Lorillard
Marketing Research Project Approval Taste Test Vs. Decade
Fields
- Author
- Flinn, J.G.
- Kaplan, N.J.
- Mau, T.H.
- Telford
- Alias
- MRD5542577
- Type
- MREP, MARKET RESEARCH PROPOSAL
- BUDG, BUDGET/BUDGET REVIEW
- Area
- MARKETING/BASEMENT GMP
- Site
- G42
- Request
- R1-354
- Named Organization
- Burke Marketing Research
- Date Loaded
- 14 Mar 2002
- Master ID
- 01842227/2480
- 01842233 5542 True
- 01842241 5552 Kgl
- 01842257 Marketing Research Project Approval Kent Micr. II 13 Mg. Focus Groups
- 01842261 Marketing Research Project Approval Kent 13 Mg. Tracking Study
- 01842262 Marketing Research Project Approval Kent 13 Mg. Group Sessions
- 01842264 Marketing Research Project Approval Kent Micr. II Recall Test
- 01842266 Marketing Research Approval Kent U Concept / Product Test
- 01842267 Marketing Research Project Approval Kent U Name Test
- 01842268 Marketing Research Project Approval Rent Billboard
- 01842279 Marketing Research Project Approval Taste Test Comparisons Vs. Now / Carlton
- 01842280 Marketing Research Project Approval 85 Mm. Aau Study Wave I
- 01842281 Marketing Research Project Approval Taste Test Vs. Parliment Ultra Light
- 01842282 Marketing Research Project Approval 85 Mm National Aau Study - Wave II
- 01842283 Marketing Research Project Approval Taste Test Vs. Merit & Vantage
- 01842285-2286 "3rd Revision" Marketing Research Project Approval 3 Wave Product Test Panel
- 01842287 Marketing Research Project Approval Exploratory Communications Research for True Advt
- 01842301 Marketing Research Project Approval Newport Lights Aau Waves I & II
- 01842303 Newport Research
- 01842309 Marketing Research Project Approval Newport Lights Portfolio Study
- 01842310 Marketing Research Project Approval Experimental Newport Billboard Research
- 01842311 Marketing Research Project Approval Newport Backup Campaign 5543/877
- 01842313-2314 Marketing Research Project Approval Newport Billboard Phase I
- 01842316 Marketing Research Project Approval Blindfold Tast Test
- 01842333 O. G. Filter Promotion Test Marketing Research Project Approval O. G. Filter Promotion Test
- 01842334 Old Gold Lights Recall Test Marketing Research Project Approval
- 01842335 Old Gold Lights Newspaper Recall (with Kgl 100 Tag-on) Marketing Research Project Approval Old Gold Lights Newspaper Recall (with Kgl 100 Tag-on)
- 01842336 in-Home Product Test Marketing Research Project Approval 'revised Approval Form' in-Home Product Test
- 01842340-2341 'disaster Check' Taste Test Marketing Research Project Approval Old Gold Lights 'disaster Check' Taste Test
- 01842344 Old Gold Filter Recall Test Marketing Research Approval
- 01842345-2346 O.G.F. Vitality Test - Wave I Marketing Research Project Approval
- 01842373 Marketing Research Project Approval 30 Pack Product / Concept Study
- 01842376 Spring Lights
- 01842377 Marketing Research Project Approval 30 Pack Name Sort
- 01842379 Marketing Research Project Approval 30 Pack Creative Focus Group
- 01842380 Marketing Research Project Approval 30 Pack Name Check
- 01842381 Marketing Research Project Approval 30 Pack Creative Focus Group - Phase II
- 01842383 Spring Lights Blind Product Test
- 01842384 Marketing Research Project Request Low T&N Menthol
- 01842385 Marketing Research Project Approval Real Persuasion Test
- 01842387-2388 Marketing Research Project Approval Enriched Flavor I Product Test
- 01842422 Marketing Research Project Approval Smoking Behavior Habits
- 01842427 Marketing Research Project Approval Old Gold Lights Newspaper Recall (with Kgl 100 Tag-on)
- 01842451 Marketing Research Project Approval Kgl 100's Product Test
- 01842452-2453 Marketing Research Project Approval Taste Test Plus T & N Perception Tag-on
- 01842454 Marketing Research Project Approval Taste Test Vs. Parliament Ultra Lights
- 01842455 Marketing Research Project Approval Kgl Nat'l Aau Wave III
Related Documents:
Document Images
Date March ?, 1977
A1ARKI3TI:IG RESFARCIt PROJECT APPROVAL
(To be fillod out by ldarketina Rc:;carcb Depnrtment)
PROJECT Taste Test
WIK:T _ True 5 mg. TITLE vs. Decade on # 5542/577 -
Research Design (N, Cetls, Glegibility, Design, Key Banner Breaks, Alethodology, Citios)
A total of 250 random smokers will be personally interviewed in the Roosevelt Field Shopping
Center in L.I. for the purpose of comparing the taste of True 5 mg. to the taste of Decade
cigarettes. The research will be fielded during the period of March 28 - April 1, 1977.
All "qualified" participants will be 21 years of age or older and will be smokers of at
least ~ pack of cigarettes/day. Additionally, no regular smokers of True, Decade or any
non-filter cigarette will be eligible.
Each of the 250 respondents will-be given True & Decade to smoke; in either a menthol or a
non-menthol version (depending on the respondents' regular "type" of cigarette). The res-
pondents will be blindfolded -- they will not be aware of which cigarettes they are testing.
To avoid any position bias, True will be offered to the respondents half the time as the
first cigarette tried and half the time as the second cigarette tried.
An attempt will be made to have an approximately equal number of males and females participa-
ting in the study; and approximately equal "Menthol & Non-Menthol" completed interviews.
Key Criteria For Analysis
This research has been designed to ascertain whether or not True cigarettes have a signifi-
mtly higher level of taste perception than the recently introduced ultra-fi cigarette
"Decade".
Research Limitations
As was the case in the recently conducted True/Now/Carlton taste testing, a sample of
this magnitude should never be viewed as representative of nationwide perceptions of
the brands being evaluated.
Cost Estimate $3500 Research Firm Burke Marketing Res. C
+ - 10% Contingency yes [R~ no r-1
Final Report Inc. yes C::l no M ,;\ // Incidence
Marketing Rcs95rcX Director
Product 6San oZer
`
, -i.
---~
ap Product btana(;cr
Length Int. 5 minutes
# Open Ends None
# Banners None
Topline Daily
Final
(# weeks from approved quest.)
w/o 4/4/77
(# weclcs from approved quest.)
0184Z284
