW 441; 191 255 Ok THINK ITIS h1OT TRUE 4u.e 5u,7 39.5 ,,1) ......-•.............. . ill) . n..m-o" r--"
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THE ROPER ORGANIZATION INC. STUnY r72b TARLF 28pC W,31A.Y - HOW MANY YEARS THINK 3D YEAN ULD wNU SMUKES ntlE PACK A DAY REDUCES LIFF. EXPECTANCY (ASKEU OF THOSE IN Y dALF'OF SAMPLF ,NO "KNUv:• OR "THIuK ITt9 TRUE" 3u YEAR OLD REDUCES LIFE , ExPErTA+iCY IF cr1oKES PALK A r)AY) TOTAL SHOKE Dfl ronT SroonE ----- ----- ----- RA9E 10u5 330 bb5 1u0,0 10U.P 100.0 KNPw UP THINK ITtS TRUE 700 20) Sun ----------------------- 69.7 59.'1 15.2 LESS THAN 2 YEARS 52 19 13 5.2 5.6 5,n 2 TO 4 YEARS 12n 45 75 11.9 13.3 11.3 4 TO 6 YEARS 156 40k lUn 15,5 1a,2 16,2 6 TO 8 YEARS 100 27 73 1^.n 9.0 11.0 e TU 10 YEARS tUA 21 87 1n.7 6,2 13.1 MURE'THAN 10 YEARS 46 9 37 4,6 2.7 5.6 DON'T KNOM/NO ANSWER 118 31 87 11,7 9,1 13.1 k'UT ASKED - DOutT KNOw 305 139 165 nR THIyK ITIS vUT TRUE 30.3 4100 24.8 ........... •---------- zLtsoseo
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THE ROPER URGANIZATION iNC, STUnY 0726 , 0,3PY,32_&Y - HUw TRUt THINK STATEMENTS ARE TA9LE 27R8 (A9KEU OF AND 8A9Er, (IN Y HALF OF SAMPLE) OTHER KEY ANALYSI S rRnUP9 pl;-`' EDUCAT30w OCCUPATION POLITICAL' POLITICAL --------------------- - ~ ....-.-.•.-..-. ------ -•...- -. ----• RELIGIUm AFFILIATION PHILUSOPHY 1AVE KIPS HS r1nN. HS ExFC wHTE 9LUE ------- .. -------------- ------------- - POL- UN• -•------- !i2 gDC ION UNU 13- PER$ FHPL! . TOTAL COLL GRAD GRAD pH(~F CnLL! CULL PPUT CATH OEM REP IND CONS M(1DQ L1bL ACTV MbRS 13 1A FAMa FEMS --•-- ---- -- ---- •--- - -- ...- •-... .-.. -•-- ---- --•- - - -- •--- ---- ---- ---- --•- --- BASE tun5 376 347 279 158 142 262 519 321 45n 219 293 429 3u6 213 93 135 342 107 43ti 233 10U.0100.0100,d1J0.010V.0100,n10U.U10n.0100,0100.01()0.41U(I.010u.U100,0100.010ll.01n0,U10n,n1n0,U1 0n,n1n0.U CIGARETTE SMOKE CONTAINS CARBON MUNOXIDEP WHICH 18 A DANGEROUB GAS • "-- • -----• - • -• ------ --- KNpw I TIS• TRUE, 2n9 110 59 39 46 33 40 99 71 87 53 b1 92 53 60 16 30 70 36 93 45 20,8 29.3 17.0 14.0 29.1 23.2 15.3 19.1 22.1 19.3 24..e 20.8 21,4 17,3 28,2 17.2 22,2 2f,,5 19,3 21.3 19.3 THINK IT$B TRUE 251. 72 97 e2 30 V 7u 121 92 121 46 69 107 83 qb 17 40 67 50 11o 52 25,0 19.1 28.u 29.4 19,0 21.1 26,7 23.3 28.7 26.9 21.0 23.5 24,9 27.1 21.6 18.3 29.6 19.ti 26.7 25.? 22.3 DON'T KNOW IF:ITIS 308 111 103 93 45 44 76 173 90 143 69 85 134 99 50 32 37 113 57 !y1 76 TRUE 30.6 2Q.5 29.l 33.3 28,5 31,a ?9.0 33.3 28,0 31.8 31.5 29.0 31,2 32.4 23,5 34,4 27,4 33.0 30,5 32,3 32.6 THINK IT'S N(lT' TRUE 127 41 49 36 19 20 42 66 43 59 21 42 47 37 34 14 16 45 ?3 56 31 12.6 10.9 14.1 12.Q 12.0 14,1 16.0 12.7 13.4 13.1 9.6 14.3 11,0 12.1 16,0 15,1 11.9 13.2 12.3 12.8 13.3 KNOW ITI3 NOT TRUE 100 38 37 25 18 !S 31 55 23 35 29 33 47 3n 20 14 11 43 16 33 28 1U.0 10.1 10.1 9.0 11,y 10,6 11,8 10.6 7,2 7.R 13.2 11,3 11,0 90 9,4 15.1 8,1 12.6 8.6 7,6 12.0 NO ANSWER 10 4 2 4 • - 3 5 2 5 1 3 2 4 3 ~ 1 4 5 3 1 1,0 !.1 .6 1.4 - - 1,1 1.0 ,6 1,1 .S 1.0 .5 1.3 1,4 - ,7 1.2 2.7 .7 .4
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THE ROPER ORGANIZATION INC. STUDY 0726 TApLE 2706 r,uNTtNUED •i o,30Y,32AY - HUw TNUE THINK STATEMENTS ARE (ASKED OF•AND BASEh ON Y HALF OF SAMPLE) OTHER KEY ANALYSIB GROUPS EDUCATION OCCUPATION PULITICAL' POLITICAL --------•---------- •--------- ----------- -----.-------------- - RELIGION AFFILIATION PHIL080PHY MAVE KIDS NON- --------• •---------- --- --------•----- POLr UN. -----•--- 1,2 k.gi i4k, HS HS EXEC WMTE'PLUE S(`C ION UND 13- PER9 EMPL, TOTAL'COLL GRAD GRAO PROF COLL COLL, PROT CATH DEM REP IND CONS MOOR L1HL ACTV MyRS 13 1a FAH9 FEM9 .......... -- - - .... - - - •-r -- ---- - - - - - - - •- - -- -- • - -- - - - - - - - -- - - - -• - - - - - - - - •- -- •-- - - • - •- ; ~ . 09 40 BABE' SMOKING IS 8Y FAR THE, GREATEST CAUSE1OF LUNG CANCER l005 376 347 274 15e 142 262 519 321 450 219 293 429 306 213 93 135 •34t 187 436 233 :; 100,0100.0100,0100,n100,U100,0100,0100.01n0,u1u0,01n0,0100,e1n0,U100,0100,o100,nino,0lon,n100,010o,0 1n0,0;; -- -.• .............. KNOW IT$S TRUEI 366 149 129 89 68 60 85 168 lt8 164 83 109 155 120 78 34 55 133 75 150 94 36.6 3Q.6 37.2' 31.Q 43.0 42,3 32.4 36.2 36,8 36,4 37.9 37.2 36,1 39.2 36,6 36.h 40,1 3p,° u0,1 34,a 40.3 THINK:ITiS TRUE 424 151 150 123 61 55 118 209 147 193 81 128 182 123 91 44 53 147 68 179 94 42.2 40.2 43.2 44.1 36.6 38,7 45.u 40.3 45.8 42,4 37,U 43.7 42,4 40.2 42,7 47.3 39.3 u'k.^ 36.4 u1,1 yu.3 DONOT KNOW IF ITIS 132 51 37 44 23 14 36 75 31) 67 314 2P 54 41 31) 9 15 39 ?b 70 ?5 TRUE 13,1 13.6 10.7 15.8 14.b 9,9 13.7 14.5 9.3 1U.9 15,5 9,h 12,6 13,4 14.1 9.7 11.1 11.4 t3,v 16.1 1u.7 THINK ITIS NOT TRUE 57 16 21 1P 3 t2 16 34 19 17 16 2A , 27 17 8 3 6 17 12 27 iB 5,7 4,3 6,1 6.5 1,9 p.5 6,1 n.6 5.9 3,n 7,3 6,P 6.3 5.6 3.8 3.? 4,4 5,n b,u 6,a 7.7 KNOW ITIS NOT TRUE• 20 7 1ti 3 3 1 6 12 5 6 5 7 1J 5 4 3 b 6 5 0 2 2,0 1.9 2.9 1,1 1,4 ,1 2.3 2.3 l,b 1.3 2.3 Z,4 2.3 1.6 1.9 3.2 4.4 1,A 2,7 ?,1 .9 NO ANSwER 4 2 - 2 - - 1 1 2 3 - 1 1 - 2 - - - t I - ,4 ,5 • ,7 • - .4 ,2 ,6 .7 - .3 ,2 - ,9 - - - .5 ,2 - I' zSI9Q9E0
