Tobacco Documents Online

$6.1 miillioni. Supplement to~: ~ Tobacco Institute Newsletter 199 May 30, 1978' "'CfHAIRMAN ' Pertschuk of~ th~~e~ FTC informed Secretary Califano that the Commission will begin testing domestic cigar~e~tt~e~©~~r~~ their~ carbon monoxide ~ levels, and will begin publishing the results early in 1979. "' ~ `~ ; , .. . i. i _ V .. .l ~ E ~ _~. .. . . _ . .. _. , . ~ . _ . . , ~ ,. ~ i :.. .. .,. ... . ' ~ . , . .. ~ . . That was one of th'e,'"news" items stemming from a Senate ~ subcommittee hearing, chairediby Sen~. Kennedy (D'Mlass.), on "the recent epidemic of' childhoo3l smo~~g~" Also at the sessiion, Sen. Schweiker (R-P'a. ) said that in' "Imarki;ng up"' the HEW Appropriiations bill, tHe Senate had given the new -- Office on Smoking and Health $,2'0, million, rather than the requested `SPEC'I'AlL REPORT ~•, ' NiRAR I NG NEDY 14EIN~ . .. .- .. . . _... .. i ~~~.' r~ t'. ., • 9 i f- . . . .. ... Ci?. . ,f.f'' i.i,.. .~-'._.. i'..'" .... . r . WASH I NGTON " theNat1. Dis~ease~ P'reve~ntion~ and Health P'romo~tio~~n Ac~t~ of 19!7'8. It has four "tiitles,,"' one of which deals with `~`:~:' ~- Kenniedy,, with eight co-sponsors, has introduced S. -31115,' -, , , : . . . ..: :~ . . _ ~ : s~mokimg ., t "We are watching our 'chiildrenimortgage their health to a habit which has no redeeming social value other than the income it generates for a very small proportion of our people," Kennedy said, in aprepared statement which he didl not read. ''°As long as the tobacco industry spends over $400, million a year advertising'its~ product, the~re,~ iis~ ample' jius~~tsficatilo~n for ~go~~vernm~ent~ involve~~-t ment in balancing the informational scale."' Concerniing smoking,, it calls fo "a maj o'r federal initiative aimed~at the prevention of smoking among children." It also wouldlrestrict smoking,in federal bldgs. And it revives the idea of a federal health protection tax, varying based on '"tar"' and nicotine levels. lation, and in parts, with the anti-smoking portion The bill was introduced both as a single piece of legis- sepiarate.

sit on his lap while he testified. Banzhaf called for limiiting, t • ASH's Banzhaf. He showed up with kids wearing, anti-smok- ~~ iing T-shirts~~.~ But a s~taff alid&told him~ not tobring one upito~ cig. sales toldrug, stores. (But you would not need a prescription under his newest scheme.) . Former adv. exec. Emerson Foote submitted testimony. "'If all cig,. adv. does is switch smoke-r-s-Trom one brandi to another, .how in the world did cig, sales ever rise from 1 billion to over 6010' billion?" was key in their starting smoking. ALSOTESTIFYING was a panell of high school students from the Wash- ington, D.C., area. They told the Sienators that peer pressure currently there is "not enoughidata to led~sign a tax which will be .a higher tax would not deter them from buying, a brand One girl, asked a~boutads, said theyare°'prettyridic- ulous, but they are impossible to get away from. They remind you that you want a cig."' The youngsters said they like. NEW OFFICE on Smoking, and Health chief'Piinine. told Kennedy that effective.''' (Califano did not attend. ) Riegl'e (D-Mich. ) , McGovern (D-S. D. ), , Hart (D-Collo . ,, and Leahy "'We are basically supportive of'this piece of legis- On a TV show before the hearing, an AIWfA official said:. lation. " But a spoke man contacted said AMA is currently alth..ough it has endorsed''"most aspects"'for years. reviewing the Kennedy bi11, and has not endorsed it, Senators Senators co-sponsoring,the entire bill are: Williams (D-N.J.),, Chafee, Randolph (D-W.Va.), Pell (D-R.I.), , - Vt.). also saidi: "Though the tobacco industry continues -- -3- . Kennedy Kennedy said he would leave the record'open for TI. against all the evidence -- to argue the safety of cijz- arette smoKing, tew, it any, self-respecting scientists or ~ physic~ians,in this~~ country agr~ee~.," LATE NEWS'. , CANCY ON, THE FTC. PI'TOFSICY, A FORMER FTC STAFFER IS CHADRMANi OF THE BOARD OF GEORGETOWN UNIV'., LAW CEN!TER' IiNS'TITUTE FOR PUBILIC C~ INTEREST REPRESENTATION. tj '. t, EBES. SABIEB, N© MI NATED' ROBERT P I TOFSICY T0 THE CA LV I N rni n t'FR VA- C'3_' ### w

