Dunn, William L., Jr.
This document was selected as a Trial Exhibit in Minnesota.
This is the famous Philip Morris (PM) document wherein William L. Dunn, principal scientist and leader of "smoker psychology" programs at PM, exhorts his colleagues to "Think of the cigarette pack as a storage container for a day's supply of nicotine...Think of the cigarette as a dispenser for a dose unit of nicotine...Think of a puff of smoke as the vehicle of nicotine..."
Dunn also summarizes the individual personality traits that distinguish smokers from nonsmokers, saying studies show that smokers have "greater anti-social tendencies, poorer mental health, greater reliance on 'external' than 'internal' controls, [are] more emotional, less agreeable, [have] poorer academic performance, higher incidence of prior hospitalizations...more auto accidents."
In perhaps the oddest part of the paper, Dunn cites psychoanalytic theory that refers to smoking as "pulmonary eroticism," saying in smoking "the lungs have become sexualized and smoking is but another form of the sexual act...."