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. - .. . . I ... . J / V V / 0040 TA4LF .?7Rq rUNTINPEO -2 cA,3nY,32AY - HUN TNUE TNIMK 8TATEVENTS ARE (ASKEU OF AhD BASEn ON Y HALF OF SAMPLF) BASE A 30 YEAR.OLD PER90N REwDUCE8 HIS LIFE EXPECT- ANCY IF HE SMDKEg AT LEAST ONE PACK A (1AY EDUCATION OCCLPATION POLITICAL -ww•---------- ------•.--•-•- RELIGION AFEILIATIUy N(1N- •------w- •-w-----w•---• H9 He EXEC wHTE HLUE TOTAL CULL rkAD GRAD PRnF CCILL CULL PRUT CATH DEM REP IND -----~ . w• -.w-I --.w OTHER KEY A"ALY9I8 GRnUPS POLITICAL ----------------------------- PhILOSEIPHY HPvE. KI^S ••---------ftw- Pt1L- Uh- --------- 1,2 SOC IUw UND 13- PEHS EMOL CONS hODp LIPL ACTV MaR,y 13 1R FAi S FEf'S --.- --..-.w- ---w ---- -w-• w.ww w-w-..w.- w --w- w w- .-.- .... .•-• ---- .ww- 1u05 376 347 279 158 142 262. 519 321 450 219 293 y29 .306 213 93 135 342 187 436 233 1U0.p100.01Q~~.U1J0,o100,U10Q,(I1nu.d100.01A0.UlU•^•.n1n0,vIV~.~~14u,U1JP,01nU,010n,U1n0,J10n,n1nU ,U1t~0.~1n0.0 .. . . . .. . . ~.V .... . . .. ..... ... KNOw IT'S TRUE' 252 114 9V 4o 47 44 66 147 64 105 68 70 !n8 78 57 35 45 97 50 1on f, 7 +~. 25.1 30.3 25.9 17.2 29.7 31,n 25.2 28,3 19,9 23.3 31.1 23,9 25.2 25,5'26,8 37,6 33.3 28,4 26.7 2?.9 ?5.8 . THINK IT'S TRUE, 448 166 151 130 75 61 121 215 154 214 RU 134 lp3 153 95 3p 54 146 87 195 111 44,6 44.1 43.5'46.6 47.5 43.1 46.2 41.4 48,u 47.6 38.4 45,7 42,7 59.0 44,e 40,9 40,0 42.7 46,5 44,7 47.6 DONIT KNOM IF IT'S 222 78 71 73 31 29 54 105 63 96 54 61 101 54 43 16 29 71 31 109 42 ~ TRUE 22.1 20.7 2u.5 26.2 19.6 20.4 T.0,6 20.2 25.9 21.3 24.7 20.A 23.5 17,6 20.2 17,2 ?1.5 2n.A 16,6 21j,q 18,0 THINK ITI9 NOT TRUE' 55 l0 25 le 4 7 14 36 14 24 6 21 26 12 12 2 5 1e 12 23 11 5.5 2.7 7.2 6.5 2.5 4.9 5.3 6,9 4.4 5.3 2.7 7.2 6,1 3.9 5,6 2.? 3.7 5,3 6,4 5,3 4,7 17 KNOW ITIS NOT TRUE/ 23 5 9 9 1 1 6, 14 4 A 6 6 9 9 4 ? 2 9 5 9 2 \ 2.3 1.3 2.6 3,2 ,6 .7 2.3 2.7 1.2 1.A 2.7 2.0 2,1 2.9 1.9 2.7 1.5 2.6 2.7 2,1 .9 NO ANSWER 5 3 1 1 ~ - 1 2 2 3 1 1 2 -• 2 - - 1 2 1 • ,5 .e ,3 .4 - - .4 .4 .b .7 .5 .3 .5 - .9 • - .3 1.1 ,7 - 0 /. .1
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0,30Y*3?AY - HUt+ TRl1E TNINK 9TATENENT9 ARE (A3nEU OF AtiU RA5E4 ON Y HeLF nF gAmPLE) TARLE 77RA rUvTTNIiED -1 OTHER KEY ANALYSI9 9R()UP5 . EDUr.ATI0,11 nCCUPATIqN PULITICAL POLITICAL ----------------------------- -------------- .-------------- NELTGTON AFFILIAT10ri PfITLO90PHY HAVF KIDB NON- ---- - - -- -- - ------ - - --------- POL- UN- ------ 1.2 P I N H3 HS EXEC wHTE BLUE TnTAL-CDLL GR.AU GpAD PKOF COLL' CULL PRUT CATH D tM REP I,vp CONS MOOR LIBL UNU 13. SOC e FH4 f.MPL ACTV Mtl99 13 I'+ FAI'q FEMS ----- ---- ---- --- - -- -•-- - -- ---- --- -- - - - ---- ---- ---- ---- ----•---- ---- ---- ---- - BASE 1u05 376 347 279 158 14? 262 519 3?1 4 50 229 293 429 306 213 93 135 34P 1A7 436 233 1nu.o106.0100.o100.n10u.U10o,01(1U,t)1u0.n1f'O,v l0r).n1a0,o1uo,n10o,U1un,o10u,0100,o1nu,UlUS,v1n0,010Q,m 1np,U SMOKING CAUSES SENILITY ------------ ----------- KNOw IT'S TRUE. 19 e 7 4 3 7 7 10 6 6 n 5 6 7 3 - 4 6 4 9• 9 1.9 2.1 Z,d 1.4 1.9 4,Q 2.7 1.0 3.9 1.3 3.7 1.7 1,4 2,3 1,4 - 3,0 1,q 2,1 2,1 3,9 THINK ITOS TRUE 77 27 29 21 14 13 16 45 17 37 13 27 43 21 13 7 7 19 12 34 15 7,7 7.2 8.4 7,5 0.9 9,2 6.1 8.7 5,3 R.?. 5,9 9.2 10,0 6,9 6,1 7,S 5,2 5.6 6,4 A,9 6,4 OON'T KNOW IF ITIS 319 102 in5 112 53 34 98 161 113 145 68 87 142 94 53 27 So 1u0 59 143 65 TRUE 31,7 27.1 3u.3 4q,1 33.5 23,9 37,y 31,0 35.2 32,2 31.1 24.7 33,1 39.7 24.9 29,v 37,0 29,2 31.6 32.8 27.9 THINK IT#$ NOT TRUE 356 134 131 9N 60 52 84 1Ba 111 167 76 !Ot 143 109 90 39 43 135 71 13!+ 90 35.4 35.6 37,8 31.5 36.U 36,6 32.1 35.5 34,6 37.1 34,7 34.5 33,3 35.6 42,3 41.4 31.9 3Q.5 38.0 31.2 39.b KNOW ITI9 NOT TRUE 225 102 74 49 2d 36 56 113 72 b9 52 72 91 74 51 20 30 91 38 105 , 54 22,4 27.1 21.3 17.6 17,7 25,d 21.4 21.6 22.4 1q.N 23,7 24.6 21.2 24.2 23,9 21.5 22,2 23.7 20,3 24.1 23.2 NO AN4WER 9 3 1 5 * - 1 6 2 6 2 1 4 1 3 - 1 1 3 to - .9 .8 ,3 t.g - - .4 1.2 .6 1.3 .9 .3 ,9 ,3 1.4 - ,7 ,3 1,6 .q - 1'.M'"*1
