Lorillard
Giving the Customer More for His Money
Fields
- Author
- Lewis, C.I.
- Type
- MEMO, MEMORANDUM
- Area
- FTC FILES
- Site
- N9
- Recipient
- Smith, R.E.
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Document Images
J
MEMORANDUM
TO : rMr. Dick Smith
FROM . Dr. C. I. Lewis e40-1
Director, Quality Control
August 25, 1978
SUBJECT: Giving the Customer More for his Monev
The attached article appeared in the recent issue of Food Engineering.
It suggests the following:
1. Customers may be ready for generic brands because
of inflation.
2. Supermarkets may be ready for generic brands
because of competitive factors.
3. New marketing techniques such as generic brands and
the Hanes Hosiery technique (L'eggs) may be the
wave of the future.
4. There may be a relationship between brand switching
and income of switcher.
I thought these suggestions were interesting, so I am sending them
to you.
CIL:1cm
