Lorillard
Marketing Research Approval Kent U Concept / Product Test
Fields
- Author
- Flinn, J.G.
- Greene, J.
- Humphrey, C.
- Mau, T.H.
- Alias
- 01842266
- MRD5541107
- Type
- MREP, MARKET RESEARCH PROPOSAL
- BUDG, BUDGET/BUDGET REVIEW
- Area
- MARKETING/BASEMENT GMP
- Site
- G42
- Request
- R1-105
- Named Organization
- Newman Stein
- Date Loaded
- 05 Jun 1998
- Master ID
- 01842227/2480
- 01842233 5542 True
- 01842241 5552 Kgl
- 01842257 Marketing Research Project Approval Kent Micr. II 13 Mg. Focus Groups
- 01842261 Marketing Research Project Approval Kent 13 Mg. Tracking Study
- 01842262 Marketing Research Project Approval Kent 13 Mg. Group Sessions
- 01842264 Marketing Research Project Approval Kent Micr. II Recall Test
- 01842267 Marketing Research Project Approval Kent U Name Test
- 01842268 Marketing Research Project Approval Rent Billboard
- 01842279 Marketing Research Project Approval Taste Test Comparisons Vs. Now / Carlton
- 01842280 Marketing Research Project Approval 85 Mm. Aau Study Wave I
- 01842281 Marketing Research Project Approval Taste Test Vs. Parliment Ultra Light
- 01842282 Marketing Research Project Approval 85 Mm National Aau Study - Wave II
- 01842283 Marketing Research Project Approval Taste Test Vs. Merit & Vantage
- 01842284 Marketing Research Project Approval Taste Test Vs. Decade
- 01842285-2286 "3rd Revision" Marketing Research Project Approval 3 Wave Product Test Panel
- 01842287 Marketing Research Project Approval Exploratory Communications Research for True Advt
- 01842301 Marketing Research Project Approval Newport Lights Aau Waves I & II
- 01842303 Newport Research
- 01842309 Marketing Research Project Approval Newport Lights Portfolio Study
- 01842310 Marketing Research Project Approval Experimental Newport Billboard Research
- 01842311 Marketing Research Project Approval Newport Backup Campaign 5543/877
- 01842313-2314 Marketing Research Project Approval Newport Billboard Phase I
- 01842316 Marketing Research Project Approval Blindfold Tast Test
- 01842333 O. G. Filter Promotion Test Marketing Research Project Approval O. G. Filter Promotion Test
- 01842334 Old Gold Lights Recall Test Marketing Research Project Approval
- 01842335 Old Gold Lights Newspaper Recall (with Kgl 100 Tag-on) Marketing Research Project Approval Old Gold Lights Newspaper Recall (with Kgl 100 Tag-on)
- 01842336 in-Home Product Test Marketing Research Project Approval 'revised Approval Form' in-Home Product Test
- 01842340-2341 'disaster Check' Taste Test Marketing Research Project Approval Old Gold Lights 'disaster Check' Taste Test
- 01842344 Old Gold Filter Recall Test Marketing Research Approval
- 01842345-2346 O.G.F. Vitality Test - Wave I Marketing Research Project Approval
- 01842373 Marketing Research Project Approval 30 Pack Product / Concept Study
- 01842376 Spring Lights
- 01842377 Marketing Research Project Approval 30 Pack Name Sort
- 01842379 Marketing Research Project Approval 30 Pack Creative Focus Group
- 01842380 Marketing Research Project Approval 30 Pack Name Check
- 01842381 Marketing Research Project Approval 30 Pack Creative Focus Group - Phase II
- 01842383 Spring Lights Blind Product Test
- 01842384 Marketing Research Project Request Low T&N Menthol
- 01842385 Marketing Research Project Approval Real Persuasion Test
- 01842387-2388 Marketing Research Project Approval Enriched Flavor I Product Test
- 01842422 Marketing Research Project Approval Smoking Behavior Habits
- 01842427 Marketing Research Project Approval Old Gold Lights Newspaper Recall (with Kgl 100 Tag-on)
- 01842451 Marketing Research Project Approval Kgl 100's Product Test
- 01842452-2453 Marketing Research Project Approval Taste Test Plus T & N Perception Tag-on
- 01842454 Marketing Research Project Approval Taste Test Vs. Parliament Ultra Lights
- 01842455 Marketing Research Project Approval Kgl Nat'l Aau Wave III
Related Documents:
Document Images
Dutc December 2, 1977
f4-1RKF:TINfi ItI:iYARr'If PROJECT APf'Rf1VAI.
(To bc f111cc1 urrl by Gtarkctirrl; itcscarcli I1epartmcnl)
PROJECT Kent U
0 PRODUCT Kent T1z't.t: Concept/Product Test aon # 5541/1077
ticscurcth f)csil:n (ti, Ccll:r, I:lcl;il,ilily, llcu1Cn, Key ilAUncr tfrcuka, Mctluodc,lol;yr
CitiCs)
An in-home concept product placement test will be conducted for Kent U. A total of
approximately 480 placements will be made with smokers of non-menthol, filter, low-
.tar brands.* There will be 3 cells of approximately 160 smokers each. We anticipate
a total of about 130-140 completed interviews for each cell. Each respondent will
.test an,8mg. KGL and a 3m,g test product identified as follows:
Cell
1 2mg. tar
2 3mg. ta r
3 4mg. tar
Additionally, all of the test products will be in white packs with no brand identifi-
cation. Each cell will be composed of half male/half female and respondents will be
21-55 years of age and smoke at least 10 cigarettes per day.
*Low tar brands include Winston Lights, Vantage, Marlboro Lights, Carlton, Merit, KGL & Trr
Key Crilcria For Annlysis
The primary purpose of this research is to aid in determining whether there are
differences in consumers' perceptions and acceptance of a 2, 3 and 4mg. cigarette.
Major areas of questioning will encompass preference, likes/dislikes and trial
interest.
ftcscurch Limitaliona
Since the total number of respondents in each cell is relatively small, results will
be reported by total respondents and not by sub-groups.
Prepared by: Jerome Green
Final Rcpo;t Inc. yes (Y- I n0l;_
Cost 1'stimatc $12,000
+ - 1(>;"a Con t inrcncy yes (X'j no =
Approved by:
Ainrk^ nK It~scarclr I)ircc:tor
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Group I'rocluct
Research Finn Newman-Stein
Incidence
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Lcngth Int. Approx. 15-20 minutes
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1'inul 2/13/78
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