Tobacco Documents Online

~ Jullc ~ 1, ;3 ~ uUllb.'hl:v,!'.)Fe" apatllV ;)11-1)le'f1;!lt Oj (!` T\;{tl. C-11.;(i s"Of!' iSUafij and tli(' jC'!Ie{:iE 'Ovt. i!1 gerlCral tot:a-r(1 ilvlilfl1 I1:;%.S pUStll by CI'.zrC'.1tC till_ t11:1, ,; iS Ca11Ctr ; i;l;'i':!I11 to co;:]e to I_'rflp;i Ct'IUi. f'iC 1)-Tlli:lt;Ill; 1'1?1l1p;)". Sj!!1[l!l,-_, C=iiairYlan (}i i." ad hC)~ CI1;tC. ~11 U11J1 117;_', d lil;!l0l. has ch lrt;clf. c~:'nl l..tCl'ij' 1?O1'rliitCi <1nd Ct;l?I1nY,'CI Ut flIC l)ri;;I:'~1;lt14-I1L;" lie tolll 1?lte: IilenlbiI'S. SllubJl had '1fl:.I-1flC(1 to-li't i1.IS-Cmte. (iIe yfter it had CUilij)l:'ted the charge 11::lldecl it by NCAi3, to deternlinc 14--1,0t,isfation slrol.ld be sotl;;lrt 'o lilnit t:cl~ anll riicotine coiltent- of ci;.;aret E(•s. Sens- ing t.-h:It'tll' C!11tC.'s r~CC~!=1111~e11dt1t1onS to tjie l)C1t1(1 -- illcil!(!in^ a CO111))rel!(:11S1v1' rese:SrC'll prd)L1'?111 ("The Bll:e S i,r,t't" A prll r; p. 10) - E`'erC' l?OI s'Cttlng >llft llitClltl(111, S )lUbll:_C:11'1L(i one nior:: ill('et!llb of -the group - for 3linc 17, 1rrccedin„ tlic; Jullt-, nlec?in; cf NC::l.. The r^spnn:^ to the !r,:Gting further InC;f1_--L'd thC'. Crlun.- Vtf8y~ne .c.'.-tClte's Klci1R^i 1 i:'uhd hoft 4-'izs the only nleriir r oi~1CY ahan vllllj)i;: to attend. SI5-uiliiC.venit:d !l!s_!re on Charles i:ensiL'a', tile-Artilur [?, Little research exec ~~ e'\4s $C1i:neti I_n~.'o ~ CJ1fIL'1G... '~ 1~'!tl"1_ i' ~; C?5C OI al., ~ /(_? - is{ 1.~IOCi:_ ~ ~ ! i. !!:UIIra'~l/. l lrCd tCensler-to put out jlis cir-ar, pointin; out that regul/:tiors prohibited smoking R_ in tilc ioni:::ence- roa!lls. „il __- eports in ill;' press yUur violqaticli, 0f that rule at our l4st ineeting %.~ere a great emtSarrassment tci-tile zhairirar:," Shubik said. - 1. Cnlte. nleniher Emerson Foote joined in the tirade a^aiast apathy and supported Shlibik's suggcstion that a new, permanent cmte. be appointed to maintain surn'eillance over smoking research, the tob acco in dtlstry's voluntary- effolis to reduce't:!r and nicotine content, and to keep up preEsure on Congress for IeL islative remedies ca l;ed for by NCAB. 'VJe're Fir`iting A War' Nv;inst The Tolh-cco Industryr Says Arf Exec Emerson Foote "We're fighting a war," s;iid Foote, the advertising exec-whose anti-smoking TV commercials were considered exc;,ptionally effective. "We're dealing with an industry that justifies the taking of i>.ulral lives to make profits. We need a militant group to carry on that _fight. ..and -do what we have to do to protect the health of the American people against the tobacco industry." When Shubil; made his re f?ort to NDAB-June 20, the board accepted his recom- mendation for a permanent cmte. with adequate board representation. Shubik said he would serve on the cmte. but did not want to be chairman. The board also considered a resolution by Mary Lasker, calfing-for regulation of the tobacco industry by the new Federal Product Safety Commission. The resolution was tabled when the board k.'E;s advised that the law creating the commission specif- ically exempts tobacco and _tobacco products froln its jurisdiction. FDA is similarly enjoined from dealing with the tobacco industry. NCAB failed to-take action on another resolution-oJ'fcred-by Shubik, to "reaffirm its belief that the majority of lullb cancers -_ the nrost_ frequently occurrinL cancer in US nlales - woulll be pre- vented by cessation of smoking, and that other cancers and ConI111U11 causes 0f death would be reduced by a_ reduction in cigarette smoking." Other board members objected, citing lack of scientific proof that lung cancer could he "prevented" by cessation of snlol:in!T. "Wouldn't the word 'clilliinish' 11be lb.tter than `prevent'.'" r4rabbcniloft asked. Sllullil: in-- sisted that there is overwhelming evidence the "majority" of lu!lt; cancers %:'ould be prevented. Cancer Panel Chairman Benno Schmidt pointed out that ending snlokitlg might not prevent cancer i.^n someone who had smoked. for 40 years. "That's a good aoint," Shubik ad!uitted. - (Rrlore)

kc'pc;rts t Vol. 16, i,iti. ?C) vice piitilaellt f(7r mC:frcll, il.,ii fli:o rt;C.t:altlUn A tillollli; lr' 1wiil to the ti:_':;ilflg l;rQli,W S}l;lrp 1o:lCI]OT1 fro;11 5WKK "l: lt _WCs t}!i, f)o:il'll Sl ::?1c)Illl;°; tfJ _i;.i'riw _}~:}pit to _ SliT Sfl?(;i:k;', CufQlCrli"; tll:e dIi tfClil"y 111;; ,l s!S1o!:L'!''; }l;1Vl' in breaking t;ll: habit, how long do you .Ilin;: it will take the ilYl,r:1LC' [ mGt: to stoit?" But Ila fitlally agreed to tllat sli ggc.stion. , , Gio Gori, P~atl. Cancer Institi~tce associate sci:Ai~tific director for prozrlRt in the Cancer atlse & Prevention DIE'., told Jl.iltM ciYlti;. that its reseil(LI1 recommendations had bcCn accepted "as a rnln- dwt;;," by NCI Director Raljsclicr_ The program called for S8.4 lllll. in fisc;sl 1974,-S 12.4 mil. in 1975 ` and S? 4.2 ,zEiL in 197ci. The recoinntcl;slation cizn?e tou iale to bc incli:clCd as a iine ite:r: ir tltc 1974 budoet, Gori said, titlt it clef.anitely wolllci be the following year. In the n,ciintiitie, "Dr. 1?atis;;her has asstlred ine fic will find a way to fund this program in iiscal ? 97-3," Gori said.

Nb,,,, ,. Q~A 11