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Smoking and Health in the Usa and Canada Report No. 1, 910000

19 Apr 1990
20 pp

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[ 1 of 1 | landman/2028467447-7466 ]
[ Index status: Queued (anne@tobaccodocuments.org on 2005-04-19 18:06:11) ]

This 20 page report/outline from the Philip Morris document site discusses the current (1990) status of the cigarette industry in the U.S.(consumption rates, quantity sold, brand activity, etc.). It also discusses cigarette exports and objections to exports, recent reports on smoking and health, and much more.

In a section entitled "Advertising," it points out that Dr. Alan Blum (described as "a noted medical antagonist" surveyed the appearance of Marlboro and Winston cars at nationally televised car and motorcycle races. Blum reported that at the 1989 Marlboro Grand Prix the brand name "Marlboro" was telecast 5,933 times, in spite of the Public Health Cigarette Smoking Act of 1969, which prohibits the promotion of cigarete brands on television. The paper states that "P.M. denied allegations that it skirts a ban on television."

On Bates page 2028467456 there is another section entitled "Advertising." Here is describes the real hidden reason for the tobacco industry's "It's the Law" program, and how this program succeeded in snookering a major, big-city newspaper into writing an editorial in support of the tobacco industry:

The Tobacco Institute launched major advertising and education programs "It's the Law" to stop individuals under 18 from smoking. It supports a legal smoking age of 18...In part, this is intended to undercut the Waxman and Kennedy bills. There has been tremendous dialogue on TV and in the press pro and con this action. The motives of the industry have been questioned. The Chicago Tribune, (December 26) states that the industry is behaving in a way that warrants praise, not condemnation.