Lorillard
Marketing Research Project Approval Taste Test Vs. Parliment Ultra Light
Fields
- Author
- Flinn, J.G.
- Kaplan, N.J.
- Mau, T.H.
- Alias
- MRD5542977
- Type
- MREP, MARKET RESEARCH PROPOSAL
- BUDG, BUDGET/BUDGET REVIEW
- Area
- MARKETING/BASEMENT GMP
- Site
- G42
- Request
- R1-354
- Named Organization
- Data Development
- Date Loaded
- 14 Mar 2002
- Master ID
- 01842227/2480
- 01842233 5542 True
- 01842241 5552 Kgl
- 01842257 Marketing Research Project Approval Kent Micr. II 13 Mg. Focus Groups
- 01842261 Marketing Research Project Approval Kent 13 Mg. Tracking Study
- 01842262 Marketing Research Project Approval Kent 13 Mg. Group Sessions
- 01842264 Marketing Research Project Approval Kent Micr. II Recall Test
- 01842266 Marketing Research Approval Kent U Concept / Product Test
- 01842267 Marketing Research Project Approval Kent U Name Test
- 01842268 Marketing Research Project Approval Rent Billboard
- 01842279 Marketing Research Project Approval Taste Test Comparisons Vs. Now / Carlton
- 01842280 Marketing Research Project Approval 85 Mm. Aau Study Wave I
- 01842282 Marketing Research Project Approval 85 Mm National Aau Study - Wave II
- 01842283 Marketing Research Project Approval Taste Test Vs. Merit & Vantage
- 01842284 Marketing Research Project Approval Taste Test Vs. Decade
- 01842285-2286 "3rd Revision" Marketing Research Project Approval 3 Wave Product Test Panel
- 01842287 Marketing Research Project Approval Exploratory Communications Research for True Advt
- 01842301 Marketing Research Project Approval Newport Lights Aau Waves I & II
- 01842303 Newport Research
- 01842309 Marketing Research Project Approval Newport Lights Portfolio Study
- 01842310 Marketing Research Project Approval Experimental Newport Billboard Research
- 01842311 Marketing Research Project Approval Newport Backup Campaign 5543/877
- 01842313-2314 Marketing Research Project Approval Newport Billboard Phase I
- 01842316 Marketing Research Project Approval Blindfold Tast Test
- 01842333 O. G. Filter Promotion Test Marketing Research Project Approval O. G. Filter Promotion Test
- 01842334 Old Gold Lights Recall Test Marketing Research Project Approval
- 01842335 Old Gold Lights Newspaper Recall (with Kgl 100 Tag-on) Marketing Research Project Approval Old Gold Lights Newspaper Recall (with Kgl 100 Tag-on)
- 01842336 in-Home Product Test Marketing Research Project Approval 'revised Approval Form' in-Home Product Test
- 01842340-2341 'disaster Check' Taste Test Marketing Research Project Approval Old Gold Lights 'disaster Check' Taste Test
- 01842344 Old Gold Filter Recall Test Marketing Research Approval
- 01842345-2346 O.G.F. Vitality Test - Wave I Marketing Research Project Approval
- 01842373 Marketing Research Project Approval 30 Pack Product / Concept Study
- 01842376 Spring Lights
- 01842377 Marketing Research Project Approval 30 Pack Name Sort
- 01842379 Marketing Research Project Approval 30 Pack Creative Focus Group
- 01842380 Marketing Research Project Approval 30 Pack Name Check
- 01842381 Marketing Research Project Approval 30 Pack Creative Focus Group - Phase II
- 01842383 Spring Lights Blind Product Test
- 01842384 Marketing Research Project Request Low T&N Menthol
- 01842385 Marketing Research Project Approval Real Persuasion Test
- 01842387-2388 Marketing Research Project Approval Enriched Flavor I Product Test
- 01842422 Marketing Research Project Approval Smoking Behavior Habits
- 01842427 Marketing Research Project Approval Old Gold Lights Newspaper Recall (with Kgl 100 Tag-on)
- 01842451 Marketing Research Project Approval Kgl 100's Product Test
- 01842452-2453 Marketing Research Project Approval Taste Test Plus T & N Perception Tag-on
- 01842454 Marketing Research Project Approval Taste Test Vs. Parliament Ultra Lights
- 01842455 Marketing Research Project Approval Kgl Nat'l Aau Wave III
Related Documents:
Document Images
DaLe _ July l3, 1977
A41KKI:'1'ING I.P:SIi11tCN PGOJP:C'r APPROVAL Q>
(To be fillod uul, by Ltanc~t.inl; Ilc:'<arch IUCparf.m,rnt) aS~
h
True and KGL
i gl` r~ Lf
PrtoaecT Taste Test Vs. I 5/24 97jJ and 'en
TI'etd: Parliament Ultra Linhtslon n`35577 !Do t°s
Research Design (N, Cells, Elegibility, Design, Key Banner Breaks, 6lethodology, Cities)
In response to Brand's request, MRD is arranging for a taste test study among 250 random
non-menthol filter cigarette smokers. The design for this project calls for two subcells of
125 participants as follows:
* 125 people testing KGL:s Vs. Parliament Ultra Lights
* 125 people testing True Vs. Parliament Ultra Lights
As always, the respondents will be blindfolded during the taste test and will be
unaware of the cigarette brands they are smoking. Furthermore, the test cigarettes will be
rotated within each subcell, so as to avoid any possible position bias.
All respondents will be 21 - 65 years of age, smokers of at least 1/2 pack/day, and will
be regular brand smokers of an non-menthol filter cigarette exclu'sive of KGL or True.
The research will be conducted in one or two hi-traffic Metropolitan N. Y. shopping malls
between the July 21 and July 31 time period.
Key Criteria For Analysis
The objective of this program is to ascertain whether or not Kent Golden Lights and/or
C have significantly higher levels of taste perception than Philip Morris' new proposed
ntry---Parliament Ultra Lights.
Research Limitations
The results emanating from a respondent sample of this magnitude and design should never
be viewed as representative of nationwide perceptions of the brands being evaluated.
_ f Z.°:'ssyl/9 ~7
Cost Estimate $4,000 Z oo ~- Sry ~-/y7 7
+ - 10% Contint;ency yes EM no =
Final lteport Inc. yes (_1 no [-jt]
Prepared by: Norman J. Kaplan '
, ~reclvr/Ass..._'r_i.,-----^
Atarketi.n n I sca ~Tlh')inc.l)irecLor
~/
Z -~s.0
~:~
~~/~ ~
.
.
Product Afq~a)t Product 11anaJcr
~ _,n ProducL xfanag r
Research Firm Data Development Corp.
Incidence
Approx. 19% (of smokers)
Length Int. 5- 7 minutes
.Y Open Ends
Y Banners
ToPlina
I'inal
None
None
Daily
(I" weeks from approved quest.)
w/o 8/1/77
(S weeks from approved quest.)
018422811
