Tobacco Documents Online

1 I October 15, 1952 23 A regular mieting of the Board of Directors of P. Lorillard Company vas held today at the office of the Compar~y, 119 West k0th Street, New York City. There were present Messrs.: H. A. Sent. R. M. Ganger W. J. Halley F. Hoperrell F. G. Searle L. Gruber I. H. Peak A. Jame s M. E. Dawley H. B. Parmele Todd Wool Mr. Kent, Chairme.in of the Board, presided and the Secretary acted as Secretary of the meet.ing. On motion duly made and seconded, the reading of the minutes of the previous meeting was dispensed with. Mr. Ganger presented to the meeting a Sales Promotion Budget for the year 1953 Cauin8 for an expenditure of approximately $5,510,000.00, to be allocated as follows: oIa GOLD Cigarettes $2,775,OOO. PsMBASSY Cigarettes 690,000. HE;?T C i gare tte s 1, 750, 000 . Tobacco brands 295,000. Taereupon, after full discussion, on motion of Mr. Searle, seconded by Mr. James, it was unanimously . RESOLVED: That the Sales Promotion Budget for the year 1953, as pre- sented, be adopted and that it shall be reviewed by the Board periodically during the year. be allocated as follows: Iir, Ganger presentedo to the meeting a Cigar Sales Promotion Budget for the year 1953 calling for an expenditure of approximately $366,180.00, to MURIEL $257,700 . HEADLINE 68,640. ROCKY FCRD 5, 820 . VAN BI BBHR 28, 620 . NEW CURRENCY 5, Im • Thereupon, after full discussion, on motion of Mr. Eearle, seconded by Mr. Jame s, it was unanimously RESOLVID: That the Cigar Sales Promotion Budget for the year 1953, as presented, be adopted and that it shall be reviewed by the Board periodically during the year. Mr. Ganger presented to the meeting gn Advertising Budget for the year 1953 calling for an expenditure of approximately $13,775,000.00, to be allo- cated as follovs:

24 - 0ID GOLD Cigarettes EM'Cigarettes - kMBASSY C ig.arette s MUR IEL and EMLINE C igar s. MCH NVP Cbeawing Tobacco BRIOGS Smoking Tobacco ' Export and Government-: Sales $8,514,294. .4,005,014. 1,107,692. . 50.1000.. 25,ODO• 13,000 . 60,000. Thereupon, after full discussion, on motion of Mr. Searle, seconded by Mr. Jame s, it Sra s unanimous lay RMOLVED: That the Advertising Budget'for the year 1953, as presented, be adopted and that it shall be reviewed'by'the Board periodically during the year. On motion duly made and seconded, the naeeting adjourned. -- ~~^~c'- Secretary I