Lorillard
Marketing Research Project Approval 30 Pack Creative Focus Group - Phase II
Fields
- Author
- Flinn, J.G.
- Kayiatos, M.A.
- S, R.E. <Smith, R.E.>
- Alias
- 01842381
- MRD55461277
- Type
- MREP, MARKET RESEARCH PROPOSAL
- BUDG, BUDGET/BUDGET REVIEW
- Area
- MARKETING/BASEMENT GMP
- Site
- G42
- Master ID
- 01842227/2480
- 01842233 5542 True
- 01842241 5552 Kgl
- 01842257 Marketing Research Project Approval Kent Micr. II 13 Mg. Focus Groups
- 01842261 Marketing Research Project Approval Kent 13 Mg. Tracking Study
- 01842262 Marketing Research Project Approval Kent 13 Mg. Group Sessions
- 01842264 Marketing Research Project Approval Kent Micr. II Recall Test
- 01842266 Marketing Research Approval Kent U Concept / Product Test
- 01842267 Marketing Research Project Approval Kent U Name Test
- 01842268 Marketing Research Project Approval Rent Billboard
- 01842279 Marketing Research Project Approval Taste Test Comparisons Vs. Now / Carlton
- 01842280 Marketing Research Project Approval 85 Mm. Aau Study Wave I
- 01842281 Marketing Research Project Approval Taste Test Vs. Parliment Ultra Light
- 01842282 Marketing Research Project Approval 85 Mm National Aau Study - Wave II
- 01842283 Marketing Research Project Approval Taste Test Vs. Merit & Vantage
- 01842284 Marketing Research Project Approval Taste Test Vs. Decade
- 01842285-2286 "3rd Revision" Marketing Research Project Approval 3 Wave Product Test Panel
- 01842287 Marketing Research Project Approval Exploratory Communications Research for True Advt
- 01842301 Marketing Research Project Approval Newport Lights Aau Waves I & II
- 01842303 Newport Research
- 01842309 Marketing Research Project Approval Newport Lights Portfolio Study
- 01842310 Marketing Research Project Approval Experimental Newport Billboard Research
- 01842311 Marketing Research Project Approval Newport Backup Campaign 5543/877
- 01842313-2314 Marketing Research Project Approval Newport Billboard Phase I
- 01842316 Marketing Research Project Approval Blindfold Tast Test
- 01842333 O. G. Filter Promotion Test Marketing Research Project Approval O. G. Filter Promotion Test
- 01842334 Old Gold Lights Recall Test Marketing Research Project Approval
- 01842335 Old Gold Lights Newspaper Recall (with Kgl 100 Tag-on) Marketing Research Project Approval Old Gold Lights Newspaper Recall (with Kgl 100 Tag-on)
- 01842336 in-Home Product Test Marketing Research Project Approval 'revised Approval Form' in-Home Product Test
- 01842340-2341 'disaster Check' Taste Test Marketing Research Project Approval Old Gold Lights 'disaster Check' Taste Test
- 01842344 Old Gold Filter Recall Test Marketing Research Approval
- 01842345-2346 O.G.F. Vitality Test - Wave I Marketing Research Project Approval
- 01842373 Marketing Research Project Approval 30 Pack Product / Concept Study
- 01842376 Spring Lights
- 01842377 Marketing Research Project Approval 30 Pack Name Sort
- 01842379 Marketing Research Project Approval 30 Pack Creative Focus Group
- 01842380 Marketing Research Project Approval 30 Pack Name Check
- 01842383 Spring Lights Blind Product Test
- 01842384 Marketing Research Project Request Low T&N Menthol
- 01842385 Marketing Research Project Approval Real Persuasion Test
- 01842387-2388 Marketing Research Project Approval Enriched Flavor I Product Test
- 01842422 Marketing Research Project Approval Smoking Behavior Habits
- 01842427 Marketing Research Project Approval Old Gold Lights Newspaper Recall (with Kgl 100 Tag-on)
- 01842451 Marketing Research Project Approval Kgl 100's Product Test
- 01842452-2453 Marketing Research Project Approval Taste Test Plus T & N Perception Tag-on
- 01842454 Marketing Research Project Approval Taste Test Vs. Parliament Ultra Lights
- 01842455 Marketing Research Project Approval Kgl Nat'l Aau Wave III
Related Documents:
Document Images
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30 PACK
1'ltc~.il:C'r Creati ve Focus
C,6~ ,.r 30 PACK 1'I.1)a: Group-Phase I1
2Q,_1177
wti a 5546/1277
escarch Acsi6n (N, Cells, l:lcEiliiliLy, ))csiGn, Key Banner Brculcs, hlethodolol;y, Cities)
Three focus groups sessions will be held on Thursday, May 12 to evaluate-several
creative executions for two different strategies---one emphasizes 30 cigarettes as the
unique selling point, and the other concentrates on taste/tar as the primary thrust.
Reaction to the product, after viewing the creative, will also be investigated.
The three groups will be comprised of female non-menthol filter smokers of 10 or
more cigarettes per day. Qualified respondents will be between the ages of 21 and 55.
Smokers of the ultra hi fi brands of Carlton, Now and True 85MM will be screened
out. In each group, approximately three quarters of the respondents will be smokers
of 85MM filter cigarettes and one quarter smokers of IOnMM filter cigarettes.
The groups will be further divided as follows:
Group 1 non-working women
Group 2 non-workinc!/working women
Group 3 worki ng t,romen
ey Criteria For Analysis
(_ t
These groups will provide qualitative insights into the alternative creative
executions for each of the two strategies and product reaction based on expectation
generated by the advertising.
2search Limitations
This is a qualitative study limited to the Eastern metro area and, therefore,
not projectable to the universe.
)st Estimate ~4~np Rescarch I~inn Abby Ellison Qualitative
- Io;'o ContinCency yes EU no v
- Research, INC.
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inal Report Inc. ycs [xr) no [ Incidence 20%
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repared by: Mary Anne Kayiatos /RlC~ Length Int .
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~proved by : : ' # Open Ends
# Banners
tr)cctii,l; itcsyarch Director
Toplinc Week to 10 days after group .
presentation
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Final 3 Weeks after groups
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01842381
