Lorillard
Marketing Research Project Approval Rent Billboard
Fields
- Author
- Flinn, J.G.
- Greene, J.
- Humphrey, C.
- Man, T.A.
- Mau, T.H.
- Alias
- 01842268
- MRD55411277
- Type
- MREP, MARKET RESEARCH PROPOSAL
- BUDG, BUDGET/BUDGET REVIEW
- Area
- MARKETING/BASEMENT GMP
- Site
- G42
- Master ID
- 01842227/2480
- 01842233 5542 True
- 01842241 5552 Kgl
- 01842257 Marketing Research Project Approval Kent Micr. II 13 Mg. Focus Groups
- 01842261 Marketing Research Project Approval Kent 13 Mg. Tracking Study
- 01842262 Marketing Research Project Approval Kent 13 Mg. Group Sessions
- 01842264 Marketing Research Project Approval Kent Micr. II Recall Test
- 01842266 Marketing Research Approval Kent U Concept / Product Test
- 01842267 Marketing Research Project Approval Kent U Name Test
- 01842279 Marketing Research Project Approval Taste Test Comparisons Vs. Now / Carlton
- 01842280 Marketing Research Project Approval 85 Mm. Aau Study Wave I
- 01842281 Marketing Research Project Approval Taste Test Vs. Parliment Ultra Light
- 01842282 Marketing Research Project Approval 85 Mm National Aau Study - Wave II
- 01842283 Marketing Research Project Approval Taste Test Vs. Merit & Vantage
- 01842284 Marketing Research Project Approval Taste Test Vs. Decade
- 01842285-2286 "3rd Revision" Marketing Research Project Approval 3 Wave Product Test Panel
- 01842287 Marketing Research Project Approval Exploratory Communications Research for True Advt
- 01842301 Marketing Research Project Approval Newport Lights Aau Waves I & II
- 01842303 Newport Research
- 01842309 Marketing Research Project Approval Newport Lights Portfolio Study
- 01842310 Marketing Research Project Approval Experimental Newport Billboard Research
- 01842311 Marketing Research Project Approval Newport Backup Campaign 5543/877
- 01842313-2314 Marketing Research Project Approval Newport Billboard Phase I
- 01842316 Marketing Research Project Approval Blindfold Tast Test
- 01842333 O. G. Filter Promotion Test Marketing Research Project Approval O. G. Filter Promotion Test
- 01842334 Old Gold Lights Recall Test Marketing Research Project Approval
- 01842335 Old Gold Lights Newspaper Recall (with Kgl 100 Tag-on) Marketing Research Project Approval Old Gold Lights Newspaper Recall (with Kgl 100 Tag-on)
- 01842336 in-Home Product Test Marketing Research Project Approval 'revised Approval Form' in-Home Product Test
- 01842340-2341 'disaster Check' Taste Test Marketing Research Project Approval Old Gold Lights 'disaster Check' Taste Test
- 01842344 Old Gold Filter Recall Test Marketing Research Approval
- 01842345-2346 O.G.F. Vitality Test - Wave I Marketing Research Project Approval
- 01842373 Marketing Research Project Approval 30 Pack Product / Concept Study
- 01842376 Spring Lights
- 01842377 Marketing Research Project Approval 30 Pack Name Sort
- 01842379 Marketing Research Project Approval 30 Pack Creative Focus Group
- 01842380 Marketing Research Project Approval 30 Pack Name Check
- 01842381 Marketing Research Project Approval 30 Pack Creative Focus Group - Phase II
- 01842383 Spring Lights Blind Product Test
- 01842384 Marketing Research Project Request Low T&N Menthol
- 01842385 Marketing Research Project Approval Real Persuasion Test
- 01842387-2388 Marketing Research Project Approval Enriched Flavor I Product Test
- 01842422 Marketing Research Project Approval Smoking Behavior Habits
- 01842427 Marketing Research Project Approval Old Gold Lights Newspaper Recall (with Kgl 100 Tag-on)
- 01842451 Marketing Research Project Approval Kgl 100's Product Test
- 01842452-2453 Marketing Research Project Approval Taste Test Plus T & N Perception Tag-on
- 01842454 Marketing Research Project Approval Taste Test Vs. Parliament Ultra Lights
- 01842455 Marketing Research Project Approval Kgl Nat'l Aau Wave III
Related Documents:
Document Images
liutc December 8, 1977
,r
I.nrncl:rlnr, ru:;r;~rr~ rt ruo,ii:rT AIPIiOVA1.
(To bc 11I.li:cl uut by i.I;siIcrl lnl: 1lc!ccarc;lr IfepitirlmCnl) '
~ l I'IiC,T1'CT
PRODUCT Kent Kent Billboard ,IOn # 5541/1277
Itc:irurch 1)call;n (N:, Cc11a, I:Ic(:1I,llily, Ircal~n, 1(cy Ilunncr ilrrukO, Mutlinclol0l;y,
Citica)
A billboard (Communicus) test will be conducted for Kent Micronite II.
A total of 250 interviews will be completed with non-menthol smokers of 10 or more
-cigarettes per day. There will be 5 cells of 50 smokers each. Each cell of
respondents will be exposed to only one 35mm slide of a Kent Micronite II test ad
as follows:
Typeface 'Art Neadline
Cell #1:
Cell #2: Flat
Perspective Pack side
Pack side Taste the easy switch to low tar.
Taste the easy switch to low tar.
Cell #3: Perspective Pack center . Taste the easy switch to low tar.
Cell
Cell IY4:
#5: Perspective
Flat Large pack side
Pack side Taste the easy switch to low tar.
Try it. The taste will convince you.
Additionally, each cell will be equally divided between
the respondents will be between 18 an 31+ years of a.g,g
hcy Criteria For Annlysis
C
males and females and 40% of
anrl hn~
wil
oF
D1O
The primary purpose of this research is to aid in determining whether different typeface,
art and headlines affect an ad's ability to attract attention, register the brand name
and accurately and rapidly register the intended message.
,
itcsrurch LLnilntiona
total number of respondents in each cell is relatively small.
The results will be reported by total respondents and not by sub groups because the
Cost Ystlmatc $9,850 + - 1O;'e Contingency ycs [Z:j no
Final Report Inc. yes (R-1 no [~
Prepared by:
Jerry Greene
Research I'inn Communicus, Inc.
Incidence
_ -
Lenrth Int. Approx. 5-10 minutes
II Opcn I:nd:: - 14
-- -
X Banners 1
Presentation w/o 1/9/78
Groul~ 1'roihtct ~.lnn;i;;~r
Final Report w/o 1/23/78
01842268~1
01
