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PDC Meeting January 11, 1979 Project Status Report EF-II Two candidates (Code 618 and 381) were market researched against Winston Lights and Merit. The top line results of the study are as follows: Acceptable Rating Scale (0-100) EFII (618) - 58 ~'7 ~ - Winston Lights - 56 EFII (618) - 58 Merit - 54 EFII (381) - 57 Winston Lights - 59 y~ ,? EFII (381) - 54 So ~ - Merit - 51 yY ; As can be seen, there was no significant difference in the acceptability of the two candidates versus the competitive brands. However, there is a statistical inference that Code 618 is the more acceptable of the two prototypes. Flavor modifications are now being made to enhance the acceptability of the Code 618 product by giving it a more full-flavored character and making it slightly smoother. True 100 (8 mg) Currently, the True 100 (8 mg) non-True type is in test market. _ New Flavor and Sensation The prototype that is generating the most interest in- ternally is a 3 mg Lemon-mint product. All evaluations to date have been with lab samples. The taste character of this product has been stable for approximately three weeks which is much longer than previous samples of this type. Machine made samples are being made for extended stability and taste studies. Development work is continuing on both a Creme de Menthe and mouth freshner prototype.

r _ 2 ,~ .' . , KGL 100 (8 mg) Non-Menthol This product has been developed and is ready to be market researched. The internal panel results of the prototype versus current production are as follows: ~. Current Prod. 8 mg Product M.P. 13 (28%) 17 (36%) 17 (36%) OGF (15 mg) The construction for this product has been developed. Currently, work is being conducted to develop the blend and flavors.