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Lorillard

Release Statement

Date: 19751210/R
Length: 5 pages
00496379-00496383
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Fields

Author
Levy, R.I.
Rauscher, F.J.
Rhoads, J.E.
Area
LEGAL DEPT FILES/BASEMENT GMP
Alias
00496379/00496383
Type
NEWS, NEWSPAPER ARTICLE
Site
G29
Named Person
Levy, R.I.
Rauscher, F.J.
Rhoads, J.E.
Date Loaded
05 Jun 1998
Document File
00495080/00496969/Advertising Kent Castle Contest Post Ftc Announcement Log Book.
Request
R1-068
R1-088
Named Organization
NCI, Natl Cancer Inst
Litigation
Stmn/Produced
Author (Organization)
Natl Cancer Advisory Board
Natl Heart + Lung Inst
Master ID
00496346/6766
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UCSF Legacy ID
cqe61e00

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Page 1: cqe61e00 Log in for more options!
a WC-1 6:W, c RELEASE ntirEMxr Frank J. Rauscher, PW.4.. Director of Mtfor~al= Cancer gragm ' Jonathim Ea Rhoads, MS: "• 3!W n0. aLJrY3Ja {-` -6615 ci'.f. t7iici i25a ry iild{if 1L °" -Ptober# l . Levy,.= K: D. lHrector} Naiional Heart and_ W4 lnstitatat. - _: ;; .- - u ~ ' - "' Fy1fience- qaVM-,*ia -w ` researcw` a Manw~ ~t 4u9now~ =. ;.wo!'lctfAdittz ciga@'etto-sm13k°eng_: is _ over. ` 30Q*i-, pwntuc's deatlfs eactr year i n the U14nited States al wec, aW aeaiv-thousatds~ asre suffer debiZi#atiag illness becwze of saxking.. Tbis-. cigarettes. be made avaiiab-ie;.ta the smoking= EuLIfc;. . 0" ew2r..% f.3- tw _ fri.rw - Ecalti t.rft Y1V./ iL rbYr.- i1/- -'i -~_ ..•' a- _. bat after over 10 years of public eductian cnVatgns,- oearly.- 69 ailZ-ian 14aPr3emss s#tl'k- smore ci.prs#tas- despf#e- -a-IV warnings-i.. To-date public health authorities realiw that iR ae prevailing secial- and political -cliaat+r many people riil. ' ccantir.ea' to swke- icr the fQntseeable_ fiature! at least UntiT the habit becoaes socia' Iy. unacceptable to the srity. ~ - • - : Ws- dfstressing candit:mn devands that_less; ha2aramts.. - The wst baardu:m caqnnents of c igarette-swka" are :C~ ~ tar,. carbom.umoxide; nicatir.e aRd-probably, oitmqerr oxidesk
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- ~~_ _ -- - -_ _ .-- RFLEhSF STAlUM Psge 2 - _ .The, epidev;ological- eviidenc* indica#es- a- clwr dwa- -response relati-mnhip -bebtm the quantity of -cigaWittes - sm*etf and the Iacide*eye of It in.q. can..er__7herefore,. if. the -- arerage tar iRoa3ation -were m4ft=ed by- 50Z, It could be _clsa_r1y. inferred_-i`iat ao:imort-aot-reduman =inK.Eurg.!cancm° e~ .. iacidence could be espe~-~# withift sme. W-yeat~~ . : Tbe dose-effect relationshig_ of aicat#ne and carbon . wnQxide for "rdiavasiuiar diseases_. aad of RStrow= oxidea-- for mpiratory diseases.- h.as -noi: been deterainetty near;y sQ• well, although jt- is clear that any su6stantiaV reduction riU- _ be beneficial_ These benefits are likely to be immediate forr the reduction of n icatirte, but would require a- few yeam to _ - betme apparent if carbon -mnaxi& and Aitrogen-oxides=vere reduced. -8 14wly developed techniques and scientific ";dence. .--~...~., - iRdicate without question that less t,azardous_ cigarettes can :. , be made tcc~a,y.- = Dr. Frank J., Rauscher, Dd rectnr -of the katior,al- Cancer - Program, Dr-- 3anathan E_ Rhoads, Chayrman of the Ilatioral: Car,eer -Advisory Maru, 'L~~e sambers off the Coard and Ir_ RoberG . Levy. Director of the Nationai Heart aod Lung Insti t'ute. are .
