Lorillard
Release Statement
Fields
- Author
- Levy, R.I.
- Rauscher, F.J.
- Rhoads, J.E.
- Rauscher, F.J.
- Area
- LEGAL DEPT FILES/BASEMENT GMP
- Alias
- 00496379/00496383
- Type
- NEWS, NEWSPAPER ARTICLE
- Site
- G29
- Named Person
- Levy, R.I.
- Rauscher, F.J.
- Rhoads, J.E.
- Rauscher, F.J.
- Date Loaded
- 05 Jun 1998
- Document File
- 00495080/00496969/Advertising Kent Castle Contest Post Ftc Announcement Log Book.
- Request
- R1-068
- R1-088
- Named Organization
- NCI, Natl Cancer Inst
- Litigation
- Stmn/Produced
- Author (Organization)
- Natl Cancer Advisory Board
- Natl Heart + Lung Inst
- Master ID
- 00496346/6766
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- UCSF Legacy ID
- cqe61e00
Document Images
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RELEASE ntirEMxr
Frank J. Rauscher, PW.4..
Director of Mtfor~al= Cancer gragm
' Jonathim Ea Rhoads, MS:
" 3!W n0. aLJrY3Ja {-` -6615 ci'.f. t7iici i25a ry iild{if 1L °"
-Ptober# l . Levy,.= K: D.
lHrector} Naiional Heart and_ W4 lnstitatat.
-
_: ;; .- - u
~
'
-
"' Fy1fience- qaVM-,*ia
-w ` researcw` a Manw~
~t
4u9now~
=.
;.wo!'lctfAdittz ciga@'etto-sm13k°eng_: is _ over. ` 30Q*i-, pwntuc's
deatlfs eactr year i n the U14nited States al wec, aW aeaiv-thousatds~
asre suffer debiZi#atiag illness becwze of saxking.. Tbis-.
cigarettes. be made avaiiab-ie;.ta the smoking= EuLIfc;.
. 0"
ew2r..% f.3- tw _ fri.rw - Ecalti t.rft
Y1V./ iL rbYr.- i1/- -'i -~_ ..' a-
_. bat after over 10 years of public eductian cnVatgns,- oearly.-
69 ailZ-ian 14aPr3emss s#tl'k- smore ci.prs#tas- despf#e- -a-IV warnings-i..
To-date public health authorities realiw that iR ae
prevailing secial- and political -cliaat+r many people riil.
' ccantir.ea' to swke- icr the fQntseeable_ fiature! at least UntiT
the habit becoaes socia' Iy. unacceptable to the srity. ~ -
-
: Ws- dfstressing candit:mn devands that_less; ha2aramts.. -
The wst baardu:m caqnnents of c igarette-swka" are :C~
~
tar,. carbom.umoxide; nicatir.e aRd-probably, oitmqerr oxidesk

- ~~_ _ -- - -_ _
.--
RFLEhSF STAlUM
Psge 2 - _
.The, epidev;ological- eviidenc* indica#es- a- clwr dwa-
-response relati-mnhip -bebtm the quantity of -cigaWittes
-
sm*etf and the Iacide*eye of It in.q. can..er__7herefore,. if. the
-- arerage tar iRoa3ation -were m4ft=ed by- 50Z, It could be
_clsa_r1y. inferred_-i`iat ao:imort-aot-reduman =inK.Eurg.!cancm° e~
.. iacidence could be espe~-~# withift sme. W-yeat~~
.
: Tbe dose-effect relationshig_ of aicat#ne and carbon
. wnQxide for "rdiavasiuiar diseases_. aad of RStrow= oxidea--
for mpiratory diseases.- h.as -noi: been deterainetty near;y sQ
well, although jt- is clear that any su6stantiaV reduction riU-
_ be beneficial_ These benefits are likely to be immediate forr
the reduction of n icatirte, but would require a- few yeam to _
- betme apparent if carbon -mnaxi& and Aitrogen-oxides=vere
reduced.
-8
14wly developed techniques and scientific ";dence.
.--~...~.,
-
iRdicate without question that less t,azardous_ cigarettes can :.
,
be made tcc~a,y.- =
Dr. Frank J., Rauscher, Dd rectnr -of the katior,al- Cancer -
Program, Dr-- 3anathan E_ Rhoads, Chayrman of the Ilatioral:
Car,eer -Advisory Maru, 'L~~e sambers off the Coard and Ir_ RoberG .
Levy. Director of the Nationai Heart aod Lung Insti t'ute. are
.

