Tobacco Documents Online

:f , November 18, 1955 , > ~ ~ -. . . i-i Alden Jams i .r,eotor of Advertising /~"• ~'* ~~ ~ l~~~'i ~ ~,~~~~~ ~ l yV Y~o~ ~ .~ . ~. ~L. V~~.~~.~~~k `Y . . r ear Mr. Jemo.: ` r q i F~ In an;ewe:~ to yoour letter to us of I~o.ember 15th, permit us to reply r~ " .' In 1955, Laril~rd+s Reaesroh iu+d D.velopmsnt Department ocnt~dt ~~ out its usual activitiess and at the same tims intensified its efforts- to carry cr~ring direatioos: iA the f011 a!n f ouolis a (1) ~eator recognition vas given to the ~oa3ntenar~ae ot qtialitj ~,rt °~ a1.]l of iarillard+s products by the appointment of- a fntl-t3me Rnalit,Y Coordi.natce, to the Retsearoh Departmeant+s staff. This 'eacpert works with o0 Leaf and Mainof #atring Deparbaents, 6ringing to theaa nee methods of Statistiaal.. qaality Control. `, ; These narttWds are repmentativo of a ner ,lUld a!. advanca~ent ia 11060M. Jl~rioau ~ ,, .. . . indust~ . 04 ,_ ~ • agaia il~.ost~ratf~t gratf~tg Loa~illard+s lsite~tion to aaer~utaoturs and . tobaoQO prodnots eeaond to none in qnalit~y. * s~ ~ fi 3,~• ~r ~> k (2 As ) the poputari#~y of iY~~eewd tipped oigarette. ' oooti~ii on the Ameriaan warketi Lorillard+s iaboratdary 'hpa i.nt.ensified and develop the beet filter. The ultimate tilter r.r+ains to be d#soover~ this whole field of #aavestigation is in 'o high aate of tlmri "wtb i''`~e~' tive race ead.ating betveen different sembers of the .indvifftxy. ~'Yn ie"'than a ysa, the filter ea+ployed on Old Gold Filter Kiogs 'bas -been dramatically i%rprorro4~~ai+d : even the superior Kioronite filter on lCenta id sahednled for i~nproveaaeot iu the E~~ near futnre. Work sti?1 goes on toward tbe development of a seleative_ or praf~ ' ential filter. (3) Although some of the adveesi bea3.th prcpaganda has beeu lit~d ~ from oigarettes, yet Lorillardra Research jDapart.ent still aoatiaauees its ~t p ~_~ ~ ~. ~ the conatitn~enta of cigarette eraoke. Ovea~ >~e hundred ..aorpouAds have be~t'g~epara~ed and identified, yet it is recogriised tbat .eds noro aeyf,wtist. it is telt tbat the acquisition of basic information of tb~ t,qpe i11 .~erative, since a.prog~s~. manufacturer of cigarettes should know s1], ia to Iaaaw about the oowmodl,ty ,*ich he is s "' slling. namely a h r 0 1 . t .f .;:

Mr. Alden James • 2• November 1$,, 1955 (4) Studies relating to leaf tobacco, our basic raw materiall and greatest element of cost, still go on. To assist our leaf buying organization, a pilot scale arrangement was initiated in 1955, whereby leaf tobacco samples were obtained directly from farns, analyzed, and a preview of the general quality of the crop given to our buyers prior to sale. Changes in leaf, as a result of aging, are still being intensively studied. Proper aging greatly increases the value of leaf for manufacturing purposes, yet for economi.cal reasons it is desirable to keep inventories to a miniraum. As our knowledge of leaf tobacco quality is increased, more inte3li- gent blending is made possible. Very tsuly ynurs, H. B. Parmele, Ph.D. Vice President Direc tcr of R Es e3arch HBf/eii