Lorillard
Old Gold Lights Recall Test Marketing Research Project Approval
Fields
- Author
- Flinn, J.G.
- Greene, J.
- Alias
- 01842334
- MRD5544277
- Type
- MREP, MARKET RESEARCH PROPOSAL
- BUDG, BUDGET/BUDGET REVIEW
- Area
- MARKETING/BASEMENT GMP
- Site
- G42
- Master ID
- 01842227/2480
- 01842233 5542 True
- 01842241 5552 Kgl
- 01842257 Marketing Research Project Approval Kent Micr. II 13 Mg. Focus Groups
- 01842261 Marketing Research Project Approval Kent 13 Mg. Tracking Study
- 01842262 Marketing Research Project Approval Kent 13 Mg. Group Sessions
- 01842264 Marketing Research Project Approval Kent Micr. II Recall Test
- 01842266 Marketing Research Approval Kent U Concept / Product Test
- 01842267 Marketing Research Project Approval Kent U Name Test
- 01842268 Marketing Research Project Approval Rent Billboard
- 01842279 Marketing Research Project Approval Taste Test Comparisons Vs. Now / Carlton
- 01842280 Marketing Research Project Approval 85 Mm. Aau Study Wave I
- 01842281 Marketing Research Project Approval Taste Test Vs. Parliment Ultra Light
- 01842282 Marketing Research Project Approval 85 Mm National Aau Study - Wave II
- 01842283 Marketing Research Project Approval Taste Test Vs. Merit & Vantage
- 01842284 Marketing Research Project Approval Taste Test Vs. Decade
- 01842285-2286 "3rd Revision" Marketing Research Project Approval 3 Wave Product Test Panel
- 01842287 Marketing Research Project Approval Exploratory Communications Research for True Advt
- 01842301 Marketing Research Project Approval Newport Lights Aau Waves I & II
- 01842303 Newport Research
- 01842309 Marketing Research Project Approval Newport Lights Portfolio Study
- 01842310 Marketing Research Project Approval Experimental Newport Billboard Research
- 01842311 Marketing Research Project Approval Newport Backup Campaign 5543/877
- 01842313-2314 Marketing Research Project Approval Newport Billboard Phase I
- 01842316 Marketing Research Project Approval Blindfold Tast Test
- 01842333 O. G. Filter Promotion Test Marketing Research Project Approval O. G. Filter Promotion Test
- 01842335 Old Gold Lights Newspaper Recall (with Kgl 100 Tag-on) Marketing Research Project Approval Old Gold Lights Newspaper Recall (with Kgl 100 Tag-on)
- 01842336 in-Home Product Test Marketing Research Project Approval 'revised Approval Form' in-Home Product Test
- 01842340-2341 'disaster Check' Taste Test Marketing Research Project Approval Old Gold Lights 'disaster Check' Taste Test
- 01842344 Old Gold Filter Recall Test Marketing Research Approval
- 01842345-2346 O.G.F. Vitality Test - Wave I Marketing Research Project Approval
- 01842373 Marketing Research Project Approval 30 Pack Product / Concept Study
- 01842376 Spring Lights
- 01842377 Marketing Research Project Approval 30 Pack Name Sort
- 01842379 Marketing Research Project Approval 30 Pack Creative Focus Group
- 01842380 Marketing Research Project Approval 30 Pack Name Check
- 01842381 Marketing Research Project Approval 30 Pack Creative Focus Group - Phase II
- 01842383 Spring Lights Blind Product Test
- 01842384 Marketing Research Project Request Low T&N Menthol
- 01842385 Marketing Research Project Approval Real Persuasion Test
- 01842387-2388 Marketing Research Project Approval Enriched Flavor I Product Test
- 01842422 Marketing Research Project Approval Smoking Behavior Habits
- 01842427 Marketing Research Project Approval Old Gold Lights Newspaper Recall (with Kgl 100 Tag-on)
- 01842451 Marketing Research Project Approval Kgl 100's Product Test
- 01842452-2453 Marketing Research Project Approval Taste Test Plus T & N Perception Tag-on
- 01842454 Marketing Research Project Approval Taste Test Vs. Parliament Ultra Lights
- 01842455 Marketing Research Project Approval Kgl Nat'l Aau Wave III
Related Documents:
Document Images
MARKETING IUS171l,,w ritU,ll,:Cl APrROVnI.
(To bc filled 0111. Iry A1urLelint; ItVc.Clrch llepnrtment)
~r)UCT Old Gold-Lights
V
P1tUJ1,CT Old Gold Lights
1P.
TIT1.1: Recall Test JOB # 5544/277
Research Design (N, Cells, Elegibility, DesiCn, Key Banner Breaks, Methodology, Cities)
Two Old Gold Lights ads will be evaluated in a portfolio of 21 ads, including
three cigarette ads (1 Old Gold Lights ad, a Luke ad and 1 other Lorillard ad).
A total of 500 random cigarette smokers (250 in each of two cells) will be inter-
viewed in a hi-traffic central location site in 4-6 markets. We project that we
will have a total of 188 non-menthol smokers within each cell. The number of
non-menthol smokers in each cell will be boosted (by 62) to a total of 250.
Additionally the sample will be half male/half female and half 21-31+/half 35-50
years of age.
Areas of questionning will encompass unaided awareness, elements recalled and
communication diagnostics. Specific copy questions will be added if necessary.
cy Criteria For Analysis
`
Each questionning group (i.e. awareness, degree of recall, etc.) will be analyzed
~ sequentially. Additionally the total random group (without booster group) will be
C analysed separately from the total non-menthol group.
esearch Limitations
ost Estimate ,
t'~L1
- lt'P', Contingency yes [~ no
inal Report Inc. yes CI no ~
repared by:
)proved by:
J. Greene
xrketiut;_ Itc
Research Firm AHF
Incidence
Length Int. 20 minutes
# Open Ends 2
# Banners
Topline
~ weeks after fi e1(]
(# weeks from approvcd quest.)
Final 8 weeks after field
(# weeks from approved quost.)
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