Lorillard
Marketing Research Project Approval Real Persuasion Test
Fields
- Type
- MREP, MARKET RESEARCH PROPOSAL
- BUDG, BUDGET/BUDGET REVIEW
- Master ID
- 01842227/2480
- 01842233 5542 True
- 01842241 5552 Kgl
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- 01842427 Marketing Research Project Approval Old Gold Lights Newspaper Recall (with Kgl 100 Tag-on)
- 01842451 Marketing Research Project Approval Kgl 100's Product Test
- 01842452-2453 Marketing Research Project Approval Taste Test Plus T & N Perception Tag-on
- 01842454 Marketing Research Project Approval Taste Test Vs. Parliament Ultra Lights
- 01842455 Marketing Research Project Approval Kgl Nat'l Aau Wave III
Related Documents:
Document Images
Date 6/15/77
MARKETING RESIARCII PROJECT APPROVAL
(To be filled out by AfarkcLLig Research Department)
New Products
PROJECT Real Persuasion ,
TITLE Test JOB # 5546/1477
'~
Research Deaign No Colls, Elegibility, Design, Key Banner Breaks, Methodology, Cities)
A single page Real newspaper ad will be tested among 250 "
random filter smokers (h male, h female) between the ages
of 21 and 55. Awareness, recall and persuasion, as meas-
ured by constant sum will be gathered for Real, KGL, True
and Merit. This research will be conducted in 4 geogra-
phically dispersed cities.
Key Criteria For Analysis
Constant sum persuasion
Awareness
Recall
Research Limitations
Cost Estimate $8,000 `
+ - 10^. Contingency yes (M no r-t
Final Report Inc. yes C-&/ no j_ ]
?repared by: W. Doyle
larketing J1esarch Director/Assoc. Director
roduet~hla4age~/Assistant Product Manager
~l (! 1 ~ ' 1 1 `~~ ' ~
Oup Product Manager ,
Research Firm AHF
Incidence 30%
Length Int. 30 minutes
# Open Ends 6
# Banners
Topline 5
(!i weeks from approvod quost.)
Final 9
(.Y weeks from approved quesY.)'
01842385 -