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THE ROPER ORGANIZATION INC. BTUnY 0724 • TAPLF 7788 CuN1INi!En -3 1 -------------- , EDUCwTInv nCCUPATION POLITICAL PULITICAL ------------------- ------•--• "nN- H9 Hy EXEC tiHTE PLUE I SOC ION UNU 13- PENS EMPL TOTAL COLL GRAD GRAD PROF-CCILL CULL PROT CATH nEM REP IND CONS MODR LIHL ACTV NHRS 13 18 FAM9 FEMS BA9E --•-• ---- ---- ---- A,30Y,32AY • MO'f TRUE THI"n STATEh+EN'TS ARE (aSnEU f)F An:U RA9tP OH Y-1ALF C±F SAr+PLF) UTMFR KEY ANALYSIS f;Rfltir 9 -- -••--•--•- RELI.IUM AFFILIATIhN PHIL080PHY HAVE KIDS ---•----- ----------------------------- PDL- UN- -•------- 1,2 --------- ---- ---• -- • • - • ---- ---- ---- ---- -•-- ---•• --•• --•- ••-• --•- 1005 376 347 279 158 14? 262 519 321 450 219 293 429 3u6 213 93 135 342 187 43ti 233 1ou.Otua.Otou.utUn.nlnu.uf00,U10u,(il0A.oi0u.uic').n17o.uf0(I,niOU.Ui00.010u,p100.['100,u100,010d,01 un,nln0,0 A WOMAN WHO TAKES BIRTH COvTROLIPILLS FURTHER INCREASES HER RISK OF GETTING A HEART ATTACK iF SHE ALSO 9MOKE9 KNOW IT1S TRUE' 177 90 54 32 31 32 46 95 53 76 49 49 70 61 40 27 17,6 23.9 15,b 11.5 19,6 22.5 17.6 18.3 16.5 1N.9 22,4 16.7 16.3 10.9 18.6 29,n THINK IT'S TRUE: 418 152 152 113 70 61 104 222 141 ?u1 78 124 173 131 9a 37 41.6 4n.4 43.e 4n,5 44.3 43,0 39,7 42.8 43.9 yu.7 35.6 42.3 40.3 420 45.1 39.9 DON'T KNOW IF ITIS 333 115 105 113 52 39 87 158 1n9 1 u2 77 95 157 91 56 25 TRUE 33,1 3n,6 30,3 4n.5 32.9 27,5 33.2 30.4 34.u 31,h 35.2 32.4 36,6 29.7 26,3 26.9 THINK IT'S NOT TRUE 36 17 27 12 4 Q 17 33 11 24 10 20 19 17 1tl 11 5.6 4.5 7.8 a,3 2.5 6,3 6,5 6.11 3.4 5.3 4,6 6.8 4,4 5,6 8,5 4,3 KNOW IT'S NOT TRUEi 19 1 9 7 1 1 6 9 7 6 4 4 8 6 3 - 1.8 .3 2.0 2.5 ,6 ,7 2.3 1,7 2,2 1,3 10 1.4 1,9 2,0 1.4 - NO ANSWER 3 1 - 2 - - 2 ? - 1 1 2 .3 •3 - .7 - - .8 .11 . ,2 .5 . ,5 - - • 19 73 27 7n 60 14,1 21.3 14,4 16.1 75.8 57 138 70 183 1n3 42.2 un,4 37.4 42.0 44,2 44 101 70 154 55 32.6 29,5 37.4 35.3 23.6 10 22 13 20 14 7,4 6,4 7,u 4,6 6.0 5 R 6 7 1 3,7 ?,3 3,2 1.6 .4 1 .5 ,5 - .
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Int •.Urr-r vr-f9- ALAT1lnV 1'11., QvUnT R1lb I TN * e1 ,"u 9.i2p.Y - 41.101 MUCN ItI)kF Liktly TNiMK a.r0M4,. " HU T4KES HJKTH VNTHOL pILLS AA'0 9Mf1KE9 J;! Tn HAVE -EANT pTTACK TyfK' '~L1uA" ,H0 DUFS •4FITr1Ep lA9RFU nF T,1USE •lyn THI•.' -(a"A•1 TA`cEQ NIpTH CUNTAJL pILLS FUpTWtR TrtCRE44ES 41911. 1,0 Hfec,T ATTnCK IF qHE 9t+nKFg) T(iTAL 5~t17inF, ~~T 9N711KE ----- ..... «.-.. qAaE 1n95 33Q 665 1.)(,,0 10n,') lu!',n K'+pY+ UR THINK IT'S TRUE q95 1b6 R ............................ 59.R 5n,o 61.0 FIYE TJr'F3 AS L1KELY 213 75 137 21,? 27.1 20.6 TEN TIMES AS LIKELY 181 of 13q- 19,0 1369 20.2. TtiEWTY TTr+ES AS LIKELY 5? 13 39 5.? 3,8 5.9 THIRTY TTrE9 AS LIKELY 14 6 12 1.B 109 1,8 FIFTY TIME9 AS LIKELY 5 15 1.S 2.3 dUMrT KNCJN/W0 ANSwFN 11! 4n 71 11.1, 11,P 10.7 NUT ASKED - DuN'T KNnK 010 153 257 r_1R THINh IT#9 NUT TRUE qG,a 415.1 39.6 ............. -...... -.... 44I909E0 . r-wo ---W.r"
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THE RUPER F1k8ANI7ATICIN !vC, gr:.oi>Y nleb ~ ' TABLE 40 8 tr,42 - 1HF.THER CL;PRFNTLY 9MOKF_ CIGARETTES EITHER KEY A%IALY9I4 GRnUPS EDUr,ATIw pCCUPATI w . POLITICAL PULITICAL ----------------------------- -•------------ ------- ------- RELIGIb•, AFFILIAT10ti PHILO8UPHY HAvF KIng NON• -...------ -•--------..--.. •------------- P0L- UN- --------- 1,2 MS H9 FXFC wHTE qLUE BQC IUN Ur•U 13- PERR EMPL TOTAL COLL CHAD GRAO PROF COLL CULL PPUt CATH IIEM REP IND CwlS MOOR LINL ACTv MHRg 13 fa FeNa FEH3 ----- ---- -•-- ---- --- - --' ---- -- ---- ---- ---- ---- ---- ---- ---- ---- ---- ---- ---- ---- ---- BASE 2u0d 743 700 552 30e 301 508 1067 617 q89 q55 574 874 600 418 109 269 660 366 910 479 1nU.OlOn.Olnu,ufOn.0lnb,V100,n11U9010u.0100,u1UA.01n0,u100,01UU,U10n,010u,0104).110U,-J100.11100,ul U0,01no,u SMOKE'CIGARETTES 688 225 260 200 04 lop 22u 359 203 312 124 215 278 210 159 50 122 ?53 142 295 171 34.3 30.3 t7.1 36.2 30.5 34.6 u3.3 33.A 32.9 35.1 77.3 37.5 31.9 35,0 37.8 31.2 45.4 3P.3 38,6 3.7, ,4 35,7 DO NOT SMOKE CIGARETTEe 1311 513 440 352 212 196 287 7u1 412 57F 33u 357 595 357 260 130 147 au5 225 613 3nb 65.4 69,0 62.9 630 68.8 65,1 56.5 66.0 6b.8 6u,R 72,5 62,2 68,1 60.5 62,2 6P,N 54.6 61.4 61.1 67,a ti3.9 NO ANSWER 5 5 - - 2 1 1 2 2 1 1 2 1 3 - - - 2 1 2 2 .2 .7 - - ,6 ,3 .2 .?_ ,3 .1 .2 .3 .1 .5 - - - .j .3 .2 .4 SLT909c0 r""
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0 ~ TA9LF. Z9AC 4.32R.X ~ HOW MUCH MORE LIKELY THINK A WOMAN WHO TAKEQ dIRTH CONTROL PILLB AND SMOKES 13 TO HAVE HEART ATTACK THAN WOMAN WHO DUE9 NEITHER (ASKED OF'TH09E WHO THINK WOMAN WHO TAKES RIRTH CONTROL PILLS FURTHER INCRFAqES RISK OFt HEART ATTACK IF 9HF SMOKE3S PARE' LESS THAN TWICE AS LIKELY TWICE AS LIKELh FIVEITIMEB AS LQKELY TEN TIMES A8 LIKELY TWENTY TIMES AS LIKELY DONIT KNOW/NO ANSWER NOT A8KEt1 - DON1T KNOW OR THINK ITIS NOT TRUE, ...................... TOTAL 8HOKE' Dr) NOT SMOKE ...... . ~. ..... 999 349 646 10,3.0 W.n 10o.n 553 183 367 55,11 5204 56,8 81 23 S7 e.l 6.6 8,A 222 73 147 22.2 20.9 22.8 77 35 42 7.7 10.0 6.5 50 F 12 38 5.0 3.4 5.9 42 13 29 4.2 3.7 4,5 81 .27 54 R.i 7.7 8.4 446 166 279 4a.6 41,6 43.2