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RELEiS€ SiAMM- Page -3- cati'ing- i* the tabacco- iRdustry- to !-adopt nwly, 4avelope& -techniques to takg- cigarettas: less- twa:rdous,- so that each year thousands- of lmericans, who _persist_ ia. smok3ng ®ight. - escape i.llness asd preinattrree death.. -- '- - -~----~.~-~.-,. -- --~' -.~ - - IM $tafeent iS_ soparted: bj~"eyicaurwqi ng'_ research, findings hy the SmokShy aA 1feaIth Program off the Tlatianal: - Cancer Institute and the Mational Heart and t.ung Itrs#itute . after testing over- 5a- experiaental cigarette wdels<_ over th: -last 5 years. __An equal number of stil3t wre.- adYanced=.- - experimnt.a3 cigarartes are nw-entpr{ng. *he 2-4 year test qrclen -Tlie research canducte'd by the Smoki+ng and Healtlr- "ram of -tke Nation. al Cancer Institute a.Rd other natienal and iater- national organizations has Identified promising techniques for reducing toxic eleaents of saoke. These techniques fall into .~.~.:._,....~,. Charges 4n Cigarette Csnstruction_ The burning rate arrd the aLount of air mixed rith the. smoke whiZe- the cigarette ist- bei ng - puf fed- can be a} tered by the es e- of cigarette pWr of greater porosity., and by -
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RELEASE ST-A1EMM Pige 4 peovidfrg aeratieg routbpfieces- -_Tbese-methos cool-and slow the bnmieg- proctss-. faverably,_ feduce - tbe amount- of tobacco - burned durinq -= int:a3etions--and bf -dilcting the saoke,rece3ved: ' by:_Ue saoker aal:e i t- less~-hazvrdous:. 5kaM in- Tobacco It is ymm knwn #hat- the -concentrai:ion_ of bmrdous- -salbstancesAn-the- saot-e=- a€ ci%arettes=- can be affected by- altering the tobacca- t4self_ Tb:c::;h -P-r.etic research nea sitrains of tobacco have been developed that contain-fewer-specific t,oxf c constituents than those presently in use. Sftf Tar beeefii ts can be achieved by new culYfvatian i:echniquess such as lower ftrtilization,. - close cregpsng or hfgh density plantlng. and by c"es - _~.----a--i~Awpa5ting,.azd -.`Wbac.co.. Chenoes in Cigarette Co~i±ian The presence of toxic cvmoends in iigarette e saaoke can be reduced or diluted by_-ctaeging, cigarette compositien. Reduction can be achieved tfirvugh extraction processes. Dilution can be achieved by ttte- use of extenders and diluents in
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recons#itwted tnhaCfv~ shewts,,. SuGir dtl5iti Ra - materiatsas cellulose synttetic.-tabacc=extesWer-%,.- i~orgarfc _ sa1ft,. dos and Iaolin -appear- pramisingf, fdditionallIt,. tabacm., can be expanded,_ puffeds. or -7 ~ri-P ir- dr4 eA son tla+1mew-af=+Ir isp~p~7~ ~ ~_ ' - -- : - -- . . - , _ . -- ieacl z#gamtte,: -,,....-..--,.-:.-.:...,.c,, ' By the use of these pracesem cgg$i`ettes- of. milder. '- taste cm be expected_. ioweviers today 's_ arersge. CoMerci&l_, cigarettes yield half as arctr tar-And wico4t-jne,as- t#lose- o€ tesa- yearg ago; indicating that the y~.~l~~ .;:~_ :,~.;. gradually adjust to accept milder zigarettesd - Resuits of the research effort of tbe Saaating and Iieattlt Prngram of the National Cancer Iestltute-Natt-anaZ Heart and Lung -Irstitute are going to be avai!-lab1e dwing - January 1'37b6 i n three pub I z cati ors_- 'Tomrds Lm Wazardous Cfgarettes,- Report The First Set oF E,xperiRenta1- Cigarettas.. Towards Less Hazardous Cigarettes, Report -No. 2:- = The Second Set- of Experiaentai Cigarettes.. -. In Yitro Btoassay of Cigarette Smoke frant ~ Ex{erimental Filters. ~ OD 0

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