This 11 page document from the Philip Morris collection reveals the tobacco industry's detailed strategies to fight public health smoking restrictions. Strategies include
"Promote ventilation as the best solution to all indoor
air quality problems, including smoking....Oppose all legislative, regulatory, judicial and voluntary efforts to discriminate unfairly against smokers. Attempt to reverse all existing restrictions...Strategy 5: Reduce superficial public debate of ETS....Promote the need for ventilation
standards through news media, advertising, direct mail,
videos, print materials, and coalitions.
The industry is also aware that businesses are unlikely to support and promote ventilation systems as an answer to smoking bans unless "they perceive a financial interest in doing so."
The industry is also aware that their "freedom of choice" argument cannot be effectively used in arguments about secondhand smoke because it also applies to people who want freedom to enter places without being forced to inhale secondhand smoke (and this is why they have to shift the debate away from "freedom of choice"):
"The argument of 'freedom of choice' with regard to
workplace smoking is becoming increasingly difficult to
sell because those who are opposed to smoking have used
the same argument effectively. The concept of "indoor
air quality" (with an emphasis on science) has much more
credibility and will draw in a wider audience.