Lorillard
Marketing Research Project Approval Kgl 100's Product Test
Fields
- Author
- Flinn, J.G.
- Goyette, R.W.
- Greene, J.
- Mau, T.H.
- Alias
- 01842451
- MRD5552177
- Type
- MREP, MARKET RESEARCH PROPOSAL
- BUDG, BUDGET/BUDGET REVIEW
- Area
- MARKETING/BASEMENT GMP
- Site
- G42
- Master ID
- 01842227/2480
- 01842233 5542 True
- 01842241 5552 Kgl
- 01842257 Marketing Research Project Approval Kent Micr. II 13 Mg. Focus Groups
- 01842261 Marketing Research Project Approval Kent 13 Mg. Tracking Study
- 01842262 Marketing Research Project Approval Kent 13 Mg. Group Sessions
- 01842264 Marketing Research Project Approval Kent Micr. II Recall Test
- 01842266 Marketing Research Approval Kent U Concept / Product Test
- 01842267 Marketing Research Project Approval Kent U Name Test
- 01842268 Marketing Research Project Approval Rent Billboard
- 01842279 Marketing Research Project Approval Taste Test Comparisons Vs. Now / Carlton
- 01842280 Marketing Research Project Approval 85 Mm. Aau Study Wave I
- 01842281 Marketing Research Project Approval Taste Test Vs. Parliment Ultra Light
- 01842282 Marketing Research Project Approval 85 Mm National Aau Study - Wave II
- 01842283 Marketing Research Project Approval Taste Test Vs. Merit & Vantage
- 01842284 Marketing Research Project Approval Taste Test Vs. Decade
- 01842285-2286 "3rd Revision" Marketing Research Project Approval 3 Wave Product Test Panel
- 01842287 Marketing Research Project Approval Exploratory Communications Research for True Advt
- 01842301 Marketing Research Project Approval Newport Lights Aau Waves I & II
- 01842303 Newport Research
- 01842309 Marketing Research Project Approval Newport Lights Portfolio Study
- 01842310 Marketing Research Project Approval Experimental Newport Billboard Research
- 01842311 Marketing Research Project Approval Newport Backup Campaign 5543/877
- 01842313-2314 Marketing Research Project Approval Newport Billboard Phase I
- 01842316 Marketing Research Project Approval Blindfold Tast Test
- 01842333 O. G. Filter Promotion Test Marketing Research Project Approval O. G. Filter Promotion Test
- 01842334 Old Gold Lights Recall Test Marketing Research Project Approval
- 01842335 Old Gold Lights Newspaper Recall (with Kgl 100 Tag-on) Marketing Research Project Approval Old Gold Lights Newspaper Recall (with Kgl 100 Tag-on)
- 01842336 in-Home Product Test Marketing Research Project Approval 'revised Approval Form' in-Home Product Test
- 01842340-2341 'disaster Check' Taste Test Marketing Research Project Approval Old Gold Lights 'disaster Check' Taste Test
- 01842344 Old Gold Filter Recall Test Marketing Research Approval
- 01842345-2346 O.G.F. Vitality Test - Wave I Marketing Research Project Approval
- 01842373 Marketing Research Project Approval 30 Pack Product / Concept Study
- 01842376 Spring Lights
- 01842377 Marketing Research Project Approval 30 Pack Name Sort
- 01842379 Marketing Research Project Approval 30 Pack Creative Focus Group
- 01842380 Marketing Research Project Approval 30 Pack Name Check
- 01842381 Marketing Research Project Approval 30 Pack Creative Focus Group - Phase II
- 01842383 Spring Lights Blind Product Test
- 01842384 Marketing Research Project Request Low T&N Menthol
- 01842385 Marketing Research Project Approval Real Persuasion Test
- 01842387-2388 Marketing Research Project Approval Enriched Flavor I Product Test
- 01842422 Marketing Research Project Approval Smoking Behavior Habits
- 01842427 Marketing Research Project Approval Old Gold Lights Newspaper Recall (with Kgl 100 Tag-on)
- 01842452-2453 Marketing Research Project Approval Taste Test Plus T & N Perception Tag-on
- 01842454 Marketing Research Project Approval Taste Test Vs. Parliament Ultra Lights
- 01842455 Marketing Research Project Approval Kgl Nat'l Aau Wave III
Related Documents:
Document Images
hate 1/10/77
MARKT.TING RL :1'JtRCII PROJI:CT APPRUti'AI,
(To be filled ouL by l,t,Lrketinl; ltc.;carch Department)
PROJECT KGL 100' s
KGL 100's (Rea. & Men. ) TITLI: Product Test _ 3013 # 5552 17Z
escarch I)esign (N, Cells, r1cl;iLility, I)c:siGn, Key Ilanncr I3rraks, Mcthoctology, Cities)
Interviews will be completed with a total of 600 smokers of 100 mm cigarettes
"Jexcluding smokers of brands being tested* and True and Kent 100's). The
:design will be an identified paired comparison test as follows:
Cell 1 - KGL 100's Regular vs. Merit 100's Regular
Cell 2 - KGL 100's Regular vs.- Vantage 100's Regular
Cell 3 - KGL 100's Menthol vs. Salem 100's
Each cell will be composed of 200 smokers of 100 mm cigarettes
Each res
on-
.
p
'~ dent will be given 4 packs of each of the two products he will be'testing.`
-i~K A11 competitive products will be in the actual packages being marketed.. The
KGL product i#ill be in the proposed new package. Each respondent will qualify
ir ne meets tne rotlowing requirements:
- smoke at least 10 cigarettes per day
- between 21-55 years of age
- non-rejectors of Kent/KGL and other-test brand
.cy Criteria For Analysis ;,
I Degree of preference for KGL vs. each of the competitive test brands
and reaction to KGL vs. current regular 100's brand. Additionally,
specific product characteristics will be compared KGL vs. competitive
brands.
[esearch Limitations
.ost Estinate $31 :500 :' & a s rlyv
f- 10,'o Contingency yes '[M no ;,_J
Oinal Report Inc. yes C3~ no C-1
*We cannot exclude smokers of
this cell extremely difficult
of Menthol 100's :*mokers.
Research Firm Newman-Stein
Incidence 4 % - 5 %
Length Int. 15 - 20 minutes -
# Open Ends
# Banners
Toplinc 2/28/77
(# weeks from anprovctl quest,)
Finn1
(rl weeks from approvccl quest.)
01842451
Salem because it would make screjning_within
as Salem represents a considerable portion
. ~.