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THE' ROPER ORGANIZATION VC, 9TUDY' #726 0,30Y,32AY • HU'4 TRUE THINK STATEMENTS ARE (ASKEU (iF' Au[) HASED ON Y HALF nF SANpLF) TARLE 27RA ±qt CUPITINIIED -3 UTHEH KEY AMALY9I4 f:R11UPg EDUCATIOV OCCUPATIJN PULITICAL POLITICAL ------------- ---------------- -------------- .-------------- RELIGIUN AFFILIATIJN PHILOSOPHY r1AVF KIf1S NON- --------- -------------- --------- --• Pf7Lw UN - --------- 1,2 HS 43 EXEC HHTE'9LUE TOTAL'COLL GRAD GRAD PRQF CULL'CULL PRDT CATH DEM REP SOC IUN UtiU INI) CONS MOOR LIBL ACTV MHRS 13 13• 1P PENA EMPL FAH9 FEt"9 -----•---- ---- -- ---- - -- •--- ---- -- -- - ---- ---- ---- ---- --- ---- ---- ---- ---- BA9E' 1005 376 347' 279 158 142 262 519 321 450 219 293 429 306 213 93 135 34? 197 436 233 100,01UO.Ot00.U1U0,o10u,010n,ninU.@f00,O10U,U100,0100,U100,U1'1u,U]On.~1nU,U10~.P1nu,ulOn,(`lOU,Ol0 0,O1~J,0 9MOKING•CAN STUNT A YOUNG PERSON'S GROWTH ..................... KNOw IT~3 TRUE! 92 32 28 32 12 18 26 50 26 40 25 22 45 29 14 6 9 27 24 4? 29 9.2 8,5 e,1 11.5 7,b 12,7 9.9 9.6 0.1 8.9 11.4 7.5 141,5 9,5• 6,6 6,5 6,7 7,q 12.8 9,6 12,4 THINK ITis TRUE' 2n2 86 84 71 39 34 60 127 71 12n Sb 61 117 72 03 27 31 7R 41 118 61 24.1 22.9 24.2 250 24,7 23,9 22,9 2a,5 22,1 26.7 25,6 20.8 27,3 23.5 20.2 29.0 23.0 22.8 21,9 27.1 7b,2 DON'T KNOW IVITIS 269 97 90 82 38 33 79 140 91 11P 49 84 103 89 57 25 33 98 44 113 50 TRUE, 26,8 25,8 25,9 29,4 24,1 23,2 30.2 27.0 28.3 26.2 22,4 28,7 24,0 29,1 26,8 26.9 24,4 28,7 23,5 25,9 21.5 THINK ITIS NOT'TRUE 257 105 90 60 45 40 6u 130 R5 110 97 85 112 69 61 24 32 88 49 106 59 25,6 27.9 25.9 21•5'2s,5 2R,? 74.14 25.0 26.5 24.4 26,0 29.0 26,1 22,5 28,6 25.8 23.7 25,7 26,2 24,3 ?5.3 KNON IT18 NOT TpUEi 139 53 54 32 24 17 32 69 46 5P 31 4'i 51 47 34 11 29 50 78 55 34 13,8 14.1 t5.6 11.5'15.2 12,C 12.2 13.3 14,3 12.9 14,2 11.7 11,9 15,4 16.0 11,8 21.5 14.6 15.0 12,6 14,6 NO ANBwER: 6 3 1 2 . . 1 3 2 e~ 1 1 1 - 4 1 1 1 2 . .b .8 .3 .7 ,4 .6 o ,9 ,5 .3 ,2 - 1,9 - ,7 .3 .5 ,5 z.vZSO9Eo
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THE ROpER ORGAni1ZATI9;v I'JC., STUDY 0726 TApLE 29NA D,31A.Y - Huw MANY VEAR3 TN1NK 34 YEAR OLD ;%HU BMUKE9 OvE PACK A DAY REUiiCEB LIFE EXPtCTANCY (ASKED OF TH1)SE It! Y HALF r)F SAMPLE wH0 "Kr:U1r" OW "THINK ITt9 THUE" 30 YEAR DLt) REDUCE3 LIFE EXNECTANCY IF SMOKES PACK A DAY) AGE ------------- -..... RACE t SEX •----------- ------- --•••.••- GEOGRAPHIC AAEA MARKET 9IZF --------- 7m- 15M. ------------------- --- --•-• .- .-.-. 18- 30- 45- UND uwn u-U • TnTAL MALE FEM 2q 44 59 60+ 714 15H 25H 25M+ WHTE MLCK NE MW 3U wST A B C ---------- .--.. .... .... .... .... -- --.. .--. ..-- -•-• - - - - •--. ..-- . .. .-.- .... .... ..-. ..... BABE 10n5 489 St6 294 275 235 201 124 275' 329 261 887 93 231 272 321 181 3de 299 209 109 1n0.010n.o100,u1on.010o.u100,01n0.o1on.n1o0.u10il .n1no,uloo,(111)0,u10n,010o,010n.A1f)U,J1o0,0106,01U0,n1PG.0 ! KNOW OR THINK ITI9 TRUE 700 331 369 216 194 15A 13r 66 181 241 204 635 54 149 1q6 22n 135' 257 226 150 67 -------- ............... 69,7 67.7 71.5 73.5 70.5 67,2 65.7 53.2 65.8 73.3 78.2 71.6 5A,1 611.5 72.1 68.5 74,6 66.2 75.6 71.p 61.5 . LESS THAN 2.YEARB 52 26 2b 1A 1u 12 12 7 1b 17 12 03 6 5' 14 21 12 22 12 13 5 5.2 5.3 5.0 6.1 3.b 5.1 b.u 5.6 5.8 S.? 4.6 4.N 6.5 2,2 5.1 6,5 6,6 5.7 4,0 6.7 4,6 1 2 TO 4 YEARS 120 66 Sv 42 31 31 16 7 29 4n 43 113 5 21 110 28 31 54 33 24 9 11.9 13.5 1u.5 14.3 11,3 13,? e.u 5.6 10,5 12.2 16.5 12.7 $.4 q.i 14,7 8,7 17.1 13.Q 11 0 5 11 8 3 . , , '1 4 TO 6 YEARB 156 tl2 74 52 50 32 22 13 43 52 46 148 6 33 44 48 31 yn 58 4? 16 15.5 16.8 14,3 17.7 18.2 13,6 10.9 10.5 15,b 15,A 17.6 16.7 6.5 113.3 16,2 15,1, 17.1 to,3 19.4 20.1 14,7 6• TO !! *YEAR9 100 So Su 32 ?5' 25 t8 8 23 38' 29 91 7 31 27 z5 17 29 36 2? 13 10.0 10.2 9.7 10.9 9.1 10,6 9,u 6.5 8,4 11.6 11.1 10.3 7.5 13.4 9.9 7.A 9,4 7,5 12,u 1().5 11.9 1 8 TO 10'YEAR9 108 43 b5 36 25 24 23 10 21 40 37 99 9 26 28 3? 22 45 34 20 9 10.7 8.8 12,0 12.2 9.1 10,2 11.9 8.1 7.6 12.2 14.2 11.2 9.7 11.3 tu,3 10.0 12.2 11.h 11.4 9.6 8.3 I MORE THAN 10 YEARS 46 17 29 A 17 9 12 7 15 10 13 35 10 5' 7 25 9 1a 15 9 A 4.6 3.5 5,b 2,7 6,2 3,9 6,0 5.6 5,5 3.0 S,u 3,9 10,8 k?..2 2,6 7,8 5.v 3.6 5,u 4,3 7.3 ; DONIT KNON/NO ANSWER 118 47 71 28 36 25 29 lu 34 44 24 lu6 ll 28 36 41 t3 53 38 20 7 11.7 9.6 13.8 9,5 13,1 10,6 14,4 1t.3 t2,4 13.4 9,2 12.0 11.8 12,1 13,2 12,8 7.2 13.7 12,7 4,h 6.4 1 NOT ASKED - DONIT KNOw 3n5 15A 1u7 7R 1t1 77 69 5A 94 bR S7 252 39 82 76 lul 4b 131 73 5a 42 UR THINK ITI9 NOT TRUE' 30,3 32.3 28.5 26.5 29,5- 32,8 34.3 46.e 34,2 26.7 21.8 2R.4 '11.9 35.5 27.9 31.5 25.14 33.8 2u.a 28,2 38.5 --------------.-.....-.
