Lorillard
Marketing Research Project Approval Kent Micr. II Recall Test
Fields
- Author
- Flinn, J.G.
- Greene, J.
- Humphrey, C.I.
- Mau, T.H.
- Alias
- 01842264
- MRD5541877
- Type
- MREP, MARKET RESEARCH PROPOSAL
- BUDG, BUDGET/BUDGET REVIEW
- Area
- MARKETING/BASEMENT GMP
- Site
- G42
- Named Organization
- Ahf, American Health Foundation
- Recipient
- Humphrey, C.I.
- Date Loaded
- 20 Apr 1999
- Master ID
- 01842227/2480
- 01842233 5542 True
- 01842241 5552 Kgl
- 01842257 Marketing Research Project Approval Kent Micr. II 13 Mg. Focus Groups
- 01842261 Marketing Research Project Approval Kent 13 Mg. Tracking Study
- 01842262 Marketing Research Project Approval Kent 13 Mg. Group Sessions
- 01842266 Marketing Research Approval Kent U Concept / Product Test
- 01842267 Marketing Research Project Approval Kent U Name Test
- 01842268 Marketing Research Project Approval Rent Billboard
- 01842279 Marketing Research Project Approval Taste Test Comparisons Vs. Now / Carlton
- 01842280 Marketing Research Project Approval 85 Mm. Aau Study Wave I
- 01842281 Marketing Research Project Approval Taste Test Vs. Parliment Ultra Light
- 01842282 Marketing Research Project Approval 85 Mm National Aau Study - Wave II
- 01842283 Marketing Research Project Approval Taste Test Vs. Merit & Vantage
- 01842284 Marketing Research Project Approval Taste Test Vs. Decade
- 01842285-2286 "3rd Revision" Marketing Research Project Approval 3 Wave Product Test Panel
- 01842287 Marketing Research Project Approval Exploratory Communications Research for True Advt
- 01842301 Marketing Research Project Approval Newport Lights Aau Waves I & II
- 01842303 Newport Research
- 01842309 Marketing Research Project Approval Newport Lights Portfolio Study
- 01842310 Marketing Research Project Approval Experimental Newport Billboard Research
- 01842311 Marketing Research Project Approval Newport Backup Campaign 5543/877
- 01842313-2314 Marketing Research Project Approval Newport Billboard Phase I
- 01842316 Marketing Research Project Approval Blindfold Tast Test
- 01842333 O. G. Filter Promotion Test Marketing Research Project Approval O. G. Filter Promotion Test
- 01842334 Old Gold Lights Recall Test Marketing Research Project Approval
- 01842335 Old Gold Lights Newspaper Recall (with Kgl 100 Tag-on) Marketing Research Project Approval Old Gold Lights Newspaper Recall (with Kgl 100 Tag-on)
- 01842336 in-Home Product Test Marketing Research Project Approval 'revised Approval Form' in-Home Product Test
- 01842340-2341 'disaster Check' Taste Test Marketing Research Project Approval Old Gold Lights 'disaster Check' Taste Test
- 01842344 Old Gold Filter Recall Test Marketing Research Approval
- 01842345-2346 O.G.F. Vitality Test - Wave I Marketing Research Project Approval
- 01842373 Marketing Research Project Approval 30 Pack Product / Concept Study
- 01842376 Spring Lights
- 01842377 Marketing Research Project Approval 30 Pack Name Sort
- 01842379 Marketing Research Project Approval 30 Pack Creative Focus Group
- 01842380 Marketing Research Project Approval 30 Pack Name Check
- 01842381 Marketing Research Project Approval 30 Pack Creative Focus Group - Phase II
- 01842383 Spring Lights Blind Product Test
- 01842384 Marketing Research Project Request Low T&N Menthol
- 01842385 Marketing Research Project Approval Real Persuasion Test
- 01842387-2388 Marketing Research Project Approval Enriched Flavor I Product Test
- 01842422 Marketing Research Project Approval Smoking Behavior Habits
- 01842427 Marketing Research Project Approval Old Gold Lights Newspaper Recall (with Kgl 100 Tag-on)
- 01842451 Marketing Research Project Approval Kgl 100's Product Test
- 01842452-2453 Marketing Research Project Approval Taste Test Plus T & N Perception Tag-on
- 01842454 Marketing Research Project Approval Taste Test Vs. Parliament Ultra Lights
- 01842455 Marketing Research Project Approval Kgl Nat'l Aau Wave III
Related Documents:
Document Images
Date August 5, 1977
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1 RK T .TI N
(~ 1RKT.TIN(~ ItF:il'.ARCII l~ItnJ1?CT APl'It()VAi.
(To be filiecl out by l~larlc~_tln~~ Research U~~J~lrtment)
~ir ~ hltOJrCT Kent Micr
II Recall ~
.
\.,OD(1CT Kent Mi croni te I I TITLL Test JOB # 5541/877 -- A'
:cscarch Design .(N, Cclls, I:1egibility, I)csiGn, Kcy llanncr Ilrcalcs, AluthodoloCy, Cities)
,Six Kent Micr. II ads (3 different strategies - 2 executions of each) will be
evaluated in a newspaper portfolio of 21 ads, including three cigarette ads (1 Kent
-;Micr. II ad, a Luke ad and l other Lorillard ad).
A total of 1500 random cigarette smokers (250 in each of 6 cells) will be interviewed
in a hi-traffic central location site in 6 markets. We project that we will have a
total of 190 non-menthol smokers within each cell. The number of non-menthol smokers
in each cell will be boosted-(by approximately 60) to a total of 250. Additionally,
the sample will be half male/half female.
Areas of questionning will encompass unaided awareness, elements recalled and communi-
cation diagnostics. Specific questions will be added as needed.
:~y Criteria For Analysis
The total random group (without booster) will be analyzed separately from the total
non-menthol group. Additionally for each of these two groups the Des Moines/Iowa
sample will be analyzed separately from the remaining cities' sample to determine
whether respondents who have been exposed to the introductory Kent II advertising
react differently than_those who have not seen any introductory advertising.
:scurch Limitations
ost Estimate $36,600
- 1%, Contingency yes M no F-j
inal Report Inc, yes [_X) no C]
Ncpnred by:
pproved by:
J. Green
Rcsearch Firm AHF
Incidencc
Length int. 20 minutes
/
/ # Onen Ends 2 - 3
`
# Banners
arkct inG IZ{sca ch Director
roctuc t t.t,1na ar-~-"
Tonlinc 3 weeks after field
Final 8 weeks after field
roup Product ;,inns,;~.
