Lorillard
Newport Research
Fields
- Author
- Kayiatos, M.A.
- Type
- MEMO, MEMORANDUM
- LIST, LIST
- Area
- MARKETING/BASEMENT GMP
- Alias
- 01842303
- Named Person
- Stevens, A.J.
- Copied
- Doyle, B.
- Flinn, G. <Flinn, J.G.>
- Giordano, J.
- Recipient
- Stevens, A. <Stevens, A.J.>
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Document Images
MEMORANDUM
To: Mr. ;Art Stevens
From: 'Niary Anne Kayiatos
Re: IVewport Research.
We woul d l i ke approval to i ntervi ew smokers between. t.he. 'ag.es . of'
1) Newport Restaging Attitude, Awareness
and Usage Study. (Two Waves)
2) Newport Lights Persuasion/Communication
and Recall Study.
3) Newport Lights Attitude, Awareness
-and Usage Study. (Two Waves) '
The interviewing of`smokers between' 18 and 20 years.old will
provide us with valuable attitudinal information that will be
utilized to project their future behavior when they reacr 21.::years
of age.
-/se
cc:
B.
Doyle
G.
J. Flinn
Giordano
e
I r
