Lorillard
Marketing Research Project Approval Old Gold Lights Newspaper Recall (with Kgl 100 Tag-on)
Fields
- Author
- F, J.G. <Flinn, J.G.>
- Greene, J.
- Alias
- 01842427
- MRD5549777
- Type
- MREP, MARKET RESEARCH PROPOSAL
- BUDG, BUDGET/BUDGET REVIEW
- Area
- MARKETING/BASEMENT GMP
- Site
- G42
- Master ID
- 01842227/2480
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- Named Organization
- Ahf, American Health Foundation
- Date Loaded
- 20 Apr 1999
- Litigation
- Flag/Produced
- Characteristic
- MARG, MARGINALIA
- Brand
- Golden Lights
- Old Gold
- UCSF Legacy ID
- cao10e00
Document Images
k
13
Date _
r
NARKTTING R1:SY1uc1! PROJECT APPROVAL
(To be filled out by Mar{:etln~ ltese.Lrcl~ Del)arimcnt)
iZODUCT Corporate
5/24/'l7
PROJECT nl.d Gold Lights
TITLE (;-~ws, ,c.ncr Rcca11 JOB n_ 551+9/777
(with KGL 100 `1'aG-on
Research Design (N, Cclis, Elegibility, Dcsign, Key Banner Breaks, Ricthodoloby, Cities)
8H3 -69£B 7~
Key Criteria F or Analysis
Research Limitations
Cost Estimate $11,550 .~ Research Firm AIF
+ - 10','o Contingency yes ~j no rJ
Final Report Inc. yes ~I no ~ Incidence _
Prepared by: J. Greene Length Int. 20 minutes
Approved by: # OPen rnds 2
I
~ # Banners
?darketinb ResearchjDir ctor/Assoc. Director
/ !. Topline 3 weeks after fieLi
Y (# weeks from approved quest:)
Oroduct Bianagcr/Assistant Product Manager
Final 8 weeks afte field
.p Product AManal;cr
(.f weeks f rom approvecd r,ae: t.;
018424Z7
