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Lorillard

Date: 20 Feb 1973
Length: 4 pages
00496556-00496559
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Fields

Author
Kensler, C.J.
Area
LEGAL DEPT FILES/BASEMENT GMP
Type
LETT, LETTER
CHAR, CHART/GRAPH
Request
R1-004
R1-059
Recipient (Organization)
Eppley Inst for Research in Cancer
Univ of Ne College of Medicine
Copied
Gori, G.B.
Stevens, A.J.
Alias
00496556/00496559
Named Organization
Consumer Reports
Federal Register
Ftc, Federal Trade Commission
Tobacco
Tobacco Reporter
Twg, Tobacco Working Group
Ad Hoc Comm on Smoking + Health
Master ID
00496346/6766
Related Documents:
Document File
00495080/00496969/Advertising Kent Castle Contest Post Ftc Announcement Log Book.
Named Person
Bates
Litigation
Stmn/Produced
Recipient
Shubik, P.
Date Loaded
05 Jun 1998
Site
G29
Author (Organization)
Adl, A.D.Little
Brand
Marlboro
UCSF Legacy ID
qse61e00

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Page 1: qse61e00 Log in for more options!
a API'I:AII)iX t1i ci iul_J1-_ LEttle, InC. ACORN PAF1K • I.AMBFiIDGS MASSACHUSETTS ©21d0 •(E1/) 964-5770 February 20, 1973 -Dr. Phi lippe Si:uoik - Director, Eppley Institute for Rescarc;i { n Cancer The University of Nebraska College 7i2rid and Dewey Avenue Omaha, Nebraska 68105 Dea-r Dr. Shubik: of liedicine At the meeting of the Ad iloc Co:Tnittee on Smoking and Health which rrt on February 14, 1 promised to indicate the source and cor?'ecti .e factors used to prepare the table on tar yielus_ as percent ;,f sales. This !,ateYfal was t.:c-par^d for r^e by nr. Eates of the Tobacco-6,orkir.b Group, and is enclosed. C1!arles J. ksasler, Ph.D. Sepior Vice President CAMGPULK,E. MASSAGHU£eTTS A:HEIS l.tiU:5fl5 CtiIUC:.S IONCX)N f.lf%Qoalv r:lY!~Onv, P4v'S A-1 UC.'p'afk, ;ANIitM,;-CF RMOpTl3 VMSIaNf.7Jlt. ! 11
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I i A I i t A1"d llli` D LittieAnC. The data in Table 1 was obtained from the following sources: 1954 - Smoke data - Consumer l.eports 26 (4), 203-8 (1961) Sales figures - Ccnsur.•,cr ?;_:n(,rts 20 12) Qs ~ ,, 56-73 (1~.~5,1 1960 - Smoke data - Consut^er peports 26 (4), ::03-8 (1961) Sales figures -'_obacco Dec. 22, 1971 Tile Consurier Reports s moke data for 1960 vere genersted by the then curreirt i`Pr opose; FTC ::etliod" lohicli employ~ed a 35 cc puf f (probab]:y neasured by a water column), once a minute; tl:e cigarettes having-been smoked to a 25 r!m butt. The values were reported as wet `itar.'-' To obtain rlry "tar'i figures we subtracted 15`/% fr.oin the yield of filter cigarettes and 10% from the yield of non-filters. The 1954 Consumer Reports smoke data were originally-obtained - by a different si^oking method (alcohol trap and chloroform extrac- tion of tar) and they were currected by Consurer Reports in their later publications by mult;plyinb the values by 2.55 (= wet "rTC Tar"). 1967 - Smoke data - Tob. Reporter 94 (12) 1967 Sales figures - Tob. F.eporter 95 (1) 1968 1972 - Smoke data = Federal Register, Vol. 37, No. 159 Wednesday, Aug. 16, 1972 - Sales figures - Tob. Reporter 99 (11) 1972 ?n all the years there were some minor brands for which either sales figures or smoke yields were not published. These were omitted frnIa thn cpiC:JlatiOCS. For 1967 the sales breakdocm between F70, F80 and F85 cigarettes was not available whereas the smoke yield data were given by length class. For :;arlboro the sales were assumed to be 50% F80 and 50: F85, for all other filter brands the proportion of F80 and F:0 sales was assumed to be negligible. - J
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Arth.Ir G I-ittLc.Inc i F'T_C Tar Yicld (1-.3./ci TABLE 1 Number of Brands and Percent of Sales by FTC Tar Y:..eld _ - 1954 - 1960 1967 ~ of Z of r; of T 0-f i~ of -X of 1972 t5 of S of ) :rar:$s_ Sales Brands Sales -#rands Sales _ Brands Su1er 53 2 50 2 45 - 2 42 2 40 38 37 35 34 32 31 30 29 23 27 26 25 24 23 22 21 20 19 18 17 i6 1Ii 13 12 11 10 9 8 7 3 15.5 2.8 6.6 22. 3 25.3 1.9 1 4.33 _ 5.6 2 10.4 1 1 1.2 3 1 0.1 3 3 I 2- 2 2 2 1 2 4 1 1- 2 0.69 = - 14.58 2.61 0. 81 -0.33 0.84 9.33 1.15 5.20 18.51 8,51 12.79 2:83 0:36 5.38 6.95 8.03 0.20 Total - 96.0 99.12 2 0.40 1 0.01 1 1.53 2 0.44 2 1.27 2 - 1.17 4 13.80 2 9.36 4 4.73 2 0.41. 2 0.E5 3 4.87 2 7.57 2 0.11 7 3.62 7 6.11 2 0.11 13 22.03 3 ` 16.98 6 22.44 14 15.98 4 1.83 14 9.48 3 -4.33 12 23.66 2 5.07 7 9.12 2 1.61 7 1.91 1 0.06 2 1.46 1 0.49 5 2.58 1 0.19 1 0.05 1 0.02 2 0.20 1 0.19 1 0.34 98.11 -~ 97.27 Nth w 0) CA W
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