Tobacco Documents Online

Dato 4/19/77 A61RKLTINC Rt::3EARCR PitOJECT APPrUVAL (To be tilled•out by Marketing Reaelrch Departmcnt) ( V nuCT 30 Pack ._- PROJECT 30 pack TITLE Name Check JOB # 5546/1177 Research Design (N, Cells, Elegibility, Design, Key Banner Breaks, Methodoloby, Cities) N= 150 female smolcers of 112 pack or more per day between the ages of 21 and 55. The sample will be controlled to obtain equal numbers of females under and over 35. . Respondents will be screened via shopping center intercept in the cities of Philadelphia and Bridgeport. Eligible smokers will be told that a cigarette manufacturer may be introducing a new cigarette and three brand names are being considered. They will then be sequentially shown a sea print of a white pack- age with each of the names (Carolina 30's, 30.Lights, and Bounty) and asked what kind of a cigarette they imagine it to be. The names will be rotated to eliminate any bias. Key Criteria For Analysis The objective of this study is to check the product perception smokers may have of this new brand based solely on the presentation of three alternative names (Carolina 30's, Bounty, and 30 Lights). Research Limitations The small sample size and the study design permits use of these results only as partial input to be considered in conjunction with the name sort and the concept product study findings for a decision on the name. :ost Estimate $3,900 Research Firm Data Development r- 10~o Contingency yes CC no [= inal Inc yes C( no r, 1 . Report. Incidence 20 % 'repared by: Mary Anne Kayiatos Length Int. 8 minutes 3 .pproved by: # Open Ends r.,JI 7Z ' # Banners . 1 :arketing Ijcse rch Director/~1:,soc.soc. Director / Topline W 0 512177 roduct StanaCer/A:J:.istan Product Lianagcr Fin l a ~t2~ ~ (~7 weeks from approved qucst.)_ Product 4danatgor `~.~ 01842380 ~