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. --------- ?r1- 15>;- -•----------------- -•-------- -------- t tl. 3^- 45- U;JD I~1.7 Jt', J TOTAL HAL.E FE + 29 44 51 60+ 7r, 15" 25 '; 25••+ wHTE RLCK NE nw 8U •1ST A N C D 0.31Ai9 •4U.1 MUCH TNINK 91+7KINb A PACK OF CIGAkETTES A nAY TF,CHEAStS A 46 YEAR ^LD'9 CHAyCE (IF r)YTvG '•'ITHIk hFXT YtAM pYka THAT UF 4u YEAH nLn vuk1-8NIIKER (ASKED OF' THOSF [n+ X HALF OF 8e•:PLF I;1in "K'Ja." t." "TrIi"in IT'9 T41.,E" u0 YFAw OLD 9rnKEK NAS GREATER CHAt'CE (IF DYING) ----- ---- ---- ---- ---- aACE' gEX -•----------•------ ------•-- GEOGRAPHIC AREA 1nRKF1 SJZF I I 0 1 ! BASE KNOW OR THINK IT'S TRUE --- ------------------- 3002 (MULTIPLIES BY FOUR THE CHANCE) DONIT KNOW/NO ANSWER NOT ASKED • DON'T KNUA OR THINK IT'9 NOT TRUE, ----- •---------- -..... AGC ------------------- ---- ---- ---• ---- ---- ---- - -- ---- ---- ...-• ---- ---- ---- ---- ---- ---- 949 454 5115 P9e 257 ?10 233 159 295 304 237 887 90 229 270 321 179 384 290 718 111 100,01Up +UO.n10u.ut0a,01(`G.ulOf),1t10u.u10,).O1n0.O1JJ,C10U,OlOn.Ol0U,010n,01^o,J100,o1pu,010n,41AU,0 551 260 291 172 145 107 127 55.2 57.3 53.4 59,3 56,4 4A,9 54.5 57.3 53.2 57.9 51.9 55.2 46,7 56,3 54.8 55,0 TAnLF. 28AA 58,1 53.9 61,7 53.3 48.6 156 79 77 43 4u 31 42 27 46 40 4u 138 15 43 37 46 3u 62 49 28 17 15,6 17.4 14.1 1998 15,b 14,? 18.0 18.0 15.6 13.2 16.9 15.6 16.7 18.8 13,1 14,3 16.8 16.1 16,9 13.1 15.3 165 80 65 S3 47 32 33 35 4u 59 29 146 12 40 50 45 30 67 49 3h 13 16,5 17.6 15,6 18,3 18,3 14,6 14.2 23.3 13.6 19,a 12.2 16,5 13.3 17.5 18,5 14.11 16,tl 17.4 16,9 1ti.a 11.1 . 114 50 64 42 30 19 23 13 33 39 26 105 5 14 36 39 25 31 42 27 14 11,4 11.U 11,7 14,5 11,7 8,7 9,9 8.7 11.2 12.8 11.u 110 5,6 6,1 13,3 12,1 14,J 9.1 14,5 12.6 12.6 45 20 25 15 9 11 10 1 12 14 17 4r 5 11 7 13 14 1n 11 1n 2 4,5 4.4 4.b 5,2 3.5 5,n 4,3 .7 4,1 4.6 7.2 !q.5 S,6 4.9 2,6 4,0 7,8 4.7 3.8 6,5 1.8 4 1 3 - 2 l 1 1 1 1 1 3 - - - 1 3 2 2 - - ,4 .2 ,6 • , ,8 ,5 ,4 .7 ,3 ,3 ,4 ,3 ,3 1,7 .5 ,7 - • 67 30 37 19 17 13 18 9 ?5 23 10 58 5 21 18 26 2 27 23 9 8 6.7 6.6 6.8 6.6 6.6 5.9 7,7 6.0 8,5 7.6 4,2 6.5 5.6 9,2 6,7 8,1 1.1 7.0 7.9 4,? 7.2 448 194 254 118 112 112 106 64 138 128 114 397 48 100 122 151 75 177 114 100 57 44,8 42.7 46,6 40,7 43,6 $1,1 45.5 42.7 46,8 42.1 4861 4y.P 53,3 43,7 45,2 47.9 41,9 46,1 19,3 46,7 51,4 Bti 157 1Tti 123 490 42 129 148 17A 104 207 176 114 S4
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THE ROPER OI+GAVIZATIIN IvC. STUOY 10,26 TARLF. 29RB 9.32RrY • HON MUCH MORE LIKELY TMIKK A wOciAN wHU TAKES tlIRTH C^t4TROL PILLS ANU SMOKES JS Tn HAVE HEANT ATTACA T•IAti wUMAH %.HO DOE8 wEITHER (ASKEO OF THOSE wH0 THINK wUMAN wHU TAKE3 RIRTH CUPiTRJL pILLe FURTHER INCREASES RISK OF HEART ATTACK IF SHE SnnKE9) OTHER KEY ANALY9Ig GRnUPe EDUCATIOV OCCUPATION pULITICAL' POLITICAL ----------------•-------•--•" • ......m ------- -------------- RELIGION AFFILIATION PHILOSOPHY HAVE KIDS --•- --- ------------------... POL- UN- --------- 1.2 •----- CtON. -- - OC IO~~ uNU 13- PERS EMPLi HS TOTAL-COLL,GRAD HS EXEC wMTE PLUE GRAD pROF- COLL1 CULL PRUT CATH S QEM REP INO C0SI9 nODR LIRL ACTV "d4S 13 fN FAM9 FEMS ..... .... .... ......... ......... .... ---- -- - -•-- ---- - --•- - - - - ---- ---- ---- ---- ---- BASE 1005 376 347 ?79 158 142 262 519 321 45n 219 293 479 306 213 93 135 34? 1!+7 436 233 in0.Oton.01n0.u10n.ni0U.u1on,01mu.01oo.nino.010U.n1A 0.0 10n,pin0,o1nn,01nu.010^.U10u.010n,n10u.0100,n1n0,0 KNOW OR THINK ITfS TRUE, 595 24? 206 145 ini 93 159 317 194 277 121 173 243 192 136 6n 76 211 07 253 163 ---------------------- - 59.2 64,4 59,4 57.n 63,9 65.5 57.3 61.1 60.4 61.6 58.0 59.0 56.6 62.7 63,8 6R.R 56.3 61.7 51.9 58,0 70.0 FIVE TIMES AS LIKELY Zt3 78 77 58 33 3? 57 119 69 9? 45 6A PB 70 n6 23 24 71 34 9? 52 21.2 20.7 22.2 20.A 20,9 22.5 21.8 22.9 ?1.5 20.A 20.5 23.2 T_0,5 22.9 21,6 24,7 17.8 20.a 18,2 21.1 22.3 TEN TIMES A9 LIKELY 191 76 68 37 35 2T 47 9ti 61 9n 35 52 69 66 40 22 28 72 30 69 56 19.0 20.2 19.6 13.3 22.2 19.0 17.9 18.9 19,0 2090 16.C 17,7 16.1 210% 18.8 23,7 2!),7 21.t 16.0 15.P ?u.0 TWENTY TIMEB AS LIKELY 52 24 16 11 B 14 9 20 15 23 14 1a 22 15 15 7 3 13 11 •33 12 5.2 6.4 4.6 3.9 5.1 9. 0 3.4 5.6 4,7 5.1 6.4 4.6 5.1 4.9 7,0 7.5 2.2 3.P 5.9 7,6 5,2 THIRTY TIMES AS LIKELY 18 8 6 4 3 7 5 4 8 06 4 e 8 7' 2 2 2 6 2 9 13 1.6 2.1 1.7 1.4 1.9 e,Q 1.0 .8 2.5 1.3 1.0 2.7 1.9 2.3 ,9 2,? 1.5 1.8 1.1 1.8 5.6 FIFTY TIMEe As LIKELY ?0 7 12 1 2 2 6 11 P 14 2 .4 to 4 5 1 2 6 2 7 7 2.0 1.9 3.5 a 1,3 1.0 2.3 2.1 2.5 3.1 .9 1.4 2.3 1.3 2,3 1,1 1.5 1.A 1.1 1.6 3.0 DONIT KNOW/NO ANSWER 111 49 27 34 2U 11 26 56 33 52 27 27 46 30 28 9 t7 43 18 44 ?3 11.0 13.0 7.8 1?.? 12.7 7,7 9,9 10.8 10.3 11.6 12.3 9.2 10,7 4.8 13.1 4.7 12.6 12.6 9,6 10.1 9,9 NOT A9KED - DONIT KNUM 410 134 141 134 57 49 112 202 127 173 92 120 186 114 77 29 59 131 00 183 70 OR THINK ITIS NOT TRUE 40.8 35.6 no.6 4R,n 36,1 34,5 pZ,7 3P,9 39,6 39,0 u2,V 41,n 43.4 37.3 36,2 31.? 43.7 3A,3 48.1 42,0 30.0 .ft --------------- •.... 9Gt909E0
