Lorillard
Marketing Research Project Approval Taste Test Vs. Merit & Vantage
Fields
- Author
- Flinn, J.G.
- Kaplan, N.J.
- Alias
- MRD5542777
- Type
- MREP, MARKET RESEARCH PROPOSAL
- BUDG, BUDGET/BUDGET REVIEW
- Area
- MARKETING/BASEMENT GMP
- Site
- G42
- Request
- R1-354
- Named Organization
- Burke Mktg Research
- Roosevelt Field Shopping Center
- Date Loaded
- 14 Mar 2002
- Master ID
- 01842227/2480
- 01842233 5542 True
- 01842241 5552 Kgl
- 01842257 Marketing Research Project Approval Kent Micr. II 13 Mg. Focus Groups
- 01842261 Marketing Research Project Approval Kent 13 Mg. Tracking Study
- 01842262 Marketing Research Project Approval Kent 13 Mg. Group Sessions
- 01842264 Marketing Research Project Approval Kent Micr. II Recall Test
- 01842266 Marketing Research Approval Kent U Concept / Product Test
- 01842267 Marketing Research Project Approval Kent U Name Test
- 01842268 Marketing Research Project Approval Rent Billboard
- 01842279 Marketing Research Project Approval Taste Test Comparisons Vs. Now / Carlton
- 01842280 Marketing Research Project Approval 85 Mm. Aau Study Wave I
- 01842281 Marketing Research Project Approval Taste Test Vs. Parliment Ultra Light
- 01842282 Marketing Research Project Approval 85 Mm National Aau Study - Wave II
- 01842284 Marketing Research Project Approval Taste Test Vs. Decade
- 01842285-2286 "3rd Revision" Marketing Research Project Approval 3 Wave Product Test Panel
- 01842287 Marketing Research Project Approval Exploratory Communications Research for True Advt
- 01842301 Marketing Research Project Approval Newport Lights Aau Waves I & II
- 01842303 Newport Research
- 01842309 Marketing Research Project Approval Newport Lights Portfolio Study
- 01842310 Marketing Research Project Approval Experimental Newport Billboard Research
- 01842311 Marketing Research Project Approval Newport Backup Campaign 5543/877
- 01842313-2314 Marketing Research Project Approval Newport Billboard Phase I
- 01842316 Marketing Research Project Approval Blindfold Tast Test
- 01842333 O. G. Filter Promotion Test Marketing Research Project Approval O. G. Filter Promotion Test
- 01842334 Old Gold Lights Recall Test Marketing Research Project Approval
- 01842335 Old Gold Lights Newspaper Recall (with Kgl 100 Tag-on) Marketing Research Project Approval Old Gold Lights Newspaper Recall (with Kgl 100 Tag-on)
- 01842336 in-Home Product Test Marketing Research Project Approval 'revised Approval Form' in-Home Product Test
- 01842340-2341 'disaster Check' Taste Test Marketing Research Project Approval Old Gold Lights 'disaster Check' Taste Test
- 01842344 Old Gold Filter Recall Test Marketing Research Approval
- 01842345-2346 O.G.F. Vitality Test - Wave I Marketing Research Project Approval
- 01842373 Marketing Research Project Approval 30 Pack Product / Concept Study
- 01842376 Spring Lights
- 01842377 Marketing Research Project Approval 30 Pack Name Sort
- 01842379 Marketing Research Project Approval 30 Pack Creative Focus Group
- 01842380 Marketing Research Project Approval 30 Pack Name Check
- 01842381 Marketing Research Project Approval 30 Pack Creative Focus Group - Phase II
- 01842383 Spring Lights Blind Product Test
- 01842384 Marketing Research Project Request Low T&N Menthol
- 01842385 Marketing Research Project Approval Real Persuasion Test
- 01842387-2388 Marketing Research Project Approval Enriched Flavor I Product Test
- 01842422 Marketing Research Project Approval Smoking Behavior Habits
- 01842427 Marketing Research Project Approval Old Gold Lights Newspaper Recall (with Kgl 100 Tag-on)
- 01842451 Marketing Research Project Approval Kgl 100's Product Test
- 01842452-2453 Marketing Research Project Approval Taste Test Plus T & N Perception Tag-on
- 01842454 Marketing Research Project Approval Taste Test Vs. Parliament Ultra Lights
- 01842455 Marketing Research Project Approval Kgl Nat'l Aau Wave III
Related Documents:
Document Images
~ Dato L/11/77
UStRFiLlIt{G R!:(ilARCII %::O~I:CT Al`i'ItOVAL
(To be filled out by Ifarke;inl: Research Department)
( PROJECT Tastc Tcst vs.
C i dCT True 5 mg. TITLE Merit & Vantage JOB p 55k2/777
kesearch Design (N, Cclls, Elegibility, Design, Key Banner Brcaks, Methodology, Cities)
In our continuing effort to evaluate the taste perception for True 5mgs., we will
now be conducting taste tests vs. Merit and Vantage cigarettes.
The research methodology is consistent with our tests against Now, Carlton and
Decade. In short, all "qualified" participants will be 21 years of age or older, and
will be smokers of at least 1/2 pack of cigarettes/day. No regular brand smokers of
True, Merit or Vantage or any non-filter cigarettes will be eligible.
There will be a total of 500 random smoker respondents in the study. '(1/2 will
test True vs. Merit and the other 1/2 will test True vs. Vantage--this will be further
broken equally into menthol and non-menthol subcells). All participants will be blind-
folded and will not be aware of the cigarettes they are testing. Furthermore, during
the cigarette testing, in an effort to avoid any position bias, True will be offered
as the lst cigarette tried & as the 2nd cigarette tried, on a rotating basis.
The testing will once again be done at the Roosevelt Field Shopping Center in L.I.
Exact fields are still being worked out, but MRD anticipates the study being completed
by the 1st week in May.
Key Criteria For Analysis
The objective of this research program is to ascertain whether or not True 5mg.
C~`hcigarette have a significantly higher level of taste perception than Vantage and/or
f Merit cigarettes.
Research Limitations -
Once again, a sample of this magnitude & design should never be viewed as repre-
sentative of nationwide perceptions of the brands being evaluated.
:ost 7:stinate $7100
F- 10% Contingency yes ('K~ no=
~inal Report Inc. yesL( noM
?repared by:
pproved by:
L
Norman J. Kaulan
j
in rkctinu Rese c Di1e 'tor/,lssoc. Director
/ //?
roducC TS:(nar,cTLlo;,isthnC Product 0tan,ngar
/ -J'~ ~.
.t'-Jduct il:Ulaf~er r
~ `
Research Firm Burke Mktg. Research
Incidence
Length Int. 5 minutes
# Open Ends none
# Banners none
Topline Daily
(A ueel:s from approved quest.)
Final w/o 5/9/77
(lf fro:a ;tpprovcd q.u::t.)
,01842293)
