Lorillard
Marketing Research Project Approval Enriched Flavor I Product Test
Fields
- Alias
- MRD55461677
- Type
- MREP, MARKET RESEARCH PROPOSAL
- BUDG, BUDGET/BUDGET REVIEW
- Area
- MARKETING/BASEMENT GMP
- Site
- G42
- Named Organization
- Newman Stein
- Request
- R1-354
- Date Loaded
- 14 Mar 2002
- Master ID
- 01842227/2480
- 01842233 5542 True
- 01842241 5552 Kgl
- 01842257 Marketing Research Project Approval Kent Micr. II 13 Mg. Focus Groups
- 01842261 Marketing Research Project Approval Kent 13 Mg. Tracking Study
- 01842262 Marketing Research Project Approval Kent 13 Mg. Group Sessions
- 01842264 Marketing Research Project Approval Kent Micr. II Recall Test
- 01842266 Marketing Research Approval Kent U Concept / Product Test
- 01842267 Marketing Research Project Approval Kent U Name Test
- 01842268 Marketing Research Project Approval Rent Billboard
- 01842279 Marketing Research Project Approval Taste Test Comparisons Vs. Now / Carlton
- 01842280 Marketing Research Project Approval 85 Mm. Aau Study Wave I
- 01842281 Marketing Research Project Approval Taste Test Vs. Parliment Ultra Light
- 01842282 Marketing Research Project Approval 85 Mm National Aau Study - Wave II
- 01842283 Marketing Research Project Approval Taste Test Vs. Merit & Vantage
- 01842284 Marketing Research Project Approval Taste Test Vs. Decade
- 01842285-2286 "3rd Revision" Marketing Research Project Approval 3 Wave Product Test Panel
- 01842287 Marketing Research Project Approval Exploratory Communications Research for True Advt
- 01842301 Marketing Research Project Approval Newport Lights Aau Waves I & II
- 01842303 Newport Research
- 01842309 Marketing Research Project Approval Newport Lights Portfolio Study
- 01842310 Marketing Research Project Approval Experimental Newport Billboard Research
- 01842311 Marketing Research Project Approval Newport Backup Campaign 5543/877
- 01842313-2314 Marketing Research Project Approval Newport Billboard Phase I
- 01842316 Marketing Research Project Approval Blindfold Tast Test
- 01842333 O. G. Filter Promotion Test Marketing Research Project Approval O. G. Filter Promotion Test
- 01842334 Old Gold Lights Recall Test Marketing Research Project Approval
- 01842335 Old Gold Lights Newspaper Recall (with Kgl 100 Tag-on) Marketing Research Project Approval Old Gold Lights Newspaper Recall (with Kgl 100 Tag-on)
- 01842336 in-Home Product Test Marketing Research Project Approval 'revised Approval Form' in-Home Product Test
- 01842340-2341 'disaster Check' Taste Test Marketing Research Project Approval Old Gold Lights 'disaster Check' Taste Test
- 01842344 Old Gold Filter Recall Test Marketing Research Approval
- 01842345-2346 O.G.F. Vitality Test - Wave I Marketing Research Project Approval
- 01842373 Marketing Research Project Approval 30 Pack Product / Concept Study
- 01842376 Spring Lights
- 01842377 Marketing Research Project Approval 30 Pack Name Sort
- 01842379 Marketing Research Project Approval 30 Pack Creative Focus Group
- 01842380 Marketing Research Project Approval 30 Pack Name Check
- 01842381 Marketing Research Project Approval 30 Pack Creative Focus Group - Phase II
- 01842383 Spring Lights Blind Product Test
- 01842384 Marketing Research Project Request Low T&N Menthol
- 01842385 Marketing Research Project Approval Real Persuasion Test
- 01842422 Marketing Research Project Approval Smoking Behavior Habits
- 01842427 Marketing Research Project Approval Old Gold Lights Newspaper Recall (with Kgl 100 Tag-on)
- 01842451 Marketing Research Project Approval Kgl 100's Product Test
- 01842452-2453 Marketing Research Project Approval Taste Test Plus T & N Perception Tag-on
- 01842454 Marketing Research Project Approval Taste Test Vs. Parliament Ultra Lights
- 01842455 Marketing Research Project Approval Kgl Nat'l Aau Wave III
Related Documents:
Document Images
ENRICHED FLAVOR PRODUCT TEST
C" 0
Menthol
White Tip
Totally T & N
Blind Disclosure
KGL KGL
vs. vs.
Test Test
Prod. Prod.
Non Menthol Menthol
White Tip White Tip
Totally T & N Totally
Blind Disclosure Blind
Paired comparison test - WATS screening for SHF smokers
households
- Mail product
- WATS call back
acements 240 240
( ~~tions
proximate
reening
20%
oker list
ficiency
d 75% of
F smokers
ing non
nthol
okers/
200 200
1335 1335
via lisrof SHF smoking
True True KGL KGL
vs. vs. vs. vS. .
Test Test Test Test
Prod. Prod. Prod. Prod.
240 240 240 240
200 200 200
1335
1335
AGE
21 - 55
~4 z
Men Women
ill be obtained from non menthol screening.
C
0
Non Menthol
Test Product
Cork Tip
KGL White Tip
Tota ly
Blind
200
* 1335
01842388
Date 8/11/77
FLIRKETINC RESEARCR PROJECT APPROVAL
(To be filled out by 6farkcting Research Department)
I'ROJECT h:nriched Flavor I
~ ODUCT Enriched Flavor I TITLE Product Test JOB IJ 5546/1677
tescarch Design (N, Cclls, F.legibllity, Design, Key Banner Breaks, Methodology, Cities)
A paired comparison in honie product test will be conducted among smokers of 10 or more
cigarettes per day between the ages of 21 and 55. This test will contain 6 test cells as
follows:
(1) KGL vs test prod. (non menthol, white tip - total].y blind)
(2) KGL vs test prod. (non menthol, white tip - blind w/T & N Ns)
(3) True vs test prod. (non menthol, white tip - totally blind)
(4) True vs test prod. (non menthol, white tip - blind w/T & N #s)
(5) KGL vs test prod. (menthol, white tip - totally blind)
(6) KGL vs test prod. (non menthol, cork tip - totally blind)
Each cell will be comprised of 200 low tar smokers (total N = 1200) -~ male and hfemale.
Screening will be taken from Lorillard name bank via WATS lines from New York. Also by
WATS line there will be a reminder call and call back interview.
All products will be 85mm soft pack.
.cy Criteria For Analysis
rall product preference
rall taste preference Action Standard - Parity with KGL
:escarch Limitations
.
ost Estimate $53,500 Research Firm
- 1Q^, Contingency yes a]
1na1 Report Inc. yes UQ no `/
no ~
Incidence
.~ ~
repared by: _ W. Do le .t4, Length Int.
pproved by:
~- (I
tl Open r.nds
/ # Banners
~nrkcting Rcscarch Director
Topline
'roduct hlanaCcr
r Final
( ~"~
~~
oup ProducL Manal;cr
~ ~
.
Newman-Stein
N/A Lorillard Name Bank
15 minutes
6
2
6
ois423s7
