Tobacco Documents Online

I -P PDC MEETING August 22, 1978 PROJECT STATUS REPORT EFI The development work for this project appears to have been completed. The data of the latest MI HUT study infers that the action standard has been met; that is, the development of a 3 mg product which is more acceptable than True 5. Data from the MI HUT study indicated a 37% preference for True 5, 47% for Sample 612 and 16% No Preference. Sample 612 will be re-tested in a standard market research study, along with another prototype, in an attempt to verify the data obtained in the MI HUT study. EFII The construction for this product has essentially been finalized and blend development should be completed in September or October. It is felt that an initial market research study should be conducted in late October to determine if product modifi- cations are needed and if so, based on the diagnostics, how much and in what taste categories. True 100 (8 mg) Development of the True Type 8 mg has been completed. The construction and blend for the 8 mg Non-True type has been finalized and flavor work is currently in progress. Kent ULT No work is being conducted on this product due to the understanding that the Kent ULT will either be EFI prototype 741 or 612. New Flavors and Sensations Samples containing Orange, Tutti-Fruitti, Creme de Menthe, Marshmallow, and Cherry flavors were evaluated in

focus group sessions in Eastchester, N.Y. The consensus of opinion of those attending was that NFS is a viable concept. However, it is generally felt that a specific flavor may limit acceptance of the product. The great difficulty will be in generating the necessary data which will indicate what flavor and/or sensation nuance is needed to fulfill some pre-determined action standard. KGL 100 (8 mg) To date, no work has been conducted on this project.