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.:t A • 44 w • 11 ~ t THE,RpPER URGAUIZATION I^1C, STUDY N726 ' . Q,4e + WHETNER CURNENTLY SMOKE CIGApETTEB AGE , ................... RACE SEX ................... -------.. m 5M ` ......... M 7 - . 1 D 18- 30• 45- D U UND UN TOTAL MALE FEM 29 44 59 60t 7M ISM 2514 25M+ wHTE ALCK ..... .... .... .•-- ---- ---- ---- ---- ---- ---- --- - -- ----• 2004 943 1061 S6n 532 454 434 274 570 633 499 1774 183 TARLE 00 A GEOGRAPHIC AREA MARKET 9I=E „ --------- --------- --•---------------- •- NE Mw sU w8T A a C D ---- ---- ......... .... ---- .......... 460 Sq2 642 360 772 5M9 423 220 1ou.o100.01nu.uloo.n10u,u1uo,o10u.u10o.01ou,utoc.o1no,o10o,010u,010o,n1ou,010ll.o1ou,uloa.oloo,uloo. 0too,o 8MOKE'CIGARETTE9 688 349 339 221 197 174 96 t02 215 199 164 601 72 145 184 224 135 249 215 lSS 70 34.3 37.0 32.0 37.e 37,0 38,3 ?2.1 37,2 37,7 31,u 32,9 33,9 39,3 31.5 33,9 34,9 37,5 31.7 3b,5 37.4 31.8 DO NOT 9MOKE CIGARETTEB 131t . 592 719 360 334 28o 337 171 354 432 333 1164 111 315 356 417 223 524 373 264 150 65.4 62.8 67.8 61.6 62.e 61,7 77.6 62.4 62.1 6A.? 46.9 65.9 6U,7 68,5 65,7 65.0 61,9 67,0 63,3 6P,n 68.2 N0 ANDNER 5 ? 3 3 1 - 1 1 1 2 1 4 - - 2 t 2 3 1 1 - .2 .2 .3 .5 .2 - .2 p .2 .3 .2 .2 - - .4 .2 .6 p .2 .2 -
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tHE ROPER ORGANItATInN INC, gtUqY t726 TAFLF. 29AA !i.32PpX . HVu NUCH 1014E L1KtLY TWINK A )fOhA.v e1H17 TAKES NINTH CO'JTRC+L PILLS AttD SPUKEe I_8 Tn NAVE `+EANT ATTA~K THA'y wUIAN !•:HQ r%UF9 •,FITHEN (ASKED UF THOSE MMn TmIhk HU•'A j r!i1 TAKF_; N1QTH CU"TPUL RIL_L9 FURTHER INCRFA4E9 RI9K UF NFA~--•T ATTACK IF 9HE aHOKF_g) om , 0 rr,E ------------ ------- pACE SEx .-....-- - - ---.- ........- GFU:RAPHIC IREA wARKFT SI2F --------- 1h. 154. - - - - - - - - - - - - - - - - - ------------------- 18 3^- 45- UNU ffvn U, U TOTAL MALE FF, M - 29 04 5v 6nt 7i+ 154 25M ?5Ht wM1E pLCK NE Mh 9fJ f'19T A 4 C p' ----- - - ---- ----•---- - - -- ---- ---- ---- ---- --- - - - ---- - -... . . BASE 099 a54 545 290 257 Z0 233 150 2QS 304 237 887 90 22Q 270 321 179 304 290 214 111 100.0100.01011,u1J0,o10U,u1Un,n1n0,A300.U10o,0300,01n0.0100,0100,U10"..01nU,OtOn,u10u,010n,01n0,U10 n,0100,0 KNOW OR THINK ITI9 TRUE' 553 220 333 171 152. 116 114 83 155 171 136 490 40 134 148 168 1n3 220 162 109 62 -----^--•--a -----a ----- 55,4 4R,5 b1.1 S9.(1 59,1 53.0 48.9 55.3 52.5 56.3 57.4 56,3 44,4 SA.S 54,8 52,3 57,5 57,3 55.9 50,9 55.9 LE8S THAN TMICE•A9 81 36 45 23 19 16 23 11 24 26 '20 7? 7 18 1e 24 21 41 19 12 9 LIKELY 8,1 7.9 8,3 7,9 7,4 7,3 9.9 7.3 8.1 a.6 8.4 8,1 7,8 7.9 6,7 7,5 11,7 1n,7 6,b 5.6 8,1 TMICEi AS LIKELY 222 100 122 70 6u 5a 38 35 56 69 60 201 20 44 71 69 34 78 70 41 33 22.2 2?.0 22.u 29.1 23.3 24,7 16.3 23.3 19,0 22.4 ?5.3 22.7 22,2.21,0 ?b,3 21.5 19,0 20.3 24,1 100 29.7 FIVE TIMEB 4S LIKELY 77 29 48 31 2u 13 13 13 19 26 17 72 2 20 18 23 16 23 25 20 9 7.7 6.4 8,8 1n.7 7,H 5.0 5.6 8,7 6.4 A,6 7,2 0.1 2,2 8.7 6,7 7.2 8,9 6.0 8,6 9,3 8,1 TEN,TIHE9:A9 LIKELY 50 13 37 14 1y 11 6 5 12 19 12 47 2 11 12 15' 12 20 13 12 5 5.0 2.9 6,8 4.8 7,4 5,0 2.b 3.3 4,1 6.3 5.1 5.3 292 4,8 4,4 4.7 6,7 5,2 4.5 S,b 4,5 TWENTY TIMES AS LIKELY 42. 5 37 15 9 9 9 4 10 12 10 39 2 A 10 16 6 13 13 15 1 4.2 1.1 6,8 S.T 3.5 4.1 3.9 6.0 3.4 3.9 4,2 4.4 2,2 3.5 3,7 5.0 4,5 3.4 4,5 7,0 ,9 DONIT KNOW/NO ANSWER 81 37 44 1t 25 13 25 in 34 20 17 68 7 29 19 - 21 12 45 22 9 5 8.1 8,1 8.1 6.2 9.7 5,9 10.7 6.7 11.5 6.6 7.2 7,7 7,8 12.7 7,0 6,5 6,7 11.7 7,6 4,? 4.5 NOT ASKED - DON'T KNOW 446 234 212 119 105 103 119 67 140 133 1o1 38R 59 95 122 153 76 164 1?6 105 49 OR THINK ITIS NOT TRUE, 44,b 51.5 38,9 41,0 40.9 47,0 51.1 44.7 47,5 43,8 4a,6 43,7 55.6 41,5 45,2 47.7 42,5 42.7 44,1 49,1 44.1 ---- .----- .------- ..--
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TAQLF_ ?4AA 0.32prY - Nf1x MUCH MORE LIKELY THIyK A wDh•AN WHU TAKES BIRTH Cfl(vTRf1L PILLS A`10 9MUKEq IS Tf1 HAVE NEAKT ATTACK TNAN wU,4A"1 MMp pUES NEITNF.H (ASKED uF THOSE WHO THINK WUMAN AH-) TAKES B1RTH CU14TaUL PILLS FUQTHEp I+vCREASEB pI9K UF HEART ATTACK IF SHE 3hOKES) Ar,E ..-.. ............... 3ACt: SEX ------------------- P - ------- GFUGHAF'HIC AREA MARKET 9IZF 0.0 ...... 7 I- 15M. -• ---------- - --- -•----- ----•- 1tl. 3n- 05• UtiD Li'-, ^ Ui,'p TnTAL HALE FEM 29 04 5o 60+ 7M 15"+ 25M 25M+ 4HTE nLCK "E MV 9U w9T A P C f) ----• --•- •---•---- ---- - - ---- •--• - - - - - - • •- - - - - - -- - - - - • - - - - - - - BASE 1un5 489 516 290 275 235 201 124 27S 329 261 887 93 2_31 272 321 181 tt!R 299 204 109 10u.otuo.0lnu.010p.0i0u.u10A,010u.o100.n1n(J,010f).01n0.ut0~~.:~1AU,u100,01^u,010o,n1no,u10b,01nu,0 100,0100,0 KNOW OR THIVK IT19 TRUE 595 251 344 178 173 135 109 66 152 191 176 528 56 13S 155 197 1!