Lorillard
Fields
- Author
- Woessner, A.F.
- Type
- MINU, MINUTES
- BUDG, BUDGET/BUDGET REVIEW
- Alias
- 03170713/03170715
- Area
- CORPORATE MINUTES
- Named Organization
- Budget Comm
- Consolidated Cigar
- Executive Comm
- Consolidated Cigar
- Named Person
- Dawley, M.E.
- Gruber, L.
- Halley, W.J.
- Henderson, D.A.
- Peak, I.H.
- Searle, F.G.
- Gruber, L.
- Date Loaded
- 05 Jun 1998
- Request
- R1-003
- R1-004
- Master ID
- 03170331/0755
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- 03170753-0755 Untitled Document 03170753/0755
- Litigation
- Stmn/Produced
- Characteristic
- ATTE, ATTENDEE LIST
- Site
- N6
- Brand
- Embassy
- Kent
- Old Gold
- Kent
- UCSF Legacy ID
- uzx41e00
Document Images
January 18, 1956 177
A regular meeting of the'Board of Directors of P. Lorillard
Company was held today at the office of the Company, 119 West 40th
Street, New York City.
There were present Messrs.: W.
I.
J. J.
H.
J. Halley
Peak
Blacknall
M. E. Dawley
" A.
D.
L. James
A. Henderson
Gruber
H.
G. F.
0. Temple
Davies
F,
F. M.
G. Walson
Searle
Anna F. Woessner,
Secretary
Mr. Halley, President, presided and the Secretary acted as Sec-
retary of the meeting.
On motion duly madeand seconded, the reading of the minutes of
the previous meeting was dispensed with.
On motion of Mr. Henderson, seconded by Mr. Peak, it
mously
was unani-
RESOLVED: That the Transfer Books of the Registered Three Per
Cent Debentures of this Company, due March 1, 1976, shall be closed
at three-thirty o'clock P. M., February 15, 1956, for the payment of
interest thereon due March 1, 1956, and shall be reopened at ten
o'clock A. M., March 2, 1956.
Mr. Peak, Chairman of the Budget Committee, presented to the
meeting the Capital Budget for the year 1956 and stated that the
Committee had approved the same, and that it was desired to submit
it to the Board of Directors for consideration and approval. There-
upon, after full discussion,
On motion.of Mr. Henderson, seconded by Mr. Searle, it was unani-
mously
RESOLVED: That the Capital Budget for the year 1956, submitted
to this meeting by the Chairman of the Budget Committee, be and the
same hereby is approved, ratified and confirmed in all respects, sub-
ject to review from time to time by this Board as set forth in resol-
lution of the Board adopted at a meeting held December 20, 1950.
There was presented to the meeting a Sales Promotion Budget for
the year 1956 calling for an expenditure of $5,500,000., to be allo-
cated as follows:
OLD GOLD Cigarettes
KENT Cigarettes
EMBASSY Cigarettes (Export)
$4,600,000.
792,200.
7
800. O
W
N
O
,
~
Tobacco Brands: 1+
BRIGGS $30,000. w
BEECH-NUT 35,000.
INDIA HOUSE 5,000,

178
Tobacco Brands, cont'd.:
UNION LEADER $25,000.
FRIENDS 5,000.
$100,000.
Thereupon, after full discussion, on motion of Mr. Searle,
seconded by br. Dawley, it was unanimously
RESOLVED: That the Sales Pr~omotion Budget for the year 1956,
as presented, in the sum of $5,500,000., be adopted and that it shall
be reviewed by the Board periodically during the year.
There was presented to the meeting an Advertising Budget for the
year 1956 calling for an expenditure of $14,210,000., to be allocated
as follows:
I
OLD GOLD Cigarettes
Magazines $104,085.
Newspapers 171,985.
Rad io 673,639.
Television 9,249,663.
Outdoor 37,628.
Miscellaneous 113,000.
Export 37,300. $10,387,300.
KENT Cigarettes
Magazines
1,141,134.
Radio 173,590.
Television 1,814,800.
Miscellaneous 120,476.
Export 18,700. 3,268,700.
,
I
EMBASSY Export 46,000.
BEECH-NUT, Newspapers 140,000.
BRIGGS, Magazines '55,000.
MURIEL, Newspapers $300,000.
Export 3,100. 303,100.
HEADLINE, Export 2,400.
Philippine Tobacco, Export 7,500.
Thereupon, after full discussion, on motion of Mr. Searle,
seconded by Mr. Dawley, it was unanimously
RESOLVED: That the Advertising Budget for the year 1956, as
presented, in the sum of $14,210,000., be adopted and that it shall
be reviewed by the Board periodically during the year.
Mr.Halley referred to the proposed sale to Consolidated Cigar
Corporation of the Company's Cigar Division and stated that negotia-
tions had proceeded to the point where a form of agreement in substan-
tially final form, embodying the terms generally stated to the Board
at its last preceding meeting, had been arrived at. A copy of such
form was presented to the meeting and such copy was directed to be
marked for identification by the Secretary and filed with the minutes
of the meeting. It was stated that such form had been agreed to by
the parties in all respects except as to several relatively minor
matters, the principal one of which was the provision relating to
the effect on the obligations of the parties in the event that, at
the time of the closing, any suit,, legal or other proceeding should
be threatened or pending agai.nst either of the parties which would
affect its ability to perform such agreement. It was stated that

179
further negotiation would be required in that regard. The other
matters remaining open of which he was aware related purely to me-
chanical details.
Thereafter, after full discussion,
On motion of Mr. Gruber,'seconded by Mr. Peak, it was unani-
mously
RESOLVED: That the proper officers of the Company be, and they
hereby are, authorized to execute an agreement for the sale of the
so-called Cigar Division of the C'ompany substantially in the form of
the copy of agreement presente'd to the meeting, with such changes
therein as such officers, acting on the advice of counsel, shall deem
necessary or advisable.
The Secretary presented to the meeting the Minutes of the meet-
ings of the Executive Committee held on December 28, 1955, and
January 4, 11 and 18, 1956, and read to the meeting a summary there-
of. Thereupon,
On motion of Mr. Henderson, seconded by Mr. Dawley, it was unani-
mously
RESOLVED: That the actions taken by the Executive Committee at
its meetings held on December 28, 1955, and January 4, 11 and 18,
1956, are hereby in all respects approved and ratified.
On motion duly made and seconded, the meeting adjourned.
~
Secretary