RELEiS SiAMM-
Page -3-
cati'ing- i* the tabacco- iRdustry- to !-adopt nwly, 4avelope&
-techniques to takg- cigarettas: less- twa:rdous,- so that each
year thousands- of lmericans, who _persist_ ia. smok3ng ®ight. -
escape i.llness asd preinattrree death.. -- '- -
-~----~.~-~.-,. -- --~' -.~ -
- IM $tafeent iS_ soparted: bj~"eyicaurwqi
ng'_ research,
findings hy the SmokShy aA 1feaIth Program off the Tlatianal:
- Cancer Institute and the Mational Heart and t.ung Itrs#itute
. after testing over- 5a- experiaental cigarette wdels<_ over th:
-last 5 years. __An equal number of stil3t wre.- adYanced=.-
- experimnt.a3 cigarartes are nw-entpr{ng. *he 2-4 year test
qrclen
-Tlie research canducte'd by the Smoki+ng and Healtlr- "ram
of -tke Nation. al Cancer Institute a.Rd other natienal and iater-
national organizations has Identified promising techniques for
reducing toxic eleaents of saoke. These techniques fall into
.~.~.:._,....~,.
Charges 4n Cigarette Csnstruction_
The burning rate arrd the aLount of air
mixed rith the. smoke whiZe- the cigarette ist-
bei ng - puf fed- can be a} tered by the es e- of
cigarette pWr of greater porosity., and by
-

RELEASE ST-A1EMM
Pige 4
peovidfrg aeratieg routbpfieces- -_Tbese-methos
cool-and slow the bnmieg- proctss-. faverably,_
feduce - tbe amount- of tobacco - burned durinq
-= int:a3etions--and bf -dilcting the saoke,rece3ved:
' by:_Ue saoker aal:e i t- less~-hazvrdous:.
5kaM in- Tobacco
It is ymm knwn #hat- the -concentrai:ion_ of
bmrdous- -salbstancesAn-the- saot-e=- a ci%arettes=- can be affected by- altering the tobacca-
t4self_
Tb:c::;h -P-r.etic research nea sitrains of tobacco
have been developed that contain-fewer-specific
t,oxf c constituents than those presently in use.
Sftf Tar beeefii ts can be achieved by new culYfvatian
i:echniquess such as lower ftrtilization,. - close
cregpsng or hfgh density plantlng. and by c"es
- _~.----a--i~Awpa5ting,.azd -.`Wbac.co..
Chenoes in Cigarette Co~i±ian
The presence of toxic cvmoends in iigarette
e saaoke can be reduced or diluted by_-ctaeging,
cigarette compositien. Reduction can be achieved
tfirvugh extraction processes. Dilution can be
achieved by ttte- use of extenders and diluents in

recons#itwted tnhaCfv~ shewts,,. SuGir dtl5iti Ra -
materiatsas cellulose synttetic.-tabacc=extesWer-%,.-
i~orgarfc _ sa1ft,. dos and Iaolin -appear- pramisingf, fdditionallIt,. tabacm., can be expanded,_
puffeds. or
-7 ~ri-P ir- dr4 eA son tla+1mew-af=+Ir
isp~p~7~
~
~_ ' - -- : - -- . . - , _
. -- ieacl z#gamtte,:
-,,....-..--,.-:.-.:...,.c,,
' By the use of these pracesem cgg$i`ettes- of. milder. '-
taste cm be expected_. ioweviers today 's_ arersge. CoMerci&l_,
cigarettes yield half as arctr tar-And wico4t-jne,as- t#lose- o
tesa- yearg ago; indicating that the y~.~l~~ .;:~_ :,~.;.
gradually adjust to accept milder zigarettesd
- Resuits of the research effort of tbe Saaating and
Iieattlt Prngram of the National Cancer Iestltute-Natt-anaZ
Heart and Lung -Irstitute are going to be avai!-lab1e dwing
-
January 1'37b6 i n three pub I z cati ors_-
'Tomrds Lm Wazardous Cfgarettes,- Report
The First Set oF E,xperiRenta1- Cigarettas..
Towards Less Hazardous Cigarettes, Report -No. 2:-
= The Second Set- of Experiaentai Cigarettes..
-.
In Yitro Btoassay of Cigarette Smoke frant ~
Ex{erimental Filters. ~
OD
0
