Tobacco Documents Online

I4r; llden ,Jemelr - Director of Advertising P. Lorillard Company - Neor Yeu•ki Now York In answer to your letter to us of Rovember 1.5th, xe are suggesting thm ti f.ng materf.al for consideration in ottc'.195lt Annual Reports , I -fousid * factsi keep sezW of I,arillardss research workers bv~ -*eara te~ ~q Carefu].s ariticalf and adwustitte investigations' or eoqseriis~iitstios;a having for their aim the r+evisioa of, acoepted knowledge ia_the li ~ ~. outstanding ones stre those related to our basic rw naterisl! These investigations are many and var3ed. All are #.aportanL~ o , s p e e- .aa-uaK . t ur -Leaf is still the greateet coat factor in a11 our, price corrtinues to inmcesse oConorties 'reYated t it ohss s~a may be measured mare aQcurately. broadened their searches for scientific yardsticks whereby'rl2l leaf a4ivi maintain Lorillard ls produots t bigh quality, but they have interuqifiad tund 7`4; have not only continued their -'effcrts to find new vsys to Offeat `soii:ags: 3et 2M, mxi processing become seare imgortant, During i95ti~, otaF'r'ea6Wah'T-jsarpie CaNT'ROIr- vUoh Loril].ardts produots are famons rill be maintained. rork# but by so doing they provids assnranoe to all that the , #sigh aartonsi adhesives$`foils cellophane and ad infinitme, ~ov~ arx~ hour d in and ~:s e,Y day outs their trairied egres eheok :eaeryttt~B'!"'paRPas'. ter this unrelenting vigelaace rests trith our contaroll chemdsts,. HoutrI:ttea naterials that ga i.n'* ont or around cnnr finiahed.produate. ,-:Ttte t~spc+i~e~,b31i' ].ast year, or last menth„ or last treelr# a constant watch tnsat be keptsfi~ OU_ scrap chewing tobacco that leaves our factories 'is se ` good or betterAlsn W1 aigarettes # every box of oigars, every can of pipe tobaccos' and evem.trig . it 3s not enough to study the raw materials. To be sure that bverq -*wwgi But to etop here srould mean that the Research and Develctsretit Deo Menti vas aereiicti In its dutq. In the highly competitive tobacco field;-.*f. ?r

W PR©ALEM-- For the paet several yearsf the tastes of the smatCLng publio haw been ohanging. First it was idng-siea and then it iras filter.•tipped oigarettes. Now it is a combination of the two, To keep up with these es in smo ohang ldnB '~ habits, Loriilard's research workers are constantly developiug new ideas, .~~ ideas are tested, expanded, and matured .in anticipation of such trends,*-.Iicring ' the pas t three yeare # such i.deas have enabled T.orillard to meet the ahatleage " os` oonpetition and changing smoking habits with Kentj, both regular and king aisep Old Gold king size, arid more reaently3 Old Gold Filter KiagS f7hue reaearRh ' has provided Lorillard with these timely products which in turn have ~'' kept the -: growth curve of the nation+s most illustrious name in tobacco alimbing 'evear 101 wardt j a ~AL =- Public interest in cigarette smoke and its reported eftect o~ hea7.~3i„ fiae st3saiiated -a mre intensive and intimate study of the various ooastita U~ paMeerit in suo}r swke. Thus, aeahanical smoking machines are puffing dontinb-; Mwly, asd ohemists are fractionating and attempting to identify the hundreds l . of elements in the smoke by all of the ingenui.tyi modern methods~ and latest instrements known to science. $BP=ios . .--~.ci...+r. . . 1 . ....... ~ . _. 4~- ~. .... ~.. . w. .., -3.-.. _.+ .1«. .- .aE:.e ._.e. tE Ao, $. Parm9le. = Director of Reeeactth - ~-..: . r Bovembear 23, ' 39 0 . ., L~"1? llr. Alden James It is -Qwur3derstardin that pictures are to be used #.n oanjunct3ron wi.t hth the s- above teact, and since ~Sr. Diehi reports that all available pictures have been used in the past, we vil3. therefore expeot him to make arrangeeants for a r~- - photographer to come over to the laboratory when ctonvoni.eat and take a few mm ones s tv ..a..!'"