Lorillard
Marketing Research Project Approval Taste Test Comparisons Vs. Now / Carlton
Fields
- Author
- Flinn, J.G.
- Kaplan, N.J.
- Teleford, G.
- Alias
- MRD5542177
- Type
- MREP, MARKET RESEARCH PROPOSAL
- BUDG, BUDGET/BUDGET REVIEW
- Area
- MARKETING/BASEMENT GMP
- Site
- G42
- Request
- R1-354
- Named Organization
- Burke Mktg. Research
- Date Loaded
- 14 Mar 2002
- Master ID
- 01842227/2480
- 01842233 5542 True
- 01842241 5552 Kgl
- 01842257 Marketing Research Project Approval Kent Micr. II 13 Mg. Focus Groups
- 01842261 Marketing Research Project Approval Kent 13 Mg. Tracking Study
- 01842262 Marketing Research Project Approval Kent 13 Mg. Group Sessions
- 01842264 Marketing Research Project Approval Kent Micr. II Recall Test
- 01842266 Marketing Research Approval Kent U Concept / Product Test
- 01842267 Marketing Research Project Approval Kent U Name Test
- 01842268 Marketing Research Project Approval Rent Billboard
- 01842280 Marketing Research Project Approval 85 Mm. Aau Study Wave I
- 01842281 Marketing Research Project Approval Taste Test Vs. Parliment Ultra Light
- 01842282 Marketing Research Project Approval 85 Mm National Aau Study - Wave II
- 01842283 Marketing Research Project Approval Taste Test Vs. Merit & Vantage
- 01842284 Marketing Research Project Approval Taste Test Vs. Decade
- 01842285-2286 "3rd Revision" Marketing Research Project Approval 3 Wave Product Test Panel
- 01842287 Marketing Research Project Approval Exploratory Communications Research for True Advt
- 01842301 Marketing Research Project Approval Newport Lights Aau Waves I & II
- 01842303 Newport Research
- 01842309 Marketing Research Project Approval Newport Lights Portfolio Study
- 01842310 Marketing Research Project Approval Experimental Newport Billboard Research
- 01842311 Marketing Research Project Approval Newport Backup Campaign 5543/877
- 01842313-2314 Marketing Research Project Approval Newport Billboard Phase I
- 01842316 Marketing Research Project Approval Blindfold Tast Test
- 01842333 O. G. Filter Promotion Test Marketing Research Project Approval O. G. Filter Promotion Test
- 01842334 Old Gold Lights Recall Test Marketing Research Project Approval
- 01842335 Old Gold Lights Newspaper Recall (with Kgl 100 Tag-on) Marketing Research Project Approval Old Gold Lights Newspaper Recall (with Kgl 100 Tag-on)
- 01842336 in-Home Product Test Marketing Research Project Approval 'revised Approval Form' in-Home Product Test
- 01842340-2341 'disaster Check' Taste Test Marketing Research Project Approval Old Gold Lights 'disaster Check' Taste Test
- 01842344 Old Gold Filter Recall Test Marketing Research Approval
- 01842345-2346 O.G.F. Vitality Test - Wave I Marketing Research Project Approval
- 01842373 Marketing Research Project Approval 30 Pack Product / Concept Study
- 01842376 Spring Lights
- 01842377 Marketing Research Project Approval 30 Pack Name Sort
- 01842379 Marketing Research Project Approval 30 Pack Creative Focus Group
- 01842380 Marketing Research Project Approval 30 Pack Name Check
- 01842381 Marketing Research Project Approval 30 Pack Creative Focus Group - Phase II
- 01842383 Spring Lights Blind Product Test
- 01842384 Marketing Research Project Request Low T&N Menthol
- 01842385 Marketing Research Project Approval Real Persuasion Test
- 01842387-2388 Marketing Research Project Approval Enriched Flavor I Product Test
- 01842422 Marketing Research Project Approval Smoking Behavior Habits
- 01842427 Marketing Research Project Approval Old Gold Lights Newspaper Recall (with Kgl 100 Tag-on)
- 01842451 Marketing Research Project Approval Kgl 100's Product Test
- 01842452-2453 Marketing Research Project Approval Taste Test Plus T & N Perception Tag-on
- 01842454 Marketing Research Project Approval Taste Test Vs. Parliament Ultra Lights
- 01842455 Marketing Research Project Approval Kgl Nat'l Aau Wave III
Related Documents:
Document Images
UuLo ~ ltlliufy L0, i.`1% /
hY1R1:ICrING RP.%n4ltctl PRnJhCT APPGOVAI. ~ ~
(To be fillcd out by bl;lrket:int; Itc:c;trc}h Daputtment)
True 5 mg.
iescarch Design (N, Cc11s, Iilegibility, Design, Key Banner Ilreaks, Methodology, Cities)
A total of 500 random smokers will be ncr.sonally interviewed in the
?tooseveltr Field Shopping Center in L.I. for the purpose of comparing the
taste of True 5 mg. to the;taste of Now and Carlton cigarettes. The re-
search will be fielded during the weeks of February 7 and February 14, 1977.
All qualified respondents will be 21 years of age or older & smokers
of at least h oack of cigarettes/day. Additionally, no regular smokers of
True, Now or Carlton, or "straight" smokers will be eligible for participa-
tion.
Each of the 500 respondents will be given only two cigarettes to smoke.
(i.e. either True and Now or True and Carlton) in either a menthol or a non-
menthol version (deoending on the resnondents' regular "t_voe" of cigarette).
The respondents will be blindfolded; in essence, they will not be aware of
the cigarettes thev ark testing. To avoid any position bias, True will be
offered to the respondents half the time as the first cigarette they try
and half the time as the second cigarette tried.
.?in attempt will be.made to have an approximately equal number of males
and females participating in the study. -
:Cey Criteria For Analysis
This research is designed to gain sunnortive evidence for advertising
-'_romotions which will be directed at superior taste claims for True vis-a-
C ' '.s the other brands. In essence, its objective is to ascertain whether or
not ^.'rue has significantly higher levels of taste oercention than its UHF
competitors - Now and Carlton
Hesearch Limitations
PROJFCT Taste Test Commari-
TITLE sons vs. ?1ow/:arlton jon 7 5542/177 -
A sample size of 500 oeonle in one selected market can in no way be
viewed asreoresentative of nationwide perceptions for True, Now and
Carlton.
Cost Estimate $7500
t ~Ty J
Burke
Research Firm Mktq. Research Cc
_
Incidence `
Length Int. 5 minutes
# Open Ends None
rY Banners None ,
Toplinc Daily
(7 weeks from approved quost.)
Final w/o 2/21/77
+ - lOo Contingency yes M noL,=J
Final Report Inc. ycs C:::i no Ux I A{{~1
rrennred bv: Norman J._Kaplan_(! 9~
Approved by: A -~ ~~ ~~
Ginrketinrz 8e5Ca1c
L _ ip ProducL tAanat;cr
(7 wcela from apprvctl quest.
018422'79 \
