Tobacco Documents Online

- \ Ir. F. J. Schultz FROM= Dick Sini th 1 replace paragraphs I and 2 unde-z' kroduct tWmcriRtiOn and Fval.uaticn in my 1/6 EF 11 memo. Let "s disc€ms as soon pass ible. The overall F? 11 product development goal is a brand that ivers the eubstant.ial smoking experience of major Lo-Fi (Marlboro, Winston, RQol, Salem) - at- decisive2y reduced (VLT segment) tar levels. Product dev~ekopment will thus seek maxilium taste quantity while garalleli-ng insofar as possible the Lt>-Fi taste characteristics at r appeal while minini~ing cannibalization of tar.- (This will achie-ve the broadest possible existing Lorillard brands_ ) Firsal2y, jsmokistg time will be comparable to the leading VLT brands; KGI,, Merit- and Vantage. _ Final evaluation of the Er II praftct will be based on consumer product test resulte _ We will move to market testing when FF ZI is significantly preferred by La-Fi smokers on a blind product basis to the best ta-stiDg reduced tar plain and menthol procloetts. RESjbt