Orth, R.; Sigman, S.
Lorillard now claims they oppose youth smoking.
This Lorillard document from the 1970s mentions the (apparently quite common) problem of cigarette pilferage in multiple stores in the New York City area. It also describes an interesting interaction wherein a cigarette marketing rep tries to convert a "young stock boy" working in one of the stores to smoking Lorillard brands, to no avail:
"Stopped at a Pathmark Super Market in a huge shopping center in Long Island. All cigarette sales take place in the "prescription" area of the store. 60 cases were on display (ready to be stocked). Spoke to a young stock boy regarding brand he smoked. He was a Marlboro man (which is in keeping with research regarding brand acceptance among the young). Tried to switch him in every conceiving way, but to no avail. Winston too flat--Kent too bland."