+8 234 170 122 69 ----------------- •----- 59,2 51.3 6b,7 60.5 62.9 57.4 54,2 53.2 55.3 SP,1 h7,4 59,5 60.2 58,4 57,0 61.4 59.1 bn,i 56,9 5M,4 63.3 FIVE TIMES AS LIKELY 213 100 113 62 63 49 40 27 5S 66 62 iee 19 34 51 85 43 66 68 49 30 21.2 20.4 21.9 21.t 22,9 20.4 19.9 21.8 2u.u 20,1 23.9 21,2 2u,4 14.7 18,8 26.5 23.8 17,0 22.7 23,4 27,5 TEN TIMES AS LIKELY lat 71 ltu 55 58 34 34 16 a5 64 55 161 17 48 50 51 32 72 pe •3S 26 18.0 14.5 21.3 111.7 21.1 14,5 16.9 12.9 16.4 19.5 21.1 18.2 18,3 20,9 18.4 15.9 17.7 18,6 16,1 16.7 23.9 TWENTY TIMES AS LIKELY 52 26 26 15 12. 15 10 7 8 21 15 48 4 19 11 15' 7 24 8 16 4 5.2 5.3 5.0 S.t 4,4 6.0 5.0 5.6 2.9 6.4 5.7 5,u 4,3 8.2 4.0 4.7 3.9 6.2 2.7 7,7 3.7 THIRTY TIMES A9 LIKELY 18 2 16 e 4 4 2 1, 8 2 7 17 1 7 4 1 6 8 6 3 1 1.8 .4 3.1 2.7 1,5 1,7 190 .8 2.9 ,h 2,7 1.0 1,1 3.0 1.5 ,3 3.3 ?.! Z,D 194 .9 FIFTY TIMES AS LIKELY T0 5 15' 9 4 6 1 1 6 6 4 1A' 1 1 9 7 3 8 5 6 1 2,0 1.0 2.9 '3.1 1,5 2,6 ,5 ,N 2.2 1.8 1.5 2,n 1,1 ,4 3.3 2.2 1,7 2.1 1.7 2,9 .9 DDNIT KNON/y0 ANSWER 111 41 64 29 32 28 22 14 30 32 33 96 14 26 30 38 17 56 35 13 7 11,0 0.6 12.4 9.9 11.6 11,9 10,9 11.3 10,9 9.7 12.6 1n,R 15,1 11.3 11,0 11.8 9,4 1a,4 11,7 6,2 6.0 NOT ASKED • DONIT KNOW a10 238 172 116 102 too 92 58 123 138 85 350 37 96 117 124 73 154 1?9 87 40 OR THINK ITIS NOT TRUE 40,0 48.7 33.3 39.S 37.1 42,6 115.6 46,8 04,7 41.0 32.b 40,5 39,8 41,6 43.0 38,6 110.3 39.7 43.1 41.6 36.7 ........... •.......... OST909E0 4r r
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THE ROPER ORGANIZATION IN C, BTUOY M726 TARLE 2888 0.31AiY - HOy MANY YEARS'TMItiK 3n YEAH OLD wH0 SMOKES ONE PACK A D (ASKED UF THOSE IN Y HALF OF SAMPLE wH0 "KNUN" OR "THINK IT09 TRUE EXPECTANCY IF SMOKES PACK A DAY) AY RE " 30 UUCEB LIFE YFAR (1Lf! R EXpE EDUCE CTANC 9 L1F Y E UThFR KEY ANALYSIS GNnUPS EDUCATION OCCUPATION PULITI!'AL POLITICAL ------------------------- ------------- ---------- ---- RELIGION AFFILIATION PHILOSOPHY heyE KIDS NON. •--•----• ft•------------ . -•-•••--•----- P0L- UN- ----••--- 1,2 MS HS EXEC WHTE RLUE SOC It1v uND 13- PEh4 EMPL TOTAL'COLL,GRAO GRAD PttOF COLL CuLL PRUT CATH pEH REP IND CONS MOOR LIRL ACTu Nb95 13 19 FA!-q FEMS . •.•.•.•• ---• --------- . •• -•-• •.--.. •••- .-•. •••• -.-. -• •-..- • -••. ••-• .--• ---- .••- •-- BABE 1005 376 347 279 158 142 262 519 321 450 219 293 429 306 213 93 13S 342 tA7 43h 233 1nu,0100.0100.U100,010U,U100,010J.U100,0100,U10C,n100,1.100,0100,010n,0100,0100.o 10U,0109,ntn4,0100,U1OU.0 KNOW OR THINK IT'S TRUE- 790 280 241 178 122 1A5 187 362 218 319 15? 204 291 231 152 73 99 243 137 295 178 ---•• ..............•--- 69,7 74.5 69.5 63.8 77,2 73,9 71.4 69.7 67.9 70.9 69.4 b9.6 67.8 75.5'71.4 78.5 73,3 71.1 73.3 67,7 70,4 LE$S THAN 2. YEAR9 52 20 20 12 3 7 20 27 15 19 9 20 ?3 13 13 3 7 13 6 19 13 5.2 S.3 S.tl 4.3 1.9 4,9 7.6 S.? 4,7 0.2 4.1 6.8 5.4 4.2 6,l 3.2 5,2 3.8 3,2 4. 4 5.6 2. TO 4 YEARS 1?.0 57 41 22 28 22 28 62 40 51 23 38 49 31 38 1n 22 37 ?.3 53 32 11.9 15.2 11.8 7,9 17,7 15,5 10.7 11.9 12,5 11.3 10.5 13.o 11,4 1n.1 17,b 1^.e 16.3 10.A 12.3 12.? 13.7 4 TO 6 YEARS 156 78 a5 33 34 35 38 78 51 72 36 4S 62 62 29 16 20 55 31 60 45 15.5 20.7 13.u 11.8 21.5 24,h 14.5 15.0 15.9 16.n 16,4 15.0 14.5 2A.3 13.6 17.2 14,8 16.1 16.6 14,7 19,3 6 TO 8 YEARS 100 34 51 15 , 18 9 31 58 25 41 31 25 44 33 21 18 17 36 21 4h 21 10.0 9.0 14.7 5.4 11.4 6.3 11.8 11.2 7,8 9.1 14,2 8.5 1u,3 1n.9 9,9 19,4 12.6 10.5 11.2 10.6 9.0 8 TO !0 YEARS 108 44 3,4 29 15 13 27 5E 36 '47 27 31 49 37 21 16 11 42 74 41 26 10,7 11.7 9.8 ln.u 9.S 9,2 10,3 11.2 11.2 10.4 12,3 10.6 11,4 12.1 9,9 17.2 8,1 12.3 12,8 9,r 12,0 MORE THAN 10 YEARB 46 13 15 18 4 7 13 24 13 22 8 14 18 12 8 4 7 10 10 1? 12 4.6 3.5 4.3 6.5 2.5 4,9 5,u 4,6 4,0 4.9 3,7 4.8 4,2 3.9 3,8 4,3 5.2 5.6 5,3 2.8 5.2 DOWT KNOW/NU ANSWER .118 34 35 49 20 12 3u 55 38 67 18 31 46 43 22 6 15 41 22 60 27 11.7 9.0 10.1 17.b 12.7 8,5 t1.5 10.6 11.8 14,9 8.2 10.6 10,7 14.1 10.3 6.5 11.1 12,n 11,H 13.0 11.6 NOT ASKED • DON'T KNUw 305 96 106 141 36 37 75 157 103 131 67 89 138 75 61 20 36 90 S0 141 55 OR THINK IT'S NOT TRUE 30.3 25.5 30.5 36.2 22.8 26,1 28.6 30.3 32,1 29,1 30.6 30.4 32.2 24,5 28,6 21.5 26,7 2p,9 26,7 32,3 23.6 -•--•.... .••----------
