Tobacco Documents Online

~ 11AIChl•:1'lll1; (fl,;;lall ' ' i I'lt«IKc:'I' 10:c1Ul•:t1'I' Un11•: `~/27/76 i ( h, 1w 1 111l•d In li•y i ra~,u mrikli11; t~•~lur:~l.) 1'i uclitc t. Low T&N Men thol _ ~, JF ck Sm i th Di J'roi~otionzl Re::earch(-J ~ Rcquc3tccl hy }'ro,iIic t. Runrnr~•h ~ r t> I// 'I'rnckittE/ALtittulc~- ;~ ~ ICr• ' ~": Otther n hACKCliOI JN D R&D is developing a low tar cork tip menthol in both 85mm and 100mm lengths offering chest impact comparable to Vantage/Merit and noticeably low throat irritation. The tar range would be 9ma. - 85's, 11mg. - 100's. Reasons for interest in this project are: a) lower tar and nicotine is the most desirable improvement for Kool, Salem & Newport smokers based on the Switching Study, b) low irritation is a known important need among all dis- satisfied smokers, c) there is no low tar equivalent to the 100% menthol lo-fi brands which control that segment, suggesting a possible gap, d) 1~8D conducted concept research directionally indicates an excellent conceptual fit between reduced irritation and reduced tar, e) 13/-of-_super-fi~• smokers, and 15% of super-fi prone in the same research preferred a concept offering that fit over "own brand." Delivery of a consumer perceived product benefit is judged essential prior t.o test market entr . puI2POSK eps,TECT~t~S 1/5 ~ To confi hat our 85mm product achieves~preference and taste parity vs.• Kp~•~-1~-i1 s and salpm r.;cYhts.- with.. a significant "win" in the low irrita- tion__area.• (Additionally, we want to obtain as much diagnostic/develop- mental data as possible.) ANTICIPA'1'L:U AC'1'l UN Introduce inLo test market or improve product. TIMING Test will run in early Nov. to allow for receipt of results by early Jan., 1977, However, we'd like methodology developed 11S7,P so that- diagnostic probing can be discussed with R&D. CUS 1' CONS'l'i1/11 N'l'; ; ti4~' 01842384 ALt1ch spucii•ic inl'o1•maLioti 11cOds tuid, al-l,i icavlc, procluct :a,ucificat,ioit informaLion.