Lorillard
Fields
- Author
- Gori, G.B.
- Area
- LEGAL DEPT FILES/BASEMENT GMP
- Alias
- 00496377/00496378
- Type
- NEWS, NEWSPAPER ARTICLE
- Site
- G29
- Named Person
- Levy, R.I.
- Rauscher, F.J.
- Rhoads, J.E.
- Rauscher, F.J.
- Date Loaded
- 05 Jun 1998
- Document File
- 00495080/00496969/Advertising Kent Castle Contest Post Ftc Announcement Log Book.
- Request
- R1-059
- R1-068
- Named Organization
- Natl Cancer Advisory Board
- Natl Heart + Lung Inst
- Litigation
- Stmn/Produced
- Author (Organization)
- NCI, Natl Cancer Inst
- Master ID
- 00496346/6766
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- UCSF Legacy ID
- bqe61e00
Document Images
, V
DEC 1 11W§
FOR RELEASE
DfiTE :
MASHINGTON . ---- Researchto date has: iadit#ed= cigarette-t-
smoking for over 300,GtIQ prematum dem#ts each. year in
~ the tSA alone; wny thousands snre- strffer. debili#atfug -
illness as a by-py-oduct of smokicg..- In the fm of thi§i,
: ~......~:.~,c._
the ssoker-shouid ba persuaded- bIr atl: p=3b1f-_W3eaW- tat-
-
- Auit- stoaking._ -CZuSa-saw-_ pepiear~- enablwor-- unrri:TiItng=.-
t4.- quit,: ite cigarretW_ industry- shoeld str-iw taz oi_farr_ thm
w
. y
v
the tablimi adus try' use - wwiy va1 idaW - appraua&.es:: to
produce less hazardous cigare#tes.-. Accordirg t4-tir_ Frank-
4
J. Rau:scher, Directorr of the Atatiunal Cancer Prwram
Dr. Jot:athan E. Rhoads, Chairman of the Hatianal Cancer
- Advisary Board -(KCAB), the merbers -flf the NGAB, and t}r. Rnbert.
--- I_. t.eirY; flirector-vf- -tte, It~.*tfamt- learrt--and~tTag-2Rs-tittUtt" 4
(1~t~LI ) cigaret.s could be ~hufacfdred, tod~rr-anfrl~ would ~
reduce the large risk of d°bi : itating i3iness= and early. cea#h
In saakers, by utii {zfng seYeral siaple change, in how
ciiarettes. are manufactured apd hnar tebacc4 Is gt.om. ar,d
pi1ec^SS2tf.. - .

FOR RELME
i age 2- -
Esi&ftce dewntrating the validitf- of; t~ese
-
epmachess cows frm both interraticrnal research and
recent findings of the Smoking and- Kwaith- Prv%raa,- joinAly
supported by the Nal.ionaTCancer Institut& and Vie, National
K&avrt and Ecn
Cigarettes.of_ refuced-taxici~, san be : manuftctiared:
~- by-acioptfng pr-oven-techniques: of {ef-r.euwstior-wdifitaticm _
tQ- coaL and slow dan the - bnrning - process-- an-d ~- dilute- the- _
smke received-Dy the smaker, (r):, tohz==*wfi f:cati4n: tar:
reduce the tozi c- cansti tuen ts. of ci garette swkg,. and (c)
tobacco_exfension: to red-ice or diilote the presence +nf, taxic--=
. coppounds in cigarette smoke.
. In -ca}ling on the industry to cuoperate in producing
less hazardous cig~ttiettes. Dr.- Rauscher. , Dr. Rhoa.ds-.- the W£AR
and Dr. Levy cautioned smolcers that 'th2re -is no such thing as
a safe cigarette, only less hazardous onesa. The only Way to be
:
_ ,.....:...w._ t ..... . _.
,.,...~ -~g-,
t~ to ._ ~ . ~,.. ...
aft-Is-
- ~= ~;.....:., . -.,....::..... ,~n~...+.».
- FOR FURTHER 1NfUFMATION f(MTALT:
Or. 6to 8. Gori.
f,ir~ector
Smoking and Health Progrm
National Cancer Institute
Suf 3 di ng 31, Room 11,Aa3
. _ $etAesda9 Haryland 20014.
(301 ~ 495-667 6