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L_ L_ ....... I .~..~ tir.ail Uw .rrr.l .f i ......J ..rr.J ' .,...J _ .....J ' 03606174 .-..w..-........ww.... 6d33 Swv3 91 f 1 6bHH A17Y '1dLl a00W 6N03 uNI d3a H3J 1dWa Clf3d -f 1 f1Nn NOI 30 2'I --------- wNll -10d ---•--••------ -------------- 64IN 3AVH AHdOSOIIHd NCIIvIII33Y ----------------------------w 1r3I1110d 1Y.1T1110d sdnudO CICAIYnV A3M a3Hln ---•.•-•-•••-- --•- ~---- ~--- •w.-.~ HIY3 l0eid 1103 11103 30Hd uYaJ 0Ya9 1103 1 '1r101 3nu .31HM :o3X3 SH 614 --------- -NON rv0I0I13N ------ --w..... .--.......... NoIiYdn70o NOIlY3n03 (6351UNS 3H6 dI H3Y1lY 1Hr3M A0 H6ia 636Y3a3N1 d3Hlbnj 6'1'1Id 1nd1w03 H1tlId b3rY/ uH0 NYwnM ),NiNI UH,+ 3SON1 A0 a3NsY) H3HlI3h 6300 UN01 NYwl1M NYHl )oOYl1V laY3" 3AYM al 91 C3)10w6 aNY el1ld 'tualnU3 H1dIB 63NY1 OHM NYNOM Y)INIH1 xi3„Il 3bna H3nw MOH w X*92f'b N'S£ d'2n 9'9n p'£n L'£5 0•n£ S'6L S't4 L'9p 2'Sb S'na 9•ab S'6£ S'Lb 2'LP £'Sn L'S£ u•2S 9'2a T'14 9•4b 3ntll lON 6i1I HNIN1 !!0 66 £02 S9 6fT 21. £f 19 S21 042 L21 Sul 961 LIT bS2 911 2L as 2bT iST TST 9bb MONN 111400 w 03H6Y lON S'9 i'o 2'L b'L n'f 2'5 £'B 5'6 f'9 1'L 5•S £•OI S'OT 6'S 6'9 L•ui L'b 2•o n•L 9'L T'9 91 4n £T S? n S L[ 02 92 62 it 54 1f 2f It LT L 52 92 O2 t6 dHM6NY ON/MONH 1sN04 1'9 9'u 1'9 L'b O•f £'9 n'S i•£ L'b 9'£ 2'4 9'b T'b 6•£ L'f b'£ 0'2 L'£ T'S 6'f 2'b S1 22 It S[ r, 9 It 6 i2 01 01 02 2T 12 6 9 f 01 at bt Za k'13)1D1 SY •o3wI1 A1N3M1 L'L 2'a T'9 c'L L'£ 5'[i A'S a'b 2'S f'n T'a £•a b'S d'n L'S 6'9 £'f £'£ 6'S 6'b 0'S 61 u2 T1 12 S 11 It £t f2 21 66 6t 91 92 b1 11 S 6 12 OT 05 A13HII 6Y S3NIi N31 2'Ot D'L 1'9 !'01 n'9 5'£i L'nT H'L S'9 0'OT a'9 9-9 9'L 9•L 1'9 S'L 0'9 n'9 S'9 d•6 L•L 52 5f 1T Gf 9 £1 22 £2 62 92 91 62 £2 t4 02 21 21 £2 £C Tf It A13)iLI sY H3wIl 3APd r'n2 T'1z 0't2 a•12 9't2 6'd2 n'22 n'12 f'n2 L'E2 6'Z2 9•t? n'S2 L'(2 0'22 0'LT L'O£ Z'Lt f•92 £'22 Z•22 65 u0t Ot W9 6e 02 911 £9 Aut 19 n5 56 bL 6it 96 12 94 lb E6 29 Z22 03)wI1 6Y133IM1 9'6 S'uT 0'5 f'S 0'6 £'o £'A 2'11 S•9 2'B 1'9 0'u A'L L'd L•S 6'd L'tT 2'9 6'S L'iT i•6 k13MD'1 nZ 05 6 LT 21 d It ££ SZ £2 61 Sf £2 Ln 01 4i 6T It 12 £b Ts 6Y 331MJ NrNI 6631 2'n9 2'LS b•ts v'95 s'9o a'S9 5'09 S•LS £'i5 u'r,5 S'S5 a'SS 5'09 5'25 6•ZS L'aS t'T9 0'db 2'LS 6'dS b'SS ---------•----•----'---- 65T TLZ £o oJI 29 £9 D21 691 L£Z aSi t£t £62 6L1 602 0£l L6 26 lfit 20Z 912 i55 wal 6s1I HNIHI d0 MONN t1•00i0'U0i0'001u'0010'00t0'0010'oQtu'U010'0u10'00T0'OutU'00i11'OoTu'n010'nU10'001n•0o1u•ooj0•01 ito•u0T0•00T 902 4LD 191 6T£ b£T 96 Su2 069 Sbb 192 9f2 bfn 962 £bS 942 65i OS1 £L2 £S£ L9£ 666 36r6 r I er6t 31dY1 ~ , 921m Ai1n16 •3hI NUIlYZINV`J!!0 d3d0a •3H1
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~ TA qLE 0,31A.x - HOW MUCH THINK sM'3KING A PACK [1F CIGARETIE9 s OAY INCMEASES A 40 YEAP OLD'S CHANCE UF DYI.JG wITNIN • tIFxT YEAR qVER TMAT UF 4U YFAR OLn ~UN-9H[IKER t~ . (ASKED OF' THOSE IN x HALF OF SAMPLE whn "KNQH" U4 "THIAIfK ITIS Tt:uE" il0 YEAR OLO SMOKER r1AS GREATEH CMANCE OF uYIMG) 1 211 %6 W h' 4in 0 BASE KNOW OR THINK ITIg TRUE, --------- •----- °------- 1SX OR LEg9 2sX. 50X, 1001 (DOUqLEB THE, CHANCE) 300X fMULTIPLTES PY FOUR THE CHANCE) DON'T KNON/NO AN9WER NOT ABKED - OONIT KNOA OR THINK IT$B NOT TRUE -•--•---------- -...... g9t909E0 2t3AB UTHER KEY ANALYSI9 GRnUPs EDUCATION OCCUPATION PULITICAL POLITICAL ----------------------------- -------------- -------------- RELIGION AFFTLTATIC1v PHtLOSOPNY MAVE KIDS NON- ----- ---- ----- -------- --- -- --- -- POL- UN- --------- 1,2 1+9 HS EXEC OHTE HLUE gOC IOu UND 13- PFp4 EMPL' TOTAL:COLL GRAD GRAn PROF COLL CULL PRUT CATH nEM RFP IND CONS MOOR L18L ACTV MbRS 13 lq FAM9 FEMS ----- ---- ---- ---- 9Q9 367 353 273 ISO 159 246 543 296 439 236 2e1 445 294 205 96 134 318 lqi 47a 246 -- - -- ---- ---- -- ---- ---- - ••- ---- -- ---- --- ---- ---- ---- ---- 1nU.01U0.010n.u10n,010U.U16n,',1nu.U10f-.(i 1n0.1o1Ub.01n0.01n0,n1nd.01Un.01nV.U100.11w.ulUo.Pln0,ot0n,O1n0,0 551 206 193 14P 55,2 56.1 14.7 5492 156 71 45 31`1 15.6 19.3 12.7 13.Q 165 S8 54 52 16,5'15.8 15.3 19.0 114 33 53 27 11.4 9.0 15.V 9,4 45 23 13 9 4,5 6.3 3.1 3.3 4 2 1 1 .4 .S ,3 .4 67 19 27 21 6,7 S.2 7.6 7,7 448 161 1bu 125 44.8 43.9 45.3 45.n 84 56,u 37 lp 34 72 56 69 36 41% 68 42 43 17 22 46 ?8 76 36 24.7 11,3 13,8 13.3 18,9 15.7 15.3 16,a 15,3 14.3 21.0 17,1 16,4 14,5 15.5 16,0 14.6 7O 143 290 167 155 236 169 125 60 76 186 110 251 131 46.5 58.1 54.9 56,4 56,0 55.1 55.2 53,0 57,5'61,u 62.5 56.7 50.5 60,8 53.0 53.3 18 22 12.0 13,9 5u 96 49 76 35 46 70 55 34 23 27 20,3 17,7 16,6 246 130 17.3 1.4,8 16.4 15,7 18.7 16,b 24.0 2C,1 11 17 35 67 27 44 31 37 52 34 24 11 13 7.3 10,7 14,2 12.3 9,1 10,0413.1 13.2 11.7 11,6 11,7 11,5 9,7 8 8 8 2n 9 22 10 1n 18 12 13 4 6 5,3 S,o 3.3 4,4 3,u 5,n n,2 3,6 4,c+ 4.1 6.3 4.2 4,5 1 1 - 2 2 2 1 1 2 1 1 1 1 .7 .6 - .4 .7 .5 .4 .4 .4 .3 .S 1.q.7 9 111 16 37 74 33 17 15 26 25 10 4 7 b,u 5,0 6,5 6.Fl e,1 7.5 7,2 5.3 5.? P.5 4,9 4,2. 5.2 b1 32 76 38 19.2 17,7 16,0 15.4 a4 27 38 28 15.1 14,9 8.0 11.4 11 8 26 13 3.5 4„4 s,5 5.3 1 - 3 1 , 3 - .6 .4 19 15 32 15 5.7 8.3 6,p 6.1 66 85 103 245 129 193 106 126 219 125 90 36 58 132 71 223 115 44,0 53,5 01.9 45.1 43.6 44.0 04.9 44.8 a7,v 42,5 39.0 37.5 4303 41.5 39,2 47,0 4n,7

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