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Lorillard

Date: 19751210/R
Length: 2 pages
00496377-00496378
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Author
Gori, G.B.
Area
LEGAL DEPT FILES/BASEMENT GMP
Alias
00496377/00496378
Type
NEWS, NEWSPAPER ARTICLE
Site
G29
Named Person
Levy, R.I.
Rauscher, F.J.
Rhoads, J.E.
Date Loaded
05 Jun 1998
Document File
00495080/00496969/Advertising Kent Castle Contest Post Ftc Announcement Log Book.
Request
R1-059
R1-068
Named Organization
Natl Cancer Advisory Board
Natl Heart + Lung Inst
Litigation
Stmn/Produced
Author (Organization)
NCI, Natl Cancer Inst
Master ID
00496346/6766
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UCSF Legacy ID
bqe61e00

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Page 1: bqe61e00 Log in for more options!
, V DEC 1 11W§ FOR RELEASE DfiTE : MASHINGTON . ---- Researchto date has: iadit#ed= cigarette-t- smoking for over 300,GtIQ prematum dem#ts each. year in ~ the tSA alone; wny thousands snre- strffer. debili#atfug• - illness as a by-py-oduct of smokicg..- In the fm of thi§i, : ~......~:.~,c._ the ssoker-shouid ba persuaded- bIr• atl: p=3b1f-_W3eaW- tat- - - Auit- stoaking._ -CZuSa-saw-_ pepiear~- enablwor-- unrri:TiItng=.- t4.- quit,: ite cigarretW_ industry- shoeld str-iw taz oi_farr_ thm w . y v the tablimi adus try' use - wwiy va1 idaW - appraua&.es:: to produce less hazardous cigare#tes.-. Accordirg t4-tir_ Frank- 4 J. Rau:scher, Directorr of the Atatiunal Cancer Prwram Dr. Jot:athan E. Rhoads, Chairman of the Hatianal Cancer - Advisary Board -(KCAB), the merbers -flf the NGAB, and t}r. Rnbert. •--- I_. t.eirY; flirector-vf- -tte, It~.*tfamt- learrt--and~tTag-2Rs-tittUtt" 4 (1~t~LI )„• cigaret•.s could be ~hufacfdred, tod~rr-anfrl~ would ~ reduce the large risk of d°bi : itating i3iness= and early. cea#h In saakers,• by utii {zfng seYeral siaple change, in how ciiarettes. are manufactured apd hnar tebacc4 Is gt.om. ar,d pi1ec^SS2tf.. - .
Page 2: bqe61e00 Log in for more options!
FOR RELME i age 2- - Esi&ftce dewntrating the validitf- of; t~ese - epmachess cows frm both interraticrnal research and recent findings of the Smoking and- Kwaith- Prv%raa,- joinAly supported by the Nal.ionaTCancer Institut& and Vie, National K&avrt and Ecn Cigarettes.of_ refuced-taxici~, san be : manuftctiared:• ~-• by-acioptfng pr-oven-techniques: of {ef-r.euwstior-wdifitaticm _ tQ- coaL and slow dan the - bnrning - process-- an-d ~- dilute- the- _ smke received-Dy the smaker, (r):, tohz==*wfi f:cati4n: tar: reduce the tozi c- cansti tuen ts. of ci garette swkg,. and (c) tobacco_exfension: to red-ice or diilote the presence +nf, taxic--= . coppounds in cigarette smoke. . In -ca}ling on the industry to cuoperate in producing less hazardous cig~ttiettes. Dr.- Rauscher. , Dr. Rhoa.ds-.- the W£AR and Dr. Levy cautioned smolcers that 'th2re -is no such thing as a safe cigarette, only less hazardous onesa. The only Way to be : _ ,.....:...w._ t ..... . _. ,.,...~ -~g-, t~ to ._ ~ . ~,.. ... aft-Is- - ~= ~;.....:., . -.,....::..... ,~n~...+.».• - FOR FURTHER 1NfUFMATION f(MTALT: Or. 6to 8. Gori. • f,ir~ector Smoking and Health Progrm National Cancer Institute • Suf 3 di ng 31, Room 11,Aa3 • . _ $etAesda9 Haryland 20014. (301 ~ 495-667 6

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