2- Fiinally,, the bill calls for ten 'evolving, .warning -;labels. .Am~,ong the~~ sugge~stio~ns :~ ""Y'ou~ Owe Your Body ~ 5o~e~ ~ Res~p~:ect: ~ - Don't Smoke," "Cigarette Smoking During Pregnancy,May, Damage The Unborn Chiild, '' and "Cigarette Smokiriig May Hurt Your Heart."' Kennedy called these "eye-catching ..attractive, it can make some difference.''' Also, the bi Lll asks HEW' for a report within two years on "'the low 'tar" and nicotine strategy. "1 Conglressiorral-,--Insight, a newsletter, called it "'anianti:-smoking ini.t~~iat-iv¢ ,;tha':t;,cpromises~ to! g~,o~~ £~arther~~ th~ani th~e, ~ H'EN campaign." ee'I SENI.- FORD (D-Ky. ) was the first witness., He called the measure "'punitive,''' urging instead'"research." "We can work to identify harmful elements,, if they are found to, exist in tobacco, and then remove them.!'' -- -- ---- -~ .~efz-sofns ~T•f eIIt =Io ~4rr.,{D~3-r9~I ~~f~,T'? 1 1~-t2 A1~, Ford lspar,red, wi~th ;Sen.: -;Chafee .;,giving tl~at -Senator__a -^~ Lesson,,,abou~t,,j-~he i,mportan,ce of ;th~ ~tobac_co industry, i.~,,,Kennedy ;wass one hour::kat,o andi;missed =:i;t. ortI:n ,a, ;press,;rel~;ase,, iF'Qx.d aid ii sitnks;i s "'the most serious legislative threat to the'tobacco industry th'e'„~SEnate,:'qj r'1'awer7" sri-1, ao rjrto asw tnrfT r f: azs14-Q~i vlaortrrqii' goR yci bs•ri srIo tgni-x~~FSrf es~'jirrzracr ~ctu~ Other wi ine`sses;;.~?4'?lc ,l,u,de.d ~l.ir{1 lo oimob.Lqs in,3as7 9:nl" nu n~ ~,~;• William, Eoege;T-director;CDC..; ,:"eWe -wouild, .re,rommend. ._ _ addit,i~ona,l- lan uage„ requiring ,,the ~d',k~r~I~osu~e r£}lavo.rings;,and J g ,. ,.., 7ori'ir~-r trioil'1'im QS~ ri~1.Is9I-i' brtr, ofs.c~Iom~' no soi~~C .noilIim L.a~ • Dr. Richard Evans, a psycholog,ist.' "Cigarette company advertising ~.may,-overlr,ide ~th;e bel'ip £,o£ -~chi,l';dren.;t}~a;t smoki ~, is ~, _ . . c. . 4.11 -.. `C;..: :1 i.:~ ,. r ~ t .-.. ,. t'g9 dangerous rIT naijo r.o7° t[.1JsoH brz~ norvv3 J37q' oas:)z L(I . I3sZ )rt1 ris rw '21cob rf:) rr{:or lo eao ar'r{-11 .2Cp.1 '1o • Dr. James Swinehart, a social psychologist. HeiuKged placement.of anti-smoking messages in comic books, placemats in fast ~ifoodlj;res,taurants i:ar~d mil~l~ ~cartansLL;;~t4: he;lp; es_tabJl~`is~ r~Qn-,~I'~ smolting a!s c;a,~orm~,'" nsri~,.-rsrl~o oulsv T~iao2 gccirn3ob57 on enrf rtoir{'w yberr!?sX ". slcTOSCr 7xjo A'o ~7oi:j7oqo rrI I L£rrra_ v•r5v F, 11 01 2sj r"zorcog 2n gr~• ! Dir,;, Donald Young, Lrepresent,ing -.,the ;A1~,A :: j-rThis t4s; 'i;long overdliie.z';;FWe .hope t~ha:s 1uegi~;lation ~will :be', pas;sed,; i br ; LaSalle Le'ffai11,- p.r~e,;sident-;-elect ,Qfi ;the AC~spoike,Fmiostly =,a _bout ;; e,xcess', i eac~ ths among, B] ac1t~ which,, ;,he saud, are , caused ,by,-,cigare .tte„smok;-T, ing. 1,p s~oic~ eIt,nia rz 2s rf+o(l b9:-r,ba-rI r_•r a Evr llid' srt'T • Dr.);Robert ,Daugherty-,; rep,resenting the jTteart associa;ti on. "'Cigarette smoking is number one on the listi of risk f,ac,tors_ for heart attack....The odds are high that if you smoke, you''re going w ' to have, a ~heart attack.' ' ~ , .8" 70a 2 CIpD I1 ~ arri4Gr112 *~,rrrrfr3~rrG"„~~ G?f~ $j ".fi`.3'"'I~J1 rrf a %IIO(nf6 r~f?~nOfriT_' IG r1C'ii.lfi.`J'l3~c'. ') 'rf f ?r; I~~)r!Lf •.,-Paula Green, 1presidenti ;of an adv.l;agency. S4e urged ,the govt. speR~, 3077-,40. ..mill~ion. . o,n,an ~an.tiu,,smoking .adu , eam.paign,. r;•;;;i ~ ~,- ... _ _~ -- .etqve1 onijoDin bne `"•sc1"0?.