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MEMORANDUM September 24, 1976 TO: Mr. T. M. Larson FROM: Howard Smith SUBJECT: Expert Panel Evaluations of Sample Cigarettes I ( 1 The expert panel has completed the evaluations on the six samples of test cigarettes submittedby you. Results of these evaluations are attached. The samples were rated on nine characteristics and given a numerical rating compared to Camel 70 and Carlton 85. The numerical values given the Camel 70 and the Carlton 85 are included for reference. A higher numerical value indicates a more desirable smoke in the overall acceptability or cate y. ~ g Tom, in smoking these samples there seemed to be variations within the sample as to taste anddraw characteristics. An effort was mad'e to select cigarettes with the same characteristics for the evaluations. If you have questions concerning these results, please contact me. Howard Smith HS:gm Xc. Dr. F. J. Schultz Mr. C. L. Tucker Mr. A. B. Hudson Ms. M. S. Ireland Attachment

EXPE~tT PANEL EVALUATIONS k w`~' ` ' ~° 011 v v9 ' ~ 5034~ Se31' 37 Control Sample Sample Sample Sample Sample Camel 70 Carlton 85 . True Blue 85 "A° "F3" "C" "D" "E° Throat . 10 1 5.2 2.5 2.5 5.3 6.8 5.2 Impact Chest 10 1 4,.7 2.0 1.8 5.0 6.7 4.8 Impact Overall Taste 12 5 7.3 4.5 5.3 . 6.3 7.8 7.5 Amplitude Tobacco Taste 12 2 6.3 2.5 3.0 5.3 6.2 5.7 Amplitude Sweetness 3 8 3.8 2.0 1.8 2.5 1.8 3.8 Amplitude Pepperiness 7 2 4.0 2.5 2.8 4.0 5.0 4.3 Irritation 7 2 4.3 3.0 3.5 4.8 6.3 4.7 Aftertaste 12 4 8 6 3 3 4.2 5.5 7.0 "7.0 . F . . _. Overall 10 1 5.8 0.8 0.7 1.4 1.0 5.7 Acceptability •, .;~ QV31470QQ