Tobacco Documents Online

, August 30,197~i KENT fC&w e4,t ~~711 TO,: FROM: Mr. CLlrtis Jud'ge' -1, / _ X1. T. L. P;chey- Field 3 SUBJECT'z Product Information Mr. Judge, if'you will look at my Sales figures (attached)i,, you will note that NEWPORT KINO SIZE is the #1 selling Lorillardd brand, and NEWPORT BOX the #6 selling Lorillard brand in Field~3 for the year-to-date. I know your immediate concern must be the "Lights" market; however, I also know the efforts placed into several "taste" brands over the past few years. C The success of NEWPORT hais been fantastic during the past few years. Our profile takenilocally shows this brand' being purchased byb1ackpeople(all ages), young adults~(usually college age),, but the base of our business is the high school student.. NEWPORT'in the 1970's is turningiinto the Marlboro of the 60's and! 7'0's. It is the "In"' brand to smoke if you want to be one of the group. Our problem is the younger consumer that does not desire almentho'l cigarette. If that person desires a non-menthol, but wants to be'part of the "In group`, he goes to Marlboro. Could we'be furnishing a back-lash to Marlboro from our ~ NEUuTPORT' brands?' Is Marlboro as strong with the early beginning consumers v as the NEWPORT brands? Could' we endithe success story for Marlboro by furnishing the young adult consumers with a total category of "In"' brands? I' think the time is right to develop a NEWPORT NATURAL C~ W C11 (non-menthol) cigarette to attract the young adult consumer desiring a non-menthol product., We have a solid basewith~ NEWPORTiand I forsee much success with the name of NEWPORT ~ My ~ oninew packaging. SUITE 2', RTR BLDG.,, RTE. 73, MT. LAUREL, N.J. 080641 Telephone: (609) 234-8141-42

( -2- We would need~ paickaging in the Soft pack and Box. A good test area msght be the Camden, New Jersey Division,.. NIMP©RT RING SIZE' is the #6 brand (all companies) in this Division. TLA:es SUITE 2, RTR BLDG., RTE. 73, MT. LAUREL, N.J. 08054 Telephone:, (609) 234-8141-42'